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Product Innovation Educators
NOVEMBER 18, 2024
This approach involves: Testing with defined market segments (tranches) of 2 million users Learning from each group before expanding Making improvements based on real usage data Returning to early groups with refined offerings For smaller markets, James recommends adapting this approach by creating representative samples.
Product Innovation Educators
JANUARY 6, 2025
This led to the creation of “product success teams” – cross-functional groups that included leaders from various departments working together to ensure product success in the market. Prior to LiveRamp, Kimberly served in leadership positions at Ellucian, Digital Signal Corporation and The Zellman Group.
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Roman Pichler
JULY 7, 2025
It shouldn’t capture elements like the target group, value proposition, and business goals. A product’s target group and value proposition will change as it develops, grows , and serves a larger audience with more diverse needs. What the product vision shouldn’t be, though, is a strategic decision-making framework.
Product Innovation Educators
DECEMBER 2, 2024
As I observe during the workshop, the magic happens when small groups work together to explore ideas and challenge assumptions. During the workshop, Mike structures this through team-to-team interactions, where each group presents their concepts to another team for feedback.
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today, only a scant group will move up the ranks to achieve that coveted leadership level. According to 280 Group’s Global Product Management Skills Benchmark Report, certain skills directly impact your career trajectory, and therefore, your earning potential. Double down on skills.
The Product Guy
AUGUST 6, 2025
We’ve tested PM Select quietly with a small group of members from The Product Way. Jeremy Horn The Product Guy Founder & Organizer, The Product Group Creator of The Product Way Hiring and job seeking are both noisy, high-friction processes, but a personal introduction cuts through that noise. link] The best roles don’t get posted.
The Product Guy
JANUARY 17, 2025
Watch the replay now: Support Our Community Since 2009, The Product Group has thrived thanks to the support of product professionals like you. Watch the Replay If you missed the session or want to revisit these valuable insights, the full replay is available on YouTube.
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At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value. Well, marketers rely on this grouping to reach their goals. Why is this so essential?
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A large insurance provider partnered with 280 Group in response to suffering significant losses in products and profitability. “We 280 Group went above and beyond to help us transform our product management teams, and we look forward to continuing to partner with them as we evolve our business for the 21st century.”
Speaker: Marty Cagan & KC Kern
Join us for this talk with Marty Cagan, founder of the Silicon Valley Product Group, as he explores the nature of building great products. Marty will especially focus on the critical collaboration between product management, product design, and engineering, and how strong product teams work to discover a great product.
Speaker: Jeff Lash, VP and Group Director, Product Management, SiriusDecisions
Jeff Lash, VP and Group Director, Product Management at SiriusDecisions and recognized product management leader, will cover the four key factors uncovered in the data that drive successful product management organizations and describe some problems that a company may see when these are not done well.
Speaker: Keynote Speaker, Guy Kawasaki, Chief Evangelist, Canva
As Chief Evangelist at Apple and now Canva, Guy knows what it takes to unite a group of enthusiastic fans behind an organization. Join us virtually for 3 days of exciting content, 60+ sessions, networking opportunities, and much more. And, it's free to attend!
Speaker: Tom Evans, Senior Principal Consultant and Trainer, 280 Group
In this webinar, Tom Evans of 280 Group will share insights and lessons learned to better help you understand how to integrate strategy into your analytics discussion. This situation is exacerbated even more when product managers are faced with the immediate pressures and urgencies of rapid and iterative product development methodologies.
Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group
Why you should not create a different “discovery” group, but use collaborative teams to discover and deliver together. How short feedback loops, managing WIP (Work in Progress) and creating small bets creates an organization-wide approach to discovery and delivery. How to see and optimize for different planning cycles.
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