Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Every business is unique, and metrics frameworks apply differently 5.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Lenny Rachitsky

FEBRUARY 25, 2025

Below, you’ll find what I believe is the most actionable, specific, and straightforward framework for crafting a strategy, for both your product and your company. As Chandra shares below, his framework sits on top of the best strategy wisdom out there (e.g. product marketing, user research, content design, etc.).

Strategy 120

Strategy Technical Review Product Strategy Product Research 120

Product Talk

SEPTEMBER 7, 2022

Sören describes trivago as a mature product that found product/market fit 15 years ago with its hotel metasearch. Sören says since this has been the focus, they’ve optimized the product a lot, iterated on all aspects of it, and run countless A/B tests. First Steps in Mapping out Opportunities.

Product Research 295

Product Research User Testing Customer Experience Research Software 295

Userpilot

APRIL 23, 2023

What’s a product metrics framework? We also look at how product managers can use Userpilot to implement product metrics frameworks. TL;DR A product metrics framework is a set of metrics used to measure the performance and success of a product so that you can improve it. Book the demo!

Onboarding KPIs 98

Onboarding KPIs Framework Analytic Tools Feedback Software 98

Product Management University

NOVEMBER 8, 2018

Greenville, SC – November 7, 2018– Proficientz announced today the availability of Product Management University On-Demand, an online training and certification program that offers the convenience of learning B2B product management, product marketing and sales enablement skills anywhere, anytime.

Certifications 29

Certifications Product Management Product Manager B2B 29

Userpilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. As a product marketer, it’s your job to maximize customer lifetime value.

Analytic Tools 98

Analytic Tools Marketing Feedback Software Product Marketing 98

The Product Coalition

NOVEMBER 23, 2021

I have defined the below dimensions as a cohesive framework. Unlike tech apps, commodities & machinery don’t require building strategy around product usages rather look for tactical goals associated with the overall business objectives for go to market and product-market fit by simply choosing the options- “build”, “buy” and “ally”.

Startups 157

Startups Strategy Technical Review B2B 157

Lenny Rachitsky

MAY 20, 2025

Most of us have had the experience of hearing a friend or colleague vent about their manager’s lack of support, micromanagement, missing product sense, unfair feedback, or some other reltionship problem that is as common as the day is long. It happened with PMs, engineers, designers, and marketers at all levels of seniority and tenure.

Weak Development Team 115

Weak Development Team Data Visualization Technical Review Reporting Tools 115

Lenny Rachitsky

JUNE 15, 2025

Previously, she was a senior director of product at Big Health and a senior product marketing manager at Dropbox. Find where you can add unique value within that framework. Most PMs are “playing on easy mode” by building products for people like themselves at companies with straightforward business models.

Leadership 69

Leadership Vision B2B Customer Experience 69

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Rahul shared an incredibly simple framework Superhuman uses for understanding their customers. “How would you feel if you could no longer use this product?”

User Testing 103

User Testing Product Marketing Engineering Marketing 103

BrainMates

MAY 28, 2019

SnapComms adopted Brainmates’ Product Management framework to facilitate a market-driven way of thinking company-wide, and to equip their Product Team with a repeatable process to take the most valuable ideas to market fast. The 10 steps we followed to embed the Product Management framework.

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

Sachin Rekhi

FEBRUARY 16, 2020

I wanted to share what I believe are the top ten most important deliverables for product managers across each of the four dimensions of product management. While certainly not a product category most of us operate it, it showcases the kind of inspirational feeling a successful product walkthrough leaves your audience with.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Product Management University

APRIL 17, 2024

If you want to create a revenue plan with sales that gives you a more realistic chance of hitting your revenue targets, give some thought to a broader market strategy where each product plays a role versus a marketing plan for each product. If you’re in product marketing, you know all too well how this works.

Reporting Tools 147

Reporting Tools Artificial Inteligence Customer Experience Positioning 147

Product Management University

FEBRUARY 1, 2024

Version 1 Products Need a Vision and Strategic Roadmap The easiest way to avoid the version 1 product dilemma is to describe what the product will ultimately help customers accomplish, why that outcome is valuable, and in pecking order, the biggest obstacles standing in the way of that outcome.

B2B 147

B2B Vision Roadmap Definition 147

Andrew Chen

JANUARY 9, 2020

Magic metrics indicating a startup probably has product/market fit. 5) market-by-market (or logo-by-logo, if SaaS) comparison where denser/older networks have higher engagement over time (network effects). The Head/Heart/Hands framework. As with Myers-Briggs, this exercise is more for fun, than science.

User Testing 110

User Testing Data Visualization Product Marketing Marketing 110

Product Management University

APRIL 9, 2020

While that may be a true statement, the WHY part is what really matters for product management, product marketing and sales. If you start every product, marketing and sales conversation with a customer goal or outcome, their biggest problems will hit you smack between the eyes. For example…. Related Articles.

Customer Experience 130

Customer Experience Healthcare B2B Framework 130

Mind the Product

APRIL 26, 2019

There are lots of decision-making frameworks, and they can all be helpful, but what really helps us make better decisions and improve decision-making velocity? Instead we need to switch our mindset about decision making – instead of owning all the decisions, we own the velocity of decision making.

Weak Development Team 178

Weak Development Team Data Visualization Product Research Entertainment 178

Product Management University

MARCH 6, 2018

It’s the equivalent of eating healthier, exercising more, cutting back on alcohol, etc. The post Product Success vs. Customer Success: Is It Time For a Lifestyle Change? Shift the focus of the organization 180 degrees and let “measurable customer success” drive every decision instead of revenue and profitability.

Customer Experience 124

Customer Experience B2B Definition Framework 124

PMLesson's Ace the PM Interview

OCTOBER 24, 2020

Finally, you'll need to conduct some technical exercises before the conclusion of your phone interview. In some of the shorter phone screenings, technical exercises may be excluded. Be sure to ask questions such as: Should I expect behavioral questions, or should I prepare for a technical exercise or both?

Research Software 97

Research Software Management Management Framework 97

The Product Coalition

JUNE 17, 2019

Later, as I begin to lead other Product Managers, I again revisited this desire for something a little more straight-forward so that I could coach those Product Managers in the growth of their career, beyond what our own company’s definition of Product might be. Originally published at [link].

B2C 99

B2C Framework Data Visualization Analytic Tools 99

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 144

User Testing Workshop B2B Leadership 144

Intercom, Inc.

OCTOBER 29, 2019

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. Segmentation cannot incorporate all strategic considerations nor changes to product, pricing, and packaging over time.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Lenny Rachitsky

SEPTEMBER 12, 2024

Just as product people seek product-market fit, you should aim for candidate-market fit in your job search. Instead of applying everywhere, focus on roles that align with your strengths and the current job market. Before going into any negotiation or job interview, do a “gratitude house” exercise.

User Testing 104

User Testing Marketing Weak Development Team Product Research 104

Userpilot

JULY 23, 2024

It helps organizations focus on the Determining which features to include in a product roadmap can be challenging with constantly evolving customer needs and several opportunities chasing scarce resources. This article will dive deep into the concept of feature prioritization and introduce the top frameworks for successful product management.

Feedback Software 111

Feedback Software Product Research User Testing Customer Experience 111

ProductPlan

JUNE 1, 2023

When your product can do more than it could do before, that sounds like a good thing. Added functionality, new capabilities, a more robust feature set…these are the talking points product marketers salivate over and executives search for on product roadmaps. You don’t have to pick the perfect framework.

User Testing 98

User Testing User Friction Development Team Review Customer Experience 98

The Product Coalition

MARCH 10, 2024

Here is a framework that will help you understand your choices and regain the freedom to choose, time and again. That’s what this exercise is about. Everything Is a Choice was originally published in Product Coalition on Medium, where people are continuing the conversation by highlighting and responding to this story.

Entertainment 147

Entertainment Technical Review Strategy Vision 147

Userpilot

SEPTEMBER 4, 2024

From the article, you will discover the principles of effective process design and learn how to design streamlined processes for your product , marketing, customer success, sales, and design teams. Set specific, measurable goals for process improvement using frameworks like SMART. But let’s cover a few basics first.

Feedback Software 105

Feedback Software Analytic Tools Research Software Definition 105

The Product Coalition

SEPTEMBER 23, 2018

One of the main good things about having a roadmap is the chance for collaboration that this exercise brings. It is an exercise to relate features and potential outcomes to your product’s vision; The Go Product Roadmap by Roman Pichler ?—?Doing Whenever you do this exercise, bear in mind that things are not set on stone.

Roadmap 90

Roadmap Data Visualization User Testing Reporting Tools 90

The Product Coalition

APRIL 2, 2020

A Product Manager approaches every problem as a product-market fit problem. The truth is, you need to PM yourself like you would PM your product. Use your transition as an opportunity to practice your PM skills and adopt and apply frameworks and tools a PM needs to have in her toolkit to find your product-market fit.

User Testing 95

User Testing Feedback Software Customer Experience Reference 95

Intercom, Inc.

APRIL 25, 2019

In general, growth is a good problem to have – it means you’ve found some measure of product market fit and you’re generating real revenue from active users. Unless you’ve got the process in place, and you’ve got a really good framework, you need to really optimize what we have. We’ve a great salesforce.

Data Visualization 136

Data Visualization Research Software Reporting Tools User Testing 136

ProductPlan

DECEMBER 11, 2019

With your support, we dove into the most result-driven strategies, popular frameworks, and groundbreaking leaders who changed the product management landscape. Each product enhancement and initiative has measurable, predefined objectives, and the key results can be tracked accordingly. Employing Blended Frameworks.

Technical Review 84

Technical Review Systems Review Software Review Onboarding KPIs 84

Userpilot

JULY 9, 2021

Continuous Discovery Habits by Teresa Torres teaches you how to set up a continuous discovery system within your organization with actionable exercises. Product-Led Onboarding by Ramli John and Wes Bush is a new book about how to implement user onboarding for the ultimate customer retention. Geoff Watts, Author of Product Mastery.

Books 98

Books Research Software Feedback Software Analytic Tools 98

The Product Coalition

FEBRUARY 12, 2024

Prioritization is the most important exercise a product team can take when it comes to a roadmap. Questions product leaders ask Just like the framework for roadmap reviews, there is a common set of questions I find most product leaders ask as they probe the team during the review meeting. If not, why?

Technical Review 147

Technical Review User Testing Product Research Customer Feedback 147

Userpilot

SEPTEMBER 25, 2023

Concept testing helps SaaS businesses validate ideas , make the product development process customer-centric, and detect potential issues early, reducing the risk of product failure. This makes the product development process more customer-centric. However, it’s not a one-off exercise but rather a continuous process.

User Testing 105

User Testing Product Research Feedback Software Analytic Tools 105

Andrew Chen

JANUARY 9, 2020

Magic metrics indicating a startup probably has product/market fit. 5) market-by-market (or logo-by-logo, if SaaS) comparison where denser/older networks have higher engagement over time (network effects). The Head/Heart/Hands framework. As with Myers-Briggs, this exercise is more for fun, than science.

User Testing 52

User Testing Data Visualization Product Marketing Marketing 52

The Review by First Round

JANUARY 13, 2022

For the past 7 years, she’s helped hundreds of companies build their positioning and brands from the ground up, both as our Marketing Expert in Residence here at First Round and in her own consulting work. She then joined Square, where she led the launch of the Square Stand.

Branding 52

Branding Startups Marketing Consulting 52

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. For today’s episode, we’re sharing go-to-market insights from past interviews that have resonated with us. That’s a great exercise to come up with analogies for your company.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165