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Creating a productstrategy is almost never a matter of answering a few simple questions and figuring it out. is the CPO of a startup in transition. is the CPO of a startup in transition. It is very rare to simply sit in the room until everything is sorted out and have a clear vision and strategy as an immediate outcome.
A solid productstrategy takes time to build. Here is the method I use for creating a productstrategy that makes sense. When I talk to the startups I consult to , or with the CPO Bootcamp participants, I always say that building a solid productstrategy isn’t like solving a math equation.
In my work with startups I noticed two common pitfalls?—?opposite Photo by Daniel Abbatt from Pexels The best startups I work with have truly embraced the lean startup methodology. Working with dozens of startups, I do see, however, companies that are implementing it wrong. Lean Startup is no different in that sense.
The Critical Role of ProductStrategy When Money Is Scarce (Part 1 — Seed) A good productstrategy is something every company needs. Here is how a productstrategy can help you create business results, even when the market is not in your favor. Productstrategy is such a vague term for most people.
Paul acquired the breadth of experience through his leadership roles at San Francisco Bay Area startups and high-growth companies. He helps rapidly scaling early-stage startups craft their ProductStrategy and everything related to it. That’s the high-level strategy for the company.
Productstrategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. This should be your first step into productstrategy. Since productstrategy is so hard, many companies simply skip it. in detail?—?which
SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the productstrategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.
Creating a Solid ProductStrategy One of the CEOs that I work with as part of my consulting services recently reflected with me on the process we went through for creating their new productstrategy. It was a lengthy process, with quite a few trials and errors, until we found the right strategy.
Photo by JOSHUA COLEMAN on Unsplash Most of the CEOs I work with, understand that the role of the product leader is very important. Whenever I talk to startup CEOs, especially first-timers, the discussion on product goes immediately to UX and wireframes. It is much closer to the company strategy in how broad it is.
A good productstrategy helps you to acquire happy customers and retain them over time. Here is how productstrategy helps you overcome them. Photo by Braden Collum on Unsplash Working on productstrategy is an iterative process. would ask why it is important to continue refining even the finest details.
It took me time to understand that I need to present myself as a product leadership coach and productstrategy expert rather than a consultant. One other misunderstanding that was much harder for me to explain was related to how people understood the word ‘product’ in what I do. We are here to help you.
Last month, for example, I met a startup, which had a good indication from the market that their initial product direction was viable. The people they talked to wanted to test their product, they loved what they saw, and were intrigued to hear and get more. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an
Photo by Luis Villasmil on Unsplash As a proud member of the startup nation, startups are all around me. Every now and then, early-stage founders approach me to hear about their product idea and give them feedback. It’s no wonder there are many tools that try to resolve this. Here’s why.
When you consider the ideal customer profile, you need to get yourself into your customers’ world and deeply understand what they need to go through before they are ready to buy your product. They take an opportunity to grow in their career, say as the CPO of a startup or as a Director in a larger company. 50 people or so?—?the
Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well.
The Israeli Perspective In London, I felt that Israel truly is the startup nation. They are not even Amazon and Google which were born as tech product companies and are now large corporates (that have major product centers in Israel as well). This is where again I saw the startup nation in action?—?in for good and bad.
Many startups fall into this category. Many blue-ocean startups start here. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on December 30, 2020.
It’s Not About the Plumbing When we work with startups it’s usually a long-term relationship. We help them with their productstrategy as well as building a strong product organization. That, of course, includes helping them hire the right people, and specifically the right product leader.
It’s a legitimate strategy, that resonates well with Apple’s iPhone strategy. An Israeli startup, Sightful, uses a similar concept of screens displayed in space for another use case — productivity. When you think about your productstrategy or a specific decision at hand, create a list of constraints that you live by.
Level 3: Deciding What to Draw When I joined Twiggle — a seed stage startup — as the VP of Product, I thought I was extremely ready. I already led a large product group at eBay and knew I would manage a much smaller one at Twiggle so this was also a no-brainer. Are you up for the challenge?
It’s nearly impossible to do, and even if you can do it, in most cases your startup won’t survive the time it would take in order to see its fruits. Many startups fall into this category. Many blue-ocean startups start here. It’s all about what you want to educate them on.
When I first started teaching product management (at IDC’s Adelson School of Entrepreneurship ), I needed a way to break down strategic product thinking into distinct components that would help people understand and focus on one aspect each time. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an
My personal passion is to bring back this very important dimension into product management and leadership. For example, your title can be Senior Product Manager but you are actually required to do product leadership much more than product management (for example if you are the only product person in a startup).
I recently started working with a new client on product transformation. It’s a mature startup, with a number of products in the market, a leader in some categories and building up nicely in others. At some point I gave the CEO homework: to analyze all the recent deals of one of the products and try to find patterns.
Understand Your Core Values The product roadmap in a product company (as opposed to a services company, for example) sets the strategic direction of everything going on. In startups, it is actually the company roadmap. As such, it cannot be limited to include only the product-related parts like features and product KPIs.
For example, I had a participant in one of my CPO Bootcamps, a VP Product in a mature startup, who did extensive research into their pricing model. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an When you make your recommendation, though, make sure it is one that your CEO can actually accept.
One of the hardest challenges of any product and any startup is of course reaching product-market fit. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on July 27, 2022.
Working in the startup nation, many of the product leaders I coach?—?either used to be engineers or even mathematicians before they shifted to product. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an The whole point in math is that there is a clear set of rules that defines the universe.
Free eBook: Top-Down Customer Discovery – Uncovering THE BIG WHY Sample Portfolio Vision “ To help our customers grow revenue, market share, wallet share and customer retention. If you’re thinking parent-child relationship between portfolio vision and product vision, you’ve got it! “ Let’s give it the acid test.
Photo by Steve Johnson from Pexels “Do I really need to start measuring everything that happens on the product?” the CPO of a startup that has a great product in the market asked me with a sigh. At the product level, I highly recommend starting with the startup metrics for pirates framework (AARRR).
This point is so important that I want to emphasize it once more: you can educate the market to use your product if the potential customers have a strong unmet need that your product can answer. The #1 reason that startups fail is that they make something nobody wants. It’s not about your product, it’s about their unmet need.
A few months ago, just before the COVID-19 outbreak in Israel, I reviewed dozens of startups and had to rate them based on predefined criteria, recommending some of them for the program and ruling out others. One of the questions the applicants needed to answer was about the impact their startup has already made. It sounds irrational?
Photo by Pedro Figueras from Pexels As the importance of product management for business success becomes clearer, many startups give one of the founders the product leadership role. It can be a full-blown CPO responsibility or a CTO who runs both product and technology. Don’t worry, you are still needed.
They need your help in the form of a clear value proposition and productstrategy. It usually doesn’t include a good overview of the productstrategy, the value proposition, the detailed customer persona, and why it makes sense for the customer to actually buy the product. Guess what? Talk to us.
We were trying to catch up and close the timeline gaps SARS has created for an important tech transfer project with a Chinese startup. You need to have a productstrategy. As I said in the past, a productstrategy has to make sense to you before you invest anyone else’s work in it. It always helps.
Photo by Denys Nevozhai on Unsplash Defining of how people will get in touch with your product is something every startup should do very early on. This is essential, because you need to know how you’ll communicate with your potential customers and how your marketing and content strategy will look like.
Strategy and Focus It almost doesn’t matter what drove a company to work with me originally, at some point we get to strategy. Strategy is so hard to craft and too often overlooked. This is especially true with productstrategy, which is still an artifact that most CEOs haven’t seen a great one in action before.
Our virtual workshop series provides actionable strategies, tools, processes, and skills product leaders need to create innovations, adapt to market shifts, and anticipate what’s next. Targeted to startups, scale-ups or SMB organizations It takes place over 12 weeks, live via Google Meet. Pretty wow so far." Also good to know.
In a vacuum, your resume or LinkedIn profile might leave people with more questions than answers: Why did you leave Microsoft for some startup that failed? To learn more about how IMPACT can help with your career and other dimensions of product management, download the free ebook today.
We have three distinct products: the ad-supported video streaming platform, which is what we started with four years ago; a subscription version of the business with ad-free content; and exclusive original content. We also have a kid’s product, with ebooks, video games, audio stories, videos, movies, etc.
Moreover, in smaller teams who need to move fast, and particularly in startups where there is still a large functional debt to close, allocating a considerable amount of the resources to technical debt prevents you from optimizing the work and delivering value fast enough. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an
Losing customers slows growth, so high-growth companies focus on ensuring customers get what they need from their products post sale. Increasingly, enterprises are competing with SaaS startups focusing on after-sale customer success. Don’t focus on the entire suite of features or products right away.
My free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on August 3, 2022. But understanding what the journey looks like should help you navigate smartly along the way.
Welcome to the second episode of Product to Product —a podcast for / by product people. Listen below: This episode features Matt Bilotti , product manager at Drift. Matt recently co-authored an ebook with Drift’s CEO, David Cancel, called “ Burndown: A better way to build products.” But what is Burndown?
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