Sat.Jan 25, 2020 - Fri.Jan 31, 2020

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Product Management: How to Go from Good to Great

AB Tasty

Companies live and die by their product lines. Yes, every single corner of your company matters. But your products are your foundation. Creating and selling them is the core function of your company. Your products bring in your revenue. They drive your growth. They set the direction for all of your sales, marketing, and strategic […]. This article was originally posted on AB Tasty as Product Management: How to Go from Good to Great.

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“Innovate or Die:” Lessons from Disney on challenging the status quo in your product strategy

Mixpanel

Sometimes it’s crystal clear that the products we deliver to customers today won’t be what they want in the long run, or even a year from now. But what if you have something to lose by changing your R&D strategy? It might be revenue, a good-sized user base, or even all the time you spent to get where you are. This post is about navigating that tricky obstacle course to achieve long-term innovation.

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Can’t Prioritize? Use This Six-Week Process to Create Your Roadmap

ProductCraft

Despite the proliferation of roadmapping tools, prioritization remains the most difficult part of the process. Without a way to reinforce the order of roadmap items, it just won’t stick. Over my years as a PM, I’ve established an effective roadmapping process. With this, and backed by effective strategy and strong leadership, I’ve helped develop roadmaps.

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Why you Should Build for People, not for Users

Mind the Product

In this blog post, I’ll explain why product managers need to solve user problems in a way that offers a great experience and makes them feel as though they’re understood. At the start of my career as a product manager, I came across a quote from Daniel Pink that has stuck with me over the years: Believe it or not, many people don’t care how awesome your product is.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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5 Whys: Examples, explanations, and how to find the causes of problems

Miro

5 Whys: Examples, explanations, and how to find the causes of problemsEvan Roxanna RamzipoorFreelance writerEvan Roxanna Ramzipoor is a writer based in California. She is the author of The Ventriloquists, and her writing has been featured in McSweeney’s, Salon, and others. Check out her work at erramzipoor.com.At some point, we’ve all experienced a problem with […].

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What Is User Retention?

Revulytics

As product usage analytics deliver a growing stream of data and insights into product team dashboards, user retention metrics have become an increasingly reliable KPI to measure customer, product, and company health. While this has long been the case for SaaS it is becoming increasingly important for B2B on-premise software, too. Customer retention is “vital to the growth of your business since the cost of acquiring a new customer is much greater than maintaining and growing an existing account.

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What user researchers need to know about accessibility

Userzoom

Welcome to the second part of our series where we delve into the more technical aspects of accessibility design offering practical guidance on making digital experiences open to everyone. This week, we’ll look at how user researchers can get started with accessibility testing, design and compliance. . As a UX researcher, you are intimately familiar with identifying and solving problems.

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Where, Why, and When Product Managers Should Collaborate With Researchers, and Vice Versa

DISQO

As approaches to data collection evolve along with the increased pace of decision making within businesses, the dynamic between researchers and product management teams is changing. The democratization of data has muddled the responsibilities of both functions. Increasingly, product teams seem to be bypassing research and consumer insights teams by generating or acquiring their own research to inform the decisions they need to make.

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Overcoming Cognitive Biases That Reduce Feature Adoption

Mind the Product

In this blog post, I’ll explore how momentum behavior, loss aversion, and the default effect can influence the adoption rates of product features and give examples of how you can address these hurdles. We humans are resistant to change, which can be an obstacle when introducing new product features to the marketplace. App developers, marketers, and designers often have to overcome psychological barriers that prevent users from changing their habits and adopting new behaviors.

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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Celebrating Clayton Christensen: On Hiring a Milkshake

280 Group

This week, we lost a giant of Business Strategy, as we said goodbye to Clayton Christensen. The Man Behind the Shakedown. Christensen was a globally-recognized professor, speaker, and a best-selling author. The world is rightfully reflecting on his body of work and the substantial legacy he left us. While Christensen was a thought leader on many topics, he is perhaps best known as the ‘Father of Disruptive Innovation’, as a result of his best-selling book, “ The Innovator’s Dilemma: When New Tec

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The Solutions Manager Role In Its Purest Form. Consider It!

Product Management University

The solutions manager role in its purest form mirrors one or more customer business functions. It feeds product management, product marketing, sales and customer success teams, and has no intended alignment to any products. Its mission is to deliver pure, unbiased customer business requirements to all customer-facing functions, especially product management, product marketing and sales.

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Feature Engineering?—?Hypothesis-driven vs. ML-driven

Piyanka Jain

Feature Engineering?—?Hypothesis-driven vs. ML-driven I was talking to a CTO of a Fortune 100 bank this morning and we got talking about feature engineering in AI/ML models. With the advent of ML and AI, many believe that the statistical methods of feature engineering are redundant. For example, in the case of a supervised classification 0/1 problem, many use LASSO now to identify features of importance instead of using the correlation matrix (stat approach).

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Voice of the Customer Technology Buying: Turn Fear Into Power

Alchemer Mobile

In Gartner’s November 2019 “ Accelerate Buying Decisions ” article, analysts make an important distinction: “Technology buying is typically an act of change.” No matter your business, change and investment in new Voice of the Customer (VoC) technology can be scary. In order to make the decision, enterprise teams typically answer three primary questions during their buying journey: Why should we change?

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Driving Business Impact for PMs

Speaker: Jon Harmer, Product Manager for Google Cloud

Move from feature factory to customer outcomes and drive impact in your business! This session will provide you with a comprehensive set of tools to help you develop impactful products by shifting from output-based thinking to outcome-based thinking. You will deepen your understanding of your customers and their needs as well as identifying and de-risking the different kinds of hypotheses built into your roadmap.

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How AI Is Changing The Product Management Job Description by Mayukh Bhaowal

Mind the Product

In this MTP Engage Manchester talk, Mayukh Bhaowal, Director of Product Management at Salesforce Einstein , takes us through how product managers must adjust in the era of artificial intelligence and what they must do to build successful AI products. Mayukh outlines five new skillsets that product managers must acquire. Problem Mapping. Data is the New UI.

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Overcoming Bias

The Product Guy

Product management is difficult world to enter. How have you been able to overcome the various hurdles and open the right doors? Watch and learn more from product management expert, Tanya Koshy.

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Feature Engineering?—?Hypothesis-driven vs. ML-driven

Piyanka Jain

Feature Engineering?—?Hypothesis-driven vs. ML-driven I was talking to a CTO of a Fortune 100 bank this morning and we got talking about feature engineering in AI/ML models. With the advent of ML and AI, many believe that the statistical methods of feature engineering are redundant. For example, in the case of a supervised classification 0/1 problem, many use LASSO now to identify features of importance instead of using the correlation matrix (stat approach).

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How GetAccept uses all of Intercom to grow its revenue by 450%

Intercom, Inc.

Gone are the days of sales deals being closed with a handshake in a face-to-face meeting. Nowadays, digital solutions like CRMs have made it easier for sales teams to manage their pipelines online but that doesn’t always result in the best experience for the end buyer. . This rapid shift to the world of online sales has created an engagement gap between sales reps and buyers for many companies, resulting in an estimated 60 percent of all contracts being lost to indecision or simply going una

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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Cracking The Data Code – Mike Bugembe on The Product Experience

Mind the Product

W. Edwards Deming wrote, “In God we trust, all others must bring data.” Product people hold on to this as a mantra – how else can we defend ourselves from random requests? – but we’re not always taught how best to use data. In this week’s episode, Lens.ai founder Mike Bugembe joins us on the podcast to chat about working with data scientists, and how best to collect, work with, and make decisions based on data.

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Engineering Emotions

The Product Guy

Are you familiar with how your users “perceive” your application or service? Do you celebrate with them when they’ve hit an important milestone? Adding delight and emotion to your application can have a profoundly positive impact on the user experience, create ‘tweetable moments’ and turn customers into evangelists. In this talk, learn how we at Google use the concept of “Engineering Emotions” to drive customer delight and evangelism especially in areas

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What is the Product of the VP Product?

Ask Benny

When your product is your team. Your Team is Your Product One of the hardest things for a VP Product to do, as the team of product managers under his lead grows, is to release control. As a VP Product, you need to trust your product managers to make the right decisions. You need to empower them. One of the best ways to do it is to understand that your product is no longer “the product”.

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Professor Clayton Christensen | An Appreciation

Business of Software Conference

Professor Clayton Christensen | An Appreciation. We’re very sad to hear that Professor Clayton Christensen has died at the tragically early age of 67. He was a mensch. He left a dent in the universe and leaves a hole that cannot be replaced. One of the most lovely people and someone that has had a huge influence on many of us in the Business of Software community.

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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How Can You Nurture a Day-one Mindset?

Mind the Product

Day-one psychology asks you to generate an interrupt to your mindset continually, or regularly, in order for you to perform at your best. Here are a few tricks and tips to help you accomplish this. Amazon CEO Jeff Bezos famously signs off his annual shareholder letter “It remains day 1”. In one of these letters a few years ago he explained why. Day 2 is stasis.

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The Art of Asking Good Questions with The Language Compass

Strategyzer

A big problem that we often see out in the field is that we humans have a tendency to make a lot of assumptions.

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Talk the Walk

Ask Benny

Express your thoughts and beliefs to become a better professional When people are thinking about self-branding, many times they imagine only the “external” benefits. A person investing in self-branding is considered sometimes investing only in being more known, extending their network, and extending their value in the market. Some people are not feeling comfortable with all of the above.

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What kind of leader do you want to be?

Pragmatic Marketing

Editor's Note: Also see Tom Noser's article, "Taking Inventory: Identify Your Leadership Strengths (and Weaknesses) for Career Success," in the Winter 2020 issue of The Pragmatic magazine. Product management is a leadership position. You have to influence others and create conditions for them to do their best work. That's leadership. To be an effective product manager, you need to decide what kind of leader you want to be.

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CHALLENGES OF A PRODUCT MANAGER IN CYBERSECURITY IDENTITY AND ACCESS MANAGEMENT PROJECTS

Product managers involved in Identity and Access Management (IAM) projects within the cybersecurity domain encounter unique challenges. This paper describes each of this challenge.

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Service Mapping by Katherine Wastell and Louise Nicholas

Mind the Product

In this MTP Engage Manchester talk, Katherine Wastell and Louise Nicholas, Head of Design and Product Designer respectively at Co-op Digital , tell us how we can use service maps to fix some of the many problems that we can face in the world of product. The key points of their talk include: What is a service map. Problems that service mapping can solve.

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TEI 266: The many ways professional organizations help product managers – with Mark Adkins

Product Innovation Educators

The benefits of joining the PDMA community of product managers. Like many product managers, my path to product management was rather accidental. After leading software product teams for 10 years, I discovered the Product Development and Management Association (PDMA). This is the oldest professional association for product managers and innovators, building the body of knowledge for us for over 43 years.

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Why Product Managers should care about Development Culture

Ask Benny

Make sure your tools are optimized. As product managers, we focus on many things including strategy, execution and mostly connecting strategy and execution. When it gets to development culture many product managers feel it is not their problem because it is the domain of the VP R&D. While this is true, I do not think that as product managers we can ignore the development culture.