Sat.Oct 26, 2019 - Fri.Nov 01, 2019

How to create personas using Dungeons and Dragons


You’ll likely know all about creating user personas by now. It’s an essential tool in any UX designer’s kit. Your app or site will likely have thousands of users, so it’s not possible for you to cater to all of their needs.

Building Your Roadmap with Cybersecurity in Mind


Security is someone else’s problem. It’s up to IT. The developers will handle it. We use AWS or Azure, so we’re cool. We use someone else’s payment gateway, so they’ve got it covered. We’re just a startup, who’s going to want to hack us? Sound familiar?

Product Ops and the Mini-CEO Dilemma


In 2017, I joined ServiceTitan as director of technical project management. My top priority was to create better and more efficient processes for the product and engineering organizations. The company’s overall strategic focus was to onboard enterprise customers and gain market share.

A step-by-step guide for conducting better product discovery


Rapid Experimentation at Every Stage of Product Development

Speaker: Tanya Koshy, VP of Product, UserTesting

Experimentation isn't something you do once you have designs or once you’ve built the product; it's important to validate early and often to better understand your customer, their needs, and the market opportunity. Join Tanya Koshy, VP of Product at UserTesting, as she explores how, by using customer feedback at every stage of the product development process, you can better and more quickly iterate on your product ideas. Ultimately, this rapid experimentation during development will enable you to deliver customer value faster.

Prioritization Shouldn't Be Hard

Melissa Perri

A while ago, I was interviewing a VP of Product candidate for a client. They were on the case study portion of the interview, where they had to prioritize major initiatives for the company.

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Q&A with Sari Harrison: Beyond Vanity Metrics


Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the full on-demand webinars for even more details.

Make your product sing: The importance of UX writing (and how to do it well!)


This post originally appeared on the Single Grain blog. If you work in tech, it’s likely that you’ve heard of UX writing: “A UX writer is someone who writes for user experience…[and uses] the words we read or hear when we use a digital product. Their goal is to help and guide the user.”

Product Management Career Sins – You Asked, We Answered

280 Group

This month, we presented a co-hosted webinar with AIPMM – How to Accelerate Your PM Career Part 2: Five Deadly Product Management Career Sins. You can view the accompanying blog post here. We received so many great questions on the topic and have included answers to each down below.

Product Revenue and Profitability Goals – Are They Counterproductive?

Proficientz – Product Management University

Are product revenue and profitability goals a good metric or are they counterproductive? If the target markets for each product are mutually exclusive, product revenue and profitability goals don’t present any issues in B2B. The trouble starts when you have multiple products that target the same exact markets and customers. Here’s why.

How to Monetize Data with Analytics

For software vendors looking to grow their customer base and increase revenue in a crowded marketplace, successfully and seamlessly integrating analytics into a SaaS product is critical. Learn how to monetize and productize data with embedded analytics.

How do you Make Your Mark as a new Product Manager?

Mind the Product

If you’re new to a product management job then it can often be very hard to get access to all the information you need. But I’ve found that by building relationships, setting the future vision, and having faith in your capabilities as a product manager you can carve out a place for yourself.

Progressive Extremism: How To Be A Better You

Nir Eyal

The post Progressive Extremism: How To Be A Better You appeared first on Nir and Far. Habits


A Crawl, Walk, Run Approach To Increasing Your Analytics IQ


Despite an industry obsession with data analytics, most companies lack confidence in their ability to pull off advanced big data initiatives.

How Product Management & Product Marketing Lead From a Position of Strength

Proficientz – Product Management University

Think back to a meeting you were in with 10 or 12 people, maybe more. There was one person in that meeting that, whenever they spoke, everyone latched on to their comments like a magnet to steel. That person was credible, confident and spoke with remarkable conviction. People with this level of knowledge and confidence have a certain presence. We trust them. We learn from them. We’re willing to follow their lead. They can make us better at whatever we do.

The Science of High-Impact Experimentation

Speaker: Holly Hester-Reilly, Founder and Product Management Coach, H2R Product Science

Too many product teams don't know what to test, which leads to poorly designed experiments and unclear results. How can a product manager be certain they’re making effective decisions when it comes to experimentation? Join Holly Hester-Reilly, Founder and Product Management Coach at H2R Product Science, as she walks us through the entire experimentation process, from deciding what to test to sharing the results with stakeholders, to illustrate what strong testing practices look like and how they can be implemented in every organization.

Testing Business Ideas – David Bland on The Product Experience

Mind the Product

David Bland is the CEO and Founder of Precoil, an author, and a long-time practitioner of agile and lean startup.

How to test your website’s iconography


In which our very own UX Researcher, Tom Hayes, investigates the world of online iconography and how you can test whether users understand all your various navigation signs and symbols. What does this icon mean? Now I would be very surprised if anyone isn’t thinking ‘search’ right now.

TEI 253: How product managers can influence quickly – with Bridget McMullan

Product Innovation Educators

Understand motivation, customize communication, and build trust to be an effective product manager.

My Biggest Takeaways?—?Being a Product Manager at an Early Stage Startup

The Product Coalition

My 3 Biggest Takeaways?—?Being Being a Product Manager at an Early Stage Startup In my previous article , I reflected on a few things that I would tell myself if I could travel back in time and the concept of “three waves of changes.”

Design and Run Experiments That Actually Progress Your Business

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Experimenting as a way to explore new products, services, and business models can help eliminate the guesswork involved in building something your customers actually value. That said, it's often quite tricky to take your vision and figure out the first experiment to run. How do you get started? How can you ensure your experiments are well-designed? Join Nick Noreña, educator, entrepreneur, and currently an Innovation Coach at Kromatic, as he walks us through how we can figure out the right experiments to run for any product or service, and in organizations of all sizes.

How do you Introduce Product Management Into a Business?

Mind the Product

You’ve just accepted a job offer – to introduce a product management function into a company. What can you expect? Where do you start? And how do you bring everyone in the organisation with you in the most inclusive and respectful ways possible? Here’s my experience of doing just that.

The Top Eight Associate Product Manager Programs


Product management is clearly on the rise. Year after year, the product manager role becomes increasingly coveted. Even newly-minted MBA graduates are ditching the traditional route to Wall Street, and instead opting for a path into product.

October Product Update


We’ve launched some features that we think you’ll love! Take a look at our October updates and announcements: Google Tag Manager. Improved Save Experience. Data Defined. At Indicative, we value our customers’ feedback.

Starting the Product Roadmap with Why

The Product Coalition

For a product engineering team, building software is fun! It is even more fun to solve problems. When the two combine, it creates a state of flow and brings joy to everyday work. If this resonates with you, does it often match with what you see in practice? Let’s explore.

How to Design Strong Experiments

Speaker: Franziska Beeler, Head of Cloud Academy, and Tendayi Viki, Associate Partner, Strategyzer

When testing new business and product ideas, choosing the right experiment is just the beginning. After we have chosen our experiment, it’s important that we spend some time designing it well. Join Tendayi Viki, corporate innovation expert and associate partner at Strategyzer, and Franziska Beeler, Head of Cloud Academy at Strategyzer, as they walk us through the three key elements that help you design stronger experiments and come away with the evidence you need to advance your idea.

How Premium Demo Designs Enabled the 120WaterAudit Sales Team to Close Deals


Our drinking water, and what’s in it, is federally regulated. 120WaterAudit is a water program management company that uses software, kits, and services to manage and execute water quality programs that improve public health outcomes.

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Steve Jobs' 30% Rule to stay focused


When Steve Jobs was brought back to Apple, he applied 30% rule to create a flywheel. —-. We examined the future product roadmap … and what we found was that 30 percent of them were incredibly good. And about 70 percent of them were either pretty good, or things that we didn’t really need to be doing.

Woven CEO Tim Campos on how to spend your most important asset

Inside Intercom

? ? ?. Two weeks into Tim Campos’ job as the CIO at Facebook, Mark Zuckerberg’s executive assistant asked him to join the CEO for an important meeting at 8 a.m. the next morning. But when he arrived, his boss was nowhere to be found.

11 Essential Mobile SDKs That Will Improve Your App

The Product Coalition

Here’s the good news if you’re working on a mobile product: App installs are increasing worldwide. App Downloads Worldwide. Image Source It’s always good to be in a growing market. The bad news: Competition is growing, too. 477 apps find their way into the app store every week.

Get Better User Insights With Wasteless Validation

Speaker: Tim Herbig, Product Management Coach and Consultant

Product teams tend to get ahead of themselves by rushing from idea straight to building a Minimum Viable Product (MVP). How can a product manager slow their team down and prevent them from wasting valuable resources? Join Tim Herbig, Product Management Coach and Consultant, as he introduces a new way of understanding MVPs and explores how you can approach validation without wasting the resources of your development team.

7 CTOs Share Their Insights On Managing Distributed Teams


“One of the secret benefits of using remote workers is that the work itself becomes the yardstick to judge someone’s performance.”

UX Wars: eHow vs wikiHow


A DIY death match between two sites that aren't Pinterest. Happy Halloween, and happy usability testing! The post UX Wars: eHow vs wikiHow appeared first on TryMyUI Blog. Features Usability Gallery UX Wars Comparative Usability Usability Testing UX UX Research

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When should engineering managers write code?

Inside Intercom

Many engineers who make the transition to a management role face a bit of a conundrum – if I stop doing hands-on work, my team will lose a strong engineer and instead will gain an inexperienced manager.