April, 2018

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How Much Time Should You Spend in Product Discovery?

Product Talk

I get asked all the time, “How much time should we spend in discovery ?”. I have two problems with this question. First, it assumes you do discovery first and then delivery second, which is not true. You should be discovering and delivering all the time. Second, it implies that there is an answer that is true in all situations. There isn’t. You need to do enough discovery to mitigate unacceptable risk.

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Doing Things that “Do Scale”

bpma ProductHub

By John Zilch – It can be fun doing things that don’t scale in the early days of a product or business. Whether it’s testing product-market fit, marketing messaging or innovation options, teams can be creative as they fine tune their business model.

Messaging 225
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More Than Great Products: A Journey to Product/Market Fit

Mind the Product

Once upon a time I believed that to be a successful product manager, I simply had to create great products. The rest would fall into place, right? Well, not quite…. For years I’ve helped my clients create new digital products and services for their customers. We threw terms like product/market fit around, without ever really giving a thought to what they meant.

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Podcast: How to Think Like a Product Manager

Melissa Perri

I was very excited to be on Roadmunk's podcast talking about Product Institute and how we teach Product Managers to think. The key takeaway is: it's not a linear process. Product Management involves a lot of assessing and analyzing before acting. Every project surrounding the improvement or creation of a product or feature will look different. Good Product Managers know how to evaluate where they are, then choose the right tools and processes to act.

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7 Pitfalls for Apache Cassandra in Production

Apache Cassandra is an open-source distributed database that boasts an architecture that delivers high scalability, near 100% availability, and powerful read-and-write performance required for many data-heavy use cases. However, many developers and administrators who are new to this NoSQL database often encounter several challenges that can impact its performance.

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Why Product People Should Care About Business Strategy

Roman Pichler

Business Strategy vs. Product Strategy. A business strategy describes how a company wants to achieve its overall aspiration and create value for its users, employees, and shareholders. It’s distinct from the product strategy : The business strategy states how the company will be successful, whereas the product strategy describes how a product will achieve success, as the following picture illustrates.

Strategy 259

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Women in Product Management: Marie-Pierre Belanger, VP Digital Solutions Product Management at Pitney Bowes

280 Group

For our next installment of the Women in Product Management Series I interviewed Marie-Pierre Belanger, VP Digital Solutions Product Management at Pitney Bowes. To read the entire series on Women in Product Management make sure to sign up for our newsletter. Don’t be afraid to take a risk to go in to Product Management. Women are typically very good planners and organizers, and that makes us forward thinkers.

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7 Ways of Creating and Sustaining an Agile Product Roadmap

bpma ProductHub

By Ellen Gottesdiener – Product Roadmaps Are Necessary for Product Success A product roadmap visually depicts how your product will evolve over time to realize your product vision and achieve continual value for your customers and business.

Roadmap 208
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Storytelling For Product Managers – The TL;DR Version

The Secret PM Handbook

In my last article , I covered a powerful storytelling technique in great detail. This article is the summary (the TL;DR ) version. Do you hem and haw when asked talk about one of your accomplishments? Do you stick to a “just the facts, ma’am” approach when telling a story? Are your stories falling flat and failing to have the effect you hoped?

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A new dawn for the business messenger

Intercom, Inc.

Today is a big day for our customers. We’re releasing the biggest ever update to our Messenger. We’ve completely rethought how a messenger designed for business should work. And it goes way beyond chat. With over 500 million conversations every month, we’ve long known that our Messenger provides a personal, mutually beneficial experience for both our customers and their customers.

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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In Search of Product/Market fit: How Setapp Found its Customers

Mind the Product

I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue. We liken Setapp to Netflix for Mac software: the user pays a monthly subscription and receives access to a suite of curated Mac apps.

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Why the Future is up to Us

Lead on Purpose

We live in a fast-paced world where technology changes our lives daily. For some it’s invigorating. For others it’s intimidating if not terrifying.

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Women in Product Management: Marie-Pierre Belanger, VP Digital Solutions Product Management at Pitney Bowes

280 Group

For our next installment of the Women in Product Management Series I interviewed Marie-Pierre Belanger, VP Digital Solutions Product Management at Pitney Bowes. To read the entire series on Women in Product Management make sure to sign up for our newsletter. Don’t be afraid to take a risk to go in to Product Management. Women are typically very good planners and organizers, and that makes us forward thinkers.

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ProductCamp Boston 2018

bpma ProductHub

What to Expect at ProductCamp 2018. The World’s Largest Crowdsourced Product Management & Product Marketing Conference. By Steve Robins, President of ProductCamp Boston, on behalf of the ProductCamp organizing team – Sarela Bliman-Cohen, Sue Amsel, Maria Ferrante, Kate Theriault, and Dan Mackey.

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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From Metrics that Matter to Products that Matter

Alchemer Mobile

Editor’s note: As a follow up to the article from Ashley Sefferman that was written for the 280 Group blog last month, this month we’ve invited Roger Snyder from 280 Group to discuss how to turn the data these metrics provide into real insights to better manage your product strategy. In last month’s article , we learned about 25 different mobile product metrics that can help you better understand customer activity and engagement, conversion and retention, and revenue sources.

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10 core principles for starting up

Intercom, Inc.

There is an infinite amount of advice for startups, but if I had to boil it down to just 10 essentials, these are the most crucial principles for starting up that every founder needs to understand from an early stage. You need a vision. You need to run a good beta. You need world class onboarding. You need to know who your real competitors are. You need to understand the four forces.

Startups 223
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How Going Part-Time Made me a Better Product Manager

Mind the Product

In 2013, before Shared Parental Leave was a thing in the UK, I decided that I wanted to change my work-life balance from full-time to a four-day working week with one day of childcare. Part-time product manager roles are rare, but luckily I worked for an employer who was open to the idea. So after a successful trial period of using paternity leave for one day a week, I spent the best part of five years working a four-day week.

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How to Ace Competitive Analysis

UserVoice

Constantly comparing yourself to your peers might be silly when you’re in high school, but in the work world, it’s a different story. Keeping tabs on the competition in business isn’t a petty affair. Your company’s ability to know what other players in your market are up to is essential to hold onto your current customers and achieve the growth your stakeholders are counting on.

Marketing 134
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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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Writing Market Requirements Effectively

280 Group

Many Product Managers struggle with writing market requirements that are effective in guiding their engineering teams to build the right solution. Whether you are writing requirements for Agile and delivering user stories for the product backlog or writing a more traditional market requirements document, there is one technique that I have found can be very effective.

Marketing 196
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Aspirational Selling, Requirements Spaghetti, Be the Customer, and Selling Stuff You Don’t Have

Product Management University

The B2B Product Manager Magazine April 2018 is now available. We kick off our April issue by looking at the correlation between your sales methodology and your product management philosophy. We also discuss the ultimate customer experience, a requirements food analogy and why it’s easier to sell products you don’t have. Enjoy our April issue.

Magazine 113
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Healthcare UX Trends – Design Challenges Worth Taking In 2018

UX Studio: Product Management

I love designing healthcare UX. The health-tech sector is among the fastest growing in the world today, making the stakes super high. With innovation happening every day, what usability challenges come with it for UXers to solve? We made a list of the top six. We at UX studio have a long history with healthcare UX. When I started here as a designer, guess what happened?

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The 5 insights understood by all great SaaS sales reps

Intercom, Inc.

Great SaaS sales reps can change your entire business. The best ones are efficient, motivated, effective, and creative in how they operate on a day-to-day basis. They have a knack for identifying quality prospects, making strong impressions quickly, and closing deals that seem out of reach. So what is it about these SaaS sales reps that differentiates them from the rest?

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Announcing World Product Day – the World’s Largest Product Management Event

Mind the Product

This year we’re celebrating the 8th Anniversary of ProductTank, our global series of product management meetups for product people, by product people, and what better way to do that than to host the world’s largest product management event? We’re thrilled to announce the first ever World Product Day on May 23, the 8th anniversary of the first ProductTank meetup in London, a day which will feature an incredible 70 local, in-person, events right across the world.

Events 152
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How to Ace Competitive Analysis

UserVoice

Constantly comparing yourself to your peers might be silly when you’re in high school, but in the work world, it’s a different story. Keeping tabs on the competition in business isn’t a petty affair. Your company’s ability to know what other players in your market are up to is essential to hold onto your current customers and achieve the growth your stakeholders are counting on.

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Featured Product Management Consultant: Ken Feehan

280 Group

Our third featured interview in this series is with Ken Feehan, who talks about how he broke into Product Management, what the most rewarding part of being a consultant is and how Product Managers can be more strategic. I love jumping into a group of smart people and helping them unlock something that deep down, they already know to be true. What is your background?

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Solution Selling vs. Aspirational Selling: Is It a Mirror Image of Product Management?

Product Management University

Solution selling is like vanilla ice cream. Everyone knows what it is – it’s simple and meets the most basic criteria for a dessert. Here’s the thing: if you and all of your competitors are using the vanilla ice cream approach to selling, you’re missing an opportunity to showcase your unique value and improve win rates. Is it time for a more interesting and unique flavor of selling – or is it time for a more tantalizing flavor of product management to differentiate the way you sell?

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The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data and AI

Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)

Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.