Sat.Oct 28, 2017 - Fri.Nov 03, 2017

How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos

Proficientz – Product Management University

The B2B Product Manager Magazine October 2017 is now available. In this issue we discuss the value of listening as one of the most overlooked sales skills, and the value of business conversations. We also examine product usability and its impact on revenue, plus sales demo tips. Be sure to check out our brand new lineup of advanced training programs. Learn how to accelerate your growth by delivering, marketing and selling solutions that make customers measurably better at what they do.

Demo 200

Product Manager Nightmares and Horror Stories

280 Group

Happy Halloween They may not have a catchy theme song like the Ghost Busters, but Product Managers are no strangers to scary situations.

Creating a compelling culture

Lead on Purpose

Whether you recognize it or not, the organization you work in has a culture. Big or small, every company has beliefs and values that drive its core philosophy. Top leaders understand the importance of culture and work to ensure their … Continue reading → Leadership Purpose Trust abundance character compelling competency culture servant leadership

Taking a Customer-Centric Approach to Software Product Management

Revulytics

It’s a familiar storyline these days. Software customers have many choices and high expectations, and as such, even the most established installations could fall to a more agile competitor. It’s against that backdrop that the term “customer-obsessed” has ascended in importance.

The 5 Levels of Analytics Maturity

Basic dashboards used to be enough to thrill end users. But over time, modern capabilities have emerged—and bare-minimum features are no longer cutting it. How have analytics changed? And where do your BI offerings fall? Find out sophisticated ways to future-proof your application. Brought to you by Logi Analytics.

Are You Doing Your Standups Wrong?

Clever PM

During this year’s ProductCamp Seattle, I sat in on a great presentation by Dave Manningsmith where he discussed several dysfunctions of the daily standup ceremony (or “ritual” as he referred to it) that so many of us participate in on a daily basis. And it really made me think a lot about just how badly […]. Product Management Agile Communication Culture Definitions Good PM PM Roles Scrum

How Calm Technology Can Help Us Be More Human by Amber Case

Mind the Product

As demonstrated with her TED talk we are all cyborgs now Amber Case has a pretty unique perspective on how technology impacts people’s’ lives.

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How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos

Proficientz – Product Management University

Demo 100

4 Key Data Points A/B Testing Reveals

Generation Focus

A/B testing is a crucial element in any startup foundation. Even the big dogs on the block use it. For example, in 2012, a Microsoft employee working on Bing came up with an idea for how to display ad headlines.

Leveraging Domain Expertise

Under10 Playbook

In the end, the details of a matter are important. The right and wrong of one's way of doing things are found in trivial matters. Yamamoto Tsunetomo, samurai of the Saga Domain in Hizen Province.

Innovate like a startup–and other innovation insights for product managers Nov 3, 2017

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Join me at the annual PDMA conference, Chicago Nov 12-15. Five educational tracks and 30+ sessions.

Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

Critical Customer Touchpoints for a Successful Product Launch

Mind the Product

As a product manager, one of your key goals is to solve your customers’ problems. Listening to your customers is the best way to get to know their problems and current methods, and then you can brainstorm for a solution. But how do you start?

Is Twitter Out Of Control?

The Accidental Product Manager

Has Twitter lost control of its most valuable asset? Image Credit: Pietromassimo Pasqui. Hopefully you are well aware of just who Twitter is. The micro blogging service has over 313 million monthly users (just think about adding that to your product manager resume).

Writing Workshops Registration Open

Johanna Rothman

I have finally finished recording the videos for my writing workshops. Writing Non-Fiction Workshop 1: Enhance Your Business and Reputation (Q1 session starts Jan 2018). Writing Non-Fiction Workshop 2: Secrets of Successful Non-Fiction Writers (Q1 Session starts Jan 2018).

How To Create A Convincing Product Vision To Guide Your Team

UX Studio

Working on a product without a decent product vision resembles going into the street with eyes closed. To advance a product (or life) direction helps keep things going and makes actions meaningful. On the other hand, a Product Owner has the responsibility for leading and guiding others as well. The PO needs to keep business plans and customer requests in mind while motivating everyone to work towards a common goal. Without direction, a team can’t follow.

5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.". Brought to you by Logi Analytics.

A Step-by-Step Guide to Constructing a Persona Workshop

Mind the Product

Our team is building a product for just one person. Unbelievable! Who is this person? His name is Eric. Eric is a senior developer at a medium-sized software company. With a smooth career path and eight years industry experience, Eric is considered a successful engineer. Eric loves coding and is passionate about new products. Radiohead is his favorite rock band. This is a brief of the persona built for one of our products.

Why your next KPI to optimize for should be an opt-out rate

Tim Herbig

While my full wrap-up of this week’s Productized Conference I wanted to share an interesting thought with you, which got presented by Atlassian’s Claire Drummond and Dragana Boras. When their team recently rolled-out the excellent new version of Confluence, they established a <5 opt-out rate from the new design as their KPI to optimize for in the … Continue reading "Why your next KPI to optimize for should be an opt-out rate".

TEI 148: Win-Loss analysis for product managers – with Mike Smart

Product Innovation Educators

Adding win-loss analysis to your product management toolbox may be the single most effective change you can make. I love it when listeners suggest topics to explore on this podcast. One of those is win-loss analysis.

How to Write Screener Surveys to Capture the Right Participants

UserInterviews

Create a screener survey right from the start to capture the very best study participants

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Why “Build or Buy?” Is the Wrong Question for Analytics

Every time an application team gets caught up in the “build vs buy” debate, it stalls projects and delays time to revenue. There is a third option. Partnering with an analytics development platform gives you the freedom to customize a solution without the risks and long-term costs of building your own. Learn when and why it makes sense to build, buy, or take a combined approach to embedded BI. Brought to you by Logi Analytics.

Courtney Wiley – Building Your Business Model When Your Customer is not Your User

Mind the Product

What do you do when your customer is not your user ? Courtney Wylie , VP Product and Marketing at MentionMe, talks to ProductTank London about how to deliver value for all parties by building a business model which aligns with the interest of your users. Don’t Keep a Special Swimlane for Client Requests. You have to be realistic. Some client requests are OK. They pay the bills. But they shouldn’t have their own team or swimlane to work on them.

Power of questions, power of silence

dscout People Nerds

Leadership consultant Lisa Stefanac on knowing when to push and when to pause

Get Ready for MTP Engage Hamburg 2018

Mind the Product

On April 19 & 20 the second edition of MTP Engage will take place in Hamburg. We’ve been really happy with the positive feedback we received for this year’s premiere – it’s great to know so many people took so much away from the event.