Product Management University

OCTOBER 29, 2024

These courses offer an unconventional approach to traditional product marketing that makes it easier for product marketing managers to generate more revenue from existing products without splitting hairs to define and communicate their differentiating value. Who Are the Courses For?

Product Marketing 147

Product Marketing Marketing Certifications Product Manager 147

The Product Guy

FEBRUARY 26, 2025

With privacy concerns, AI-driven decisions, and increasing competition, trust is becoming the ultimate differentiator for PMs who want to build lasting customer relationships. So, how can product managers proactively build and protect trust in their products? Actionable strategies to integrate trust into your product strategy.

Differentiation 150

Differentiation Roadmap Technical Review Article 150

Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? What is a product strategy framework?

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

The Product Coalition

JULY 27, 2021

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Focus and Positioning: A different type of prioritization Selecting is not about prioritization frameworks or ROI calculations.

Product Strategy 148

Product Strategy Strategy Differentiation Customer Feedback 148

Roman Pichler

MAY 3, 2023

You should be aware of new trends, be able to make an informed guess if they are likely to impact your market and product, and decide if a technology needs to be further investigated. This usually doesn’t require in-depth technical skills like being able to write code or understand how a specific machine learning framework is used.

Research Software 272

Research Software Technical Review Technology Product Research 272

Roman Pichler

FEBRUARY 14, 2023

Listen to the audio version of this article: [link] 1 Complement Scrum with a Product Discovery and Strategy Process Scrum is a simple framework that helps teams develop successful products. What’s more, you’ll struggle to determine the right product backlog items.

Product Research 382

Product Research Feedback Software Research Software User Testing 382

Roman Pichler

MAY 13, 2024

Listen to the audio version of this article: [link] Product Strategy and Change Strategy means different things to different people, so let me briefly share my definition. A product strategy describes the approach chosen to make a product successful. Eisenhower, we could say, “Strategy is worthless.

Customer Experience 305

Customer Experience Product Research Technical Review Data Visualization 305

Mind the Product

MARCH 20, 2020

She believes that product people have dynamic skills. She condemns the SAFe framework, which separates the role of product owner and product manager, asserting the former as tactical and the latter strategic. Fortunately, the diversity of lower-level product roles encourages us to grow our expertise. Communication.

User Testing 253

User Testing Product Research Customer Feedback Customer Experience 253

The Product Coalition

SEPTEMBER 2, 2022

The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael After what seemed like months of work, our product was emerging from stealth mode. No choices = no product strategy. The series of choices following a framework = the product strategy.

Product Strategy 148

Product Strategy Strategy User Testing Weak Development Team 148

Product Management University

SEPTEMBER 18, 2024

The Solutions Value Chain is a framework that helps you uncover real, strategic value for your customers—from the top of their organization all the way down to the people in the trenches doing the day-to-day work. It can make a big difference for product marketing, sales & pre-sales, and customer success.

Framework 130

Framework User Friction Customer Experience Product Research 130

Userpilot

MARCH 24, 2021

Defining your product strategy is the most important aspect of deciding to build something new. It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. What is a product strategy? How do you set a product vision?

Product Research 119

Product Research Onboarding KPIs Product Strategy User Testing 119

Intercom, Inc.

SEPTEMBER 28, 2021

We solve customer problems by deeply understanding the jobs that they use our product to tackle, often applying the jobs to be done framework. It’s important that product decisions don’t neglect your wider customer base – ignoring the needs of a subset of customers is not only a churn risk, it stunts your product’s growth.

Feedback Software 249

Feedback Software Product Manager Product Management User Testing 249

The Product Coalition

MARCH 24, 2021

This is why I combine several good practices and frameworks to my own ‘Target Customer Scenario Canvas’ (figure 2). Our Solution: This describes our new product or service and the way the end user makes use of it to perform his job. Marketing Success Through Differentiation?—?of Sources: (1) Levitt, Theodore. of Anything.

User Testing 158

User Testing Research Software User Friction Customer Experience 158

Product Management University

AUGUST 15, 2023

You’ll build base capabilities that are an 80% fit for all customers, but if push comes to shove on resources, time and scope, the (20%) market specific features get priority so that you have something that’s more valuable, unique and differentiating in your key markets. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy

Product Manager 246

Product Manager Product Management White Paper Management 246

The Product Coalition

MAY 1, 2023

However, I’ve learned that cutting corners early in product strategy development leads to significant hurdles later on. However, involving the design team from the outset will help you avoid common pitfalls and streamline product development. Design is strategy mixed with art and execution. Going deep with user research.

Weak Development Team 146

Weak Development Team User Testing Data Visualization Product Research 146

Mind the Product

SEPTEMBER 14, 2018

The problem in managing innovation arises because companies don’t understand the differences in levels of uncertainty at different time horizons of the product lifecycle. To innovate effectively, you have to be able to differentiate between the known and unknown problems you are trying to solve, and adjust your operations accordingly.

Customer Experience 195

Customer Experience User Testing Customer Feedback Product Research 195

Product Management Unpacked

MAY 26, 2020

From marketer to product management leader. Claire credits her knack for product strategy to her diverse experience in marketing. To her, product strategy and marketing are very alike. One thing Claire wished she knew before her first day on the job is the Scaled Agile Framework.

Technical Advisors 160

Technical Advisors Healthcare User Testing Customer Experience 160

BrainMates

MAY 28, 2019

SnapComms adopted Brainmates’ Product Management framework to facilitate a market-driven way of thinking company-wide, and to equip their Product Team with a repeatable process to take the most valuable ideas to market fast. The 10 steps we followed to embed the Product Management framework. Where do you start?

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

Dear Strategy

OCTOBER 6, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. First, a product strategy is NOT a product roadmap. It’s an important tool, but it is not a strategy.”

Differentiation 52

Differentiation Product Strategy Strategy Marketing 52

Mind the Product

DECEMBER 18, 2019

We analyzed dozens of job descriptions from leading companies (Airbnb, Amazon, Booking, eBay, Expedia, Instagram, Intercom, LinkedIn, Netflix, PayPal, Spotify, among others) and we were able to differentiate hundreds of distinct skills and responsibilities. Agile : Product owner role, software development, team cadence, delivery.

Weak Development Team 162

Weak Development Team Feedback Software Research Software Development 162

Department of Product

AUGUST 11, 2020

The 5 types of Product Differentiation How to fight your natural instinct to copy others The allure of copying competitors The gravitational pull towards copying competitors is real. The product teams who are able to fight this natural instinct to copy others are the ones who will build truly differentiated offerings.

Differentiation 52

Differentiation Product Research Feedback Software User Testing 52

Mind the Product

DECEMBER 24, 2019

It’s a conversation in which Ryan shares the Basecamp approach – one that challenges most of the orthodoxy around Agile as a framework, but retains all of the spirit of agile as a philosophy. He says: “Focusing on the market and its maturity will let you weave a story that stands out, focus on the customer, and differentiate yourself.”.

Travel 150

Travel Agile Download Framework 150

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Sachin Rekhi

FEBRUARY 16, 2020

I wanted to share what I believe are the top ten most important deliverables for product managers across each of the four dimensions of product management. All of this is why I find the best way to articulate a strategy is as a set of product/market fit hypotheses that you are constantly iterating on and refining.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

The Product Coalition

FEBRUARY 27, 2021

With such hyper-growth, there’s been an ever-growing need to scale the way we do product. In this article, I’m going through the approach that I recently introduced at Miro and is currently at the heart of how we center ourselves around the product strategy. Or is this a proposal for a future OKRs (based on business strategy)?

Product Research 192

Product Research User Testing Customer Feedback Product Manager 192

Usersnap

OCTOBER 3, 2023

Positive UX differentiates products, prevents dissatisfaction-driven churn, and validates decisions through data-driven insights. Proactive issue detection , enhanced collaboration, design validation, and iterative progress contribute to effective, user-centered product management. What is Google’s HEART Framework ?

Customer Experience 59

Customer Experience User Experience Customer Feedback User Testing 59

Mind the Product

SEPTEMBER 25, 2017

Five years ago, including embedded analytics in an application was a powerful way for product teams to differentiate their applications, reduce customer churn, and charge more for their products. This makes everything seamless for your users, supporting advanced requirements such as multi-tenancy and single sign-on. Conclusion.

Embedded Analytics 127

Embedded Analytics Data Visualization Analytic Tools Reporting Tools 127

Product Management University

AUGUST 9, 2017

If you’re in a marketing or sales role, that same dialogue demonstrates high credibility, which might be the most important aspect of differentiating your organization and its solutions from the competition. Why Every Product Strategy Needs a Strong Narrative . Business Requirements – The Problem is the Problem! .

Marketing 100

Marketing Certifications Differentiation B2B 100

Userpilot

AUGUST 14, 2024

Talks in this category: Wes Bush : How to Scale a SaaS Beyond $10M ARR Without a Sales Team Dan Olsen : How to Optimize Your Product Metrics for Growth Ben Williams : How to Learn Faster to Grow Faster Product marketing Product marketing bridges the gap between product development and sales by promoting the product.

Data Visualization 105

Data Visualization Customer Feedback Analytic Tools Research Software 105

Mind the Product

OCTOBER 24, 2019

Product managers can make better decisions if they’ve built transparency and trust with their team. Here’s a straightforward framework for collaborative decision making that is founded in transparency and trust. Product Decisions. Product decisions are either tactical or strategic. Decision Rules.

Weak Development Team 127

Weak Development Team Customer Experience Workshop User Testing 127

Userpilot

NOVEMBER 23, 2023

It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Many companies lack differentiation strategies and drive product development by copying competitors. Build a product that users love by delivering value and a good product experience.

Product Research 105

Product Research Feedback Software Analytic Tools User Testing 105

Intercom, Inc.

JULY 15, 2021

The whole essence of this, I was a part of the journey to lead with design-based differentiation, and that was a huge draw. This alignment of missions through the hills framework is what helps us reduce this tension, because I feel a lot of our challenge in bringing good design and good products has to do with alignment.

Research Software 245

Research Software Feedback Software Reporting Tools User Testing 245

Amplitude

DECEMBER 18, 2020

This blog post introduces some of those ideas, so you can learn more about the world of product analytics and how it creates value for your customers and your business. What Is Product Analytics? At its core, product analytics is the process you use for understanding how customers engage with your digital product or service.

Data Visualization 116

Data Visualization Analytic Tools User Testing Product Research 116

Userpilot

NOVEMBER 8, 2022

Unlike a go-to-market strategy, which focuses on the product launch phase alone, a marketing strategy refers to a longer-term approach toward achieving success with your brand. A product strategy , on the other hand, focuses only on the product (answering the who, what, and why of the product).

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

The Product Coalition

MARCH 7, 2023

The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product. Being good at user interviews is not equal to simply listening to your users.

User Testing 157

User Testing Customer Feedback Customer Experience Data Visualization 157

Userpilot

DECEMBER 13, 2023

Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey. A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. Goal-setting framework.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

Userpilot

OCTOBER 21, 2022

Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. 16 Product Management Best Practices. Product usage analytics shed light on how users engage with the product and how to help them achieve their goals.

Feedback Software 75

Feedback Software Analytic Tools Research Software User Testing 75