Sat.Jan 21, 2017 - Fri.Jan 27, 2017

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How you know you have a winning product

Lead on Purpose

In many ways, creating new technology based products and services has become much easier in recent years. With mobile apps, software as a service (SaaS) and other new tools, the cost of turning ideas into real products has significantly decreased.

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Outcome-Driven Innovation for Product Managers

Mind the Product

Tony Ulwick is the pioneer of jobs-to-be-done theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of the strategy and innovation consulting firm Strategyn. In this talk at ProductTank San Francisco, he shares how jobs-to-be-done theory and the Outcome-Driven Innovation (ODI) process are being used to help startups, Fortune 100 companies, and others be significantly more effective at creating customer value and creating breakthrough products and services.

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When should Product Backlog Grooming Take Place?

Roman Pichler

Option 1: In the Sprint Review Meeting. Your first option is to work on the product backlog in the sprint review meeting. Assuming that the development has developed a “done” product increment and the right people are present, you can use the attendee’s feedback to make the relevant product decisions and update the backlog, as the Scrum Guide suggests and the following picture shows.

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The Ideal Product Marketing Candidate for B2B

Product Management University

Wealth made simple: news and articles from IRC Wealth. This sample product marketing job description just might ruffle a few feathers. Why? First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. Don’t sweat it. It’s a job description for the “ideal” candidate, and we all know how that goes.

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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Don Norman's Principles of Interaction Design

Sachin Rekhi

When I first started learning about product design, one of the most influential books I read was The Design of Everyday Things by Don Norman. In this classic work, Don Norman sheds light on the design of every day objects like doors, stoves, thermostats, and more. He then applies these universal design principles to designing technology products. Don Norman is one of the leading thinkers on human-centered design and the principles he writes about are required reading for every product designer.

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Product Management at Startups vs. Enterprises

The Product Guy

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. We are always looking for more product mentors from all around the world. Signup to be a Mentor Today! View the live stream…. About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundament

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Can You Solve Big Problems With a Single Product?

Product Management University

Wealth made simple: news and articles from IRC Wealth. Can a single product really solve big problems that are strategic to a customer? For 80% of B2B products and services, the answer is generally NO! Kudos to the 20% that can. What’s the Definition of a Really Big Problem? In the B2B space, I define a really big problem as something target customer CEOs care about directly or no more than one degree removed from something on a CEO’s A-list.

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What Most People Don’t Know About Behavioral Design

Nir Eyal

Nir’s Note: Susan Weinschenk is a behavioral scientist, author, and speaker at the upcoming Habit Summit in April. (You can register here!) In this interview, she chats with Max Ogles about some of the overlooked principles of behavioral design. Q: You’re the author of the book, One Hundred Things Every Designer Should Know About People. […]. The post What Most People Don’t Know About Behavioral Design appeared first on Nir and Far.

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10 Ways to Use Feature Flags

Mind the Product

Take back control of your products with Edith Harbaugh , CEO and Co-Founder at Launch Darkly. Edith shares her expertise with 10 things to do with Feature Flags. She explains why feature flags are beneficial to Product Managers and shows you how to use them to manage risk, keep different groups of users happy, and make your job less stressful. The tidal wave effect.

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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Key Mentorship in Product Management

The Product Guy

Out of the hundreds of nominations, and amazing finalists, the 7th annual winner of The Best Product Person is … Chris Butler. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group. Take a moment and congratulate The Best Product Person of 2016: Chris Butler. ( tweet ).

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Creating High-Fidelity Product Experiences That Engage and Retain Customers – Webinar

Product Management University

Wealth made simple: news and articles from IRC Wealth. If you want to build amazing products that engage and retain customers, the approach is simple. Understand the customer organization from top to bottom, not just your users. The best product teams uncover needs from the top of the organization down to understand the relationship between strategic, operational, and tactical needs — not only when building requirements, but throughout the product lifecycle.

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What’s next in growth?

Andrew Chen

[I recently gave the keynote at the largest startup conference in Australia, StartCon. Many awesome growth folks were there, including Elena Verna at SurveyMonkey, Nate Moch at Zillow, Sean Ellis at GrowthHackers, etc. My talk is below, with links to my talk, preso PDF, etc at the bottom. If you want to see all the conference talks, they’re here. 25% off code: WHATSNEXT.

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AI, Autonomy, and the Build Trap – Announcing our first three speakers for #mtpcon SF

Mind the Product

Mind the Product San Francisco 2017 promises to be one of our best product conferences yet, with double the number of workshops, more networking events around the conference, and more fun than ever before. But most importantly , we are thrilled to bring you some of the best minds in product and design from around the world to share some truly world-class insights, which is why I’m excited to announce our first three amazing speakers!

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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Tesla Prices Hardware Like It Is Software

Pragmatic Marketing

The biggest difference between hardware and software products is the incremental cost to producing the next unit. Software has practically zero incremental costs. Hardware on the other hand has a hard cost to building the next one. There are parts and manufacturing and logistics and …. One pricing technique that software companies have used for a long time is to build a fully functional product, then create sub products by using software switches to turn off some features.

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Product Feature Prioritization – A Three-Step Technique

Product Management University

Wealth made simple: news and articles from IRC Wealth. Product feature prioritization! If only there was a magic machine that took product enhancement lists in one end and spit a credible priority list out the other. The intention is good – invest in features that yield the greatest return. But prioritizing features can be highly subjective. Throw in other classifications that attempt to assign value to product enhancements such as market growth, competitive, customer satisfaction, contractual c

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Move Up The Ladder to the Next Rung in Your Product Career

The Product Guy

If you are a great product person looking for a great product job, or vice versa, check out our job board. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. Each week we highlight some of the recently posted openings. Check out this week’s newest, below….

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Freelance Consulting and Product Management – Time to Join the gig Economy?

Mind the Product

When should a start-up hire its first product manager? What responsibilities should this role include? These are common discussions, with many views, and no right answers – it depends on the founding team, current funding situation, industry focus, and product offering. But it’s likely there will always be a fair bit of product management work at any start-up, and some of it will exceed what the current team is capable of doing.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Can Product Managers Bring A Product Back From The Dead?

The Accidental Product Manager

Once a product has been killed off, it’s gone. Right? Image Credit: Heather Paul. There’s one aspect of being a product manager that we don’t spend enough time talking about. Killing products. Yes, you heard me correctly. We talk and talk about what we can do to make our products more successful; however, we need to understand that every product comes to the end of the road eventually.

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Building Insanely Great Products

Product Bookshelf

To build great products, design the whole product, including the first experience, the subsequent customer journey, pricing, support, and go to market activities. Building Insanely Great Products by David Fradin. This is a short book of rapid-fire advice snippets interspersed with a variety of anecdotes from Fradin’s career. Fradin races through a lot of concepts and briefly covers topics like pricing, go to market plans, and customer discovery.

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5 KPIs to Reduce On-Site Support Costs [Animation]

TSIA

If you have hardware at a customer location, you're always going to need on-site service, and reducing this cost will continue to be an ongoing priority for every field services organization. Watch this short animation to learn 5 key performance indicators you can use to reduce on-site support costs through better optimization of your processes and more efficient use of your available workforce.

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We’re Hiring Now! – 2 vacancies

Business of Software Conference

We are seeking two people to fill two exciting sales and marketing roles at The BLN. The BLN runs some of the best regarded conferences in its fields. We have a well-established event programme with a plan for future growth. The current vacancies are: Sales and Marketing Director. Marketing Assistant / Executive. How to apply. For either role please send us your CV and covering letter, which should include evidence of why you would be suitable for the role.

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The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data and AI

Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)

Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.

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An interview with Google Living Room researcher Supriya Gokarn

dscout People Nerds

Insights on gearing up a hardware product for success before it hits the market.

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9 Ways to Validate Your Startup Ideas

280 Group

This is a guest post by Scott Davis. Setting up your own business is one of the most rewarding and fulfilling things in the world. It is a validation of your skills and knowledge. A lot of people feel the need to start something for themselves after years of working for different employers or different companies. They feel that it is time to put their efforts, skills, and knowledge in order to promote something that would give them big gains.

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Services Convergence and PS: What's to Become of the "O" in PSO?

TSIA

You could say that TSIA put the "O" in PSO (Professional Services Organization), because for 10 years we've been benchmarking, dissecting, building frameworks, and otherwise analyzing how tech companies organize their professional services (PS) capabilities. Most of those 10 years have been about the story of the increasing organizational maturation and sophistication of PS, that is to say, we have watched PS "grow up." We have seen it morph from a loosely conceived, poorly f

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On Innovation

The Product Bistro

As I research the Innovation Process in preparation for a potential educational program around Innovation Management, there are several thoughts that are swirling in my head. Being a long time technical marketer, I am familiar with many of the “Chasmista’s” methodologies (loosely, the body of thought inspired by Geoffrey Moore and his seminal work “Crossing the Chasm”), the concept of disruption, innovation, “tornado” markets are all well captured.

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A Comprehensive Checklist to Revamp Your Website & Increase Profitability

Unlock the power of a well-designed website with our eBook, 'Comprehensive Checklist: A Guide to Website Redesign.' Crafted by Brucira and ruttl founders, it's your ally in reshaping your digital presence. Welcome to a transformative journey!