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Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! You want the search engines to reward you, not punish you.

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Driving Product Priorities with a Stakeholder Roadmap

The Product Guy

It could also include the actual team creating and executing the development to finish the product. I first heard of “The Chicken and the Pig” analogy the very first time I went to an Agile seminar. They may be the marketing and sales team, the technical supports team, or even your boss’s boss.

Roadmap 252
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Generative AI and Its Approach to Design

UX Planet

How New Heuristics Are Reshaping the Creative Process Between Humans andMachines Image generated byChatGPT When the wave of generative AI tools began flooding the market, I must confess my reaction was mixed: a sense of fascination for the possibilities and concern for the ethical challenges looming on the horizon. ResearchGate.

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8 Best Product Webinars in 2024 and Beyond

Userpilot

TL;DR A product webinar is a virtual seminar showcasing and discussing a product's features and benefits as a marketing and sales tool. ProductPlan and Chameleon’s training empowers product leaders to prioritize features and develop a more strategic product roadmap. Book the demo today! What is a product webinar?

Webinar 105
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How Mobile Market Industry Leader Adjust Became a Japanese Success Story

freshtrax

As more and more consumers turn to their smartphones rather than their computers—be it for shopping, for gaming, or any other number of services—businesses need to understand the impact of their mobile marketing. With nearly 20 years of experience in marketing and management, he serves as Adjust’s Japan country manager.

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Agile Market Requirements

Pragmatic Marketing

Market requirements typically define the problems your product will address using a formal, stilted language known to all technology people. We’re just terrible at writing them; and, still, the development group wants more detail—and more and more and more. They read like somewhat-technical marketing hype. “The product shall.”.

Agile 70
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The Rollaboard suitcase and the Paradox of Specificity

The Product Coalition

The Rollaboard suitcase had mass market appeal and became ubiquitous all over the world. You can create an even bigger success by targeting 10 per cent of your market and working to make them 100 per cent ecstatic. From catering for a very narrow target audience of soldiers, the knife became a mass market product.

Seminar 93