Wed.Jul 20, 2022

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Ask Teresa: What if Your Buyers Aren’t Your Users?

Product Talk

At its core, product discovery is a simple concept. By talking to our customers regularly, we can collect insights into their unique problems, needs, and desires (or what I often refer to as “ opportunities ”). We then use these insights to guide the products we build. However, many people worry that it’s more complicated than that. I get a lot of questions about B2B (business to business) vs.

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How technical conservatism helps us scale faster and better

Intercom, Inc.

At Intercom, we’re focused on the future, and we’re taking bold steps to get there. But when we make technical decisions, we like to be conservative. In practice, being technically conservative looks like reusing existing technologies and frameworks in our stack, or promoting tried and tested patterns and solutions. We value this familiarity because we understand that the important problems to be solved are the ones that deliver customer or business value.

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The Unique Creative Experience of Legoland

The Product Coalition

How the Danish company’s brand values show up in clever ways throughout their newest park Continue reading on Product Coalition »

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Quality Function Deployment: The Best Method For Building Customer-Driven Products

Userpilot

Are you wondering what Quality Function Deployment (QFD) is? Would you like to know when product managers should use it and how? If so, you are in the right place! The article explains what Quality Function Deployment is and explores its benefits and rationale. It also outlines its stages, looks at the House of Quality, and how to make sure the Voice of your Customers is heard.

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How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

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Games to Play and Become a Better Product Manager

The Product Coalition

Reading books is nice, but what about learning while actually having fun? I love playing games: tabletop, computer, console, mobile; it doesn’t matter the media. As long as I’m able to think through a challenge and be rewarded for that with a victory, I’m in. Gaming so much for basically my entire life has definitely had some major impacts on my upbringing, including professionally.

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Mark Zuckerberg’s Facebook Town Hall Take a Big Miss.

The Product Coalition

Facebook’s recent town hall was a textbook example of everything you shouldn’t say when trying to grow your business. Mark Zuckerberg… Continue reading on Product Coalition ».

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How To Collect Engagement Data and Improve Customer Engagement in SaaS [Best Tools Included]

Userpilot

What insights can engagement data reveal and how can it help you drive product growth? SaaS companies use customer engagement data to understand in-app user behavior and find roadblocks that impair customer experiences within the product. They can see how different user segments interact with the product and analyze what features drive the most engagement and vice versa.

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7 ways to measure user experience using metrics & KPI’s

TryMyUI

User experience is the concept of gauging the satisfaction or frustration of your users while they interact with your product/service. Optimizing the user’s experience throughout their journey is one of the best ways to improve your brand image and secure lasting engagement. Before you can improve your offering, you must develop a deep understanding of where you can improve their experience.

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Private Beta vs. Public Beta Testing

Centercode

Private and public beta tests are very different animals. They have different goals, strategies, and risks. While they’re very distinct, they’re also often confused, since both happen during the exciting period leading up to the launch of a product.

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Your Guide to Product Management Interviews: Top Questions with Answers

Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y

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User Segmentation: The Best Tool Product Managers Can Deploy to Design Targeted Product Experiences

Gainsight

Every year, the Emmy Awards announce their long list of nominations, and all over Hollywood (and the world) TV lovers spend hours perusing all the potential winners. The reason they spend so much time is that there are so many TV shows out there, and it’s hard to make sense of them all. But that’s why the Emmys are divided into categories based on genre (Drama, Comedy, etc), discipline (cinematography, music, etc), and a host of other criteria. .

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6 Steps to Recruiting Participants for User Research

Centercode

What’s the secret to obtaining high-quality user feedback? Whether you’re gathering input for a usability test, a focus group, Customer Validation, or another form of user research, finding and recruiting quality participants makes a world of difference to the quality of your feedback.

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Terms Every Product-Led Growth Pro Should Know

Gainsight

Product Led Growth (PLG) is the phrase on every SaaS leader’s lips and each Product pro’s mind right now. Even Gainsight’s CEO, Nick Mehta, has been speaking with fellow leaders to discuss insights on how to increase the impact of PLG on Net Retention Revenue (NRR). . If you’re looking to understand PLG and how to implement it in your own company, then you need to know the terms, phrases, and acronyms and their definitions.

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How to Choose the Right Beta Testing Tools and Features

Centercode

Imagine building a birdhouse out of a 100 lb block of wood with only a set of instructions and a handsaw. Too easy? How about this one: imagine running a community of 1,000 active testers when your only beta testing tools are Excel and Outlook.

Testing 52
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Effective Risk Management: Balancing Safety, Compliance, and Opportunity

Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.

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MANAGING PEOPLE, PIZZA, AND PRICE INFLATION: A CONVERSATION WITH ERIK FREDERICK

Clint Padgett – Project Success

Episode Information. In this episode, Clint has a conversation with Erik Frederick , the CEO of UNO Restaurants. During their conversation, the two discuss what brought Erik to UNO. Frederick explains his unique communication style has broken ground for both UNO and Frederick as a CEO. The two also discuss price inflation in the restaurant industry and how UNO is handling this, as well as the changes UNO has undergone through COVID-19.

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How Many Beta Testers Do You Need?

Centercode

100? 500? 12? The short answer is that it depends – but it’s probably not the number your stakeholders threw out on a whim. If this question is giving you a headache, you’re not alone.

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ONE THING on Ask, Ask, Ask!

Product Culture

Product people should focus on solving customer problems in ways that meet the needs of your business. How do you find out about customer needs? Get out of the building (on Zoom if you have to) and talk to them. Subscribe to my weekly Nano-letter: Sign Up. Subscribe to One Thing Weekly. Name. *. First Name. Last Name. Email. *. Our Privacy Policy. *.

Naming 52
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The Five W's of Customer Validation Testing

Centercode

It’s easy to tell customers that a product will solve their problems. It’s much harder to deliver a product that follows through on your promise – and there are millions of unsuccessful products to prove it.

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Build Your Best Product Strategy: An Action Plan You Can Start Now

As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.

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Most Asked Swift Interview Questions And Answers

PMLesson's Ace the PM Interview

🧠 Get ready for your upcoming Swift interview with Exponent's complete s oftware engineering interview course. Work through the most commonly asked questions, learn interview techniques, and practice your skills before the big day.  Get ready for your upcoming Swift interview with Exponent's complete software engineering interview course.

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What’s the Difference Between an NDA and a BPA in Product Testing?

Centercode

The legal aspects of a beta test can be a major stumbling block for any team. When you’re putting prerelease products into the hands of strangers, you want to make sure you have your bases covered. While your legal team may have boilerplate contracts for many situations, this could be their first time dealing with beta’s unique legal questions. Two legal agreements are commonly used in beta: non-disclosure agreements and beta participant agreements.

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Sisense Embedded Analytics Alternative

Reveal

Reveal Embedded Analytics. Looking for an alternative to Sisense embedded analytics platform? You’ve come to the right place! There are more than 100 alternatives to Sisense, all with their own unique features, strengths, and weaknesses. In this article, we will focus on only one of those Sisense alternatives – Reveal. Reveal has been rated as one of the highest performing embedded analytics solutions on the market based on customer satisfaction ratings.

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Is My Software Product Ready for Beta Testing?

Centercode

One question we’re often asked is: How do I know if my product is ready for beta testing? It’s a fair question. QA and beta teams are often pressured to get new products through beta and out the door as quickly as possible, but if a product goes into beta too early it can defeat the purpose of running a beta test. So we’ve created a quick checklist you can use to gauge if your product is ready for beta.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Product-market Fit: Find Value Before You Scale

airfocus

Here’s a look at product-market fit, what it is, why it’s important, how to get it, and how to know when you’ve reached it.

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12 Tips for Planning Your Beta Test

Centercode

This week we’re launching a new blog series: Beta Tips. Each post will cover tips for handling a different stage of your beta test. These tips comes from our own best practices after years of running beta tests. We’ve also included tips from a number of our clients, including Adobe, Autodesk, Avid, TiVo, Symantec, and UPS. These tips and more can be found in our free eBook: 100 Tips for Better Beta Tests.

Testing 52
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Product Usage Analytics: Actions Speak Louder than Words

Gainsight

What do Suicide Squad , Sex and the City , and Bad Boys II all have in common? They were blockbuster movies that made hundreds of millions of dollars—all while being panned by the critics. Which goes to show you that while reviews are important, at the end of the day, actions can speak louder than words. . And this isn’t just true in the world of entertainment.

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Our Software Beta Planning Kit is Now Available

Centercode

A detailed beta test plan is one of the key components of a successful beta test. When your beta test is well-organized from the start, it allows you to stay focused on your product during testing, rather than playing catch up. To help more people develop great beta test plans, we decided to create free beta test planning kits. We started with a hardware beta test planning kit, and today we’re publishing a kit for software betas that caters more to software-specific topics like digital distribut

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Announcing our Beta Test Agreement Kit

Centercode

In the spirit of helping more companies run successful beta tests, we’re happy to release our first premium content offering — the Beta Test Agreement Kit. This free download introduces companies to the different agreements commonly used in beta testing, with ready-to-use templates of the actual documents and a detailed companion guide to help explain all the legal jargon.

Testing 52
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5 Agile Principles for Evolving Your User Testing

Centercode

We live in a world where the tools and services we use every day are in a constant state of improvement. Not only do our favorite devices improve massively with each new release, so does the software that powers them.