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Des Traynor talks startup strategy, product fundamentals and Enterprise SaaS on 20VC

Intercom, Inc.

Des shares insights from the full range of his career – the chat is packed full of anecdotes and lessons about the origins of Intercom, the most enduring startup myths, his approach to angel investing, the challenge of SaaS product marketing, and much more. ” Two of the Biggest Myths in Startups: Being First and Defensibility.

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Saas Startups: An Upward Trend Booming in The Future

The Product Coalition

The reasons why Saas startups are recently making a huge wave to become the next trillion-dollar industry. Over the past years, investment in SaaS startups has been increasing steadily. Saas startups that provide software as a service have a good delivery model. The SaaS market has increased from $31.5 billion since 2015.

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A Data-Driven Case: Market Sizing (TAM, SAM, SOM) & GTM Goals

The Product Coalition

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Apart from bringing TAM, SAM, SOM, also get the growth projection for 2–4 years and demonstrate the strategic roadmap while covering the marketing strategy.

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Startups, Avoid Being Vitamins At All Costs

The Product Coalition

The reality was, though, that Covid had impacted marketing budgets across all industries, most of the time in a drastic way. The big issue was that in the context of very low budget, the extra data was just a nice-to-have for marketing teams. We were definitely not a pain point. It wasn’t helping them much. thanks to us.

Startups 164
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To PLG or not to PLG

The Product Coalition

Yet I’ve read relatively little about the key question: when should a startup even try to take the PLG route? Why NOT to PLG I’ll start off by saying that even though we went with PLG, I still don’t think it’s the best choice for most startups: First of all, it’s not a good fit for many companies and products. To PLG later?

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Customer Feedback Repository: Definition, Types, Tools, and How to Set One Up

The Product Coalition

Marketing teams sometimes collect feedback from social media, and can also use feedback to sharpen their Sales copy. Or, you might look to see what features your customers on the Enterprise plan want most and prioritize those. Savio helps you build evidence-based product roadmaps. Check it out or try it for free.

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The Enterprise Design Conundrum

The Product Coalition

Enterprise software is in the middle of a design-led revolution. Intuitive interfaces have entered our enterprise lives, much more striking in similarity to their consumer app cousins. Enterprise product management, however, is a mindset change. is enterprise product management a glorified title for project management?