Sat.Aug 15, 2020 - Fri.Aug 21, 2020

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How to Build a Killer Product Microsite

Mind the Product

Today your customers are reluctant to buy, so what can product marketing folks do to help? You can educate your buyers. Whenever they are ready to buy, they will remember you. Forrester SiriusDecisions says 67% of the buyer journey is done digitally. This provides a great platform for your inbound strategy to educate the target [.]. Read More. The post How to Build a Killer Product Microsite appeared first on Mind the Product.

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Not Everyone Has to Be Your Customer

The Product Coalition

I’m sure you all know that, but knowing and doing are very different things. Here is a quick guide on when and how to let go. SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.

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Your (Product) Baby Is Ugly, and So Is Mine

ProductCraft

It’s not personal, but your baby is ugly. As product people, it can often feel like we are calling other peoples’ babies ugly when we have a new idea or we challenge whether the current product is the best it could be. Having launched more than 15 products, I’ve heard this phrase more times than. Read more » The post Your (Product) Baby Is Ugly, and So Is Mine appeared first on ProductCraft by Pendo.

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Not investing in localization is costing you more than you think

Intercom, Inc.

For many companies, the word localization typically prompts two thoughts: it’s costly, and it’s time-consuming. Localizing a product for international expansion means making all aspects of that product accessible to the market you’re looking to enter – from language translation and adapting product UX to offering multilingual customer support, and beyond.

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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The Science of Product – Holly Hester-Reilly on The Product Experience

Mind the Product

Is product management an art or a science? Holly Hester-Reilly, the founder of H2R Product Science and a former Chemical Engineer, uses her background to apply scientific principles and techniques to product development. She joins us to chat about evidence-based product strategy, continuous discovery & delivery, and empowered teams. In this episode, sponsored by Amplitude, [.].

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Remember Successful Features

The Product Guy

It’s easy to take notice of your failed features, but don’t lose sight of those initial successes, you may be missing some big opportunities. Watch and learn more from product management expert, Amin Bashi.

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Take back your time: How to unlock the hidden value in your calendar

Intercom, Inc.

One of the most finite resources we have is time. And as an Executive Assistant, one of my top priorities is to ensure my leaders not only have enough time in the day, but are able to be effective, efficient, and productive. Helping them accomplish this isn’t an easy task, but it’s fundamental to their success. Allow too many meetings to pile on to their calendar, and they face some serious hydration and bladder issues.

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3 ways the Curse of Knowledge can Sabotage Product People

Mind the Product

The dreaded curse of knowledge! <thunderclap> One of the few psychological phenomena that’s actually as scary as it sounds. If you’ve done any reading on cognitive biases, you’ve probably heard of it. Here’s a common definition: “The curse of knowledge is a cognitive bias that occurs when an individual, communicating with other individuals, unknowingly assumes that [.].

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3 Reasons You Don’t Need a Sales Discovery Document for Every Product

Product Management University

Do you recommend a sales discovery document for each product? 3 Reasons You Don’t Need a Sales Discovery Document for Every Product. 1. Objection, Your Honor…Leading the Witness. We already know what problems our product solves and it’s safe to assume every buyer has the majority of them! The bigger question is why are they so important now?

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Applying Empathy to Build Great Teams

The Product Guy

Empathy is an indispensable skill that product managers can utilize to get deeper understanding of user needs, gain better alignment among stakeholders and build high performing teams by cultivating a culture of collaboration and respect. In a recent live stream from one of our mentors of The Product Mentor , Tauheed Ahmed, lead a conversation on this topic.

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Tech philosopher Alex Wolf on designing harmonious technology

Intercom, Inc.

Unpacking this central conundrum is at the heart of Alex Wolf’ s work – the self-described “consumer-facing anthropologist” has made a career by thinking deeply and talking widely about issues related to the pervasive role of technology in modern life. She asks what are the risks involved in “outsourcing” so many of our skills to technology. She wonders how do we design tools that complement rather than overwhelm our innate humanity.

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Being Effective and Efficient in Product: Learnings from the #mtpcon Session Speakers

Mind the Product

At #mtpcon Digital 2020, we enjoyed 18 Breakout Session talks, across three days, from some of the best product people around. We’ve now released them all and in this final selection, discover how to be more effective and efficient in your role. Check out the videos to watch sessions with Bruce McCarthy, Jonathan Hassell, Amber [.]. Read More.

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The real cost of adding a new feature

The Product Coalition

Do you really understand all the costs of building a new feature and how it impacts your business? Continue reading on Product Coalition ».

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Marketplaces Make Their Mark In The Channel

Jay McBain

Online marketplaces have been around in one form or another for decades. Accelerating the trend is a myriad of factors including changing buying behaviors and demographics, companies shifting to subscription and consumption models, and the rising importance of ecosystems. Put simply, the future business buyer will look more and more like a consumer.

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Built for you: Workflow updates, Articles API, and more to help you engage customers efficiently

Intercom, Inc.

In the face of the massive change the support landscape is currently experiencing, the one constant is that many companies are receiving rising numbers of inbound customer requests. Last week we launched a series of new features to help modern support teams handle rising volumes of complex conversations with confidence and efficiency. And that’s not all we’ve been building.

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Get tweets in Feedly

Roy Madden

New Feature. Pull content from Twitter accounts, hashtags, Lists, and searches directly into your Feedly feeds. Twitter is full of insightful news and trends. But integrating those insights into your research flow can be overwhelming and time-consuming. We hear from users all the time that you want to be able to bring parts of Twitter into your Feedly feeds for researching and monitoring trends.

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How to Get Featured on Google Play and Adapt ASO to Different Countries

The Product Coalition

the Full HP studio tells their story Full HP Ltd is an international mobile game development company with 40+ employees and offices in Rostov-on-Don and Cyprus. Their portfolio includes 8 games, among them Mad GunZ (a Google Play Editors’ choice) and Blocky Cars (a Catappult Editors’ choice). Mad GunZ has over 12 million downloads on all platforms, and Blocky Cars has over 32 million.

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The 25 Types of Innovation Dominating R&D Today

Innovation varies widely across sectors and organizations, creating value in diverse forms. Understanding different types is crucial for R&D teams to foster creativity and uncover missed opportunities. This guide explores 25 key types of innovation in management frameworks.

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How to be a Successful Product Owner, by Ninon Laforce

Mind the Product

In this ProductTank Toronto talk, Ninon Laforce, then of Bluecat, provides us with some of the key skills and techniques needed to become a product owner. Her key points include: What is a product owner Becoming a great product owner The responsibilities and challenges of a product owner What is a Product Owner A product owner addresses [.]. Read More.

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TEI 296: Better product testing – with Luke Freiler

Product Innovation Educators

What product managers need to know about customer validation and alpha, beta, and delta testing. Product testing is about more than determining if a product functions properly or not. A larger perspective, and one that our guests shares is Customer Validation. We discuss how to use the various types of product tests, including alpha, beta, and delta tests, to judge product performance, customer satisfaction, and areas for improvement.

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Systems Thinking Approach to Implementing Kanban (STATIK) for Scrum Teams

Agile Velocity

STATIK (Systems Thinking Approach To Implementing Kanban 1 2 ) can be a great technique to help teams get up and running quickly, even teams that are using Scrum. . Applying the STATIK approach leverages the first principle of the Kanban method, “Start with what you do, or know, now”, in order to help avoid over-thinking how existing work, structures, and/or roles “fit” within Scrum.

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This VP is Doing Things Differently in the Product Org — Here’s His Playbook

First Round Review

As the VP of Product at Divvy, Tyler Hogge shares his tips for truly empowering your product managers to deliver outcomes, including aligning with revenue teams and adding variable comp.

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Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

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P This, M That, by Marc De Pape

Mind the Product

The acronym “PM” and also the role of a product manager means something different everywhere. In this ProductTank Toronto talk, Marc De Pape, Director of Strategic Design at Rangle.io, dissects the product manager role from its early beginnings to the current role and a potential future. Watch the video to see Marc’s talk in full. Or [.]. Read More.

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A simple system for PMs to talk to users in B2B SaaS

The Product Coalition

Illustration by Olga Zalite Show me a product manager who touts the importance of talking to customers and I’ll show you a handful who find it challenging to maintain such habit. Direct customer engagement is the best way to develop product judgement in order to make the right product decisions. The argument that “ Steve Jobs didn’t ask what customers want because customers don’t always know what they want” is faulty.

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For Product Professionals, Leadership Success Demands Influence

ProductCraft

Product professionals are the consummate integrator-leaders. They ply their trade across organizational boundaries, ensuring all parties are prepared to do their part to support the firm’s offerings. And typically, they do this hard work without the formal authority bestowed by title or rank. Serving as a product professional is a tough job. Yet many individuals.

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5 Things I Do to Stay On Top of Our 700+ Clients As CEO

Gainsight

I’ll admit it. I’m kind of obsessed. In my brain, I’m always thinking about our clients. How are they doing? Are we delivering on our promise to them? Has their experience been positive? Do we have the right relationships? I guess since I am the CEO of THE Customer Success company, that focus makes sense. But knowing 1000s of CEOs, I know many of you are the same.

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An Architect’s Guide for Selecting Scalable, Data-Layer Technologies

There’s no getting around it: selecting the right foundational data-layer components is crucial for long-term application success. That’s why we developed this white paper to give you insights into four key open-source technologies – Apache Cassandra®, Apache Kafka®, Apache Spark™, and OpenSearch® – and how to leverage them for lasting success. Discover everything you’ll want to know about scalable, data-layer technologies: Learn when to choose these technologies and when to avoid them Explore h

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Thinking Outside the Product Box by Jimena Almendares

Mind the Product

In this #mtpcon Digital 2020 keynote, Jimena Almendares, Product Executive at Facebook, uses data to dismantle the idea of a “normal” user, showing the benefits of building products beyond biases and binaries. Watch the video to see her talk in full. Or read on for an overview of her key points: There’s no such thing [.]. Read More. The post Thinking Outside the Product Box by Jimena Almendares appeared first on Mind the Product.

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7 (more!) Real Product Manager Interview Questions and Answers

The Product Coalition

Nail the interview by preparing with these questions and answers. Continue reading on Product Coalition ».

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Introducing Nova AutoML: A New Architecture for Predictive Insights

Amplitude

Contributing authors: Scott Kramer, Bilal Mahmood, Bill Pentney, Eric Pollmann, Jeffrey Wang. Product analytics has traditionally and primarily been about observing the past: count the number of sign-ups since last Monday; observe how many of those users purchase on Tuesday; measure their retention by Wednesday. Product teams do these measurements in the past so that they can influence the future: forecast how many users will sign up next week; estimate user affinity to make their first purchase