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B2B Product Manager Magazine July 2020

Product Management University

This month we take a closer look at the practices of product management and product marketing and the extent to which our profession is keeping pace with the demands of our markets. The Maturation of B2B Product Management & Marketing: Are We Keeping Pace? The Product Management & Product Marketing Career Ladder.

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B2B Product Manager Magazine August 2020

Product Management University

The B2B Product Manager August 2020 looks at the blessing and the curse that goes with marketing and selling feature-rich products. We also give you the missing layer to your customer testimonials if you want to showcase strategic value. Learn how to bring it back, plus how to quantify your market focus. In the Trenches FAQs.

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B2B Product Manager Magazine October 2020

Product Management University

This month we look at the impact on product management and product marketing. View the magazine. Product Led Growth: How It Changes Product Management & Product Marketing? Which is Better, Solving Market Problems or Addressing Market Needs? The B2B Product Manager October 2020. See the details below.

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How to Create a Seamless Product Launch Marketing Plan

Userpilot

A product launch marketing plan is more than a simple press release announcing your product. In this article, we detail what a product launch marketing plan is, why you need one, and how to create a successful product marketing from the start. Online marketing strategies for social media, emails, press releases, etc.

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User Engagement, Customer Goals and a Sustainable Growth Strategy

Product Management University

The B2B Product Manager Magazine August 2017 is now available. This month we focus on user engagement as a leading indicator of customer value and the subsequent impact on retention and recurring revenue. User Engagement: The Window to Your Customer Retention Soul. Product Management Playbook.

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Enhancing Soundcloud’s Discovery Experience and Positioning through Content Categorization

The Product Coalition

That is delivering an experience that helps users to find more and more content they will love. Now let's see how differentiating tracks and mixes could enable Soundcloud to solve different problems and deliver highly tailored User Experiences in nearly every area of the product.

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B2B Product Manager March 2021

Product Management University

The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month. We offer a few insights. Product Positioning vs. Market Positioning: The Key Difference. Enjoy The B2B Product Manager March issue.

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