Product Management University

JANUARY 22, 2025

If salespeople lead with the business outcomes that are most important to buyers, the problems your products solve will be positioned in the perfect context which makes their strategic value far more obvious, not to mention differentiating. Think about how easy your positioning would be to communicate if you used this format.

Positioning 130

Positioning User Testing Differentiation Product Marketing 130

Product Management University

MARCH 2, 2025

Reinforce key messaging and differentiation in competitive deals. If you want the simplest and most effective Product Manager Demo Training, contact us about our Product Demo Skills Course for Product Managers. Sales teams need confidence that when they bring in a product manager for a demo, it will elevatenot hinderthe conversation.

Demo 130

Demo User Friction Product Manager Product Management 130

Product Talk

JULY 8, 2020

I want to watch my shows on my train commute. I want to watch my shows on my flight” and “I want to watch on my train commute” sound similar. Unless planes and trains introduce different constraints. I may need to be completely offline on a plane, whereas on a train I may still have cell data. Is this show any good?

User Friction 361

User Friction Customer Experience Product Research Data Visualization 361

Product Management University

APRIL 12, 2018

GREENVILLE, SC – April 12, 2018 — Proficientz announced today its 2018 Product Management University training curriculum, a series of training courses that teach best practices in product management, product marketing and sales enablement for B2B and B2B2C organizations. The five training modules are as follows.

Product Manager 22

Product Manager Product Management B2B Management 22

Product Innovation Educators

JULY 4, 2022

I wanted to learn how this company creates competitive products, differentiating on cost while offering comparative capabilities that equates to much higher value for customers. Training a computer vision model is very hard and usually requires an AI research team, but we wanted to make that problem accessible to anyone.

Artificial Inteligence 284

Artificial Inteligence User Testing Feedback Software Customer Feedback 284

Alchemer Mobile

NOVEMBER 22, 2024

Our platform empowers you to deepen relationships and connect with customers wherever they are in their journey. Pain Point #2: Steep learning curve Many platforms promise powerful features but are so complex that they require extensive training and technical expertise.

Feedback Software 130

Feedback Software User Testing Research Software Customer Feedback 130

Product Management University

MAY 24, 2021

Differentiation becomes easier now because your relevance quotient is much higher in your chosen markets versus horizontal-only competitors. It’s the easiest way to differentiate and not get forced into competing on price. Many companies go vertical as their products commoditize. ROI on The Product Management Maturity Model.

User Testing 246

User Testing Customer Experience Product Manager Product Management 246

Mixpanel

MAY 12, 2023

But as we worked with more clients and tackled increasingly complex challenges, we realized that traditional training resources available were inadequate. One of the key decisions we made in developing our training program was choosing Mixpanel as our primary focus. At Mammoth Growth, we decided to change that. Why Mixpanel?

Data Visualization 105

Data Visualization Analytic Tools Customer Feedback Customer Experience 105

Product Innovation Educators

JULY 19, 2021

Returning with us is Greg Geracie the CEO of Actuation Consulting, a global provider of product management training, consulting, and advisory services to some of the world’s most well-known organizations. The study researches the factors that differentiate successful product teams from the rest of the pack.

Product Research 278

Product Research Research Software Product Manager Product Management 278

Product Management University

OCTOBER 19, 2023

The new product is going to boost your differentiation in the competitive space. You’ve just built some cool new A.I. enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. You’ve got customer references with success metrics to make your value story real.

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Mind the Product

FEBRUARY 4, 2020

After that I went freelance where I could start with new clients often and, most recently, I leapt at the chance to build Mind the Product’s new training program. Explore Training Opportunities. Then I went onto being a consultant where I was starting something new every three to six months. Balance and Growth.

Product Research 218

Product Research Analytic Tools Research Software Reporting Tools 218

Product Talk

JUNE 19, 2024

The better we understand our customers, the better we can meet their needs, and the more we can differentiate our product from the competitors. These gaps allow us to differentiate our products and services from our competitors’. This understanding, over time, becomes a competitive advantage. It’s very challenging to get specifics.

Generative AI 335

Generative AI Product Research Feedback Software Analytic Tools 335

Intercom, Inc.

APRIL 23, 2018

A strong security program should foster a sense of healthy paranoia about potential security risks throughout your organization, and should feature staff training, a responsible vulnerability disclosure programme, and a strong monitoring and alerting program, at the very least. A high level priority for businesses to focus on is detection.

Weak Development Team 220

Weak Development Team Systems Review Data Visualization User Testing 220

The Product Guy

JUNE 15, 2017

Invite people not only from Product & Tech, but also Support, Sales, Training, and any other relevant group. if you recently discovered a new competitor that you think would be valuable for others to know about, or if you want to highlight how a potential new feature could be a differentiator for your company’s solution vs. others).

User Testing 292

User Testing Feedback Software Customer Feedback Research Software 292

Product Innovation Educators

MARCH 3, 2025

As product professionals, we’re trained to identify problems and create solutions. Sometimes, these rarely mentioned needs represent the greatest opportunities for competitive differentiation. This specialized training creates AI systems that are specifically optimized for VOC research rather than general-purpose AI.

Research Software 156

Research Software Product Research User Testing Artificial Inteligence 156

The Secret PM Handbook

OCTOBER 9, 2018

We (the product managers) are the experts in our product: We know who it’s for, we know why it’s better, we know its differentiators, we know the stories of pain our prospects are suffering, and the glories of the successes of our customers. So, we should be good at least at some parts of selling it.

Sales Training 170

Sales Training User Testing Differentiation Customer Experience 170

Product Innovation Educators

NOVEMBER 7, 2022

He has leveraged his experience to specialize in pricing for the last several years and founded Pricing I/O to train and coach high-growth B2B SaaS companies on how to accelerate Annual Recurring Revenue (ARR). . They’re investing $49, but that’s less than the cost a full hour of training for a high-end instructor.

B2B 237

B2B User Testing Customer Experience Banking 237

Alchemer Mobile

JULY 11, 2019

According to 280 Group research and our experience working with product managers for over 20 years, you must become an expert on what your customers really need and how you can differentiate your product from the competition. Sounds simple, right?

Research Software 220

Research Software User Testing Feedback Software Customer Experience 220

The Product Guy

MARCH 16, 2018

Having no formal product management training, I found myself inheriting three products areas in the span of six months as my company continued to reorganize. Because my products are in categories that aren’t particularly differentiated, this engagement alone also sets my products and brand apart from the competition.

Product Strategy 246

Product Strategy Strategy Reporting Tools Feedback Software 246

UX Planet

DECEMBER 6, 2024

Goals for AI/ML Integration Competitive Differentiation: Leveraging advanced AI/ML capabilities to create a distinctive market position that sets our solution apart from traditional automotive sales approaches. Image credit: Karena E.I I intend to use it to improve the digital user experience of car sourcing in the CaaS automotive sector.

Customer Experience 98

Customer Experience Data Visualization Research Software Feedback Software 98

Mind the Product

JULY 14, 2017

Machine learning has been around for a while but over the last 5-10 years three things have come together to provide a breakthrough in their abilities : the algorithms have gotten better by modelling the human brain, there is a lot more data available to train these systems, and more raw computing power than ever before to bring it all together.

Artificial Inteligence 163

Artificial Inteligence Data Visualization Customer Feedback Customer Experience 163

UX Planet

MAY 27, 2025

Assume that our client likes running shoes and is looking for materials for marathon training. The real differentiator is our unwavering commitment to your success and our expertise in UX Research & Design Services. Anticipating the Next Step: Our UX designers, like fortune tellers, are always looking ahead.

Data Visualization 100

Data Visualization UX Analytic Tools Customer Experience 100

The Product Coalition

MAY 12, 2022

In the B2B space, why can a product manager nail the customer’s need, solve the market problem in a differentiated way, have compelling results that make the case, and still hit a wall? system changes, workflow changes, training, etc. Now that would be a differentiator. So what’s the answer then? Changes cost money?—?system

Weak Development Team 157

Weak Development Team Differentiation B2B Customer Experience 157

The Product Guy

SEPTEMBER 27, 2016

When he’s not doing product management, he trains for long distance cycling, and dreams of opening a tiki bar. James builds products and services which delight customers and differentiate companies. Having been a support person out of college, he transitioned into operations, then programming, then into Product Management.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

The Product Coalition

DECEMBER 10, 2020

but we had no previous training on strategy. While it is not a book on strategy per se , the deep understanding of how you will create a differentiated value proposition is the basis for creating a strategy that focuses on generating it. Regretfully, we learned and perfected our day-to-day chores (which led to a promotion!),

Differentiation 153

Differentiation Books Strategy Product Strategy 153

Intercom, Inc.

JUNE 19, 2018

They use service as a differentiator and focus as much on the post purchase experience as the purchase decision to increase customer loyalty and retention – just like luxury hotels and car manufacturers have done for decades. Googling it” has trained an entire generation to help themselves online. Self-service solutions.

User Testing 216

User Testing Reporting Tools Research Software Customer Experience 216

Product Management University

OCTOBER 16, 2023

This is what differentiates you more than anything. It gives sales and marketing a powerful story and most importantly one that’s simple to internalize and repeat because it’s customer centric, not product centric. Build your portfolio and product positioning with that goal in mind and you’ll nail it every time.

Positioning 147

Positioning Product Research User Friction Differentiation 147

The Product Guy

OCTOBER 25, 2016

When he’s not doing product management, he trains for long distance cycling, and dreams of opening a tiki bar. James builds products and services which delight customers and differentiate companies. Having been a support person out of college, he transitioned into operations, then programming, then into Product Management.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Intercom, Inc.

APRIL 13, 2018

So what is it about these SaaS sales reps that differentiates them from the rest? That means watching webinars, listening to podcasts, and talking to your team about the modern tools and training you need to be the best SaaS sales rep you can be. What do they know about the industry that mediocre sales reps don’t?

Data Visualization 224

Data Visualization Customer Feedback Reporting Tools Customer Experience 224

The Product Coalition

MARCH 23, 2022

While the use of the framework is evident at the execution stage, it is equally applicable during business prioritization to identify product-market fit, competitive differentiation, and strategic alignment. As a Product Strategist or a Manager, it is insufficient to only think about how differentiated your product is. Ecosystems? —?As

Framework 162

Framework Reporting Tools Technical Review Systems Review 162

Intercom, Inc.

FEBRUARY 6, 2020

Seeing a real demand for business courses in their consumer marketplace, the team identified an opening in the market to disrupt corporate training and hypothesized that employers would be more than willing to pay. Turning a sales objection into a unique differentiator. Yvonne swiftly flipped this story on its head.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

The Product Coalition

MARCH 18, 2022

You could have more competition, and the core value prop is not differentiated enough. Perhaps the sales team isn’t trained adequately. When those win rates plummet or start a downward trend, you need to know why that’s happening. Maybe you’re selling to customers that don’t have an actual need for what you’re offering.

Customer Experience 205

Customer Experience User Testing Customer Feedback Onboarding KPIs 205

The Product Coalition

OCTOBER 4, 2022

Details can equal differentiators. The team prioritizes cramming more in rather than focusing on the most meaningful, loveable features that may slow the train. You need to slow the feature train if your focus is a minimum loveable product. Or velocity over value. These are cultures where agile rules in a bad way.

User Testing 177

User Testing Product Research Customer Experience Customer Feedback 177

Product Management University

MAY 24, 2017

Redirect the focus of your value proposition to the capabilities that address larger scale issues such as growth or competitive differentiation. The post Overcoming Product Demo Objections appeared first on Proficientz - Product Management Training for B2B. What if you don’t have every productivity or efficiency feature?

Demo 124

Demo Product Research Differentiation B2B 124

Product Management University

NOVEMBER 14, 2022

Portfolio marketing’s role (also known as industry marketing) is to promote the value of the portfolio to named industries and make sure the salesforce can tell a more strategic/differentiating value story in each market segment throughout various stages of the sales process, again with the supporting sales tools.

Product Marketing 147

Product Marketing Marketing Reporting Tools Healthcare 147

Product Management University

JANUARY 18, 2019

Save the HOW for training! Use Themes to Differentiate. Lastly, find the common value thread in those scenarios and use it as your headline or differentiation theme. Follow with capabilities of your solution that are most relevant in each scenario. Again, products are nothing more than proof points.

Positioning 113

Positioning Differentiation Workshop Messaging 113

Product Management University

DECEMBER 17, 2020

Shorter sales cycles and competitive differentiation. Anytime, Anywhere Training that lets your team learn in small increments over many weeks or months. You no longer have to take 2-4 days away from your job for a one-and-done training course.

Magazine 130

Magazine B2B Product Manager Product Management 130