Sat.Oct 28, 2017 - Fri.Nov 03, 2017

How Calm Technology Can Help Us Be More Human by Amber Case

Mind the Product

As demonstrated with her TED talk we are all cyborgs now Amber Case has a pretty unique perspective on how technology impacts people’s’ lives.

Product Manager Nightmares and Horror Stories

280 Group

Happy Halloween They may not have a catchy theme song like the Ghost Busters, but Product Managers are no strangers to scary situations.

Is Twitter Out Of Control?

The Accidental Product Manager

Has Twitter lost control of its most valuable asset? Image Credit: Pietromassimo Pasqui. Hopefully you are well aware of just who Twitter is. The micro blogging service has over 313 million monthly users (just think about adding that to your product manager resume).

How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos

High Octane Product Management

The B2B Product Manager Magazine October 2017 is now available. In this issue we discuss the value of listening as one of the most overlooked sales skills, and the value of business conversations. We also examine product usability and its impact on revenue, plus sales demo tips. Be sure to check out our brand new lineup of advanced training programs. Learn how to accelerate your growth by delivering, marketing and selling solutions that make customers measurably better at what they do.

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Product Management University Training: Everything You Need. Nothing You Don’t.

In a perfect world, there are a million things you should do. That’s not your world. Product Management University training makes you better at the things you will do. Schedule your personalized workshop and learn the market’s simplest Framework for managing, marketing and selling your products in your markets.

More Trending

Are You Doing Your Standups Wrong?

Clever PM

During this year’s ProductCamp Seattle, I sat in on a great presentation by Dave Manningsmith where he discussed several dysfunctions of the daily standup ceremony (or “ritual” as he referred to it) that so many of us participate in on a daily basis. And it really made me think a lot about just how badly […]. Product Management Agile Communication Culture Definitions Good PM PM Roles Scrum

A Step-by-Step Guide to Constructing a Persona Workshop

Mind the Product

Our team is building a product for just one person. Unbelievable! Who is this person? His name is Eric. Eric is a senior developer at a medium-sized software company. With a smooth career path and eight years industry experience, Eric is considered a successful engineer. Eric loves coding and is passionate about new products. Radiohead is his favorite rock band. This is a brief of the persona built for one of our products.

Taking a Customer-Centric Approach to Software Product Management


It’s a familiar storyline these days. Software customers have many choices and high expectations, and as such, even the most established installations could fall to a more agile competitor. It’s against that backdrop that the term “customer-obsessed” has ascended in importance.

Innovate like a startup–and other innovation insights for product managers Nov 3, 2017

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Join me at the annual PDMA conference, Chicago Nov 12-15. Five educational tracks and 30+ sessions.

Forget About Problems! Focus on Customer Goals for Higher Value Products

When you focus on customer business goals, you’re guaranteed to uncover their biggest obstacles. Eliminate the obstacles and by default, your solutions have strategic value. Unique Product Management Training, only from Proficientz. Download the overview.

How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos

High Octane Product Management

Writing Workshops Registration Open

Johanna Rothman

I have finally finished recording the videos for my writing workshops. Writing Non-Fiction Workshop 1: Enhance Your Business and Reputation (Q1 session starts Jan 2018). Writing Non-Fiction Workshop 2: Secrets of Successful Non-Fiction Writers (Q1 Session starts Jan 2018).

4 Key Data Points A/B Testing Reveals

Generation Focus Blog: Perspective on Customer Dis

A/B testing is a crucial element in any startup foundation. Even the big dogs on the block use it. For example, in 2012, a Microsoft employee working on Bing came up with an idea for how to display ad headlines.

Courtney Wiley – Building Your Business Model When Your Customer is not Your User

Mind the Product

What do you do when your customer is not your user ? Courtney Wylie , VP Product and Marketing at MentionMe, talks to ProductTank London about how to deliver value for all parties by building a business model which aligns with the interest of your users. Don’t Keep a Special Swimlane for Client Requests. You have to be realistic. Some client requests are OK. They pay the bills. But they shouldn’t have their own team or swimlane to work on them.

Selling Data and Decisions to your Team

Speaker: Cait Porte, SVP Product and Customer Experience, Zmags

Gathering support for a product feature or enhancement is a critical skill for Product Managers. Talking to customers, working with key stakeholders in the business and convincing development that a feature is necessary can be a daunting task. Join Product Management expert Cait Porte as she covers how to sell your ideas internally by leveraging data to drive decision making.

Creating a compelling culture

Lead on Purpose

Whether you recognize it or not, the organization you work in has a culture. Big or small, every company has beliefs and values that drive its core philosophy. Top leaders understand the importance of culture and work to ensure their … Continue reading → Leadership Purpose Trust abundance character compelling competency culture servant leadership

Why your next KPI to optimize for should be an opt-out rate

Tim Herbig

While my full wrap-up of this week’s Productized Conference I wanted to share an interesting thought with you, which got presented by Atlassian’s Claire Drummond and Dragana Boras. When their team recently rolled-out the excellent new version of Confluence, they established a <5 opt-out rate from the new design as their KPI to optimize for in the … Continue reading "Why your next KPI to optimize for should be an opt-out rate".

How To Create A Convincing Product Vision To Guide Your Team

UX Studio

Working on a product without a decent product vision resembles going into the street with eyes closed. To advance a product (or life) direction helps keep things going and makes actions meaningful. On the other hand, a Product Owner has the responsibility for leading and guiding others as well. The PO needs to keep business plans and customer requests in mind while motivating everyone to work towards a common goal. Without direction, a team can’t follow.

TEI 148: Win-Loss analysis for product managers – with Mike Smart

Product Innovation Educators

Adding win-loss analysis to your product management toolbox may be the single most effective change you can make. I love it when listeners suggest topics to explore on this podcast. One of those is win-loss analysis.

Agile Metrics for Team and Product Progress

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

You’ve seen team metrics like velocity. Velocity is not an accurate measure of a team's progress towards "done." So what should you use instead? Join Johanna as she discusses the measures that are actually useful in understanding what your team does, where the work is, and how long the work really takes - and in addition, we’ll examine what it takes to explain the team’s progress to others in terms of the product backlog burnup chart, ways to talk about what’s done and not yet released, and how to show others working product.

Get Ready for MTP Engage Hamburg 2018

Mind the Product

On April 19 & 20 the second edition of MTP Engage will take place in Hamburg. We’ve been really happy with the positive feedback we received for this year’s premiere – it’s great to know so many people took so much away from the event.