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In this guest post, Patrícia Osorio, Co-founder and CMO of Birdie.ai discusses how organisations can adopt a product-centric approach, and why this can be an imperative tool to achieve product discovery and customer satisfaction. [.] Read more » The post Adopting a product-centric approach to better address customer needs appeared first on Mind the Product.
When it comes to apps, the competition is fierce. Nearly five million apps fight for coveted spots on a person’s device. Consumers, however, have limited storage, short attention spans, and little patience for sub-par performance. App uninstalls are common and any app that fails to dazzle users, doesn’t offer value, or does not provide lucrative incentives to keep using the app, is likely to go down the uninstall path within the first three days.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
User segment vs persona: what makes the two different from each other? While segments and personas are not mutually exclusive, they have different purposes in the SaaS industry. So let’s dive deeper and see how you can create both to improve your product marketing efforts. TL;DR. A user segment is a distinct group of customers with specific shared needs, characteristics, or actions.
User segment vs persona: what makes the two different from each other? While segments and personas are not mutually exclusive, they have different purposes in the SaaS industry. So let’s dive deeper and see how you can create both to improve your product marketing efforts. TL;DR. A user segment is a distinct group of customers with specific shared needs, characteristics, or actions.
Where do we even start? Pretty sure though that this isn’t the first post you are stumbling across in your search for information on Progressive Web Apps (PWAs) and native apps. But if you’re here, then it’s either of two things: First, you are still in dilemma about your decision on whether to go for a PWA or a native app and are looking for reasons to fortify your decision.
More companies are implementing interactive product demos to drive growth, and it’s not hard to see why. Product demos are great tools in the hands of sales and marketing professionals. They help keep customers engaged, drive conversion, and shorten the onboarding process. In many cases, you wouldn’t even need live demos to convert users.
How long an activity takes can have a huge impact on success or the perception of success when developing products. More often than not, teams are overly optimistic on the timeline that will be required to complete an activity. Why it matters When you get the timeline or duration activities wrong you can create a variety of problems. You can miss targets.
How can your product marketing team ensure you create the right content to help customers get value? With a well-defined customer education strategy. In this article, we’ll cover: What a customer education strategy is and what it includes. The main benefits of creating a customer education program. The seven-step process to create an effective customer education strategy. 6 effective ways to educate customers.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
Did you know ??81% of the users think less of a brand if its website doesn’t make a good first impression? Your website is the first visual representation visitors see. Thus its design plays a crucial role in forming an image of your company. To help you choose a design partner, we created a list of the best web design agencies in the UK. Having a world-class website design is no longer beyond reach.
5 Steps to Product Strategy. Powered by Stakeholders. By SANDEEP GONDEKAR. As product management evolves into a critical strategic function in organisations, its effectiveness in driving both customer and business value will increasingly depend on – and be influenced by – people outside the product team. No wonder the bar keeps getting higher and higher for product managers to be brilliant at cross-functional collaboration!
There is increased pressure on tech buyers to make sure there is a clear need, quick value, and obvious ROI for any software purchase. This pressure is true if you’re in Marketing or Sales, but even more so if you’re in Customer Success. There are a lot of reasons buying CS technology has unique considerations. Understanding those considerations can mean the difference between a CS leader getting the green light to invest in a new technology platform, or leaving them to “make due” wi
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
Editor’s note: This post is part of a brand new video series to understand what goes on behind the roadmap – it’s an inside look at the life of product managers. Watch the full first video here, the second here, the third here, and keep an eye out for upcoming installments! The road to product management as a career isn’t always a straightforward one, and that’s why we’re taking you Behind the.
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