Product Management University

MARCH 24, 2021

It’s to demonstrate that you have a vision beyond the next release or two for how you’re going to make customers better at mission-critical processes that are strategic to their business. Marketing wants a strategy that makes it easier to differentiate your value.

Product Strategy 298

Product Strategy Strategy Differentiation Vision 298

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.

Vision 148

Vision Product Research User Testing Roadmap 148

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. 7:06] How do you describe marketing?

User Testing 230

User Testing Product Research Marketing Research Software 230

Product Management University

OCTOBER 19, 2023

enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space. You’ve just built some cool new A.I. Lackluster sales and/or poor adoption shouldn’t come as a surprise. Huge ripple effect?

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Intercom, Inc.

OCTOBER 1, 2019

But as they pick up steam, offering more products to multiple target markets, it’s easy for the message to get a little fuzzy. When Shane Murphy-Reuter joined us here at Intercom as SVP of Marketing earlier this year, he had to manage four different teams on two continents working on multiple products. What do you want to be known for?

Engineering 178

Engineering Marketing B2C B2B 178

Roman Pichler

APRIL 3, 2018

At the same time, it offers you, the person in charge of the product, the necessary context to make the right strategic product decisions, for example, the market your product should serve and the business goals it should meet. What is the company’s vision? Do you intend, for instance, to address existing markets?

Strategy 280

Strategy Product Research Weak Development Team Systems Review 280

The Product Coalition

OCTOBER 13, 2022

Here are 10 great product books on pre-product market fit (pre-PMF)! ?? It gives you a way to identify your value propositions to differentiate. ??????????? Plan your product: “story mapping” (Nielsen Norman Group) Often teams rely on lengthy requirements documents to move from a vision to a product. Are any books missing?

User Testing 166

User Testing Books Product Marketing Marketing 166

The Product Coalition

SEPTEMBER 4, 2023

And yet, useful improvements do not always add up to the desired results , especially when growth is a problem and the market is saturated with similar solutions. In this article, I talk about spotlight vision, when and how to switch focus, and provide six research ideas to consider when ready to broaden the view.

User Testing 148

User Testing Customer Feedback Vision Customer Experience 148

The Secret PM Handbook

SEPTEMBER 16, 2016

Who the product is for (the market). Why my product is a better choice for you (the differentiators). The Three Laws of Marketing Physics: For the best chance of success, your product should have 1) an Overt Benefit, 2) a Dramatic Difference, 3) a Real Reason To Believe. What are the four components? Categorization tools.

Product Management 275

Product Management Product Manager Product Research User Testing 275

UX Planet

MARCH 9, 2025

Maybe your audiences preferences shift so you will need to adapt to the new market demand, or maybe you decide to embrace a new visual style to make your product look fresh and modern. Vision and strategygoals A vision statement should answer the following question: Where are we heading and why?

Product Research 115

Product Research Research Software Feedback Software User Testing 115

The Product Guy

OCTOBER 9, 2018

We are rapidly approaching a company size where not all strategy can originate with the founder; we need to diversify markets, enter new markets, and have at least points-of-view on emerging markets and how we will address them. This framework covers five major questions: What do we aspire to be? Where do we play? How do we win?

Weak Development Team 326

Weak Development Team Product Strategy Strategy Development 326

The Product Guy

JANUARY 18, 2018

All ideas were rated on some additional key criteria apart from financial gains/losses such as: customer value, regulatory requirement, ease of adoption, whether it was a differentiator for us in the market or not. Differentiator in the industry (On a scale of 1-5). 15% Differentiation. Expected Weekly Profit.

Differentiation 252

Differentiation Product Research Data Visualization Customer Experience 252

Intercom, Inc.

JANUARY 24, 2023

This evolution always starts with one thing: a clear product vision. Businesses can feel it too: declining KPIs, competitors catching up, market impact waning. Reinvention requires a product vision : a visual artifact that sets product direction over a longer term time horizon. An inevitable slide into decline sounds ominous.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

UX Planet

JANUARY 22, 2025

In an era defined by relentless innovation and unprecedented customer expectations, the nature of financial services marketing has changed. Differentiation: In a crowded market, your brands unique personality and approach set youapart. A recognizable logo or clever tagline is no longer enough.

Reporting Tools 98

Reporting Tools Feedback Software Finance Branding 98

Product Innovation Educators

JUNE 21, 2021

Teams meet frequently and communicate, and the vision and work are visualized using Scrum. A Market Requirements Event prioritizes product requirements in one to three days, rather than the months this process usually takes. Teams meet frequently and communicate, and the vision and work are visualized using Scrum.

Development 258

Development Customer Experience Events Differentiation 258

Intercom, Inc.

NOVEMBER 21, 2019

Then, armed with these insights, you can create an empathetic, data-driven customer journey that helps your customers achieve their vision of success. No one knows this better than Sprout Social’s Director of Marketing Strategy, Tara Robertson. Referrals from happy customers are, after all, your best marketing.

Customer Experience 34

Customer Experience User Testing Customer Feedback User Friction 34

Product Management University

AUGUST 21, 2023

Portfolio Vision Portfolio CEO, the first and most important thing you’re going to do, just like the CEO of a company, is establish a “north star” vision for the portfolio. The important thing here is that each product vision supports the portfolio vision. Here’s the great thing about this vision structure.

Product Management 246

Product Management Product Manager White Paper Vision 246

Userpilot

OCTOBER 11, 2022

What are some good product vision examples? How is the product vision different from the company vision? What makes a great product vision? How should product managers develop effective product vision statements? Product vision and company vision overlap in single-product organizations.

Vision 111

Vision Analytic Tools Data Visualization Reporting Tools 111

Product Innovation Educators

JULY 4, 2022

I wanted to learn how this company creates competitive products, differentiating on cost while offering comparative capabilities that equates to much higher value for customers. We’re pushing the boundaries of computer vision and machine learning. How do you make sure it’s representative of your market?

Artificial Inteligence 284

Artificial Inteligence User Testing Feedback Software Customer Feedback 284

Roman Pichler

FEBRUARY 14, 2023

1] As simple as this sounds, there is a catch: To create value with Scrum, you must understand who the users and customers are, why people would want to use and pay for the product, which business benefits it should generate, and, in the case of commercial products, which features differentiate it from competing offerings.

Product Research 383

Product Research Feedback Software Research Software User Testing 383

Lenny Rachitsky

FEBRUARY 25, 2025

At Headspace back in 2016, we had established our product roadmap and success metrics and our mission and vision, but teams were still confused about why we were working on the projects we chose. Product strategy sits in between the mission and vision and the plan, either at the company level or at the team level.

Strategy 123

Strategy Technical Review Product Strategy Product Research 123

The Product Coalition

AUGUST 7, 2023

How to Choose the Optimal North Star for a Roof Shingles Assessment Vision API Company How the Right North Star Metric Can Illuminate Your Business Path Introduction In recent years, many new API SaaS companies are emerging that provide AI-powered capabilities for processing text, audio, images and video.

Analytic Tools 144

Analytic Tools Feedback Software Data Visualization Vision 144

Userpilot

SEPTEMBER 10, 2022

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. What is product differentiation?

Differentiation 98

Differentiation Feedback Software Research Software User Testing 98

Intercom, Inc.

JUNE 2, 2021

Is this solution something we want to innovate on and own as an industry leader and differentiator, or is it table stakes where we want to be on par with the market? At the execution level, does this project contribute directly to differentiation or closing product gaps? Here’s a breakdown of each part. Innovation. How to rank.

Customer Experience 251

Customer Experience Framework Feedback Software Analytic Tools 251

Product Management University

OCTOBER 10, 2023

My goal with this 10-part series on product portfolio management is to highlight the strategic ripple effect across engineering, product marketing, sales, including presales, customer onboarding, and customer success. A market strategy does just that. Here’s the $1 million question. Here are three big things to consider.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

Roman Pichler

OCTOBER 6, 2020

Which market and market segment should the product address? In order to answer the questions above, you may want to use techniques such as direct observation, user interviews, prototyping, creating a strategy canvas or E-R-R-C grid , and you may capture some of them using a tool like my product vision board.

Product Research 295

Product Research Technical Review Feedback Software Research Software 295

Alchemer Mobile

JULY 13, 2021

A good product experience is the primary driver behind product differentiation and ultimately, lasting customer satisfaction (measured through CSAT and NPS ) and loyalty. But product experience requires a company-wide effort that includes customer-facing teams like customer success, marketing, and account management.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

The Product Guy

SEPTEMBER 27, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

The Product Coalition

FEBRUARY 3, 2022

How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. But what product-market fit is, exactly? The market can consist of two crucial components?—?target

User Testing 167

User Testing Product Research Product Marketing Customer Experience 167

Roman Pichler

AUGUST 15, 2023

A handy tool to capture your answers and describe the product strategy is my Product Vision Board shown in the picture below. You can download the template by clicking on the image and you can find more advice on how to use it in the article The Product Vision Board. Competition: Is your product still sufficiently differentiated ?

Product Strategy 265

Product Strategy Strategy Research Software Customer Experience 265

Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. How Does Portfolio Product Management Impact Product Marketing? Structure product management/marketing so that their market knowledge is stronger than all other disciplines combined. Vertical Market Segmentation.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Intercom, Inc.

JANUARY 28, 2019

Marketable – be attractive enough to differentiate itself from competitors. Adoptable – have sufficient table-stakes requirements for features such that the majority of the market can adopt it. However, a great product is more than something that “the market accepts”. You need to differentiate.

Software Review 194

Software Review Roadmap Differentiation Customer Experience 194

The Product Guy

OCTOBER 25, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Intercom, Inc.

FEBRUARY 6, 2020

The story you tell to the market, the competitive moats you build, the pricing models fueling your growth – everything that got you to where you are needs to be reimagined for your new buyer. Analysts estimate that by 2022, global corporate eLearning will grow to be a $30 billion market. Yvonne swiftly flipped this story on its head.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

Sachin Rekhi

FEBRUARY 16, 2020

I instead define a product manager as driving the vision, strategy, design, and execution of their product. Vision: Vision Narrative. Most product managers realize that defining a compelling vision for their product is a core responsibility of their role. Vision: Product Walkthrough.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Product Management University

OCTOBER 16, 2023

If we go back to post 3 of 10 , you’ll see the ripple effect of a customer-facing portfolio vision in full swing when it’s time to craft your portfolio (and product) positioning! It gives sales and marketing a powerful story and most importantly one that’s simple to internalize and repeat because it’s customer centric, not product centric.

Positioning 147

Positioning Product Research User Friction Differentiation 147

Product Innovation Educators

APRIL 1, 2024

But accomplishing that is complicated, and some teams lose focus on the real objective or start without a clear vision for what they need to accomplish. We can make it amazing, and that’s what differentiates us in the crowded market. [5:38] How can using the customer experience journey help you make better products?

Customer Experience 250

Customer Experience User Friction User Testing Automotive 250