The Secret PM Handbook

JULY 20, 2018

As an exercise for myself, I decided to take a mental model that’s usually used for decision making – a 2×2 matrix – and apply it to marketing. One thing we have to do in the go-to-market portion of our jobs is come up with good ways to talk about our product versus our competitors. Clever names.

Differentiation 170

Differentiation Naming Agile Article 170

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

Education 145

Education Marketing Weak Development Team Advertising 145

Alchemer Mobile

FEBRUARY 6, 2024

LOUISVILLE, COLORADO, February 6, 2024 : Alchemer — a global leader in experience feedback technology — announced today that it has been named to the Gartner Magic Quadrant for Voice of the Customer Platforms research report for the third consecutive time. Alchemer is a KKR portfolio company.

Reporting Tools 100

Reporting Tools Research Software Feedback Software User Testing 100

Product Management University

AUGUST 9, 2017

If you’re in a product management, product marketing or sales enablement role, consider replacing the phrase market problems with customer goals. It will open your eyes to a whole new narrative, and it will help you deliver, market and sell solutions with more strategic customer value. Just to name a few.

Marketing 100

Marketing Certifications Differentiation B2B 100

The Product Coalition

FEBRUARY 3, 2022

How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. But what product-market fit is, exactly? The market can consist of two crucial components?—?target

User Testing 143

User Testing Product Research Product Marketing Customer Experience 143

The Product Coalition

AUGUST 8, 2023

Starting your own business has never been an easy task, and the current market conditions make it even more difficult. There are certain things to consider before you start your own business, including your business model, marketing plan, budget, and many other things. Therefore, every step matters.

Banking 107

Banking Government Finance Naming 107

The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. The trick is to compile all that experience and knowledge into one product marketing manager resume. Let’s do this.

Product Marketing 52

Product Marketing Marketing Management Management 52

The Product Coalition

MARCH 9, 2022

So how to differentiate your restaurant from others? The answer lies in restaurant branding and marketing strategies. Restaurant branding seems not simple as you might think of choosing a catchy name and its impressive logo. They can be via logo, menu design, restaurant decor concept, food, specialties, restaurant name, etc.

Branding 159

Branding Strategy Feedback Software Research Software 159

TechEmpower - Product Management

JULY 24, 2023

How will you be taking this to market? How will you differentiate from these? Do you have a name, a logo, and have you thought about brand positioning? Often this ties to marketing support. How do we prioritize internationalization versus getting something to market? What channels will you use (e.g., Free trials?

Reporting Tools 208

Reporting Tools Analytic Tools Development CTO Coach 208

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. More Information : Market Segmentation Tips and Strategize , pp. Carry out qualitative market research like direct observation and problem interviews.

Vision 300

Vision User Testing Research Software Product Research 300

Product Management University

AUGUST 3, 2021

For example, if you target high-tech companies, consider the following market dynamics and their implications on your customers. Ongoing market consolidation across large, medium, and small companies has resulted in larger and more complex product portfolios. Out with Product Marketing 1.0 and In With Product Marketing 2.0.

Customer Experience 130

Customer Experience Reporting Tools Product Management Product Manager 130

Johanna Rothman

AUGUST 30, 2023

Worse, these consultants give all consultants a bad name. For example, if you only offer certification classes, what differentiates you from all the other people who do the same thing? I still differentiated myself. Most problems need critical thinking skills because what works for one client does not work for another.

Consulting 85

Consulting Certifications Workshop Differentiation 85

The Secret PM Handbook

SEPTEMBER 16, 2016

Who the product is for (the market). Why my product is a better choice for you (the differentiators). The Three Laws of Marketing Physics: For the best chance of success, your product should have 1) an Overt Benefit, 2) a Dramatic Difference, 3) a Real Reason To Believe. Name Image Description. Categorization tools.

Product Management 275

Product Management Product Manager Product Research User Testing 275

Innovatemap

NOVEMBER 4, 2020

How you sell and market your products, services, solutions, offerings, you name it, has changed. Product marketing can help in all of the scenarios above. Offering and Product Hierarchy: First and foremost, align your offerings with what your target market needs right now. Where to get started.

Product Marketing 52

Product Marketing Marketing Differentiation Messaging 52

The Product Coalition

MARCH 18, 2022

Founders with fresh capital and ambitious growth plans are deciding whether or not to double down on the core value proposition and find repeatable sales/marketing strategies for acquiring new customers. You could have more competition, and the core value prop is not differentiated enough. Are there capacity or incentive issues?

Customer Experience 193

Customer Experience Onboarding KPIs User Testing Customer Feedback 193

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

The Product Coalition

AUGUST 23, 2023

To grow our customer base and market share? This smartphone is produced by a Dutch social enterprise of the same name, with a clear and compelling mission: to develop a phone that doesn’t harm people or the environment. Less effective marketing: Marketing a product without a clear purpose can be challenging.

Weak Development Team 133

Weak Development Team Customer Experience Technical Review Customer Feedback 133

Product Innovation Educators

FEBRUARY 7, 2022

You can slow down your competition and hold on to market share. Look for product differentiation that you can keep exclusive. If you can differentiate your product in a way your competition cannot because you own the IP, you have an advantage. 27:57] Is there any value for you in your career to have your name on a patent?

Artificial Inteligence 93

Artificial Inteligence Product Management Product Manager Differentiation 93

The Product Coalition

JULY 13, 2021

Teams are getting creative with their notification campaigns Social media marketing, advertisements, AI-based recommendations, manual content curation, notifications, email campaigns and cross-promotion. As a marketing or an editorial guy, you spend hours, thinking about some quirky notification campaigns. The Ultimate Trigger?—?Notification

Customer Experience 139

Customer Experience User Testing Advertising Differentiation 139

Alchemer Mobile

NOVEMBER 27, 2022

But, it also requires a proper plan to reach your target market and stand out against millions of apps already successfully positioned in the market. There could be many apps available in the market that resemble your app, so it is critical to differentiate your app from your competitors. . High download and MAU count.

Research Software 147

Research Software User Testing Download Customer Experience 147

Mixpanel

SEPTEMBER 21, 2023

Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like. The reason I started posting my trades as Sir Jack is because it can feel really uncomfortable talking about finances under your real name.

Analytic Tools 116

Analytic Tools Research Software Data Visualization Technical Review 116

Userpilot

MARCH 25, 2024

Metrics that can affect SaaS business valuation include Monthly /Annual Recurring Revenue, Customer Acquisition Cost , Customer Lifetime Value , Net Revenue Retention, Total Addressable Market, and YoY Growth Rate. Public companies tend to have higher valuations as they’re more established on the market, so avoid such comparisons.

Feedback Software 97

Feedback Software Analytic Tools Research Software Data Visualization 97

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. TL;DR The machine learning-powered ChatGPT can help product managers generate ideas, conduct market and user research , analyze data (app store reviews, user feedback, etc.),

ChatGPT 95

ChatGPT Data Visualization Onboarding KPIs Research Software 95

The Product Coalition

DECEMBER 10, 2020

While it is not a book on strategy per se , the deep understanding of how you will create a differentiated value proposition is the basis for creating a strategy that focuses on generating it. While everyone knows his name, his books are hard to read and his ideas ofter misinterpreted.

Differentiation 113

Differentiation Books Strategy Product Strategy 113

Product Innovation Educators

JUNE 21, 2021

For seven years it was called The Everyday Innovator, but I recently changed the name to better reflect our mission, which is to help you become a Product Master, creating products customers love. His name is Steve Stucky, and he has over 25 years of experience applying lean product development. .

Development 95

Development Customer Experience Differentiation Events 95

Mironov Consulting

AUGUST 29, 2023

 Renting (licensing) means we can put more of our own effort into market differentiators.  They have a whole company dedicated to supporting and extending their product, and they get first-hand feedback about improvements from the broader market.  (Usually, " and "is that a legitimate software update?"

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Engineering 52

The Product Coalition

MARCH 10, 2023

Using a hyperbole is a powerful marketing tactic, so it shouldn’t surprise us that product professionals also use it to drive certain outcomes — but there is a downside. If that’s true, then Kudos to Jeff and Josh for the great marketing strategy. ⚫ Outputs have your name on them for all to see. Perhaps that was the point.

Weak Development Team 121

Weak Development Team Reporting Tools Customer Experience Advertising 121

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Secret PM Handbook

MAY 5, 2017

It’s in our name, right?) A big part of our job is finding these market problems, customer needs and desires. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. Now we need to take our solution to market. “Go

Framework 302

Framework User Testing Product Management Product Manager 302

The Product Cafe

MARCH 24, 2024

This haste can result in a product that fails to clearly communicate its purpose, benefits, and value proposition to the intended audience despite its presence in the market. Ignoring the Competition ⛔ Failing to acknowledge and differentiate from competitors can make your messaging feel stale and undifferentiated.

Messaging 52

Messaging User Testing Feedback Software Customer Feedback 52

Product Management University

OCTOBER 29, 2019

If the target markets for each product are mutually exclusive, product revenue and profitability goals don’t present any issues in B2B. The trouble starts when you have multiple products that target the same exact markets and customers. Your question * Name *. Here’s why. Submit Your Question.

Differentiation 100

Differentiation B2B Vision Naming 100

NextBigWhat

DECEMBER 28, 2020

Note that the core product management skills, i.e.empathy, customer centricity continues to be the important elements of the PM role, but in order to avoid yada yada gyaawn, let’s focus on the actionable new skills which will truly differentiate the great product managers from average ones, given the tailwinds. A lot of it.

Research Software 137

Research Software Feedback Software User Testing Product Management 137

Intercom, Inc.

JANUARY 24, 2023

Businesses can feel it too: declining KPIs, competitors catching up, market impact waning. The previous version was almost five years old, and we knew that we needed an ambitious and clear vision to bring a next-generation Messenger to the market. Market All business messengers had become homogenised, we needed to differentiate.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

Usersnap

DECEMBER 19, 2023

Semantic Differential Scale 5. Versatility in Product Management Understanding User Satisfaction Assessing Usability Determining Feature Preferences Aligning with Market Trends Gathering Targeted Feedback for Iterations 5. Quickly jump to the best suitable section of this article ? Satisfaction Scale 2. Likert Scale 3. Star Rating 4.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

ProductPlan

APRIL 29, 2022

The most common product launches occur when a company debuts a new product into an existing market. There’s already an existing market being served with relatively similar products. This means the messaging and marketing focus on educating the market about what differentiates their new product from the available alternatives.

Product launches 52

Product launches Research Software User Testing Differentiation 52

The Product Coalition

JANUARY 16, 2022

For example, you gain nothing from having a new product if the company can’t sell it to the market, so your roadmap must address also the sellability of the product. This quality translates to many different features and serves as a guideline for many nuances in the product as well as marketing materials.

Roadmap 155

Roadmap Data Visualization Customer Experience User Testing 155

Product Management University

DECEMBER 13, 2019

The result will be higher-value multi-product solutions and a value story that easily differentiates you from the competition. Want to learn the easy way to define solutions before you build or market them? Contact us about a personalized onsite workshop for your products, your markets and your business model.

Research Software 100

Research Software Product Research User Testing Workshop 100