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Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! You want the search engines to reward you, not punish you.
It could also include the actual team creating and executing the development to finish the product. I first heard of “The Chicken and the Pig” analogy the very first time I went to an Agile seminar. They may be the marketing and sales team, the technical supports team, or even your boss’s boss.
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