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You probably have played an escape room game before. If you haven’t the purpose of an escape room is to discover clues, solve puzzles, and accomplish tasks to reach a specific goal in a limited amount of time. There are some striking similarities between playing an escape room game and running a product discovery. So if you are looking for a nice team event, sponsored by the company, that is both engaging, motivating and useful for work, look no further and let me help you get the budget.
By Martina Lauchengco The Market Side of Product/Market Fit I see so many companies find an initial beachhead of customers, think they have product/market fit, and then find their growth stalling. It’s never about just one thing. But it’s often because not enough attention was paid to market fit. Discovering the product and its market. The post Market Fit appeared first on Silicon Valley Product Group.
Listen to this article: [link]. What is Empathy and What is It Not? Empathy is our capacity to understand other people’s feelings and needs, to take the perspective of another person. Empathy entails a warm-hearted, open, and kind attitude. This does not mean, though, that you must like the other person and that you must be happy and smiley all the time—nor does it mean sugar-coating messages, only telling people what they want to hear, and putting up with issues.
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In his keynote at #mtpengage Hamburg 2022, Martin Eriksson – Product Partner at EQT Ventures, Co-Founder of Mind the Product, and Co-Author of the best-selling book Product Leadership, or in short “the big friendly giant of product management” – illustrates how to overcome decision overload [.] Read more » The post Overcoming Decision Overload: Using principles to make better decisions faster by Martin Eriksson appeared first on Mind the Product.
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Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. You need to take both small and big actions to impress your customers through their journey and retain them.
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A great product can be created, but without user understanding and buy-in, the product won’t succeed on the market. Continue reading on Product Coalition ».
This week in our Learnings from London series, we turn our attention to #mtpcon London 2013 where George Berkowski, former Head of Product at hit startup Hailo, led a session on the main stage to inspire us on how feasible it is to build a billion-dollar app! [.] Read more » The post Learnings from London: How to build a billion dollar app appeared first on Mind the Product.
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Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage
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It seems like everyone on the product scene is about launching brand new products in large organisations, however on this weeks podcast, we speak with Ben Sehl, Senior Product Lead from Shopify to hear his thoughts on doing this in the most effective ways. [.] Read more » The post Launching new products inside Shopify – Ben Sehl on The Product Experience appeared first on Mind the Product.
Product Management Survival Guide is a series of highly practical articles aimed at helping new PMs quickly get a grasp on what the job… Continue reading on Product Coalition ».
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Congratulations to the winners of the 2022 GameChanger awards! We took some time at Pulse , our annual user conference in San Fransisco (if you somehow haven’t heard of it), to recognize seven companies and over a dozen individuals. The winners represent some of the biggest names in the SaaS industry, and we salute their ability to change the game of customer success and experience over the past year. .
At most companies, software engineers are in a constant state of rushing to get features and bug fixes out the door. So they tend to lack enthusiasm for anything that adds ongoing work to their plates. This means product analytics can be seen as a burdensome afterthought for a lot of engineers —one that just adds more grind to an already packed schedule.
Swedish company SunRoof makes solar roofs, combining solar power solutions with a unique roof design. In 2020, SunRoof started to expand into other EU countries – Poland, and Germany – and then to the USA. Its timing was good: the demand for clean energy was already surging, and consumers were increasingly aware of the advantages of energy self-sufficiency. [.
Speaker: Michael Veatch, Senior Director, Implementations & Ella Aguirre, Director of Solution Consulting
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What are the keys to creating innovative products for B2B customers? In his bestselling book, ‘The B2B Innovator’s Map – How to get from idea to your first ten customers’, Product Executive & Advisor Daniel Elizalde delves into all the implications every Product Leader needs to consider. Below, you can read Chapter 1 of his [.] Read more » The post The B2B Innovator’s Map – How to get from idea to your first ten customers – free chapter!
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
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Most product managers and leaders would agree that they aim to be customer-centric, and that they work hard to make that goal a reality. So why do 69% of teams surveyed in Productboard’s 2021 Product Excellence Report say that the products and features they release are not consistently well-received by customers? To understand where most teams fall short, let’s step back and look at the three.
Empathy map vs persona: what are these and what’s the difference between them? Both user personas and empathy maps are techniques used during the UX design process to understand users on a deeper level and create a product that resonates with them. In this article, we’ll outline the differences between a user persona vs empathy map and dive deeper into the why, how, and when to use each one to get the best results.
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Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
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