Sat.Aug 15, 2020 - Fri.Aug 21, 2020

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How to Build a Killer Product Microsite

Mind the Product

Today your customers are reluctant to buy, so what can product marketing folks do to help? You can educate your buyers. Whenever they are ready to buy, they will remember you. Forrester SiriusDecisions says 67% of the buyer journey is done digitally. This provides a great platform for your inbound strategy to educate the target [.]. Read More. The post How to Build a Killer Product Microsite appeared first on Mind the Product.

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Not Everyone Has to Be Your Customer

The Product Coalition

I’m sure you all know that, but knowing and doing are very different things. Here is a quick guide on when and how to let go. SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.

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Your (Product) Baby Is Ugly, and So Is Mine

ProductCraft

It’s not personal, but your baby is ugly. As product people, it can often feel like we are calling other peoples’ babies ugly when we have a new idea or we challenge whether the current product is the best it could be. Having launched more than 15 products, I’ve heard this phrase more times than. Read more » The post Your (Product) Baby Is Ugly, and So Is Mine appeared first on ProductCraft by Pendo.

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Take back your time: How to unlock the hidden value in your calendar

Intercom, Inc.

One of the most finite resources we have is time. And as an Executive Assistant, one of my top priorities is to ensure my leaders not only have enough time in the day, but are able to be effective, efficient, and productive. Helping them accomplish this isn’t an easy task, but it’s fundamental to their success. Allow too many meetings to pile on to their calendar, and they face some serious hydration and bladder issues.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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The Science of Product – Holly Hester-Reilly on The Product Experience

Mind the Product

Is product management an art or a science? Holly Hester-Reilly, the founder of H2R Product Science and a former Chemical Engineer, uses her background to apply scientific principles and techniques to product development. She joins us to chat about evidence-based product strategy, continuous discovery & delivery, and empowered teams. In this episode, sponsored by Amplitude, [.].

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Remember Successful Features

The Product Guy

It’s easy to take notice of your failed features, but don’t lose sight of those initial successes, you may be missing some big opportunities. Watch and learn more from product management expert, Amin Bashi.

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Tech philosopher Alex Wolf on designing harmonious technology

Intercom, Inc.

Unpacking this central conundrum is at the heart of Alex Wolf’ s work – the self-described “consumer-facing anthropologist” has made a career by thinking deeply and talking widely about issues related to the pervasive role of technology in modern life. She asks what are the risks involved in “outsourcing” so many of our skills to technology. She wonders how do we design tools that complement rather than overwhelm our innate humanity.

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3 ways the Curse of Knowledge can Sabotage Product People

Mind the Product

The dreaded curse of knowledge! <thunderclap> One of the few psychological phenomena that’s actually as scary as it sounds. If you’ve done any reading on cognitive biases, you’ve probably heard of it. Here’s a common definition: “The curse of knowledge is a cognitive bias that occurs when an individual, communicating with other individuals, unknowingly assumes that [.].

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3 Reasons You Don’t Need a Sales Discovery Document for Every Product

Product Management University

Do you recommend a sales discovery document for each product? 3 Reasons You Don’t Need a Sales Discovery Document for Every Product. 1. Objection, Your Honor…Leading the Witness. We already know what problems our product solves and it’s safe to assume every buyer has the majority of them! The bigger question is why are they so important now?

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7 Pitfalls for Apache Cassandra in Production

Apache Cassandra is an open-source distributed database that boasts an architecture that delivers high scalability, near 100% availability, and powerful read-and-write performance required for many data-heavy use cases. However, many developers and administrators who are new to this NoSQL database often encounter several challenges that can impact its performance.

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Applying Empathy to Build Great Teams

The Product Guy

Empathy is an indispensable skill that product managers can utilize to get deeper understanding of user needs, gain better alignment among stakeholders and build high performing teams by cultivating a culture of collaboration and respect. In a recent live stream from one of our mentors of The Product Mentor , Tauheed Ahmed, lead a conversation on this topic.

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The real cost of adding a new feature

The Product Coalition

Do you really understand all the costs of building a new feature and how it impacts your business? Continue reading on Product Coalition ».

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Being Effective and Efficient in Product: Learnings from the #mtpcon Session Speakers

Mind the Product

At #mtpcon Digital 2020, we enjoyed 18 Breakout Session talks, across three days, from some of the best product people around. We’ve now released them all and in this final selection, discover how to be more effective and efficient in your role. Check out the videos to watch sessions with Bruce McCarthy, Jonathan Hassell, Amber [.]. Read More.

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Marketplaces Make Their Mark In The Channel

Jay McBain

Online marketplaces have been around in one form or another for decades. Accelerating the trend is a myriad of factors including changing buying behaviors and demographics, companies shifting to subscription and consumption models, and the rising importance of ecosystems. Put simply, the future business buyer will look more and more like a consumer.

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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This VP is Doing Things Differently in the Product Org — Here’s His Playbook

First Round Review

As the VP of Product at Divvy, Tyler Hogge shares his tips for truly empowering your product managers to deliver outcomes, including aligning with revenue teams and adding variable comp.

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How to Get Featured on Google Play and Adapt ASO to Different Countries

The Product Coalition

the Full HP studio tells their story Full HP Ltd is an international mobile game development company with 40+ employees and offices in Rostov-on-Don and Cyprus. Their portfolio includes 8 games, among them Mad GunZ (a Google Play Editors’ choice) and Blocky Cars (a Catappult Editors’ choice). Mad GunZ has over 12 million downloads on all platforms, and Blocky Cars has over 32 million.

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How to be a Successful Product Owner, by Ninon Laforce

Mind the Product

In this ProductTank Toronto talk, Ninon Laforce, then of Bluecat, provides us with some of the key skills and techniques needed to become a product owner. Her key points include: What is a product owner Becoming a great product owner The responsibilities and challenges of a product owner What is a Product Owner A product owner addresses [.]. Read More.

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For Product Professionals, Leadership Success Demands Influence

ProductCraft

Product professionals are the consummate integrator-leaders. They ply their trade across organizational boundaries, ensuring all parties are prepared to do their part to support the firm’s offerings. And typically, they do this hard work without the formal authority bestowed by title or rank. Serving as a product professional is a tough job. Yet many individuals.

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Driving Business Impact for PMs

Speaker: Jon Harmer, Product Manager for Google Cloud

Move from feature factory to customer outcomes and drive impact in your business! This session will provide you with a comprehensive set of tools to help you develop impactful products by shifting from output-based thinking to outcome-based thinking. You will deepen your understanding of your customers and their needs as well as identifying and de-risking the different kinds of hypotheses built into your roadmap.

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5 Things I Do to Stay On Top of Our 700+ Clients As CEO

Gainsight

I’ll admit it. I’m kind of obsessed. In my brain, I’m always thinking about our clients. How are they doing? Are we delivering on our promise to them? Has their experience been positive? Do we have the right relationships? I guess since I am the CEO of THE Customer Success company, that focus makes sense. But knowing 1000s of CEOs, I know many of you are the same.

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A simple system for PMs to talk to users in B2B SaaS

The Product Coalition

Illustration by Olga Zalite Show me a product manager who touts the importance of talking to customers and I’ll show you a handful who find it challenging to maintain such habit. Direct customer engagement is the best way to develop product judgement in order to make the right product decisions. The argument that “ Steve Jobs didn’t ask what customers want because customers don’t always know what they want” is faulty.

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P This, M That, by Marc De Pape

Mind the Product

The acronym “PM” and also the role of a product manager means something different everywhere. In this ProductTank Toronto talk, Marc De Pape, Director of Strategic Design at Rangle.io, dissects the product manager role from its early beginnings to the current role and a potential future. Watch the video to see Marc’s talk in full. Or [.]. Read More.

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Aligning Your Roadmap Themes to the Customer Journey

ProductPlan

Much has been written over the last few years on the idea of the featureless roadmap , which challenges product teams to present their plans grounded more in strategic vision – or by themes – rather than a laundry list of specific features. ProductPlan alone has several articles on the subject that demonstrate the many virtues of this outcome-focused approach.

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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Management Rewards: Doing Work vs Creating an Environment

Johanna Rothman

My agile transformation clients struggle with this big question: How do we effectively reward managers? The more the organization wants or needs an agile transformation, the less the current reward structure works. How do you incent the managers? What makes sense for management compensation? Cindy, a director in a 500-person IT organization struggles with this—for herself and for the managers she leads and serves.

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7 (more!) Real Product Manager Interview Questions and Answers

The Product Coalition

Nail the interview by preparing with these questions and answers. Continue reading on Product Coalition ».

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Thinking Outside the Product Box by Jimena Almendares

Mind the Product

In this #mtpcon Digital 2020 keynote, Jimena Almendares, Product Executive at Facebook, uses data to dismantle the idea of a “normal” user, showing the benefits of building products beyond biases and binaries. Watch the video to see her talk in full. Or read on for an overview of her key points: There’s no such thing [.]. Read More. The post Thinking Outside the Product Box by Jimena Almendares appeared first on Mind the Product.

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What is Product Vision?

PMLesson's Ace the PM Interview

Product Vision or Product Vision Statement is the long-term goal for a product includes the long-term mission and the motivation behind its creation, along with why it’s important. Product visions, ultimately, serve as the guideposts for the development of the products. They're the compasses for a product manager to use to keep all the necessary stakeholders on the same page.

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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Centercode CEO Talks Tackling Challenges with a COVID-World Mindset

Centercode

As the industry gets rocked with viral and economic disruption, consumers want more for their money. Meanwhile, the audience leveraging technology is broader than ever before — meaning the demand for seamless and delightful product experiences is the highest it’s ever been. How can companies fulfill higher customer expectations when resources are strained and the path forward is unclear?

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Announcing Productboard’s 2020 Product Excellence Survey with Product Collective!

ProductBoard

We’re giving away a free pass to INDUSTRY: The Product Conference and 10 product management prize packages. Here’s why. Though demand for product managers is rising fast, the profession is still young and relatively ill-defined. How do product managers carry out their core workflows? Do they have the tools and backing from leadership that they need to succeed?

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5 Things I Learned From Discussing Customer Success With 5 Public Company Exec Teams

Gainsight

2020 has been a time machine for all aspects of life. We’ve been catapulted forward in terms of e-commerce activity, food delivery, telemedicine, online education, and much more. In the Customer Success world, as one CS exec told me recently, it’s become clear that “this is our moment.” With new business sales slowing and clients needing more help than ever, Customer Success has proven to be existential in 2020.