Intercom, Inc.

NOVEMBER 4, 2021

Previously on the show, we’ve taken you on a tour to meet everyone from our product management and marketing teams to our Sydney office down under. Without further ado, let’s head over to meet them in our San Francisco office. We’re not over the top or goofy or funny, but we are friendly, personal, positive.

Branding 222

Branding Technical Review Customer Experience Systems Review 222

Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Traditional Product Management Here’s the other problem.

Product Management 246

Product Management Product Manager White Paper Management 246

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Product Management University

OCTOBER 11, 2023

When your differentiating value isn’t abundantly clear, the deal ends up with no decision or worse yet, a loss. The transition meeting with customer on-boarding is complete and it’s time to make sure customers get the value they expected. Product marketing now has a differentiating message to fill the pipeline.

Product Research 130

Product Research Feedback Software Differentiation Management 130

Product Management University

FEBRUARY 15, 2023

It’s simple and it meets the most basic criteria for a dessert. If you and all of your competitors are serving vanilla ice cream to buyers, you’re missing an enormous opportunity to differentiate and improve your win rates. In other words, it’s your superior knowledge of the customer’s business that differentiates you.

Product Research 130

Product Research Document Demo B2B 130

Product Management University

MAY 15, 2024

A Great Presales Demo is a Story What you’ve just done is tell a story to your buyers that helps them meet a strategic goal, and you’ve broken it down into simple conversational spoon-size bites that demonstrate how that goal will be met by improving specific job tasks that currently make that goal difficult to accomplish.

Demo 113

Demo Customer Experience Differentiation Banking 113

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. Mark Frohnmayer is the Founder and CEO of Arcimoto.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Write a positioning statement- how is your product different?

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Growth marketers are more oriented to leverage tools and marketing channels to drive growth by both acquiring and retaining customers at all costs.

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

Actuation Consulting

FEBRUARY 25, 2019

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product.

Positioning 58

Positioning Differentiation Consulting Document 58

Userpilot

APRIL 17, 2024

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Reporting Tools 103

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Define your market size. Let’s get started!

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

The Product Coalition

FEBRUARY 25, 2024

From its humble beginnings as a DVD rental service to its current status as a global streaming powerhouse, Netflix’s evolution has been marked by relentless innovation and strategic adaptation to changing market dynamics. UX Timeline, back to the past! At that time, Netflix’s subscription plans cost $16.99

Analytic Tools 100

Analytic Tools Entertainment Customer Experience Data Visualization 100

Mind the Product

SEPTEMBER 2, 2019

If you were to ask me whether you, as a product manager , should you always listen to market feedback? Henry Ford is famously quoted as eschewing market feedback by saying that if he’d listened to his customers, they’d have asked for faster horses. My answer would be yes, definitely. Here’s why. Common B2B Feedback Traps.

User Testing 104

User Testing Customer Feedback Feedback Software Marketing 104

Product Management University

JANUARY 23, 2017

This sample product marketing job description just might ruffle a few feathers. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description. Add these criteria to your next product marketing job posting and see what happens. Don’t sweat it.

B2B 133

B2B Product Marketing Marketing Healthcare 133

Intercom, Inc.

MARCH 28, 2022

Third, the lines between sales, marketing, product, and support are blurring. When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue? As a result, digital technologies are being seen as the critical differentiators they are.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Roman Pichler

OCTOBER 6, 2020

Which market and market segment should the product address? For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? What problem should it solve, or which benefit should it create?

Product Research 268

Product Research Technical Review Feedback Software Research Software 268

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Solution : Describe the ultimate purpose of your product, the positive change the product should bring about like “healthy eating”.

Vision 303

Vision User Testing Research Software Product Research 303

bpma ProductHub

FEBRUARY 4, 2018

On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” But Butzow and Boduch posited that the PM and PO functions can rarely be performed by the same person effectively. Engages in market-sensing activities to determine the future of the product.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

Usersnap

SEPTEMBER 29, 2022

Competitive analysis of current market offerings absolutely helps your SaaS company. In 2022, the competitive strategy is not as much about analyzing the market opportunities but focusing on the satisfaction of customers. Create your vision and positioning 4. Differentiated SaaS Growth. Make sense of your data 2.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Ronke PM

MAY 8, 2024

Additionally, cross-functional partners—whether in engineering, design, technical support, customer success, marketing, or sales—must be able to retell the story, convey how their product differentiates, and address real-world, consequential customer problems. These leaders cultivate and sustain an environment of scholarly bravery.

Leadership 93

Leadership Reporting Tools Product Management Product Manager 93

Product Innovation Educators

FEBRUARY 28, 2022

Specifically, we will learn about a 7-part framework for marketing communications. We summarize this as: A Character h as a Problem a nd meets a Guide w ho gives them a Plan a nd calls them to Action t hat helps them avoid Failure and ends in Success. [17:48] 17:48] How do we apply these story elements to marketing?

Framework 87

Framework Transportation Marketing Product Management 87

bpma ProductHub

FEBRUARY 17, 2018

How do you position your product & feature set in a way that allows you to uniquely meet your customer’s needs and stay ahead of the competition? The concepts presented in CEB’s book “The Challenger Customer” are gaining a lot of traction in the marketing world. Is your roadmap stuck chasing feature parity?

Differentiation 150

Differentiation Roadmap Presentation Events 150

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Userpilot

JULY 24, 2023

As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. TL;DR A product launch refers to all of a company’s coordinated marketing efforts to bring a new product to the market. Craft your product positioning statement. Launch your product.

Product launches 98

Product launches User Testing Product Research ChatGPT 98

Product Management Unpacked

MAY 26, 2020

Meet Claire Marcus, senior product manager at UPMC Health Plan. For Claire, this situation is a prime example of a product manager’s need to respond to market demand quickly and effectively. “ From marketer to product management leader. Claire credits her knack for product strategy to her diverse experience in marketing.

Technical Advisors 160

Technical Advisors Healthcare User Testing Customer Experience 160

Userpilot

NOVEMBER 2, 2022

Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. Adjust your marketing strategy and positioning to ensure you’re promoting the true value of your product. Meet them where they want with multiple support options, including a self-serve knowledge base.

Feedback Software 98

Feedback Software Research Software User Testing Product Research 98

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

BrainMates

FEBRUARY 12, 2020

As a Product Manager I love the words “market-driven” They have purpose and connotations of real market intelligence (“customer-centric” sits in the same bucket). What is a “market-driven” Product? A two-tier definition of market-driven Product. It’s more than just market research.

Marketing 59

Marketing User Testing Research Software Product Research 59

Valerian Tech

MAY 30, 2023

This understanding helps optimize product offerings, personalize customer experiences, and improve marketing campaigns. Understanding customer behavior empowers businesses to offer relevant product recommendations, deliver personalized marketing campaigns, and overall enhance customer satisfaction.

Data Visualization 52

Data Visualization Analytic Tools Fractional CTO CTO Coach 52

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. That’s because a big part of the role involves collecting and analyzing market and consumer data to guide product development.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Product Management University

JANUARY 3, 2023

A good sales demo creates that critical moment of differentiation that makes your product the obvious choice in a sea of competitors. You want to schedule the next meeting on the demo call with specific objectives and action items so you don’t lose the lead after the call. Ask Questions. Ask open-ended questions. Time Your Demo.

Demo 130

Demo B2B User Friction Customer Experience 130

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. TL;DR The machine learning-powered ChatGPT can help product managers generate ideas, conduct market and user research , analyze data (app store reviews, user feedback, etc.),

ChatGPT 105

ChatGPT Data Visualization Onboarding KPIs Research Software 105

Userpilot

OCTOBER 13, 2022

Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price. Risk losing competitive advantage.

Product Research 98

Product Research User Testing Feedback Software Research Software 98

Userpilot

APRIL 22, 2024

TL;DR Product feature analysis involves evaluating product features to understand their impact on user satisfaction and market performance. Best practices to help product managers perform feature analysis: Perform user research and analyze your competitors’ products to find market gaps. Best practices for optimal results.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Weak Development Team 105