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Insights: Using product analytics to find metrics that predict retention

Mixpanel

Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should be something you can learn to predict (and then improve). I get it—data and analytics sound technical and scary, something only “really smart analytical people” should touch.

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Why Tools Are Not the Answer

The Product Coalition

Running a successful product organization is hard. It’s no wonder there are many tools that try to resolve this. But tools alone won’t fix anything and can do the opposite. This mostly happens with products related to the product space itself — products for product managers and product teams.

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Why The Product Demo Is a Dangerous Selling Tool

The Product Coalition

There were many dozens of operation people at all levels who were responsible for a gazillion of back-office processes and tools that built and maintained eBay’s product catalog. But we need to do it consciously, or else we will surely overuse the tools, methods, and skills that we are used to using. So far so good.

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Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

Developing a content strategy for product marketing requires an approach similar to product positioning. It’s about meeting your target customers in their comfort zone with insightful content that strikes an emotional chord. For example, don’t describe an obstacle as, “there’s no central data repository for medication.”

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The appliance of science: Mark Roberge’s formula for scaling

Intercom, Inc.

Applying data and science to scaling has become easier because of the shift that’s happened in the software industry over the past 15 years, from outside sales to inside sales. This has created large amounts of data for running teams. . A data-driven framework for scaling. I think that’s message-market fit.

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SaaS Product Marketing Strategy: Definition, Process, Tactics, and Examples

Userpilot

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

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How Paying More Taxes Made Me a Better Decision-Maker

The Product Coalition

We all want to be data-driven, but both data and our ability to work with it has its limitations. Since the annual report takes time to prepare and file and is typically filed in Q4 of the following year, I wouldn’t know the real amount of tax that I would have to pay until then. How much more? Yes, you got it right.