Product Management University

DECEMBER 11, 2024

In a similar fashion, AI is changing how product managers learn best practices, and it will all be for the better when you see the results. Common Scenarios Before & After AI Here are a few common product management scenarios that exemplify the stark difference between learning best practices before and with AI. Is it bulletproof?

Product Management 130

Product Management Product Manager User Testing Management 130

Lenny Rachitsky

JANUARY 7, 2025

Colin Matthews was a longtime PM and now teaches my favorite AI prototyping course: AI Prototyping for Product Managers. He also wrote my 9th most popular post of all time ( Become a more technical product manager ). One of the key differentiators among the various cloud development environments is hosting.

Feedback Software 142

Feedback Software Data Visualization ChatGPT Software Review 142

The Product Guy

SEPTEMBER 27, 2016

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel. Signup to be a Mentor Today!

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

Product Innovation Educators

AUGUST 9, 2021

The truth about product managers’ common misconceptions. Today we are talking about what may sound like fundamentals of product management, but many product managers have misconceptions about these key topics. . Previously, he was a trainer at Pragmatic Marketing. 25:35] What is product management?

Product Management 296

Product Management Product Manager Management Management 296

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. 7:06] How do you describe marketing?

User Testing 230

User Testing Product Research Marketing Research Software 230

Lenny Rachitsky

OCTOBER 22, 2024

If you’re not a subscriber, here’s what you missed this month: Why no productivity hack will solve your overwhelm A PM’s guide to influence State of the product job market, part 2 Why cash is king Subscribe to get access to these posts, and every post from the past 5+ years. product managers really make?”

Data Visualization 134

Data Visualization Product Management Product Manager Product Research 134

The Product Guy

OCTOBER 25, 2016

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel. Signup to be a Mentor Today!

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

The Product Guy

DECEMBER 6, 2018

From high school to business school, and throughout my professional career, I was supremely comfortable with it , and reveled in solving problems, to the appreciation of my managers, colleagues, and teachers. Management guru, Peter Drucker had said, if you can’t measure it, you can’t improve it. 2) What should I solve?

Reporting Tools 350

Reporting Tools Customer Experience Product Management Product Manager 350

The Product Guy

JUNE 18, 2020

Product management comes down to discipline and process. How do you manage their expectations? . Say you’ve done your customer research and sized up the market. Your product hits the market. . Knowing their differentiating capabilities can help you capture market share away from your competitors. .

Product Research 412

Product Research Feedback Loop Feedback Software User Testing 412

Product Innovation Educators

FEBRUARY 28, 2022

How product managers can move their customers to action using the StoryBrand Framework. Specifically, we will learn about a 7-part framework for marketing communications. Summary of some concepts discussed for product managers. [2:51] 17:48] How do we apply these story elements to marketing? Joining us is Dr. J.J.

Framework 236

Framework Marketing Transportation Product Management 236

Product Management University

MAY 24, 2021

Your product management maturity model isn’t so much about what your team can do. But if customer value is always the end game, make quantifiable customer outcomes the driving force in your product management maturity model and the path becomes shorter, faster and easier to measure. The Role of the Solutions Manager.

User Testing 246

User Testing Customer Experience Product Management Product Manager 246

Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Traditional Product Management Here’s the other problem.

Product Management 246

Product Management Product Manager White Paper Management 246

BrainMates

OCTOBER 20, 2024

Product Differentiation - What Does Your Product Do Better? By ADRIENNE TAN Be 'Better' Creating new products has become remarkably easy in today’s technology-driven landscape, leading to a market saturated with entrants. This is where effective product management plays a crucial role.

Differentiation 40

Differentiation Feedback Software Customer Feedback Airlines 40

Product Management University

OCTOBER 19, 2023

enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space. How you design and build products doesn’t change in a portfolio management model. You’ve just built some cool new A.I.

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

Roman Pichler

APRIL 7, 2025

2] Market Research AI-based tools can discover user and customer trends using predictive analytics. Customer Insights and Idea Generation AI tools can analyse market data, customer feedback, and emerging trends to suggest new products and features, assuming that enough relevant data is available. Take the original iPhone as an example.

Product Strategy 193

Product Strategy User Testing Data Visualization Strategy 193

Product Innovation Educators

FEBRUARY 7, 2022

The value of patents and trademarks for product managers. Today we are talking about what product managers and leaders should know about intellectual property (IP) protection. Some organizations have a robust IP protection system that is part of their product management and development process while IP is an afterthought for others.

Artificial Inteligence 250

Artificial Inteligence Product Management Product Manager Differentiation 250

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? Here’s the difference. healthcare).

Product Marketing 147

Product Marketing Marketing Reporting Tools Healthcare 147

The Product Guy

JUNE 15, 2017

Sharing product information within your company is one of the most valuable things you can do as a product manager. if you recently discovered a new competitor that you think would be valuable for others to know about, or if you want to highlight how a potential new feature could be a differentiator for your company’s solution vs. others).

User Testing 292

User Testing Feedback Software Customer Feedback Research Software 292

Product Management University

APRIL 8, 2024

There are a million and one things that go into creating a market leading company. But products are the nucleus, and that means market leadership starts with product management. There are the obvious things product management does. To some product managers, market is synonymous with users. It runs the gamut.

Leadership 147

Leadership Marketing Product Management Product Manager 147

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. More Information : Market Segmentation Tips and Strategize , pp. 59; Boost Your Product Leadership Power and How to Lead in Product Management , pp.

Vision 344

Vision User Testing Product Research Research Software 344

Product Management University

MARCH 24, 2021

Marketing wants a strategy that makes it easier to differentiate your value. If your target markets are clearly defined and you understand what’s driving those organizations from the top down, your product portfolio strategy should energize sales, marketing, customer success, engineering and executives (80/20 rule in play).

Product Strategy 298

Product Strategy Strategy Differentiation Vision 298

Product Management University

AUGUST 21, 2023

The product CEO analogy for product managers has been around forever, but when you think about it, does it really make sense for B2B software? Every product manager wants to have a reputation for being strategic. What is Strategic Product Management? Before we dive in, let’s define strategic product management.

Product Management 246

Product Management Product Manager White Paper Vision 246

The Product Guy

FEBRUARY 26, 2025

With privacy concerns, AI-driven decisions, and increasing competition, trust is becoming the ultimate differentiator for PMs who want to build lasting customer relationships. So, how can product managers proactively build and protect trust in their products? In 2025, customers wont just buy productstheyll choose the ones they trust.

Differentiation 150

Differentiation Roadmap Technical Review Article 150

Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

Artificial Inteligence 235

Artificial Inteligence Research Software Product Research User Testing 235

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Learn more about them at PDMA.org.

User Testing 273

User Testing Product Management Product Manager Data Visualization 273

Product Management University

OCTOBER 10, 2023

Going all the way back to my practitioner days, it was apparent then that as product management goes, so goes the rest of the organization. That brings us to the topic of a single market strategy versus strategies for each product and which approach has more strategic benefit to your organization. A market strategy does just that.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

Product Management University

JANUARY 22, 2025

The most common mistake product marketers make with product positioning is they do it without regard for their salesforces ability to deliver it. Making products easier for the salesforce to sell is the single biggest thing product marketers can do to improve sales of their products. It goes without saying!

Positioning 130

Positioning User Testing Differentiation Product Marketing 130

The Product Coalition

OCTOBER 13, 2022

If only books on product management had labels that say “pre-PMF” or “post-PMF”. Here are 10 great product books on pre-product market fit (pre-PMF)! ?? It gives you a way to identify your value propositions to differentiate. ??????????? Time goes by, runway decreases. Eventually they run out of cash and shut down.

User Testing 166

User Testing Books Product Marketing Marketing 166

Intercom, Inc.

SEPTEMBER 28, 2021

As Intercom grows, we’re moving into new markets and serving new customers. For product managers, this means evolving to build for upmarket companies while ensuring Intercom’s long-standing customers remain at the center of what we do. But one thing is consistent across every product management role – a deep focus on the customer. .

Feedback Software 249

Feedback Software Product Management Product Manager User Testing 249

Product Management University

SEPTEMBER 4, 2023

Consider the fact that portfolio marketing just might be your ticket to strategic product marketing in its purest form, making everything a lot easier with better results. What is Portfolio Marketing? Your marketing messages and sales narratives always lead with the strategic customer value of the portfolio. Here’s why.

Product Marketing 130

Product Marketing Marketing Customer Experience Product Research 130

Product Management University

MARCH 30, 2023

The lint roller makers have figured out that they can generate more revenue by marketing the same product to a whole new market segment — pet owners — under a clever new name. For most B2B organizations, vertical marketing yields nothing but upside, especially if your products and services are a commodity or will be soon.

B2B 130

B2B Marketing Customer Experience Healthcare 130

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

Weak Development Team 326

Weak Development Team Product Strategy Strategy Development 326

Product Management University

FEBRUARY 12, 2024

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. Product marketing is not for prickly people with a “can’t-do” attitude!

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Stakeholders aren’t always on board with marketers’ ideas of what good content looks like.

Marketing 209

Marketing B2B Branding Data Visualization 209

Johanna Rothman

JUNE 21, 2023

When the User is also the Buyer, as in a mass-market product, they might ask you for features. Not all mass-market Buyers are also users. The telco product/program managers were our Customers, because they bought our products to integrate into their products and services. I called that program manager my Customer.

User Testing 119

User Testing Customer Feedback Customer Experience Differentiation 119

The Product Guy

JANUARY 18, 2018

The most important lesson I learned in The Product Mentor program with Jeremy and Zoe was that Product Management has a language. All ideas were rated on some additional key criteria apart from financial gains/losses such as: customer value, regulatory requirement, ease of adoption, whether it was a differentiator for us in the market or not.

Differentiation 252

Differentiation Product Research Data Visualization Customer Experience 252