Sat.Jan 26, 2019 - Fri.Feb 01, 2019

Understanding Personas That Power the Age of the Side Hustle

dscout People Nerds

How income-building app Steady developed foundational user personas through longitudinal research with dscout Diary

Laura Klein on Building Products That Don't Cause Emotional Trauma

UserInterviews

Sometimes, big tech does things that actually end up emotionally harming their users. How do we do better

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3 tips to stop the anxiety and focus on your product management tasks

ProductBoard

“When you’re a product leader, people look to you for answers. Why is the churn rate high? Why is feature X not being used? How do we get revenue up? And most importantly, what are we going to do to fix it all?”.

Developing team member skills

Lead on Purpose

As you progress on the journey of building great teams, you create the vision, build a strong foundation of trust and motivate your team to reach beyond what they thought they were capable of doing. The next step is to … Continue reading → Product Management Team Building decisions development influence Innovation Knowledge market market expert skills

Organizing for Customer Centricity

Speaker: Tatyana Mamut

Most companies today say they are “customer centric.” Yet many still make decisions primarily based on competitor threats, technical architecture, or executive opinions. So what sets apart those that talk the talk, and those that walk the walk? Join Nextdoor's Head of Product Tatyana Mamut, PhD as she outlines the 7 habits of truly customer-centric companies.

What’s the Secret to Becoming a Great Product Manager?

Mind the Product

Most product managers are driven to achieve excellence in their craft. Many, however, get stuck in what I call “product consultant” mode and cannot break out of it. Many product managers never get to launch a product, let alone own one.

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Sales Presentation Techniques That Improve Discovery

Proficientz – Product Management University

There are many cases where salespeople are forced into giving presentations before adequate discovery has been completed. Here are a few sales presentation techniques that will yield valuable buyer motivations without formal discovery meetings.

Four Keys to Successful Remote Product Management

ProductCraft

I recently moved across the country from Raleigh to Seattle. Along with my worries about whether my wine glasses would make it there in one piece, I had yet another major concern. As a product manager, would I continue to be successful while working remotely?

Why Listening is Crucial to Product – and How to do it Better

Mind the Product

As a recovering product manager turned executive coach, I’ve found that there’s actually quite a bit of overlap between building and launching successful products and supporting individuals in gaining self-awareness and building leadership skills. In both worlds, it’s critical to understand the system, have a solid strategy, be able to provide ongoing support, and measure results.

The Rise of Product Ops: the New Discipline Powering Product Excellence

ProductPlan

As product management continues to evolve, many new practices have been put in place to optimize product teams. Agile, Kanban, and similar methodologies have helped shape the landscape of product management in the 21st century. And the landscape continues to change at a rapid pace.

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Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

The Value of Product Feature Comparisons

Proficientz – Product Management University

How valuable are product feature comparisons? Product feature comparisons are highly overrated in B2B. They only tell you HOW a competitive product works. They don’t tell you WHY buyers do or don’t prefer it. Whether verbalized or not, most buyers want an explicit answer to the question, “Why should I buy from you?” ” Solution providers typically answer with product capabilities but never answer the real question.

User Persona and Buyer Persona – What’s the difference?

Craft.io

The term `persona` has become widely used in many fields and implemented for many purposes. It’s worthwhile to take time and look deeper at the difference between a `user persona` as defined in product development and UX, and `buyer persona` a term used for marketing.

2019 Goals Gone off the Rails? 3 Ways to get Back on Track

Mind the Product

How are those 2019 goals and resolutions coming along? According to the US News and World Report, 80% of New Year resolutions fail by February – so if you’re like the majority of us, those well-intentioned, heartfelt goals you set a few weeks ago have become faint memories by now.

The only thing that matters when planning a Sprint

The Product Coalition

A clear and overarching Sprint Goal Boxer Mike Tyson once said: “Everybody has a plan until they get punched in the mouth.”?—?Mike Mike Tyson In military warfare a similar saying exists: “No battle plan survives contact with the enemy.”?—?Helmuth

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

Birst Smart Analytics: Using AI to Operationalize BI

Birst BI

How do you deliver more insights out to more people? Operationalizing BI and analytics – that is, putting the power of data in the hands of everyone across the enterprise, not just analysts and data scientists – has always been the mantra for Birst co-founder Brad Peters.

4 Types of Product Analytics You Need to Build a Better Roadmap

Gainsight

Ask, “What’s next on our product roadmap?” and you might find yourself drowning in an overwhelming amount of opinions. There’s a tried-and-true way to cut through the noise and it’s hiding in plain sight. Your customer data is a goldmine wrapped in a bow covered in glitter.

Nail your Backlog Priorities by Figuring out Return on Effort

Mind the Product

Prioritization of work is hard: it’s often more an art than a science.

Here’s why Shipping is so important to me

The Product Coalition

From the early days of our startup , I’ve been putting a lot of effort creating a culture of product shipping. Developing a B2C product , our goal was to ship 2 new releases each month.

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The 5 Levels of Analytics Maturity

Basic dashboards used to be enough to thrill end users. But over time, modern capabilities have emerged—and bare-minimum features are no longer cutting it. How have analytics changed? And where do your BI offerings fall short? Find out sophisticated ways to future-proof your application. Brought to you by Logi Analytics.

How we ensure alignment between sales and product

Inside Intercom

A great partnership between product and sales needs to be based on shared definitions of success and an agreed upon process to collaborate.

A recap of our amazing January Product Feedback event in Prague

ProductBoard

The event! Kicking off 2019 into high gear, we held our first Product event at our Hub Hub offices, the sleek co-working place housing companies like Revolut, Exponea, and pipedrive.

Podcast: Marketplace Thinking and Fur Babies with Christopher Nheu

Mind the Product

Christopher Nheu (Head of Product at Australia-based Mad Paws) came to our attention after speaking at ProductTank Sydney.

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3 reasons why PMs don’t get promoted

The Product Coalition

[link] It’s annual review period for many companies and a lot of people are now thinking about their promotion. It can be especially stressful for A-type PMs, who are concerned with advancing in their career: more scope, more pay or a move into people management.

Walk a Mile in Your Customer's Shoes

Speaker: Steven Haines

Product professionals use phrases like "voice of the customer," and "user experience" so often that it can be easy to lose sight of their actual meanings. How can we, as product professionals, learn to keep customers and users at the heart of our work? Join Steven Haines, globally recognized thought leader and author, as he guides us through a memorable journey demonstrating how you can walk a mile in their customer's shoes. He'll explore how, by developing true empathy for your users, you can ensure you're creating the features and products they actually want.

Onboarding for business: How to help groups of users find success

Inside Intercom

Onboarding a company to your product is different from onboarding an individual user. It requires many people across departments to get setup and start seeing the value your product can provide.

5 Questions Product Leaders Must Be Able to Answer

Gainsight

So you think you know your product… but just how deeply do you understand the value it provides? As a product leader, you’re the subject matter expert when it comes to your product. But as we all soon learn, the product is only part of the job.

Is that Job too Good to be True? How to Check you’re Applying for a Product Management Role

Mind the Product

You don’t have to look very far to find a ton of companies and organisations who are hiring for Product Management roles. If you’re lucky, you might be applying for a new job through a forward-thinking recruitment process where you see the demands of the role first-hand and can make a collective decision with your potential future colleagues on whether you’re a good fit for each other.

Signal vs. Noise as a Product Manager

The Product Coalition

In our current day and age, we are constantly bombarded with new information. It is more accessible than ever before, and we’re constantly awash in data, metrics, news, reports, etc. How much of it is truly valuable though?

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

Understanding your ideal customers and how to sell to them

Inside Intercom

We’ve thought about this truth a lot during the last few months at Intercom as we’ve been going through our annual planning. As part of the process, we’ve spent a lot of time reviewing who we should be selling to these days, and how we should be selling to these customers.

Why Can’t Amazon Sell Luxury Products?

The Accidental Product Manager

Amazon can’t break into the fashion industry because they don’t have high end products Image Credit: Canonicalized. As we all know, Amazon sells a lot of different things. However, there is one area where they are distinctly lacking in products to sell: luxury goods.

Proud Owner of a Google Home? It’s Time to Try ‘Tasty Bot’

AB Tasty

However you got your hands on your Google Home, we’ve got one feature you’ve just got to try: our brand new AB Tasty Bot! This article was originally posted on AB Tasty as Proud Owner of a Google Home? It’s Time to Try ‘Tasty Bot’. Innovation