Sat.Jan 26, 2019 - Fri.Feb 01, 2019

Understanding Personas That Power the Age of the Side Hustle

dscout People Nerds

How income-building app Steady developed foundational user personas through longitudinal research with dscout Diary

Laura Klein on Building Products That Don't Cause Emotional Trauma


Sometimes, big tech does things that actually end up emotionally harming their users. How do we do better


3 tips to stop the anxiety and focus on your product management tasks


“When you’re a product leader, people look to you for answers. Why is the churn rate high? Why is feature X not being used? How do we get revenue up? And most importantly, what are we going to do to fix it all?”.

Developing team member skills

Lead on Purpose

As you progress on the journey of building great teams, you create the vision, build a strong foundation of trust and motivate your team to reach beyond what they thought they were capable of doing. The next step is to … Continue reading → Product Management Team Building decisions development influence Innovation Knowledge market market expert skills

Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

By creating innovative analytics products and expanding into new markets, more and more companies are discovering new potential revenue streams. Join Azmat Tanauli, Senior Director of Product Strategy at Birst, as he walks you through how data that you're likely already collecting can be transformed into revenue!

The Rise of Product Ops: the New Discipline Powering Product Excellence


As product management continues to evolve, many new practices have been put in place to optimize product teams. Agile, Kanban, and similar methodologies have helped shape the landscape of product management in the 21st century. And the landscape continues to change at a rapid pace.

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What’s the Secret to Becoming a Great Product Manager?

Mind the Product

Most product managers are driven to achieve excellence in their craft. Many, however, get stuck in what I call “product consultant” mode and cannot break out of it. Many product managers never get to launch a product, let alone own one.

The only thing that matters when planning a Sprint

The Product Coalition

A clear and overarching Sprint Goal Boxer Mike Tyson once said: “Everybody has a plan until they get punched in the mouth.”?—?Mike Mike Tyson In military warfare a similar saying exists: “No battle plan survives contact with the enemy.”?—?Helmuth

User Persona and Buyer Persona – What’s the difference?

The term `persona` has become widely used in many fields and implemented for many purposes. It’s worthwhile to take time and look deeper at the difference between a `user persona` as defined in product development and UX, and `buyer persona` a term used for marketing.

Birst Smart Analytics: Using AI to Operationalize BI

Birst BI

How do you deliver more insights out to more people? Operationalizing BI and analytics – that is, putting the power of data in the hands of everyone across the enterprise, not just analysts and data scientists – has always been the mantra for Birst co-founder Brad Peters.

Nine companies share 30+ best practices for creating embedded analytics products

In this 4-part series, product and technology leaders share insights for successfully going to market with a data product. Find out how you can embed analytics in your solution, from building your business case to designing and launching your product.

Why Listening is Crucial to Product – and How to do it Better

Mind the Product

As a recovering product manager turned executive coach, I’ve found that there’s actually quite a bit of overlap between building and launching successful products and supporting individuals in gaining self-awareness and building leadership skills. In both worlds, it’s critical to understand the system, have a solid strategy, be able to provide ongoing support, and measure results.

Understanding your ideal customers and how to sell to them

Inside Intercom

We’ve thought about this truth a lot during the last few months at Intercom as we’ve been going through our annual planning. As part of the process, we’ve spent a lot of time reviewing who we should be selling to these days, and how we should be selling to these customers.

Why Can’t Amazon Sell Luxury Products?

The Accidental Product Manager

Amazon can’t break into the fashion industry because they don’t have high end products Image Credit: Canonicalized. As we all know, Amazon sells a lot of different things. However, there is one area where they are distinctly lacking in products to sell: luxury goods.

The Value of Product Feature Comparisons

Proficientz – Product Management University

How valuable are product feature comparisons? Product feature comparisons are highly overrated in B2B. They only tell you HOW a competitive product works. They don’t tell you WHY buyers do or don’t prefer it. Whether verbalized or not, most buyers want an explicit answer to the question, “Why should I buy from you?” ” Solution providers typically answer with product capabilities but never answer the real question.

Top 10 industries for monetizing data: Is yours one of them?

Find out which industries, use cases, and business applications are the best opportunities for data monetization. Understand what data is being monetized, who wants it, and why. Use data you already own to create new revenue sources. Download the eBook today!

Nail your Backlog Priorities by Figuring out Return on Effort

Mind the Product

Prioritization of work is hard: it’s often more an art than a science.

How we ensure alignment between sales and product

Inside Intercom

A great partnership between product and sales needs to be based on shared definitions of success and an agreed upon process to collaborate.

Four Keys to Successful Remote Product Management


I recently moved across the country from Raleigh to Seattle. Along with my worries about whether my wine glasses would make it there in one piece, I had yet another major concern. As a product manager, would I continue to be successful while working remotely?

The Amazon Effect: Dynamic Pricing Done Right

Pragmatic Marketing

It’s no secret that Amazon is dominating the e-commerce market. Within a span of a few years, they managed to out-sell and out-perform former giants like Toys “R” Us, Barnes & Noble and even Macy’s—many of which were previously considered untouchable before Amazon came through and turned their respectable markets upside-down.

The Complete Predictive Analytics Lifecycle for Application Teams

Speaker: Sriram Parthasarathy, Senior Director of Predictive Analytics, Logi Analytics

Applications with predictive analytics are able to deliver massive value to end users. But what steps should product managers take to add predictive analytics to their applications? In this webinar, we’ll walk through an end-to-end lifecycle of embedding predictive analytics inside an application. Find out how a real-world application decided what predictive questions to ask, sourced the right data, organized resources, built models, deployed predictive analytics in production, and monitored model performance over time.

2019 Goals Gone off the Rails? 3 Ways to get Back on Track

Mind the Product

How are those 2019 goals and resolutions coming along? According to the US News and World Report, 80% of New Year resolutions fail by February – so if you’re like the majority of us, those well-intentioned, heartfelt goals you set a few weeks ago have become faint memories by now.

Onboarding for business: How to help groups of users find success

Inside Intercom

Onboarding a company to your product is different from onboarding an individual user. It requires many people across departments to get setup and start seeing the value your product can provide.

3 reasons why PMs don’t get promoted

The Product Coalition

[link] It’s annual review period for many companies and a lot of people are now thinking about their promotion. It can be especially stressful for A-type PMs, who are concerned with advancing in their career: more scope, more pay or a move into people management.

3 Key Habits of the Modern Product Manager


The product management landscape is constantly in flux. And today, it’s evolving faster than ever before. Agile principles have infiltrated old processes. New communication platforms have taken hold.

5 Product Traps - And Better Paths

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

Is your agile team overloaded with feature requests, with no time for discovery? Do your roadmaps read like impossible wish lists? Well, you’re not alone. It may seem impossible now, but what if we said that with a few changes, you could be meeting deadlines with the ability to predict progress with accuracy, be happy with your progress against the roadmap, and be making time for near-continuous discovery? Johanna Rothman has seen this all too often across many different organizations. She will take us through five common traps that agile product teams fall into – and likely you are in several of those traps right now. And good news - she has ways to avoid them!

Podcast: Marketplace Thinking and Fur Babies with Christopher Nheu

Mind the Product

Christopher Nheu (Head of Product at Australia-based Mad Paws) came to our attention after speaking at ProductTank Sydney.

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Proud Owner of a Google Home? It’s Time to Try ‘Tasty Bot’

AB Tasty

However you got your hands on your Google Home, we’ve got one feature you’ve just got to try: our brand new AB Tasty Bot! This article was originally posted on AB Tasty as Proud Owner of a Google Home? It’s Time to Try ‘Tasty Bot’. Innovation

Signal vs. Noise as a Product Manager

The Product Coalition

In our current day and age, we are constantly bombarded with new information. It is more accessible than ever before, and we’re constantly awash in data, metrics, news, reports, etc. How much of it is truly valuable though?

Be wary of ‘happy ears’ with upmarket customers

Inside Intercom

There’s a classic response people have when talking to larger companies – I call it happy ears. It’s incredibly easy to be overly optimistic when you see a sexy new logo walk in the door.

5 Key Considerations for Top-Notch Product Dashboards

Speaker: Miles Robinson, Agile and Management Consultant, Motivational Speaker

So you want to set your product apart with the latest analytics, but you’re not sure where to start. How do you know what your customers want? And how can you make sure that you’re solving their problems? And wait a second, is it even feasible for your team to take this on right now? Join Miles Robinson, Agile and Management Consultant, as he covers five key considerations for you to keep in mind when you’re updating your software or app to offer the latest in embedded dashboards. You’ll leave with a better understanding of where to begin on creating actionable, insightful dashboards.

6 Critical Steps for Onboarding Product Managers


So, you’re scaling your product management team. Congratulations! Your company is clearly doing something right if you need to bring in more professionals to oversee your products. But hiring product managers takes time.

Is that Job too Good to be True? How to Check you’re Applying for a Product Management Role

Mind the Product

You don’t have to look very far to find a ton of companies and organisations who are hiring for Product Management roles. If you’re lucky, you might be applying for a new job through a forward-thinking recruitment process where you see the demands of the role first-hand and can make a collective decision with your potential future colleagues on whether you’re a good fit for each other.

Here’s why Shipping is so important to me

The Product Coalition

From the early days of our startup , I’ve been putting a lot of effort creating a culture of product shipping. Developing a B2C product , our goal was to ship 2 new releases each month.

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