Product Talk
APRIL 11, 2018
I get asked all the time, “How much time should we spend in discovery ?”. I have two problems with this question. First, it assumes you do discovery first and then delivery second, which is not true. You should be discovering and delivering all the time. Second, it implies that there is an answer that is true in all situations. There isn’t. You need to do enough discovery to mitigate unacceptable risk.
bpma ProductHub
APRIL 1, 2018
By John Zilch – It can be fun doing things that don’t scale in the early days of a product or business. Whether it’s testing product-market fit, marketing messaging or innovation options, teams can be creative as they fine tune their business model.
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Mind the Product
APRIL 6, 2018
Once upon a time I believed that to be a successful product manager, I simply had to create great products. The rest would fall into place, right? Well, not quite…. For years I’ve helped my clients create new digital products and services for their customers. We threw terms like product/market fit around, without ever really giving a thought to what they meant.
Melissa Perri
APRIL 3, 2018
I was very excited to be on Roadmunk's podcast talking about Product Institute and how we teach Product Managers to think. The key takeaway is: it's not a linear process. Product Management involves a lot of assessing and analyzing before acting. Every project surrounding the improvement or creation of a product or feature will look different. Good Product Managers know how to evaluate where they are, then choose the right tools and processes to act.
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Roman Pichler
APRIL 3, 2018
Business Strategy vs. Product Strategy. A business strategy describes how a company wants to achieve its overall aspiration and create value for its users, employees, and shareholders. It’s distinct from the product strategy : The business strategy states how the company will be successful, whereas the product strategy describes how a product will achieve success, as the following picture illustrates.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
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The Secret PM Handbook
APRIL 18, 2018
In my last article , I covered a powerful storytelling technique in great detail. This article is the summary (the TL;DR ) version. Do you hem and haw when asked talk about one of your accomplishments? Do you stick to a “just the facts, ma’am” approach when telling a story? Are your stories falling flat and failing to have the effect you hoped?
bpma ProductHub
APRIL 22, 2018
By Ellen Gottesdiener – Product Roadmaps Are Necessary for Product Success A product roadmap visually depicts how your product will evolve over time to realize your product vision and achieve continual value for your customers and business.
Intercom, Inc.
APRIL 24, 2018
Today is a big day for our customers. We’re releasing the biggest ever update to our Messenger. We’ve completely rethought how a messenger designed for business should work. And it goes way beyond chat. With over 500 million conversations every month, we’ve long known that our Messenger provides a personal, mutually beneficial experience for both our customers and their customers.
Alchemer Mobile
APRIL 11, 2018
Editor’s note: As a follow up to the article from Ashley Sefferman that was written for the 280 Group blog last month, this month we’ve invited Roger Snyder from 280 Group to discuss how to turn the data these metrics provide into real insights to better manage your product strategy. In last month’s article , we learned about 25 different mobile product metrics that can help you better understand customer activity and engagement, conversion and retention, and revenue sources.
Speaker: Ian Hillis, SVP of Growth at Payrix and Worldpay for Platforms
Join us for an exclusive webinar hosted by Ian Hillis, SVP of Growth at Payrix and Worldpay for Platforms, where he’ll explore the significant impact of embedded finance on the software industry! This session is designed to provide you with the strategic insights needed to navigate the future of SaaS successfully, all while gaining a deeper understanding of how these trends can enhance your competitive edge, boost revenue, and deepen customer loyalty.
UserVoice
APRIL 10, 2018
Constantly comparing yourself to your peers might be silly when you’re in high school, but in the work world, it’s a different story. Keeping tabs on the competition in business isn’t a petty affair. Your company’s ability to know what other players in your market are up to is essential to hold onto your current customers and achieve the growth your stakeholders are counting on.
Lead on Purpose
APRIL 4, 2018
We live in a fast-paced world where technology changes our lives daily. For some it’s invigorating. For others it’s intimidating if not terrifying.
Mind the Product
APRIL 24, 2018
I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue. We liken Setapp to Netflix for Mac software: the user pays a monthly subscription and receives access to a suite of curated Mac apps.
bpma ProductHub
APRIL 25, 2018
What to Expect at ProductCamp 2018. The World’s Largest Crowdsourced Product Management & Product Marketing Conference. By Steve Robins, President of ProductCamp Boston, on behalf of the ProductCamp organizing team – Sarela Bliman-Cohen, Sue Amsel, Maria Ferrante, Kate Theriault, and Dan Mackey.
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Intercom, Inc.
APRIL 18, 2018
There is an infinite amount of advice for startups, but if I had to boil it down to just 10 essentials, these are the most crucial principles for starting up that every founder needs to understand from an early stage. You need a vision. You need to run a good beta. You need world class onboarding. You need to know who your real competitors are. You need to understand the four forces.
UX Studio: Product Management
APRIL 3, 2018
I love designing healthcare UX. The health-tech sector is among the fastest growing in the world today, making the stakes super high. With innovation happening every day, what usability challenges come with it for UXers to solve? We made a list of the top six. We at UX studio have a long history with healthcare UX. When I started here as a designer, guess what happened?
Product Management University
APRIL 24, 2018
The B2B Product Manager Magazine April 2018 is now available. We kick off our April issue by looking at the correlation between your sales methodology and your product management philosophy. We also discuss the ultimate customer experience, a requirements food analogy and why it’s easier to sell products you don’t have. Enjoy our April issue.
UserVoice
APRIL 10, 2018
Constantly comparing yourself to your peers might be silly when you’re in high school, but in the work world, it’s a different story. Keeping tabs on the competition in business isn’t a petty affair. Your company’s ability to know what other players in your market are up to is essential to hold onto your current customers and achieve the growth your stakeholders are counting on.
Speaker: Leslie Grandy, Product Executive & Drew Weaver, Senior Program Manager
Effective management of multiple product teams necessitates a skillful coordination and guidance with the objective of aligning efforts towards shared goals. This entails constant communication, efficient task management, and ensuring that each team aligns with the broader organizational objectives. We can think about this like conducting an orchestra, where diverse efforts are harmonized toward a unified outcome. 🎯 Proficiency in these skills empowers product managers to navigate comple
Mind the Product
APRIL 3, 2018
We’ve all been aware of the benefits of organizing your team with a small, cross-functional core team structure since the early 1990s when Wheelwright and Clark published their seminal research in “Revolutionizing Product Development” My colleagues and I used to joke that your entire core team should be able to fit inside a minivan. Today, the principle is being popularized by companies like Amazon using the two-pizza rule – a team shouldn’t be larger than it can be fed by two
The Product Guy
APRIL 26, 2018
Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. In the Now. > What are some items that great product managers do every day? To me, the difference between a good Product Manager and a great Product Manager is a shift from an output to an outcome mindset. Great Product Managers focus on the end goal and challenge their assumptions every day.
Intercom, Inc.
APRIL 13, 2018
Great SaaS sales reps can change your entire business. The best ones are efficient, motivated, effective, and creative in how they operate on a day-to-day basis. They have a knack for identifying quality prospects, making strong impressions quickly, and closing deals that seem out of reach. So what is it about these SaaS sales reps that differentiates them from the rest?
First Round Review
APRIL 30, 2018
As CEO of Entrepid Partners and First Round's Sales Expert in Residence, Gaffney works directly with founders and early sales teams to establish go-to-market strategies and growth plans. Here he shares his pricing principles and experiments so early-stage teams can generate foundational revenue.
Speaker: Maher Hanafi, VP of Engineering at Betterworks & Tony Karrer, CTO at Aggregage
Executive leaders and board members are pushing their teams to adopt Generative AI to gain a competitive edge, save money, and otherwise take advantage of the promise of this new era of artificial intelligence. There's no question that it is challenging to figure out where to focus and how to advance when it’s a new field that is evolving everyday. 💡 This new webinar featuring Maher Hanafi, VP of Engineering at Betterworks, will explore a practical framework to transform Generative AI pr
Product Management University
APRIL 15, 2018
Solution selling is like vanilla ice cream. Everyone knows what it is – it’s simple and meets the most basic criteria for a dessert. Here’s the thing: if you and all of your competitors are using the vanilla ice cream approach to selling, you’re missing an opportunity to showcase your unique value and improve win rates. Is it time for a more interesting and unique flavor of selling – or is it time for a more tantalizing flavor of product management to differentiate the way you sell?
Userzoom
APRIL 17, 2018
From invisible UI to emotional personalisation to biometric authentication, which UI trends will be rocking our experts’ socks off in 2018? Look, we get it. Trends posts are an easy win for any blog operating in the tech/marketing/digital industry. Writers can make up any old bunkum in the safe knowledge that nobody will bother checking back 12 months later to see if they were right (driverless planes, internet-enabled pets, smart-pants).
Mind the Product
APRIL 18, 2018
In 2013, before Shared Parental Leave was a thing in the UK, I decided that I wanted to change my work-life balance from full-time to a four-day working week with one day of childcare. Part-time product manager roles are rare, but luckily I worked for an employer who was open to the idea. So after a successful trial period of using paternity leave for one day a week, I spent the best part of five years working a four-day week.
The Product Guy
APRIL 13, 2018
In a recent live stream from one of our mentors of The Product Mentor , Michael Robinson, lead a conversation around “Product Processes”. We are always looking for more product mentors from all around the world. Signup to be a Mentor Today! Check it out… About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions.
Speaker: Jason Tanner
While growth of software-enabled solutions generates momentum, growth alone is not enough to ensure sustainability. The probability of success dramatically improves with early planning for profitability. A sustainable business model contains a system of interrelated choices made not once but over time. Join this webinar for an iterative approach to ensuring solution, economic and relationship sustainability.
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