The Product Guy

FEBRUARY 24, 2025

While technical skills are still essential, the ability to influence, negotiate, tell compelling stories, and lead with empathy is now a critical differentiator. A case study of how soft skills transformed a struggling team into a high-performing unit. A growing library of frameworks, case studies, and actionable tools.

Technical Review

DevelopmentCorporate

JUNE 2, 2025

Younger or smaller companies particularly those without formal research teams often fall in the lowest budget category, investing only enough to conduct limited testing or outsource one-off studies. Leaders who recognize this are betting on research to drive differentiation in a crowded market.

Data Visualization

UX Planet

MAY 1, 2025

Great design has become a key differentiator. A closer look at how Airbnbs design turns simple bookings into emotional, trust-driven experiences. Few companies demonstrate the power of thoughtful user experience better thanAirbnb. What makes Airbnbs design such a gold standard?

Research Software

UX Planet

DECEMBER 6, 2024

Overview This case study focuses on integrating AI/ML to improve user experience in the car-as-a-service automobile marketplace. Goals for AI/ML Integration Competitive Differentiation: Leveraging advanced AI/ML capabilities to create a distinctive market position that sets our solution apart from traditional automotive sales approaches.

Customer Experience

The Product Coalition

NOVEMBER 12, 2024

Creating or even updating a product roadmap can feel like being handed a blank sheet of paper and told you have 60 minutes to write a ten-page college essay on a topic you didn’t study for…. It’s the stuff of nightmares. Thankfully, that’s where first principles come in. So what exactly are first principles? Does it make sense?

Roadmap

Alchemer Mobile

NOVEMBER 22, 2024

To better understand the common challenges organizations face with digital feedback tools, we conducted a comprehensive market research study that revealed several critical pain points. While reaching them through digital channels should be easy, it often proves to be a challenge.

Feedback Software

People-First Product Leadership

FEBRUARY 4, 2025

communications skills in a tech PM role) became a differentiator, allowing me to approach problems from fresh angles. I found that committing to continuous learning (like my daily study routine) was crucial for staying relevant and advancing in each new role.

Data Visualization

UX Planet

JUNE 9, 2025

Gather notes into your affinity wall For exploratory studies (e.g. Some key take-aways on clusters: Use Visual Indicators : Assign a unique colour to each level (or hierarchy) to differentiate clusters at a glance. This future-proofs the research outputs even further by being discoverable without tech logistics getting in the way.

Data Visualization

Lenny Rachitsky

FEBRUARY 25, 2025

There is usually not enough time in the preparation step to commission net-new research work, but scrappy studies could be mobilized to close any critical gaps in understanding users. Uniqueness of levers: Assess if the levers can have a unique and differentiated experience as a result of being built by the team/company.

Strategy

Business of Software Conference

JUNE 17, 2025

Services can fill gaps, act as a testbed for new products, and differentiate your offers. Key Lessons for Better Pricing Chris shared several crucial lessons: Pricing is a Process, Not an Event: Don’t treat pricing as a one-off study you do every few years. The Offering Model This defines what you are actually selling.

Data Visualization

Product Innovation Educators

FEBRUARY 3, 2025

Analyzing the Milkshake Case Study The milkshake story illustrates how JTBD helps us understand existing products. The Snickers vs. Milky Way Case Study Another interesting JTBD example comes from Chris Spiek, who shared it in episode 057 of this podcast. The story involves two candy bars: Snickers and Milky Way.

User Testing

Usersnap

DECEMBER 18, 2024

Incorporate icons to visually differentiate categories like “Bug Fix,” “Feature,” and “Improvement,” enhancing navigation. Highlight updates impact with user testimonials or case studies to show real-world applications. Try Usersnap for Announcements Try Usersnap Now 7.

Data Visualization

UX Planet

FEBRUARY 6, 2025

This interplay, known as cross-modal perception, has been a key area of study at Oxfords Crossmodal Research Lab. Lean Design works best for functionality-driven platforms in which clarity and speed are paramount, while Dopamine Design is ideal for competitive environments that demand emotional resonance and brand differentiation.

Banking

UX Planet

JUNE 30, 2025

For instance, a 2024 Statista study noted generative AI usage in financial services jumped to 52% of firms actively using it (up significantly from 2023). The study found nearly 98% of banks (and insurers) either already use or plan to use generative AI in the near term — the highest among industries.

Data Visualization

Business of Software Conference

JUNE 30, 2025

Differentiating your products or services is key to scaling sales and becoming a dominant market player. You can use client milestone stories (case studies) to show real results. Storytelling isn’t a minor skill; it’s a core way to connect, differentiate your software business, and get results. ” objection.

Differentiation

PMLesson's Ace the PM Interview

MAY 13, 2025

Excel / Google Sheets: Spreadsheets are still used for quick analyses, stakeholder presentations, and take-home case studies. Bonus Differentiators Domain Knowledge: Familiarity with your company’s industry (e.g., Data Visualization: Tools like Tableau, Power BI, or Looker are critical for communicating insights visually.

Data Visualization

eG Innovations

JULY 9, 2025

Tags can be used to differentiate and aggregate resources by cost center within an organization. There are usage requirements and limits on the number of user-defined tags that can be added to an AWS resource (see: Tag naming limits and requirements in the AWS General Reference guide).

Data Visualization

Userpilot

JUNE 26, 2025

There are multiple content options available too, such as numerous video tutorials, live walkthroughs , webinars, and case studies, catering to different learning styles. This color-coding makes it easy to differentiate between content at a glance, so navigation feels effortless.

Feedback Software

Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.

Differentiation

Product Innovation Educators

JULY 19, 2021

Today we are talking about a recent study that gives us insights into what’s going on in product management and product management teams. For several years, our guest has conducted the Study of Product Team Performance. 2:08] What is the purpose of the Study of Product Team Performance and how was it different this year?

Product Research

Product Innovation Educators

FEBRUARY 7, 2022

He originally studied electrical engineering at Stony Brook in New York, a highly rated engineering school. Look for product differentiation that you can keep exclusive. If you can differentiate your product in a way your competition cannot because you own the IP, you have an advantage.

Artificial Inteligence

The Secret PM Handbook

SEPTEMBER 16, 2016

Why my product is a better choice for you (the differentiators). For example, articulating a meaningful Dramatic Difference or “differentiator” portion of the value proposition is usually difficult. Study up on mental models. What are the four components? Who the product is for (the market). What the product is (the category).

Product Management

Product Innovation Educators

SEPTEMBER 2, 2024

Key Considerations in Value-Based Pricing Differential Value: Understanding what makes your product different from alternatives in the market. Case Study: The Mechanical Pencil Example To illustrate the principles of value-based pricing and market research, let’s consider the example of a mechanical pencil.

User Testing

Product Innovation Educators

JUNE 15, 2020

My lip balm differentiates itself because it does not contain petrol or lanolin, two common but unhealthy lip balm ingredients. [10:17] Through competitive studies I found that most natural lip balms also don’t contain active ingredients. 10:17] Once you had the idea, what happened next?

Customer Feedback

UX Studio

SEPTEMBER 20, 2018

In this case study, we show how we enhanced the user experience and gave solutions to reduce the churn rate for Xeropan. In this case study we cover: The user onboarding redesign process, Problems and their solutions, and. Our users couldn’t find what they wanted easily or differentiate the core lessons from the practice exercises.

Research Software

Intercom, Inc.

JUNE 8, 2021

Study after study shows how important a great customer experience is to today’s consumers. This is the final post in our series exploring the findings from Drive Conversational Experiences for a Future-Ready Customer Support Strategy , a commissioned study conducted by Forrester Consulting on behalf of Intercom in April 2021.

Reporting Tools

Mind the Product

MAY 6, 2020

We were also able to identify content opportunities that would help to differentiate the new site from other information sources. The post Creating an Accessible Website for Europe’s Oldest Eye Hospital Charity: a Case Study appeared first on Mind the Product. Those are the things that will benefit everybody.

User Testing

Intercom, Inc.

JUNE 19, 2018

They use service as a differentiator and focus as much on the post purchase experience as the purchase decision to increase customer loyalty and retention – just like luxury hotels and car manufacturers have done for decades. Forward thinking companies are starting to make service a part of their product, with messaging at the core.

User Testing

Product Management Unpacked

MAY 13, 2020

This approach not only gave the brand man — eventually the brand manager — ownership of a given brand, but it also allowed P&G to better differentiate the various brands in its portfolio. His new product-centric approach called for dedicated teams, focused around a particular brand, each led by a brand man.

Reporting Tools

Intercom, Inc.

SEPTEMBER 28, 2021

We spend time studying the challenges they face each day, the opportunities our product can unlock for them, and how they might use Intercom to solve problems. . In the race for market share, startups try to close the gaps on incumbent companies, while incumbents try to build new, differentiator features.

Feedback Software

Intercom, Inc.

OCTOBER 22, 2020

Today, numerous studies echo this sentiment: a recent report from Forrester found that brands with a superior customer experience bring in 5.7 And a recent study from Deloitte found that two-thirds of customers will switch brands entirely due to a poor customer experience. times more revenue than their competitors.

Data Visualization

The Product Guy

SEPTEMBER 27, 2016

Amanda has a Bachelor of Economics and a Master of Arts (Asian Studies) from Monash University. James builds products and services which delight customers and differentiate companies. Amanda is passionate about customer led product design and in product prototyping to deliver best in market products and customer outcomes.

Research Software

UX Planet

FEBRUARY 21, 2024

All in all Thanks to the study courses, I realised that systemic design is definitely my way of thinking and doing, in other words, my way to go further. Differentiation has produced science, technology, and the unprecedented power of mankind to build up and to destroy its environment. Thanks for reading!

Research Software

The Product Coalition

DECEMBER 10, 2020

While it is not a book on strategy per se , the deep understanding of how you will create a differentiated value proposition is the basis for creating a strategy that focuses on generating it. Understanding Michael Porter Porter is a well-known strategy guru who published 20 books and numerous articles.

Differentiation

The Product Guy

OCTOBER 25, 2016

Amanda has a Bachelor of Economics and a Master of Arts (Asian Studies) from Monash University. James builds products and services which delight customers and differentiate companies. Amanda is passionate about customer led product design and in product prototyping to deliver best in market products and customer outcomes.

Analytic Tools

Intercom, Inc.

APRIL 13, 2018

So what is it about these SaaS sales reps that differentiates them from the rest? According to a study from The Bridge Group and their inside sales metrics, the average sales development rep makes 52 calls per day. What do they know about the industry that mediocre sales reps don’t? Persistence is a key driver of SaaS sales.

Data Visualization

Intercom, Inc.

APRIL 6, 2022

In fact, studies show that not only do customers expect great experiences when interacting with companies, they’re willing to pay more for them. The team wants customer support and the customer experience to be key differentiators for their business. In fact, it’s one of their core operating principles”.

Customer Experience