Sat.Oct 28, 2017 - Fri.Nov 03, 2017

How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos

High Octane Product Management

The B2B Product Manager Magazine October 2017 is now available. In this issue we discuss the value of listening as one of the most overlooked sales skills, and the value of business conversations. We also examine product usability and its impact on revenue, plus sales demo tips. Be sure to check out our brand new lineup of advanced training programs. Learn how to accelerate your growth by delivering, marketing and selling solutions that make customers measurably better at what they do.

Demo 94

Leveraging Domain Expertise

Under10 Playbook

In the end, the details of a matter are important. The right and wrong of one's way of doing things are found in trivial matters. Yamamoto Tsunetomo, samurai of the Saga Domain in Hizen Province.

Trending Sources

Is Twitter Out Of Control?

The Accidental Product Manager

Has Twitter lost control of its most valuable asset? Image Credit: Pietromassimo Pasqui. Hopefully you are well aware of just who Twitter is. The micro blogging service has over 313 million monthly users (just think about adding that to your product manager resume).

Critical Customer Touchpoints for a Successful Product Launch

Mind the Product

As a product manager, one of your key goals is to solve your customers’ problems. Listening to your customers is the best way to get to know their problems and current methods, and then you can brainstorm for a solution. But how do you start?

Take training beyond your LMS: technical considerations for extended enterprise

You know the benefits of extended enterprise. But how do execute the plan? Learn more about the technical considerations that can help you create a strategy to manage the delivery and tracking of product training across a variety of systems.

More Trending

How Calm Technology Can Help Us Be More Human by Amber Case

Mind the Product

As demonstrated with her TED talk we are all cyborgs now Amber Case has a pretty unique perspective on how technology impacts people’s’ lives.

Why your next KPI to optimize for should be an opt-out rate

Tim Herbig

While my full wrap-up of this week’s Productized Conference I wanted to share an interesting thought with you, which got presented by Atlassian’s Claire Drummond and Dragana Boras. When their team recently rolled-out the excellent new version of Confluence, they established a <5 opt-out rate from the new design as their KPI to optimize for in the … Continue reading "Why your next KPI to optimize for should be an opt-out rate".

Taking a Customer-Centric Approach to Software Product Management

Revulytics

It’s a familiar storyline these days. Software customers have many choices and high expectations, and as such, even the most established installations could fall to a more agile competitor. It’s against that backdrop that the term “customer-obsessed” has ascended in importance.

Writing Workshops Registration Open

Johanna Rothman

I have finally finished recording the videos for my writing workshops. Writing Non-Fiction Workshop 1: Enhance Your Business and Reputation (Q1 session starts Jan 2018). Writing Non-Fiction Workshop 2: Secrets of Successful Non-Fiction Writers (Q1 Session starts Jan 2018).

Mixing Qualitative & Quantitative Data with Storyboarding

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

Qualitative vs. Quantitative is a silly argument. Qualitative data from UXers should not compete against the quantitative data product owners need for their business model. Both are necessary to have a complete understanding of where the desirability of the product meets the viability of the business.

A Step-by-Step Guide to Constructing a Persona Workshop

Mind the Product

Our team is building a product for just one person. Unbelievable! Who is this person? His name is Eric. Eric is a senior developer at a medium-sized software company. With a smooth career path and eight years industry experience, Eric is considered a successful engineer. Eric loves coding and is passionate about new products. Radiohead is his favorite rock band. This is a brief of the persona built for one of our products.

Innovate like a startup–and other innovation insights for product managers Nov 3, 2017

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Join me at the annual PDMA conference, Chicago Nov 12-15. Five educational tracks and 30+ sessions.

How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos

High Octane Product Management

Are You Doing Your Standups Wrong?

Clever PM

During this year’s ProductCamp Seattle, I sat in on a great presentation by Dave Manningsmith where he discussed several dysfunctions of the daily standup ceremony (or “ritual” as he referred to it) that so many of us participate in on a daily basis. And it really made me think a lot about just how badly […]. Product Management Agile Communication Culture Definitions Good PM PM Roles Scrum

Creating the "Right" Product Roadmap With Data

Speaker: Sunil Parekh, Head of Product Management, SimplyInsured

Data can be qualitative or quantitative, and comes from multiple sources: customer interviews, product usage & funnel analytics, company financial performance, and internal stakeholders. How do you use that data to create a product roadmap that is aligned with your organization’s business needs?

Courtney Wiley – Building Your Business Model When Your Customer is not Your User

Mind the Product

What do you do when your customer is not your user ? Courtney Wylie , VP Product and Marketing at MentionMe, talks to ProductTank London about how to deliver value for all parties by building a business model which aligns with the interest of your users. Don’t Keep a Special Swimlane for Client Requests. You have to be realistic. Some client requests are OK. They pay the bills. But they shouldn’t have their own team or swimlane to work on them.

Pitching a product idea

Julie Zhou

This was first published on my mailing list The Looking Glass. Every week, I answer a reader’s question. A different kind of pitch… congrats to childhood home’s Houston Astros on winning the World Series Q: Our team is planning for next year.

TEI 148: Win-Loss analysis for product managers – with Mike Smart

Product Innovation Educators

Adding win-loss analysis to your product management toolbox may be the single most effective change you can make. I love it when listeners suggest topics to explore on this podcast. One of those is win-loss analysis.

Get Ready for MTP Engage Hamburg 2018

Mind the Product

On April 19 & 20 the second edition of MTP Engage will take place in Hamburg. We’ve been really happy with the positive feedback we received for this year’s premiere – it’s great to know so many people took so much away from the event.

Connecting Analytics to Strategy - Keeping Your Corporate Objective In Sight

Speaker: Tom Evans, Senior Principal Consultant and Trainer, 280 Group

Data analytics has transformed the way many product managers approach product enhancements, creating strong demand for product managers with skills and expertise in defining and analyzing product metrics to make more valuable product decisions. But there is one essential element that is often left out of the conversation, and that is strategy. How does my product decisions support the overall strategy of the business, and am I tracking the right metrics based upon that strategy?