The Product Guy

APRIL 23, 2019

Some aspect of the above story is often seen playing out within many companies and startups alike everywhere. As the Lean Startup methodology suggests, build-measure-learn. What differentiates you from others? The several long nights by your team and you seem to be a waste, and you are left wondering why. Make It Right!

Product Research 352

Product Research User Testing Customer Experience Customer Feedback 352

Business of Software Conference

MAY 18, 2023

I had a conversation with April Dunford recently to discuss her brand new talk for BoS USA 2023 and the question of why positioning fails in sales came up a lot… April’s obviously awesome by the way. She had some super insightful things to share about why positioning fails in sales – and what to do about it.

Positioning 97

Positioning Differentiation Customer Feedback Customer Experience 97

UX Planet

JANUARY 22, 2025

Without a strong and consistent digital brand, financial institutions risk being overshadowed by nimble Fintech startups or tech giants like Apple and Google that excel in user experience. Differentiation: In a crowded market, your brands unique personality and approach set youapart. billion in annualrevenue. million to 91.7

Reporting Tools 98

Reporting Tools Feedback Software Finance Branding 98

The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I became a product manager because I wanted to take a more strategic role at my company.

Weak Development Team 326

Weak Development Team Product Strategy Strategy Development 326

Andrew Chen

NOVEMBER 6, 2019

and finally, what happens when my “X for Y” startup idea is taken? People love describing startups as “X for Y” — why? ” In fact, Marketwatch did an analysis of startup company descriptions and found that startups often compared themselves to other companies in their descriptions.

Startups 109

Startups Customer Experience Technical Review Travel 109

The Product Coalition

MARCH 18, 2022

Recently one of the founders of a hot startup asked me, “How do we know if we should add new value props for existing customers or continue to invest in existing ones? The initial phases 2 and 3 (the time between startups raising Series A to raising Series B) play a massive role in achieving the 2T3D growth dream.

Customer Experience 205

Customer Experience Customer Feedback User Testing Onboarding KPIs 205

Intercom, Inc.

MAY 19, 2020

As an engineer, UX designer, product manager, and startup advisor for more than 20 years, VP of Product at the Business Talent Group Laura Klein has seen it all , and written the books to prove it: UX for Lean Startups and Build Better Products. Laura Klein on improving chemistry in product teams.

User Testing 245

User Testing Research Software Product Research Feedback Software 245

The Product Guy

APRIL 4, 2017

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

The Product Guy

JANUARY 5, 2017

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

Intercom, Inc.

FEBRUARY 6, 2020

This is Season Two of Scale , Intercom’s podcast series on moving from startup to scale-up. Turning a sales objection into a unique differentiator. Rather than shying away from the marketplace, she embraced it as Udemy for Business’ unique differentiator. Only this time she focused on speed instead of choice.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

The Product Guy

MAY 15, 2017

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

The Product Coalition

JANUARY 12, 2022

A larger ecosystem of these big players sooner or later becomes a threat for the product-led-growth startups. The brief background, in the beginning, might have given an idea for solving the differentiation strategy cases. Slack has a strong presence in the startups’ ecosystem as a single collaboration app.

Research Software 196

Research Software Technical Review Strategy Product Research 196

The Product Guy

FEBRUARY 18, 2017

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment.

Analytic Tools 240

Analytic Tools Research Software CTO Coach Fractional CTO 240

The Product Coalition

DECEMBER 10, 2020

While it is not a book on strategy per se , the deep understanding of how you will create a differentiated value proposition is the basis for creating a strategy that focuses on generating it. Andrew Chen Not very active nowadays, but Andrew Chen has over 650 essays, slightly oriented to startups, marketing, and growth.

Differentiation 153

Differentiation Books Strategy Product Strategy 153

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

The Product Coalition

MARCH 9, 2020

Recently we decided to enter this market in our own company( JoySpot ), so I started studying this market heavily to learn how can a Startup penetrate it and be competitive versus titans like Tinder. If you don’t have time to read the whole article, I recommend you to go straight to the tips for startups in the end. Hope you enjoy!

Startups 84

Startups Marketing Reporting Tools Research Software 84

Mixpanel

FEBRUARY 23, 2021

It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of teams to fail. And beyond the anecdotal, an often-cited 2019 study CB Insights found that “no market need” was the leading reason most startups don’t succeed. ” Credit: The Lean Startup Playbook. In short, yes.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

UX Planet

FEBRUARY 6, 2025

Dopamine Design Principles Within the broader field of neuromarketing, Dopamine Design focuses on shaping touchpointssuch as visuals, micro-interactions, feedback loops, and gamified elementsto elicit positive emotional responses. Neobanks, Fintech startups and tech giants are all vying to offer frictionless, delightful financial solutions.

Banking 80

Banking Data Visualization Customer Experience Feedback Software 80

Intercom, Inc.

JUNE 19, 2018

The first sign that the thieves were on the move came when Tristan, CEO of a startup accelerator, was contacted by his bank, Monzo , through their app. Customer support and service experiences are becoming the differentiating factors when people choose what software to buy and which companies get their business.

User Testing 216

User Testing Reporting Tools Research Software Customer Experience 216

Product Innovation Educators

APRIL 1, 2024

We can make it amazing, and that’s what differentiates us in the crowded market. [5:38] First, sometimes startup founders develop a product to solve their own problem and assume others experience the problem the same as they do. We can make it amazing, and that’s what differentiates us in the crowded market. [5:38]

Customer Experience 250

Customer Experience User Friction User Testing Automotive 250

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. The most successful businesses realize this and work hard to continually protect their strategic position. Counter-positioning. Switching costs.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Intercom, Inc.

JANUARY 20, 2022

Not too long ago, when Intercom turned 10 , we dedicated an entire episode to speed , or why startups should always strive to keep momentum as they scale. I think the two-way vulnerability and the transparency led to a symbiotic positivity and better ways of working. ” People loved that message. What would make you better?

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Innovatemap

MARCH 23, 2025

With insights from some of the smartest leaders we know in New York City, we discussed the realities of building, funding and differentiating in todays competitive market. Startups today are proving they can scale without relying on an endless fundraising cycle. Her experience demonstrates how powerful the right positioning can be.

Customer Feedback 52

Customer Feedback Feedback Software User Testing User Friction 52

Mind the Product

JANUARY 14, 2019

The following are some tips and tricks I’ve learned working on B2B products at Google and Rubrik, a startup in the cloud data management space. However, many startups stumble because they fail to cross that chasm from attracting purely visionary buyers to what Geoffrey Moore in Crossing the Chasm calls pragmatic buyers.

Enterprise 170

Enterprise Customer Feedback Data Visualization User Testing 170

The Product Coalition

JULY 27, 2021

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Focus and Positioning: A different type of prioritization Selecting is not about prioritization frameworks or ROI calculations.

Product Strategy 148

Product Strategy Strategy Differentiation Customer Feedback 148

Intercom, Inc.

APRIL 23, 2018

Fortunately, with the new regulations in place, it will become harder to store unnecessary data – engineering teams have had to become a lot more mindful and are in a much better position to carefully catalog what they own and create. Choose vendors/partners that you trust. Active communication and transparency are key to customer trust.

Weak Development Team 220

Weak Development Team Systems Review Data Visualization User Testing 220

Product Innovation Educators

MARCH 21, 2022

We managed it out of one giant spreadsheet about target persona, messaging, positioning, etc. Spend the first tier planning as a team, setting objectives, thinking about the target audience, talking to users, and figuring out messaging and positioning channels. Determine how to position your products to differentiate from competitors.

User Testing 156

User Testing Marketing Strategy Customer Experience 156

People-First Product Leadership

FEBRUARY 4, 2025

communications skills in a tech PM role) became a differentiator, allowing me to approach problems from fresh angles. I am leveraging my product background in both coaching and advising AI-driven startups. Network Persistently : I stayed in touch with a startup recruiter for six months before landing my first PM-adjacent role.

Data Visualization 52

Data Visualization Reporting Tools Research Software Technical Advisors 52

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Define your competitive positioning approach.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

The Product Coalition

AUGUST 24, 2021

Startup funding was relatively easy to raise. Due to the growing tendency of backing technology businesses, a software startup could raise millions of dollars of funding in their earliest stages of development. This entire chain of changes and new approaches empowered the lean startup era.

User Testing 158

User Testing Development Customer Experience Product Research 158

Mind the Product

AUGUST 31, 2017

Sunil Parekh is the VP of Product Management at Truveris, which is a healthcare startup based out of New York City. In the start of his presentation at ProductTank NYC, he further breaks down his experience by listing some of the professional roles he’s played, like Lab Researcher, R&D Engineer, Product Manager, and Startup Advisor.

Research Software 131

Research Software User Testing Customer Experience Product Research 131

Product Innovation Educators

OCTOBER 27, 2017

Product management starts with positioning, not with product. With Lean Startup ideas nearly ubiquitous among product managers, I still often see the development of new products beginning with… the product. This means we begin with product positioning… [link]. Rituals associated with a product creates differentiation.

User Testing 120

User Testing Customer Feedback Product Research Product Manager 120

Product Talk

SEPTEMBER 20, 2023

She previously worked at a startup called CreateMe , which builds solutions for apparel manufacturing automation. There were a lot of shortcomings to Miro, but also to the position I was in at the time,” says Thomas. Thomas believes Vistaly’s key differentiator is the fact that the tool guides users to behave in specific ways.

Data Visualization 337

Data Visualization Analytic Tools Research Software Product Research 337

Userpilot

AUGUST 30, 2024

Conducting a competitor analysis helps you understand the market landscape, identify your differentiations, and gain deeper insights into your target audience’s preferences and pain points. This will help you understand what attracts customers to your competitors and how you can differentiate your marketing approach.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Data Visualization 105

Lenny Rachitsky

JANUARY 9, 2024

Subscribe now P.S. New swag drop Q: I’ve been working on my startup for a couple of years now. Most startups, and new product ideas, fail—we all know this—but it’s different when it’s your product. Each week I tackle reader questions about building product, driving growth, and accelerating your career.

B2C 120

B2C Customer Experience User Friction User Testing 120

Lenny Rachitsky

AUGUST 13, 2024

April Dunford is an expert at nailing positioning for scaling tech companies and wrote Obviously Awesome , a definitive guide to product positioning. April has worked hands-on with over 200 companies on positioning, including Google, IBM, Postman, and Epic Games. So how do you assess positioning? Hang out with Sales.

Positioning 52

Positioning B2B Differentiation Analytic Tools 52

Product Management University

AUGUST 13, 2019

Unless you’re an early stage startup, your product positioning is well documented. The goal of structuring product marketing along segment lines is to differentiate your value at a higher level that speaks to the strategic aspirations of decision-makers. A product structure alone will never get you there.

Product Marketing 127

Product Marketing Marketing B2B Healthcare 127