Tue.Apr 17, 2018

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Peak-End Rule: Why You Make Terrible Life Choices

Nir Eyal

Nir’s Note: This post part of a series on cognitive bias co-authored with and illustrated by Lakshmi Mani. Discover other reasons you make terrible life choices like confirmation bias, hyperbolic discounting and distinction bias. It’s New Year’s Eve. There I am on the dance floor – it’s teeming with people and there’s hardly space to […] The post Peak-End Rule: Why You Make Terrible Life Choices appeared first on Nir and Far.

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Write the perfect sales message with these 7 rules

Intercom, Inc.

When was the last time you made or received a sales call to or from someone you didn’t already know? While the death of cold calling may have been exaggerated, in the past 5 years the preferred medium for sales messages has rapidly moved to email, messaging and live chat. In this era of business messaging, the written word has become even more crucial for building relationships between buyer and seller. Sales letters were the precursor of email marketing.

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Peak-end rule: Why You Make Terrible Life Choices

Nir Eyal

It’s New Year’s Eve. There I am on the dance floor – it’s teeming with people and there’s hardly space to breathe. Loud thumping music pierces my eardrums and I have no idea where my friends are. Then, the guy next to me takes a misstep, spills an entire cup of beer down my shoulder. […]. The post Peak-end rule: Why You Make Terrible Life Choices appeared first on Nir and Far. Behavior Change Uncategorized

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20 expert opinions on UI design trends for 2018

Userzoom

From invisible UI to emotional personalisation to biometric authentication, which UI trends will be rocking our experts’ socks off in 2018? Look, we get it. Trends posts are an easy win for any blog operating in the tech/marketing/digital industry. Writers can make up any old bunkum in the safe knowledge that nobody will bother checking back 12 months later to see if they were right (driverless planes, internet-enabled pets, smart-pants). UI trends are an even rockier terrain to navigate.

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Fail Well, Pivot Fast: Product Experimentation for Continuous Discovery

Speaker: William Haas Evans - Principal Consultant, Head of Product Strategy & Design Practice, Kuroshio Consulting

This presentation will explore the basics of the scientific method and examine how proper experimental design, multiple hypothesis testing, cohort analysis, and split testing can effectively reduce batch size and lead to validated insights. You'll leave the webinar with a new understanding of how to experiment in a way that generates real insights, not just noise.

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AI UX: 7 Principles of Designing Good AI Products

UX Studio

One thing we can learn from the latest fatal Tesla accident: AI and machine learning products need very careful designing. In this article, I will go through the seven basic AI UX principles products should follow. With the arrival of AI products, we enter a new era where machines start to behave differently. They not only perform our orders, but they do things by themselves. This will change how people react, how we behave and what we expect from these products.

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More Trending

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Samuel Beek on how WeTransfer is redefining its product

Miro

Samuel Beek on how WeTransfer is redefining its product Here at RealtimeBoard, we set out on a mission to build a universal whiteboarding tool that helps companies embrace digital transformation, manage remote teams and think visually in order to speed up internal processes and delight their customers. That’s why we are always curious about the […]. The post Samuel Beek on how WeTransfer is redefining its product appeared first on RealtimeBoard Blog. Product development

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Managing Manufactured Products: Design and Development

Mind the Product

In my last post we examined some of the unique requirements that need to be defined for manufactured products. Now, let’s start designing and developing. Industrial Design vs Industrial Engineering. In software, we all understand and appreciate that our UX designers aren’t the best at coding and our coders aren’t the best at UX design. The same principles will apply to industrial designers and industrial engineers. Industrial designers prioritize form over function.

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Has Product Management really been “Historically Reactive and Gut-Driven”?

Rahul Abhyankar

I imagine many of us get emails about upcoming webinars from time to time. I got one such email today, and the first sentence paused me in my tracks. Product Management has historically been reactive and gut-driven. And then the email talked about how Agile Product Management and an experimentation-driven approach can deliver “obvious and … Continue reading Has Product Management really been “Historically Reactive and Gut-Driven”? → Product Management

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To Share or Not to Share Your Product Roadmap with Clients?

The Product Coalition

That is the question faced by B2B product leaders Courtesy of Street Smart Product Manager Product roadmaps and I have a complicated relationship. Tweet this ) WHY is our roadmap relationship so complicated? On one hand, I want to be transparent and communicative to the org on the WHY behind my team’s priorities. I want teams to be accountable and urgent about delivering value to customers. When we publicly state a goal, we’re 67% more likely to achieve it. Maybe this isn’t entirely true.)

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How to Build Your Product Team's Second Brain

Product management is one of the most complex knowledge jobs. Download and see how you can dramatically increase productivity and chances of building the right product for the right audience when you manage work and knowledge at the same place.

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Product to Product: Vox Media’s Sanette Tanaka Sloan on disrupting human behaviours with AI design

Roadmunk

And we’re at episode 3 of Product to Product ‘s second season , a podcast for / by product people! Listen to the episode below: As we continue to study the human side of product this season, this episode shares a unique spin on the real-world stories of navigating the human-related aspects of the product space. Our featured guest is Sanette Tanaka Sloan , Senior Product Designer at Vox Media. Our first product designer on the podcast! ).

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PM Toolkit — the resource kit to Product Managers and product people

The Product Coalition

A directory with references, links, contents, resources and more. I wrote (in pt-br) an article called “ A lot of content to you that start now like Product Manager ”, where I put together a bunch of useful links and other contents to Product Managers and people that work with digital products.

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Field Service Engineers: Your Customer’s Trusted Advisors

TSIA

An adage in business is that “nothing happens until you sell something.” ” Nothing to install, nothing to service, nothing to renew. Great hardware and equipment manufacturers have been built on great engineers creating great products for great salespeople to sell, and the best of the best repeated this cycle as often as they could.

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[Live webinar] 3 Digital transformation strategies driving CX

UserTesting

Join John Consigli, Director of Customer Experience at Prudential, and UserTesting’s Director of Strategic Research Services, Lija Hogan for our next webinar , in which they’ll discuss three digital transformation strategies that Prudential is using to drive improvements to its … The post [Live webinar] 3 Digital transformation strategies driving CX appeared first on UserTesting Blog. Product Research

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50 Tests You Should Know for Website Optimization

When it comes to digital customer experience, continuous optimization is the only strategy that truly helps you stay ahead of the game. Download AB Tasty’s guide to web optimization featuring 50 real examples of tests you can use to drive growth.

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[Live webinar] 3 Digital transformation strategies driving CX

UserTesting

Join John Consigli, Director of Customer Experience at Prudential, and UserTesting’s Director of Strategic Research Services, Lija Hogan for our next webinar , in which they’ll discuss three digital transformation strategies that Prudential is using to drive improvements to its … The post [Live webinar] 3 Digital transformation strategies driving CX appeared first on UserTesting Blog. Product Research

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