Product Management University
OCTOBER 10, 2023
My goal with this 10-part series on product portfolio management is to highlight the strategic ripple effect across engineering, product marketing, sales, including presales, customer onboarding, and customer success. Product strategies view the customer in silos (by user) from the bottom up. A market strategy does just that.
Product Talk
APRIL 17, 2024
A Workshop Kicks Off a New Commitment to Discovery Teresa: It sounds like recently, you had a workshop that had a big impact. I initiated a workshop as a kickoff for 2024 saying, team, I see we’ve done a great job in the define and measure phase and build phase, but I feel like we’re still lacking the discovery phase.
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The Product Coalition
JULY 2, 2022
Last month I had the privilege of participating in SVPG’s ‘Coach the Coaches’ workshop in Europe. I soon found out that I was going to be the only one from Israel attending the workshop. After 3 full days of meaningful discussions, I took the time to reflect and share with you my thoughts and insights.
Product Management University
JUNE 21, 2023
Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! 5 Steps For Building a Winning Content Strategy 1. You want the search engines to reward you, not punish you.
Speaker: Eric Feinstein, Professional Services Manager, Looker
It seems like PMs and engineers have grown to hate embedded reporting. Eric Feinstein, Professional Services Manager at Looker, has done workshops with product managers who are looking to add effective reporting. How to evaluate embedded analytic solutions as strategy to greatly reduce initial and on-going engineering effort.
The Product Coalition
NOVEMBER 23, 2021
I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. I have some takeaways and learnings to share that I covered as a coach for their onboarding strategy. Let me walk through the entire workshop in the phases with its results.
Bain Public
SEPTEMBER 20, 2022
Paul Ortchanian , President/CEO and Founder of Bain Public , will be leading an expert product workshop on September 29th in collaboration with Centech , a world-class business incubator based in Montreal, Canada. Paul’s unique experience brings together the necessity of great engineering and the beauty of product strategy.
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