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Productside | Product Management Courses & Training How WellNest Rebooted ProductStrategy (eBook Preview) When product teams get stuck in backlog chaos, stakeholder noise, and reactive shipping, its not a process problem. Its a productstrategy problem. Heather knows something has to change.
A solid productstrategy takes time to build. Here is the method I use for creating a productstrategy that makes sense. When I talk to the startups I consult to , or with the CPO Bootcamp participants, I always say that building a solid productstrategy isn’t like solving a math equation.
Creating a productstrategy is almost never a matter of answering a few simple questions and figuring it out. They have a solid business but realized that the growth potential there is limited so they pulled me in to help them redefine their vision and strategy. Strategy is not like solving a mathematical equation.
The Critical Role of ProductStrategy When Money Is Scarce (Part 1 — Seed) A good productstrategy is something every company needs. Here is how a productstrategy can help you create business results, even when the market is not in your favor. Productstrategy is such a vague term for most people.
In our world, this would have been considered a great productstrategy. As you are reading this, replace Ford’s car with your own product. Sales need to be able to connect the specific need of that target audience to the actual product, which in turn needs to deliver on the value originally promised by marketing.
The Critical Role of ProductStrategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A productstrategy is often the missing link that would convert your efforts into actual revenue. Here is how it works.
The Critical Role of ProductStrategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A productstrategy is often the missing link that would convert your efforts into actual revenue. Here is how it works.
Productstrategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. This should be your first step into productstrategy. Since productstrategy is so hard, many companies simply skip it. in detail?—?which
Creating a solid productstrategy is an ongoing process, not a one-time effort. But how can you test a strategy? Photo by Ron Lach from Pexels As I said in the first post of this series , productstrategy starts with getting very detailed about what you are trying to do and why it would work.
Written by Dan Olsen, Product Management Consultant and Author, for our ebook, The Path to Product Excellence: Stories and Advice From the Field. Why was Instagram’s product so successful? I want to share some important productstrategy tools that. Yet Instagram quickly became the top photo sharing app.
For example, your title can be Senior Product Manager but you are actually required to do product leadership much more than product management (for example if you are the only product person in a startup).
He helps rapidly scaling early-stage startups craft their ProductStrategy and everything related to it. He also helps middle market and scrappy companies generate new productstrategies for significant, sustainable growth. That’s the high-level strategy for the company. It’s a forecast of the strategy.
helping the company transition from a founder-led product approach to building a strong, sustainable product culture. I have been helping her reshape how product management is perceived in the company by building a solid productstrategy, team structure, roadmap, processes, and more.
SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the productstrategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.
A good productstrategy helps you to acquire happy customers and retain them over time. Here is how productstrategy helps you overcome them. Photo by Braden Collum on Unsplash Working on productstrategy is an iterative process. At this point, the importance of the process is very clear.
Creating a Solid ProductStrategy One of the CEOs that I work with as part of my consulting services recently reflected with me on the process we went through for creating their new productstrategy. It was a lengthy process, with quite a few trials and errors, until we found the right strategy.
The productstrategy plays a critical role here. The definition of a productstrategy is not the strategy of the product department. It’s a strategy that explains how the company is going to succeed based on the product. Are you ready to make the shift?
This post is an excerpt from our ebook, “Building excellent products in the age of remote work,” written to help you overcome today’s unique challenges and focus on what really matters—building excellent products that customers truly need. Even before COVID-19, the writing was on the wall for product managers.
For some reason, most of them want my productstrategy and product-market fit lectures during May and June, every year. Unlike the last 3 sessions, the audience in the other training program mostly consisted of freelancers and people who aspire to become product managers. That’s why the productstrategy is so important?—?it
When it comes to the product leader (in early-stage startups it is often even the same person as the hands-on product manager), they still see the importance of the role in the orchestration of the product execution. Product Definition Itself Is Not Strategy So why do the CEOs say it is an important, strategic role?
It took me time to understand that I need to present myself as a product leadership coach and productstrategy expert rather than a consultant. One other misunderstanding that was much harder for me to explain was related to how people understood the word ‘product’ in what I do. We are here to help you.
While it’s true generally as an approach to life (in psychology it’s called an internal locus of control), today I want to talk about its implication when you create your strategy. Strategy Is a Choice It is very tempting to approach strategy as if there is a right answer that we only need to find. But strategy isn’t as simple.
They will then build their entire strategy according to your answers so that all the departments work together to generate success. If you work in the product-led growth model, this is even more important since you no longer have people in the loop to cover for the holes in your story.
But as a product executive, you must take it to the next level — and this time use it with the entire management team. Image by Denis Doukhan from Pixabay In the CPO Bootcamp we talk a lot about productstrategy. One of the things I say about it is that strategy starts with the goals. I’ll start with the former.
Your product will always have bugs, and you will always need to chase and fix the important ones. But sometimes, the really important bugs are not showing in the product itself. These are bugs in your productstrategy, and if not fixed, it will be very difficult for your product to succeed.
It impacted everything from the depth of the underlying technology to the product itself, the go-to-market strategy, and the entire business model. I’m sure that your product, too, has a generic list of competitors.
We help them with their productstrategy as well as building a strong product organization. That, of course, includes helping them hire the right people, and specifically the right product leader. That’s why they are looking to hire a product leader and not just a senior product manager.
The course covers basics like assessing target opportunities, building software products, and how to launch a great product. The Product Leader Certificate requires a little more PM experience and demands competence in DevOps, data analytics, and hard technical skills.
Let’s say, for example, that you have now 2 full hours to work on your productstrategy. Working on the productstrategy” is way too vague. So go treat yourself with some productivity time! My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an That’s awesome and very important.
If you feel this is your current situation, it is your responsibility as a product leader to change it. Create a productstrategy, and use it to help everyone align and create their own strategies based on it (marketing, sales etc.). My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an
at the product level, the solution level, or the problem level (that is, you are tackling a problem almost no-one else does). Each level requires a different marketing strategy. While the marketing strategy is typically not for you as a product leader to define, the unique value proposition definitely is.
If you are the new product leader of your company, your company might be in product leadership debt. In such situations, you would typically be asked to come up with a strategy and roadmap ASAP, but you are still just learning the domain. Typically, the CEO will ask for a strategy or a roadmap.
But when it comes to work, and especially strategy related decisions, let me be very clear: FOMO is not a good reason to pivot. You need to create your vision and define your strategy accordingly?—?simply My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an It’s very natural to be confused. You should.
It’s a mature startup, with a number of products in the market, a leader in some categories and building up nicely in others. As is almost always the case, what seems to be execution gaps turn out to be productstrategy gaps, and so we started with creating a clear productstrategy.
Make It Easy for Them to Help You In the CPO Bootcamp , the participants submit every week a piece of their productstrategy for feedback. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an I’m a big fan of MS-Word, but for this specific task, it is much easier for me to work with google docs. Happy new year!
When you consider the ideal customer profile, you need to get yourself into your customers’ world and deeply understand what they need to go through before they are ready to buy your product. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an Make yourself an expert in this area as well.
The competitive analysis itself is a major part of your productstrategy efforts, and here is how to do it at the right level. But the solution in this case is probably a different product or offering that suits customers who want something simpler or smaller. Again, it’s not about features.
When I first started teaching product management (at IDC’s Adelson School of Entrepreneurship ), I needed a way to break down strategic product thinking into distinct components that would help people understand and focus on one aspect each time. It is the separation that helps you sharpen your strategy. How detailed?
Here’s how we define it in ProductPlan’s eBook, 100+ Product Management Terms You Should Know: Digital transformation refers to a company’s move to digital solutions to improve its operations or products. So these product leaders make research and data the backbone of their plan for digital transformation.
It doesn’t matter whether you’re building, marketing or selling products or managing customer accounts. View our ProductStrategy Framework Download our eBook on Top Down Customer Discovery Subscribe to The Product Vibe Monthly to have our best-practice publications sent directly to your inbox.
My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on January 19, 2021. Ask the hard questions upfront, so that you have fewer hard conversations to make down the road.
primarily focused on product teams, helping them be great at the discovery work that is at the heart of what they do Leadership coaching?—?focused focused on helping product leaders thrive and lead the product organization effectively as well as the productstrategy in the right direction Transformational coaching?—?working
The key to understanding which level you are at lies in understanding where your differentiation is — at the product level, the solution level, or the problem level (that is, you are tackling a problem almost no-one else does). Each level requires a different marketing strategy.
When the CEO sets the strategy, what is your role as a product leader? How can you be strategic when the strategy is set by someone else? When we were working on building their strategic roadmap, he asked me a great question: “why do I need to start with the strategy, and specifically when presenting to management?
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