Intercom, Inc.

OCTOBER 8, 2020

And the challenge is a lot harder in an enterprise context, where the buyer and the user aren’t necessarily one and the same person. Many businesses struggle to strike a balance between freemium’s light-touch customer engagement with the more involved enterprise sales process. Crowning the customer. Shortening the sales cycle.

Software Review 205

Software Review Enterprise Technical Review User Testing 205

The Product Coalition

JULY 6, 2023

We will also look at some real-world examples from my own experience and notable companies so that you can apply what you see here starting today. How to Implement Product-led Growth There are a few things in mind if you are looking to implement product-led growth strategies for your product. What Exactly is Product-led Growth?

Research Software 112

Research Software Feedback Software User Testing Product Research 112

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter. He then further refined his concepts as a business strategy professor at Stanford University.

Strategy 212

Strategy User Testing Technical Review Software Review 212

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? The EDC is an autonomous body that promotes the cultivation of startups and entrepreneurial ideas. During my time in the EDC, I participated in startup brainstorming sessions. What is a Go-to-Market Strategy?

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Department of Product

OCTOBER 23, 2022

Product Principles – Examples for Product Managers Make decision making easier with inspiration from top product companies Product principles are used by product teams to help guide decision making. Yes, we’re B2B but are we targeting small businesses or enterprise? Take the example of the principle ‘ship to learn’.

Research Software 52

Research Software Product Research Product Management Product Manager 52

Userpilot

DECEMBER 9, 2021

Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article. Good positioning ensures consistent sales and marketing strategies. How to choose your product positioning strategy?

Research Software 95

Research Software Feedback Software Analytic Tools Positioning 95

Userpilot

APRIL 17, 2024

Mixpanel provides insights into customer journeys to help businesses refine product-market fit and drive growth through data-driven strategies. Qualtrics provides enterprises with advanced survey capabilities and analytics to drive product differentiation and user satisfaction through deep insights. Google Trends example.

Data Visualization 80

Data Visualization Analytic Tools Feedback Software Reporting Tools 80

The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Apart from bringing TAM, SAM, SOM, also get the growth projection for 2–4 years and demonstrate the strategic roadmap while covering the marketing strategy.

Data Visualization 180

Data Visualization User Testing Research Software Marketing 180

UX Planet

JANUARY 18, 2024

UX research emerges as a pivotal factor in crafting user-centered designs and strategies. This article delves into the importance of UI UX research, particularly for enterprise customers and B2B companies. For example, a UX research company may conduct user interviews to understand how customers interact with a healthcare app.

Data Visualization 82

Data Visualization User Testing Research Software Product Research 82

Intercom, Inc.

MARCH 11, 2021

And from there, I joined a startup, and that was the next inflection point in my career. Being in a startup, you get to wear multiple hats, and your job or the scope of your role is not really what your title is. In many startups, you get lots of opportunities to try out new things, and positions change all the time.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

The Product Coalition

FEBRUARY 9, 2021

We’re kicking off a new venture with an enterprise tech product at its core. I haven’t included books on consumer-focused products and businesses, because this new venture is selling a software product into enterprise. for building a new product venture, or, in this case, selling software to enterprise. Venture Building 1.

Books 185

Books User Testing Product Research Inbound 185

The Product Coalition

MAY 3, 2020

A Freshly-Minted Startup Here to Redefine Social Media Management More than three decades ago, becoming an entrepreneur was not for everyone. Whether you are a freelancer, a home-bird entrepreneur, an enterprise, or a budding start-up, the need for a strong social media presence is inevitable, for obvious reasons. Meet Ubercircle?—?A

Research Software 88

Research Software Reporting Tools Startups Customer Experience 88

Intercom, Inc.

DECEMBER 12, 2019

Most SaaS companies start with a free software offering – providing a preview of their product’s capabilities before encouraging their users to grow into pro or enterprise solutions. This is Season Two of Scale , Intercom’s podcast series on moving from startup to scale-up. Michael calls this strategy “reverse freemium.”

Reporting Tools 169

Reporting Tools Research Software Onboarding KPIs Customer Experience 169

The Product Coalition

FEBRUARY 27, 2023

Fueled by product insights and strategy, the work exceeded every key metric. This, for the Champion example, was using the navigation. Certainly this set us on the correct path, but unless we action on these insights to a valuable piece of strategy, and action that strategy to process and design, all is for naught.

Data Visualization 127

Data Visualization Customer Feedback Customer Experience Analytic Tools 127

The Product Coalition

OCTOBER 28, 2019

What No One Tells You About Being a Product Manager at an Early Stage Startup Over a year ago, I asked around, searched for books or articles, went to several talks but found very little advice on being a product manager at an early-stage startup. It’s important for an early-stage startup with limited resources.

Startups 74

Startups User Testing Product Management Product Manager 74

The Product Coalition

OCTOBER 27, 2020

You might wonder why this is worth noting, it’s because many APIs, especially those offered by enterprises and enterprise software providers are bizarrely not this straight forward. The NAB API is a good example of a restful API in the wild. Getting Started As soon as I logged in I could easily see where to get started.

Software Review 149

Software Review Research Software Technical Review Naming 149

The Product Coalition

MARCH 29, 2023

Here are the most common models along with examples, popularity, and their benefits and drawbacks: Flat-rate pricing This model involves charging a fixed price for access to a software application or service, regardless of usage. Example: Zoom charges a flat rate of $15.99 Example: Slack charges $7.25

Data Visualization 123

Data Visualization User Testing Software Review Customer Experience 123

The Product Coalition

JUNE 18, 2023

It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. I talk about it a lot when I speak about product strategy and in the CPO Bootcamp. That’s the whole reason VCs invest in startups. It’s a great model but the name is quite misleading.

Naming 128

Naming User Testing Feedback Software Weak Development Team 128

Intercom, Inc.

OCTOBER 1, 2019

Inside we reveal the strategies, learnings, and best practices that have enabled us to build a business worth more than $1.275 billion. Too often, sales managers at high-growth startups prioritize sales reps’ pipelines and forecasts over their professional development. Together these 28 sales plays form our blueprint for growth.

Outbound 155

Outbound User Friction Demo Enterprise 155

Userpilot

MARCH 7, 2024

For the sake of brevity, here are a few examples of the types of analytics tools at your disposal: Product analytics tools. Acquiring premium tools or enterprise versions is often off the table due to financial restrictions. Google Analytics offers help in building a marketing strategy by creating a snapshot of advertising needs.

Data Visualization 97

Data Visualization Analytic Tools Reporting Tools Research Software 97

Mind the Product

MARCH 11, 2020

That means working closely with leaders across the business to ensure that we have a solid corporate strategy, and that we translate that strategy into a product that serves the needs of our customers in a compelling way. It’s fascinating to me to be in a startup working with some of the largest companies in the world.

Research Software 98

Research Software B2C Artificial Inteligence Customer Experience 98

The Product Coalition

MAY 20, 2021

As the citadel of tech-driven small businesses and startups, India has already come to the forefront in turning mobile apps into its footprints. The Mobile app development India is now primarily engaged in shaping the mobile presence for small businesses and startups.

Data Visualization 92

Data Visualization Development Customer Experience Customer Communications 92

Roman Pichler

MARCH 12, 2024

But this taught me an important lesson: There is no point in worrying about the product details if a sound product strategy is missing. As helpful as a product strategy is, it’s not enough. Instead, they provide a product portfolio, think of Microsoft Office/365 as an example. Let’s take Microsoft as an example again.

Research Software 280

Research Software Technology Strategy Artificial Inteligence 280

Userpilot

FEBRUARY 15, 2024

Example of a conversion funnel. For example, if you see a drop in the funnel after customers engage with a certain feature, you could trigger interactive walkthroughs to help them move forward in their journey. Example of a retention table. Enterprise. Create segments with Userpilot to personalize the user experience.

Analytic Tools 92

Analytic Tools Data Visualization Feedback Software Reporting Tools 92

The Product Coalition

DECEMBER 31, 2023

Here are four examples of the clarity you can get when you work this way. It’s a mature startup, with a number of products in the market, a leader in some categories and building up nicely in others. For example, the large companies were mostly companies with 10K employees or more. One was 9K and the other was 7K.

User Testing 102

User Testing Workshop B2B Leadership 102

The Product Coalition

MARCH 23, 2020

From objectives to roadmap, the strategy behind product development?—?Part Objectives key results (OKR) is a popular management strategy framework for defining and tracking objectives (goals) and their outcomes. see example below). Understanding the results Looking at the above example we see that Q1 ended with a score of 0.42

Weak Development Team 78

Weak Development Team Roadmap KPI Strategy 78

Userpilot

APRIL 14, 2023

For example, if you have a fitness app, your users may have different reasons to use it, like weight loss or muscle gain. Product analytics Product analytics are necessary to analyze product usage and user behavior to evaluate the effectiveness of your adoption strategy. Organizations can use it for both user and employee onboarding.

Analytic Tools 93

Analytic Tools Feedback Software Reporting Tools Data Visualization 93

Userpilot

AUGUST 30, 2023

What strategies can you implement to drive acquisition and retention faster? Get ready to dive into insightful discussions, practical strategies, and real-world examples that will empower you to create and manage products that meet user needs and leave them truly satisfied. But how do you do that? Product growth speakers.

Customer Experience 98

Customer Experience User Testing Customer Feedback Research Software 98

The Product Coalition

FEBRUARY 3, 2022

The Different Kinds of Product Culture…And Why Culture Must Align the Business Strategy Product culture? For example, I have seen product cultures that were… Sales driven. This approach works in early-stage companies, or for products that are used by a handful of enterprise-sized companies. Let me give you an example.

User Testing 138

User Testing Feedback Software Finance Roadmap 138

Userpilot

JULY 17, 2023

We also look at: Responsibilities of product teams Key roles you may want to include Different ways to structure your team Examples of different structures Let’s get right to it! Larger organizations, like Spotify or Buffer, have multiple teams responsible for specific aspects of the product, for example, a feature or a pricing plan.

Analytic Tools 82

Analytic Tools Feedback Software Research Software Product Research 82

Userpilot

NOVEMBER 17, 2021

is a leading enterprise organization powering top companies worldwide, including the BBC, Novartis, and Pfizer. Several recognitions, including The Economic Times Startup Award as the 2021 Bootstrap Champ. In the same year of its launch, Saravana closed on 5 inbound enterprise customers for BizTalk360. 2,000+ customers.

Customer Experience 87

Customer Experience User Friction Enterprise Document 87

Userpilot

OCTOBER 5, 2021

I will give you two OKR examples, one real-world and the other business-based: OKR examples. Let's take the above OKR examples again: Real-world example: Objective: Reduce body fat %. Business-based example: Objective: Grow user base. Business-based example. Are you in an Enterprise?

Onboarding KPIs 143

Onboarding KPIs Analytic Tools KPI Customer Experience 143

The Product Coalition

JANUARY 24, 2021

When a startup grows, there comes a time when they decide to work with OKRs (or any other goal-setting methodology) across the board for the first time. For example, I have seen product teams that create OKRs around meeting with customers, and engineering teams that created OKRs around closing the tech debt.

Analytic Tools 181

Analytic Tools Customer Experience B2C Enterprise 181

Userpilot

FEBRUARY 29, 2024

A path analysis example in Userpilot. Enterprise. It uses quote-based pricing and includes enterprise features such as custom roles, permission management, premium integrations, priority support, activity logs, security audits, SOC 2/GDPR compliance, and more. Funnel analysis. Integrations.

Data Visualization 90

Data Visualization Analytic Tools Feedback Software Reporting Tools 90

UX Studio: Product Management

NOVEMBER 24, 2020

Our clients are growing startups and established brands like HBO, Google, Netflix, or Wizz air. As an example, our product team has closely worked with HBO to re-design the HBO-Go platform for web, mobile, and smart TV. The Wandr studio is a young product strategy and design company headquartered in Los Angeles, USA.

Product Research 115

Product Research Research Software Software Review Technical Review 115

Alchemer Mobile

MAY 7, 2020

For example, using the Apptentive Apptimize Integration enables you to use Apptentive Surveys to ask customers who have seen a specific variant of a given experiment about their experience. Unify data and simplify partner integrations with enterprise-class security and reliability. Apptentive.

Feedback Software 147

Feedback Software Analytic Tools Reporting Tools Data Visualization 147

The Product Coalition

SEPTEMBER 19, 2021

In my work with companies on creating the product strategy, there are often pitfalls that are easy to overlook in figuring out if the problem you are solving is a good one to solve. Here is another example back from my days at eBay: as you probably know, eBay started by creating a marketplace for C2C (consumer to consumer) selling.

User Testing 139

User Testing Customer Experience Product Research Startups 139