Sat.Oct 26, 2019 - Fri.Nov 01, 2019

How to create personas using Dungeons and Dragons


You’ll likely know all about creating user personas by now. It’s an essential tool in any UX designer’s kit. Your app or site will likely have thousands of users, so it’s not possible for you to cater to all of their needs.

Building Your Roadmap with Cybersecurity in Mind


Security is someone else’s problem. It’s up to IT. The developers will handle it. We use AWS or Azure, so we’re cool. We use someone else’s payment gateway, so they’ve got it covered. We’re just a startup, who’s going to want to hack us? Sound familiar?

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Product Ops and the Mini-CEO Dilemma


In 2017, I joined ServiceTitan as director of technical project management. My top priority was to create better and more efficient processes for the product and engineering organizations. The company’s overall strategic focus was to onboard enterprise customers and gain market share.

A step-by-step guide for conducting better product discovery


Mixpanel's Guide to Product Metrics

Whether you build or market products, tracking the right metrics is crucial to innovation. Use this guide to help you decide what metrics are most important for your product and business.

Prioritization Shouldn't Be Hard

Melissa Perri

A while ago, I was interviewing a VP of Product candidate for a client. They were on the case study portion of the interview, where they had to prioritize major initiatives for the company.

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Q&A with Sari Harrison: Beyond Vanity Metrics


Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the full on-demand webinars for even more details.

Make your product sing: The importance of UX writing (and how to do it well!)


This post originally appeared on the Single Grain blog. If you work in tech, it’s likely that you’ve heard of UX writing: “A UX writer is someone who writes for user experience…[and uses] the words we read or hear when we use a digital product. Their goal is to help and guide the user.”

Product Management Career Sins – You Asked, We Answered

280 Group

This month, we presented a co-hosted webinar with AIPMM – How to Accelerate Your PM Career Part 2: Five Deadly Product Management Career Sins. You can view the accompanying blog post here. We received so many great questions on the topic and have included answers to each down below.

Testing Business Ideas – David Bland on The Product Experience

Mind the Product

David Bland is the CEO and Founder of Precoil, an author, and a long-time practitioner of agile and lean startup.

More Effective Agile Leadership

Speaker: Steve McConnell, CEO, Construx Software

In this talk, Steve McConnell, CEO of Construx Software, distills hundreds of companies’-worth of real-world experience into the proven Agile leadership practices that work best. Steve will seamlessly thread together traditional approaches, early Agile approaches, modern Agile approaches, and the principles and context that underlie them all—creating an invaluable resource for Agile leaders, their teams, and their organizations.

Psychological Safety: A Prerequisite For High Performing Teams


Can a team of talents who are suspicious of each other solve complex problems together and innovate? The answer is simply, no. Organizational Culture Thought Leadership Strategy

Product Revenue and Profitability Goals – Are They Counterproductive?

Proficientz – Product Management University

Are product revenue and profitability goals a good metric or are they counterproductive? If the target markets for each product are mutually exclusive, product revenue and profitability goals don’t present any issues in B2B. The trouble starts when you have multiple products that target the same exact markets and customers. Here’s why.

Woven CEO Tim Campos on how to spend your most important asset

Inside Intercom

? ? ?. Two weeks into Tim Campos’ job as the CIO at Facebook, Mark Zuckerberg’s executive assistant asked him to join the CEO for an important meeting at 8 a.m. the next morning. But when he arrived, his boss was nowhere to be found.

How do you Introduce Product Management Into a Business?

Mind the Product

You’ve just accepted a job offer – to introduce a product management function into a company. What can you expect? Where do you start? And how do you bring everyone in the organisation with you in the most inclusive and respectful ways possible? Here’s my experience of doing just that.

Win the Digital Transformation Game with the Product Mindset

Speaker: David DeWolf, Founder and CEO, 3Pillar Global

No matter what your idea is, no matter how good it is, and no matter how well you know your market, 3 out of 4 digital initiatives do not succeed. To better understand how to win, we should first understand why we’re failing. In this webinar, David DeWolf will share his experiences and lessons learned to help you succeed in playing the “product” game, instead of the “IT” game.

My Biggest Takeaways?—?Being a Product Manager at an Early Stage Startup

The Product Coalition

My 3 Biggest Takeaways?—?Being Being a Product Manager at an Early Stage Startup In my previous article , I reflected on a few things that I would tell myself if I could travel back in time and the concept of “three waves of changes.”

How Product Management & Product Marketing Lead From a Position of Strength

Proficientz – Product Management University

Think back to a meeting you were in with 10 or 12 people, maybe more. There was one person in that meeting that, whenever they spoke, everyone latched on to their comments like a magnet to steel. That person was credible, confident and spoke with remarkable conviction. People with this level of knowledge and confidence have a certain presence. We trust them. We learn from them. We’re willing to follow their lead. They can make us better at whatever we do.

Product Love Podcast: Jay Brewer, VP of Experience Design at Rapid7


This week on Product Love, I talked to Jay Brewer, the VP of experience design at Rapid7. Rapid7 collects data from across your environment, making it easy for teams to manage vulnerabilities, monitor for malicious behavior, investigate and shut down attacks, and automate operations.

How do you Make Your Mark as a new Product Manager?

Mind the Product

If you’re new to a product management job then it can often be very hard to get access to all the information you need. But I’ve found that by building relationships, setting the future vision, and having faith in your capabilities as a product manager you can carve out a place for yourself.

BI Buyers Guide: Embedding Analytics in Your Software

The business intelligence market has exploded. And as the number of vendors grows, it gets harder to make sense of it all. Learn how to decide what features you need and get an evaluation framework for every technical and non-technical requirement you could imagine.

11 Essential Mobile SDKs That Will Improve Your App

The Product Coalition

Here’s the good news if you’re working on a mobile product: App installs are increasing worldwide. App Downloads Worldwide. Image Source It’s always good to be in a growing market. The bad news: Competition is growing, too. 477 apps find their way into the app store every week.

How to Start Screen Design and 8 Principles You Should Consider

UX Studio

Probably the most common question about UX is how to start screen design and what principles should we care about? Designing screens starts with sketching.

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7 CTOs Share Their Insights On Managing Distributed Teams


“One of the secret benefits of using remote workers is that the work itself becomes the yardstick to judge someone’s performance.”

How to test your website’s iconography


In which our very own UX Researcher, Tom Hayes, investigates the world of online iconography and how you can test whether users understand all your various navigation signs and symbols. What does this icon mean? Now I would be very surprised if anyone isn’t thinking ‘search’ right now.

Architect Your Organization for Effectiveness, Productivity, and Joy

Speaker: Ron Lichty, Consultant: Interim VP Engineering, Ron Lichty Consulting, Inc.

As a senior software leader, you likely spend more time working on the architecture of your systems than the architecture of your organization. Yet, structuring our teams and organizations is a critical factor for success. In fact, the impact of software architecture parallels the impact of organizational structure. We are excited to welcome Ron Lichty, co-author of a seminal book on managing software teams and a well-known speaker, he’ll speak to organizing for effectiveness, productivity and joy.

What No One Tells You bout Being a Product Manager at an Early Stage Startup

The Product Coalition

What No One Tells You About Being a Product Manager at an Early Stage Startup Over a year ago, I asked around, searched for books or articles, went to several talks but found very little advice on being a product manager at an early-stage startup.

Progressive Extremism: How To Be A Better You

Nir Eyal

The post Progressive Extremism: How To Be A Better You appeared first on Nir and Far. Habits


Who’s who: Understanding your business with customer segmentation

Inside Intercom

At some inflection point of growth, it becomes impossible to intuitively know your customers, let alone decide which ones to focus on. As Intercom’s business grew rapidly in 2017, we found ourselves at this exact crossroads.

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Steve Jobs' 30% Rule to stay focused


When Steve Jobs was brought back to Apple, he applied 30% rule to create a flywheel. —-. We examined the future product roadmap … and what we found was that 30 percent of them were incredibly good. And about 70 percent of them were either pretty good, or things that we didn’t really need to be doing.

Innovate Faster with Metrics that Matter

Tracking the right metrics is crucial to innovating your products and growing your business. Written by Mixpanel’s Director of Analytics Strategy, Fatih Koca, get the tools, insights, and framework top companies use to define their product metrics.

5 Steps To Competition Management

The Product Coalition

Observation, management, gathering information. That’s the tip of the iceberg in terms of managing your competition. Take a look at 5 easy… Continue reading on ». management strategy startup business product-management

Cosmetics: The Future of the Customer Experience

AB Tasty

The cosmetics industry is booming. Check out the tactics working now for our clients, and what the future of CX holds for beauty brands. This article was originally posted on AB Tasty as Cosmetics: The Future of the Customer Experience. Conversion Optimization E-commerce

Say No to Mandatory Fun

Johanna Rothman

I keep encountering managers and consultants who want to make work “fun” for people. As a goal, “fun” is a bunch of hooey. Before I was a consultant, I held various Director-level positions at local companies. Each organization had mandatory fun days. In one organization, we played softball. Yes, everyone—especially the managers—had to play softball as part of a team. The management team expected me to play softball even though I was six months pregnant.