September, 2021

Three Qualities of Great Product Roadmaps

Roman Pichler

Listen to this article: [link]. Goal-oriented (a.k.a. Outcome-based). Traditionally, product roadmaps are output-focussed plans that map features like registration, search, and reporting onto a timeline. Such a roadmap essentially states when a piece of functionality will be delivered.

The Hybrid Work Model is Changing How Teams Work

CardBoard

What is the Hybrid Work Model –. Over the past year the Hybrid Work Model has become a hot topic at companies across the world. With a new generation of talent flooding the market, they also bring with them a progressive approach to work.

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Product in Practice: Finding the Best Way to Communicate with Different Stakeholders

Product Talk

Continuous discovery is more of a journey than a destination. You can pick up the habits and fold them into your daily practice, but there will always be room for improvement. Plus, your work environment is always changing, so you’ll constantly need to adapt to your current settings and stakeholders.

The Real Reason Why You Sabotage Your Own Goals

Nir Eyal

The post The Real Reason Why You Sabotage Your Own Goals appeared first on Nir and Far. Motivation

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The Convergence of Product Analytics & Customer Outcomes During Uncertain Times

Speaker: John Mansour - University President Product Management University

In this webinar, we’ll discuss a true outside-in approach for becoming product-led and how it can help you drive growth, even in uncertain economic times.

Product Manager vs. Product Owner — You Asked, We Answered

280 Group

Last month, we presented the webinar, The Product Manager vs. Product Owner Role – Siblings, Rivals, or the Same Person? You can view the accompanying blog post as a primer to learn about how to optimize the relationship between these roles.

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Three Qualities of Great Product Roadmaps

Roman Pichler

Listen to this article: [link]. Goal-oriented (a.k.a. Outcome-based). Traditionally, product roadmaps are output-focussed plans that map features like registration, search, and reporting onto a timeline. Such a roadmap essentially states when a piece of functionality will be delivered.

4 Lessons from Product Management Experts

Apptentive

Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences.

Representing Customer Segments on Your Opportunity Solution Tree (Hope’s Take)

Product Talk

Just like many aspects of continuous discovery , there’s no single right way to use the opportunity solution tree. As a fellow Product Talk coach, Hope Gurion uses opportunity solution trees with customers on a regular basis.

How to Stay on Schedule Even When You Go Off Track

Nir Eyal

The post How to Stay on Schedule Even When You Go Off Track appeared first on Nir and Far. Time Management

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

The Power of Product Positioning and the “7 Ps” Marketing Mix

280 Group

Do you remember the release of the PlayStation Classic, the 2018 replica of the original PlayStation video game console? If your answer is no, it’s because it didn’t make it very far in the market.

A Day in the Life of a Product Manager

Product Management Unpacked

The Minimum Viable Testing Process for Evaluating Startup Ideas

First Round Review

The traditional approach is to do some customer research, throw an MVP out there as fast as possible, and hope it hits. After being early at three startups that achieved over $1M in run-rate in their first six months of going live, Gagan Biyani has landed on an approach that’s quite different.

Clean up your Mess: Working with IA – Abby Covert

Mind the Product

Abby Covert joins us on the podcast to chat about why IA is important, how and when we should work with IA, and how you can incorporate the principles and lessons from the discipline into your work. [.]

Better Learning, Better Results: A Guide for Product and Project Leaders

Continuous improvement is the differentiator that can drive your team to the next level. Download our 4-step guide to collaborative learning and position your team for success.

What is Product Engagement, and Why Does it Matter?

Apptentive

Product engagement is a critical factor when it comes to driving revenue, retention, and adoption of your mobile app. Engaging customers within your product experience is key to converting casual users into your most valuable customers.

Can’t Seem to Stick With Your Commitments? Try Making a Pact.

Nir Eyal

The post Can’t Seem to Stick With Your Commitments? Try Making a Pact. appeared first on Nir and Far. Motivation

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How to Create Personas for Your Next Product — and Why It Matters

280 Group

Marketing professionals will tell you that it’s impossible to promote a product or service if you don’t know who needs your product or why they need it.

How a Software Engineering Career Started the Journey to Fintech Product Management

Product Management Unpacked

Here’s what strategic partner PayPal did to bring scaled product management to life for this startup-oriented software engineer.

Feedback Management: A PM's Key for Continuous and Impactful Product Growth

Speaker: Hannah Chaplin - Product Marketing Principal at Pendo & Steve Cheshire - Product Manager at Pendo

Join Hannah Chaplin and Steve Cheshire as they discuss how you can utilize customer feedback to help your business stay competitive in an increasingly challenging global market.

Product Love Podcast: Lawrence Huang, VP of Product at Cisco Meraki

ProductCraft

On this episode of Product Love, I sat down with Lawrence Huang, the VP of Product at Cisco Meraki. Cisco Meraki creates technologies to optimize IT experiences, secure locations, and seamlessly connect people, places, and things.

Metrics and KPIs every SaaS product manager should track

Mind the Product

It’s often difficult to decide on what to track since there’s so much data gathered. In this post, we explore some important metrics and KPIs that you should track and measure to make the right decisions. [.]

Design Ethics – Can We Solve Social Problems With Design?

StudioTeam

Less than a decade ago, the word ‘design’ was mainly associated with aesthetics, color palettes, and the infamous Comic Sans font. Yet, over the course of a few years, design has gone from something that most people don’t really care about to a powerful influence on our daily lives.

How to Play The Long Game: Interview with Dorie Clark

Nir Eyal

The post How to Play The Long Game: Interview with Dorie Clark appeared first on Nir and Far. Prioritization

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Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

Trailblazing Women in Product Management: Nicole Francis, Director of Product Management at Paycor

280 Group

For our next installment of the Women in Product Management Series, I interviewed Nicole Francis, Director of Product Management at Paycor. View the full list of this blog interview series to learn the stories of more women product leaders. How did you get into product management?

Why You Should Use Mobile Surveys to Drive Customer Engagement and Product Feedback

Apptentive

Mobile surveys are powerful in understanding sentiment, but only if they’re shown at the right place and time within the app, to the right consumer segment. Through mobile, short surveys with specific asks (like feedback on a new feature) are effective and efficient.

Challenges of A B2B Product Manager

The Product Coalition

B2B product managers face a lot of challenges that are specific only to the B2B space. Continue reading on Product Coalition ». product-management b2b product-manager

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A guide on breaking into product

Mind the Product

Are you thinking of getting into a product management role? How does one make the leap from, let’s say a customer success role? [.] Read more » The post A guide on breaking into product appeared first on Mind the Product. Guest Post Product Management Career Career

Scaling Agile With Collaborative Learning

Speaker: Yuval Yeret, Enterprise Agile Coach, AgileSparks; Aryeh Sivan, Senior Director of Engineering, Akamai Technologies; and Yuval Zach, VP Customers, Shamaym

Continuous learning is a new addition to the Scaled Agile Framework. Join us for a panel discussion with Akamai, AgileSparks, and Shamaym sharing successful strategies for scaling Agile and practical takeaways for your team.

The #1 Reason the Sales Process Stalls After a Demo

Product Management University

Why does the sales process often stall after the demo? The biggest reason the sales process stalls after a demo has just as much to do with the discovery phase as it does the demo itself. It comes down to THE BIG WHY that’s driving the buying decision.

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Where Successful Innovation Lives

Strategyzer

It’s not enough to say: “innovation lives everywhere across our organization” or “it’s everybody’s job to innovate around here”. Business Strategy

User Acceptance Testing – How To Do It Right!

Usersnap

With technology underpinning all business processes today, with the pace at which new technologies are emerging, companies need to introduce new products and services at a faster rate than their competitors using user acceptance testing software to meet the needs of the end user.