Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Product Management University

APRIL 8, 2024

Here’s why this structure is so critical to a stronger leadership position. It outlines the market segments most conducive to meeting your strategic and financial goals, and the business solutions (not to be confused with product solutions) required to capitalize on the growth potential of those markets.

Leadership 147

Leadership Marketing Product Management Product Manager 147

Actuation Consulting

FEBRUARY 25, 2019

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product.

Positioning 58

Positioning Differentiation Consulting Document 58

Product Management University

MARCH 30, 2023

Personas are an important factor in your positioning , but the one thing you can’t do is estimate the size of a market using personas. The second consideration is the various combinations of products — the integrated solutions — that together, meet broader needs that are more strategic to customers. USA, Canada, Mexico).

B2B 130

B2B Marketing Customer Experience Healthcare 130

Product Management University

OCTOBER 11, 2023

When your differentiating value isn’t abundantly clear, the deal ends up with no decision or worse yet, a loss. The transition meeting with customer on-boarding is complete and it’s time to make sure customers get the value they expected. Product marketing now has a differentiating message to fill the pipeline.

Product Research 130

Product Research Feedback Software Differentiation Management 130

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Define your competitive positioning approach.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Product Management University

AUGUST 15, 2023

It’s the root cause of constantly changing priorities, a lot of stops, starts and shifts in direction to meet your company’s annual numbers. It’s a much better use of resources compared to the scattershot scenario that depends on every product succeeding in its own silo to meet the company’s goals.

Product Management 246

Product Management Product Manager White Paper Management 246

Userpilot

APRIL 17, 2024

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

Data Visualization 80

Data Visualization Analytic Tools Feedback Software Reporting Tools 80

The Product Coalition

FEBRUARY 25, 2024

Intentions Behind Changes: Meeting User Needs in an Evolving Market The driving force behind Netflix’s evolution has always been a relentless focus on meeting user needs and preferences. Jacinthe Busson , who runs the site UX Timeline , has compiled a timeline of Netflix’s website changes from 1999 to the present.

Analytic Tools 100

Analytic Tools Entertainment Customer Experience Data Visualization 100

Business of Software Conference

JANUARY 16, 2020

In this BoS Talk April shows you how important positioning is to your product and how you can be doing yourself a great injustice just by positioning incorrectly. April Dunford (Founder/CEO, Ambient Strategy) – Positioning for Growth: How To Make Complex Products Obviously Awesome from Business of Software Conference.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

Intercom, Inc.

MARCH 28, 2022

As a result, digital technologies are being seen as the critical differentiators they are. How can you ensure you’re meeting the need for digital transformation and providing engaging customer experiences at scale – without wasting time and money on endless tools? Embracing digital: from survival to thriving in the post-COVID-19 world.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Product Management University

JANUARY 3, 2023

A good sales demo creates that critical moment of differentiation that makes your product the obvious choice in a sea of competitors. You want to schedule the next meeting on the demo call with specific objectives and action items so you don’t lose the lead after the call. Ask Questions. Ask open-ended questions. Time Your Demo.

Demo 130

Demo B2B User Friction Customer Experience 130

Userpilot

OCTOBER 25, 2022

Product differentiation and positioning are important aspects of strategic product management because they allow you to build a product that meets the needs of the right customers in the right market and stand out from the crowd. Market research, differentiation, and positioning are necessary to prepare for the product launch.

Product Research 86

Product Research User Testing Customer Feedback Research Software 86

bpma ProductHub

FEBRUARY 4, 2018

But Butzow and Boduch posited that the PM and PO functions can rarely be performed by the same person effectively. Understands customers, the problems the product solves, why the product is winning or losing, competitive differentiation, etc. Helps engineering to ensure the product meets the market requirements identified by PM.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

bpma ProductHub

FEBRUARY 17, 2018

How do you position your product & feature set in a way that allows you to uniquely meet your customer’s needs and stay ahead of the competition? BPMA Event – Flipping the Script as a PM: Turning Customers into Evangelists. Thursday, February 22 | 6:30 – 9:30pm. Is your roadmap stuck chasing feature parity?

Differentiation 150

Differentiation Roadmap Presentation Events 150

Intercom, Inc.

FEBRUARY 9, 2021

Our recent report showed that while 73% of support leaders say customer expectations are increasing, only 42% of them believe that they’re actually meeting those expectations. Does it meet my expectations and needs? We continue to work to staff our chat in order to help meet our customers needs.”. Pretend you’re a customer.

User Testing 222

User Testing Reporting Tools Customer Feedback Customer Experience 222

Roman Pichler

OCTOBER 6, 2020

For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? Do the metrics show a positive, flat, or negative trend? What are its business goals?

Product Research 265

Product Research Technical Review Feedback Software Research Software 265

Alchemer Mobile

FEBRUARY 24, 2022

NPS+ is the simple solution our team devised to meet our customers’ needs while still sticking to our beliefs about actionable customer feedback. Rather, identify a “point of positive experience” within your app to display your prompt. Comment tone: Does the campaign influence your community’s tone in a positive or negative way?

User Testing 246

User Testing Feedback Software Customer Feedback Customer Experience 246

Userpilot

OCTOBER 11, 2022

In many ways, it resembles a positioning statement and in fact, many teams use the same templates to create both. However, of the two, product managers are in a slightly better position to do so effectively. As product differentiation is an important part of the strategy, product vision also needs to take into account.

Vision 98

Vision Analytic Tools Data Visualization Reporting Tools 98

Userpilot

SEPTEMBER 14, 2023

The product marketing manager role involves conducting customer research, developing the GTM strategy , refining product positioning and messaging , managing product launches , and creating onboarding experiences. Product positioning statement template. What are the responsibilities of a product marketing manager?

Product Research 81

Product Research User Testing Research Software Feedback Software 81

Valerian Tech

MAY 30, 2023

By optimizing website performance, businesses can provide a positive user experience, reduce bounce rates, and increase engagement, ultimately driving higher conversions and customer satisfaction. Competing and Differentiating in the Market In a crowded e-commerce market, standing out from competitors is crucial.

Data Visualization 52

Data Visualization Analytic Tools Fractional CTO CTO Coach 52

Intercom, Inc.

DECEMBER 6, 2022

How does the principle help support teams drive positive outcomes for their users? Making experiences personal also means offering control and customizability to our customers to help them meet their users’ needs – what they wish to share and how they build trust with their users. Improves trust, privacy, and security.

Artificial Inteligence 129

Artificial Inteligence Feedback Software Data Visualization Customer Experience 129

Product Management Unpacked

MAY 26, 2020

Meet Claire Marcus, senior product manager at UPMC Health Plan. Armed with this knowledge, she is better positioned to collaborate with product managers regarding where a given solution or feature may fit into the product roadmap, if at all. A look into healthcare product management in the time of Coronavirus.

Technical Advisors 160

Technical Advisors Healthcare User Testing Customer Experience 160

Product Innovation Educators

MAY 24, 2021

How product managers can solve positioning, packaging, and pricing for their products. Follow the PPP hierarchy: First solve positioning, then packaging, then pricing. Then come up with positioning, which is how customers see the product. We’re differentiating by allowing a lot of PMs to collaborate.

Product Research 80

Product Research Differentiation Customer Feedback Data Visualization 80

UX Planet

APRIL 2, 2024

Anatomy Layout Icons Labels Label Position States Badges Order of Placement Empty State Anatomy Container Active/inactive tab Active/inactive icon and label Uniform space between tabs Uniform vertical and horizontal padding around tabs Layout A bottom tab bar contains three to five tabs or options, as per Material Design guidelines.

Customer Experience 86

Customer Experience UX Differentiation Positioning 86

Product Talk

DECEMBER 6, 2023

Follow these steps to create an opportunity solution tree: Make sure that you meet the prerequisites. Companies differentiate themselves from competitors by building a richer understanding of the opportunity space. This can be helpful when one team is responsible for meeting the needs of both sides of a marketplace (e.g.

Data Visualization 275

Data Visualization Product Research Analytic Tools Research Software 275

Product Talk

SEPTEMBER 20, 2023

Let’s meet them first before we dive into their experience with Miro. He’ll often select one area of the tree and export it to a PDF so he can add it to a meeting slide. I interview weekly (for the most part), I have created an OST with my team, and I meet more frequently with my product trio.” Why Choose Vistaly?

Data Visualization 249

Data Visualization Analytic Tools Research Software Product Research 249

Roman Pichler

AUGUST 11, 2020

Solution : Describe the ultimate purpose of your product, the positive change the product should bring about like “healthy eating”. Ask your Scrum Master to help you select the right decision rule and to facilitate joint meetings. A good vision exercises pull—it describes a future state that people want to bring about.

Vision 300

Vision User Testing Research Software Product Research 300

Userpilot

DECEMBER 8, 2022

We talk about product failure when the product doesn’t meet its objectives or goals. SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. Good product positioning helps achieve customer fit and avoid customer dissatisfaction. Want to see how?

Feedback Software 93

Feedback Software Research Software User Testing Analytic Tools 93

Intercom, Inc.

JUNE 2, 2022

From the CEO and the management team to the intern fresh out of college, every employee or business owner has unique qualities that position them to bring excellent customer experiences to life. First, find out your differentiator, the quality that uniquely adds value to the marketplace or the customers. Elizabeth: Yes.

Customer Experience 223

Customer Experience User Testing Books Development Team Review 223

Gainsight

JANUARY 18, 2024

The cost of starting a business is lower than ever, products are commoditized, and markets are saturated, which means achieving true differentiation is tough. So, how can you differentiate your company in this environment? There’s more competition than ever. Focus on customer experience.

Education 52

Education Customer Experience Data Visualization Advertising 52

Gainsight

SEPTEMBER 22, 2023

Three ways: It creates a competitive advantage, positions you as a thought leader, and speeds up—and streamlines—the buying process. For example, what truly differentiates HubSpot from Klaviyo? Sure, they position themselves differently, and the feature sets aren’t carbon copies.

Education 52

Education User Friction Customer Experience Customer Feedback 52

BrainMates

NOVEMBER 1, 2021

On average, about 40% of the products launched by organisations are failing to meet their intended objectives. Failure Point #3 – No clear differentiation in the market. One final consideration is how your product may differentiate in your own product portfolio. Failure Point #4 – Poor design & execution.

Weak Development Team 105

Weak Development Team Product Research Development Research Software 105

Gainsight

APRIL 10, 2023

Digital CS is a key differentiator that can help companies win new business and scale efficiently to get a competitive edge. B2B SaaS companies that fail to meet these expectations risk losing customers to competitors who can provide better digital customer engagement.

Data Visualization 59

Data Visualization Analytic Tools Customer Experience Research Software 59

The Product Coalition

FEBRUARY 1, 2021

The Snitch, the Whip, the Bookkeeper, the Six Sigma Black Belt™ Like a job ad for a Scrum Master position, the equivalent for the Product Owner position also reveals excellent insight into an organization’s progress on becoming agile. This certainly avoids promoting the wrong description to prospective candidates.

Technical Review 167

Technical Review Advertising Customer Experience Agile 167

The Product Coalition

MARCH 23, 2022

With the actual definition of management as processing facts in differentiation to leadership, the emotional side and the caring for products and the team seams to fall short. This differentiates a product from a service, that could be undefined and may only solve a single set of problems or use cases e.g. for one or only a few customers.

Product Management 115

Product Management Product Manager Differentiation Agile 115

People-First Product Leadership

MAY 6, 2024

In fact, the situation has gotten to a point that mental health is a key differentiator for candidates when evaluating employers, especially for Gen Z - the latest demographics to enter the workforce in large numbers. Positive outcomes can improve team visibility, spur innovation, and broaden input in future decisions.

Customer Experience 59

Customer Experience Feedback Software Technical Review Customer Feedback 59