The Product Coalition

AUGUST 16, 2020

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.

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User Testing Customer Experience Customer Feedback Product Strategy 164

The Product Coalition

AUGUST 14, 2022

Bad Feedback Doesn’t Always Mean Your Product Is Bad Bad product feedback is a bummer. But contrary to what you might think, it doesn’t always mean your product is bad. Here is a quick guide to strategic thinking about product feedback. The feedback on all three talks was great.

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User Testing Feedback Software Product Research Customer Feedback 124

The Product Coalition

JULY 2, 2023

As product leaders you cannot ignore the full customer journey to make sure it makes sense. I’m sure you know this quote and see it a lot in product management. But the difference between theory and practice isn’t limited to product management theory  — mostly processes and methodologies.

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User Testing Customer Experience Product Strategy UX 107

The Product Coalition

JULY 16, 2023

In recent years it seems that product management is all about execution and delivery. Photo by Kea Mowat on Unsplash When I moved into product management, almost 20 years ago, it used to be a very senior role. The discussion was about whether or not someone is senior enough to move into product management.

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Strategy Product Management Product Manager Management 137

The Product Coalition

SEPTEMBER 19, 2021

The fact that your potential customers have a problem, doesn’t mean that they are willing to do what it takes to solve it. Each one ran a series of tests over a few hours, and told me I’m a good fit for the surgery. As a product leader, you must define not only the problem you are solving but also for whom.

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User Testing Customer Experience Product Research Startups 138

The Product Coalition

JUNE 13, 2021

Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. This should be your first step into product strategy. Since product strategy is so hard, many companies simply skip it. Even higher-level goals can be refined and detailed.

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ProductPlan

JUNE 5, 2020

Product management is certainly no exception. Product managers and leaders need to find ways to keep learning and growing in an ever-evolving product environment. There’s an abundance of books, podcasts, as well as events at your disposal that cover various product management topics.

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Certifications Customer Experience Artificial Inteligence Product Management 105

The Product Coalition

DECEMBER 11, 2023

But is it really what your customers want? Here’s how to look at it in order to make the right decision for your customers. Layer 1: Your Customers We always try to make things simple for our customers, while preserving the value. That’s the magic of a great user experience. But which one is more important?

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Customer Experience User Testing Weak Development Team Research Software 78

The Product Coalition

SEPTEMBER 6, 2021

Customer experience isn’t just for products. As an employee, you provide customer experience to your manager, your colleagues, and your own employees. There are many things to take from it, but I mainly took the fact that you need to think about the customers from their point of view. Is it a great one?

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Customer Experience User Testing Customer Feedback Data Visualization 156

The Product Coalition

JULY 30, 2023

Your product might be awesome, but if there is no significant need on the other side, it wouldn’t succeed. A need is more than a general desire, and you should trust your customers’ actions more than their words. His stats showed that over 60% of his customers only bought from him after having known him for two years or more.

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User Testing Customer Experience Webinar Consulting 106

The Product Coalition

FEBRUARY 11, 2024

Photo by Iain Kennedy on Unsplash When I was a product lead at Imperva, there was a feature that engineering kept telling me required a rewrite. We were monitoring our customers’ databases, and the architecture caused a severe performance impact on the databases themselves. Its entire architecture was bad.

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Framework User Testing Customer Experience Definition 104

The Product Coalition

AUGUST 13, 2023

But to truly solve customers’ problems, founders and product leaders must think beyond what they already know about the product. But that leads to another problem — how do you know which product to create? How to solve a certain customer problem? Real invention is hard, that’s why real innovation is hard.

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Customer Experience User Testing Generative AI Books 113

The Product Coalition

DECEMBER 11, 2023

Photo by Alexas_Fotos on Unsplash When I was VP of Product at Twiggle, building the product from zero to one (and then one to ten and so on), I hired a technical writer freelance. Our product was an API, and we needed comprehensive technical documentation. I have worked with great technical writers, they weren’t the problem.

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Technical Review Marketing User Testing Customer Experience 78

The Product Coalition

JANUARY 28, 2024

Your product sells not for its features, but for the value it brings to your customers. True product value lies in understanding and meeting the deeper, often unspoken needs of customers, beyond just functionality. Here’s a three-step approach to ensure products connect with users on a more meaningful level.

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Framework Feedback Software User Testing Customer Experience 104

Product Management University

JUNE 5, 2023

Most product managers know how to create a product vision, but that’s not the hard part. The extent to which stakeholders get behind your product vision has everything to do with how the product vision is articulated. What is a Product Vision? Why is a Product Vision Important?

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Vision Product Research User Testing Customer Experience 130

Userpilot

JULY 26, 2022

SaaS businesses tend to have heterogeneous customer bases, which means you will probably have customers with different needs. Therefore, you should set different, specific goals for them inside your product and segment them to better understand their needs. A goal is like a milestone that you want your customers to reach.

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Customer Feedback Customer Experience User Testing Feedback Software 93

The Product Coalition

FEBRUARY 18, 2023

Every now and then, early-stage founders approach me to hear about their product idea and give them feedback. This mostly happens with products related to the product space itself — products for product managers and product teams. But in product management that is never true.

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Data Visualization Customer Communications Feedback Software User Testing 132

The Product Coalition

DECEMBER 11, 2023

They named it after the feedback I constantly gave them on their presentations. For example, if your journey is along the lines of the general journey toward product-market fit , you might explain that you have identified your Ideal Customer Profile (ICP) and now are in the process of succeeding with a few of them.

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Roadmap User Testing Workshop Presentation 78

The Product Coalition

DECEMBER 11, 2023

Make sure you can connect the dots very very clearly between what you are doing and your desired outcome (which especially in times like this should lead all the way to a business result , not “a good feature” or “happy customer”). You need to have a product strategy. That’s why we must take action and test it.

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Leadership User Testing Customer Experience Customer Feedback 78

ProductPlan

DECEMBER 9, 2022

With so many social media posts, blogs, videos, ebooks, and podcasts, it’s hard to keep up. 10 Great Questions Product Managers Should Ask Customers. It’s a tenet of Product Management 101 that PMs need to get out of the building and talk to real-live customers… even if it’s just over Zoom.

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User Testing Customer Experience Certifications Product Research 52

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic. But is it enough?

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User Testing Workshop B2B Leadership 102

The Product Coalition

DECEMBER 25, 2022

There are many ingredients needed in order for your product to succeed. Not all of them are related to your product, or even to your product’s domain. Your customers’ ecosystem has more impact on your ability to succeed than you might think. Since I’m a business customer of Google, I decided to open a support ticket.

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User Testing Customer Experience Presentation Engineering 110

The Product Coalition

DECEMBER 11, 2023

With everything you have to do every day, it is so easy to neglect strategy. But much like code, your product strategy also requires maintenance. So they do all sorts of validations and deep analysis processes: market research, business plan, competitive analysis, and so on. Because your customers aren’t product leaders.

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Startups User Testing Customer Experience Roadmap 78

Revulytics

OCTOBER 12, 2018

An interesting question was recently posed to respondents of the Pragmatic Marketing 2018 Product Management and Marketing survey: “If you could say one thing to your CEO without fear of retribution, what would it be?”. By comparison, respondents said they spent nearly half the month managing email and attending meetings.

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Data Visualization User Testing Customer Feedback Customer Experience 66

The Product Coalition

OCTOBER 26, 2020

I would argue that even if you are beyond that spot, and as a product leader you do much more than UX, you and the company might still not realize what is your primary responsibility as a product leader. Why This Happens Product management is a unique role in so many ways.

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User Testing CTO Definition Product Research 126

The Product Coalition

MARCH 12, 2023

We help them with their product strategy as well as building a strong product organization. That, of course, includes helping them hire the right people, and specifically the right product leader. That’s why they are looking to hire a product leader and not just a senior product manager.

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User Testing Product Research Consulting Leadership 107

The Product Coalition

DECEMBER 11, 2023

But every now and then, for example, when I share the insights with my customers (many of them wanted to use our time together to simply hear how it was), I remember what a great privilege it was to attend this workshop, and I feel truly grateful. Strategy is so hard to craft and too often overlooked.

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Workshop Customer Feedback Leadership User Testing 78

ProductPlan

APRIL 18, 2023

In-app messaging is a way of communicating with users within the context of your product, often taking the form of tooltips, banners, or in-app chat. For software products, in-app messaging includes all of the native messages sent to a user while they are using your product.

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Feedback Software Messaging Customer Communications Customer Experience 75

The Product Coalition

SEPTEMBER 10, 2023

Leadership without authority is product management 101. But as a product executive, you must take it to the next level — and this time use it with the entire management team. Image by Denis Doukhan from Pixabay In the CPO Bootcamp we talk a lot about product strategy. But that’s not the real reason.

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Leadership Strategy User Testing Product Strategy 103

The Product Coalition

MARCH 27, 2022

Creating a Solid Product Strategy One of the CEOs that I work with as part of my consulting services recently reflected with me on the process we went through for creating their new product strategy. It was a lengthy process, with quite a few trials and errors, until we found the right strategy.

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Customer Experience Product Research User Testing Data Visualization 132

ProductPlan

JANUARY 7, 2022

Customers’ needs and expectations change as well. Better to learn now how influential product leaders do it so that you can make these moves proactively. Leveraging digital analytics tools—Google Analytics, for example—to gain better insights into customer behavior and product usage. Markets and technologies change.

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Analytic Tools Research Software Data Visualization Product Research 93

Userpilot

JUNE 29, 2022

Did you know that product storytelling increases the chances of your product being remembered by 2200% ? Customers are more likely to remember your product if you tell them a compelling story. But as a product manager , creating a story that will capture a customer’s attention might not be in your wheelhouse.

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Feedback Software User Friction User Testing Customer Experience 97

The Product Coalition

JANUARY 13, 2021

When I first started teaching product management (at IDC’s Adelson School of Entrepreneurship ), I needed a way to break down strategic product thinking into distinct components that would help people understand and focus on one aspect each time. In the model diagram, this is represented by the switch in the electric circuit.

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User Testing Definition Product Marketing Marketing 118

The Product Coalition

MARCH 19, 2023

Product management is a creative job in the deepest sense: We create products. But the level at which we need to do so changes dramatically over the course of a product person’s career, and the transition is not always easy. Here are three levels — each relevant to a different stage in your career and your product.

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User Testing Framework B2B Document 140

The Product Coalition

JUNE 19, 2022

As product managers who are constantly in meetings and get questions from all around, this is critical. One of my best tips for doing deep product work used to be to work from home. It was a countermeasure to the popular symptom of product managers doing their real work?—?market That’s awesome and very important.

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User Testing Strategy Customer Experience Market Research 124

The Product Coalition

JANUARY 13, 2021

The reason I am telling you that is that whenever I talk about the fact that your product needs to solve a problem (or serve a need) for your target customers, people bring up Facebook as a theoretical counterexample. While this might sound like a product issue, the root cause is typically at the problem level.

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Education Marketing User Testing Weak Development Team 114

The Product Coalition

APRIL 18, 2021

Some takeaways for you from a product interview I had at Google many years ago. Photo by John Tekeridis from Pexels When I decided to move into product management I interviewed, among other companies, for a product management role at Google. What was missing in my answers was solid product thinking.

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