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Here’s What You Missed at TPG Live: Beyond IC & Introducing Product

The Product Guy

Tom : Tailor your messaging to address the specific concerns of each stakeholder group. Communicate Strategically : Tailor your messaging to stakeholders, aligning it with what matters most to them—whether it’s customer satisfaction, business impact, or operational efficiency.

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The Secret Art of Unlocking Millions in Revenue with Small Changes

Piyanka Jain

So, we made a simple change: we highlighted the premium membership section and adjusted the messaging to make the benefits of upgrading crystal clear. By identifying the “power users,” “occasional users,” and “disengaged users,” we tailored the app experience and marketing to fit each group. Then we tackled post-purchase education.

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520: The future of AI in product management – with Mike Todasco

Product Innovation Educators

He points to WhatsApp’s integration of AI into group chats as an example of how AI collaboration is evolving. The key takeaway from Mike’s discussion is that while AI can be a useful tool for early-stage testing and iteration, it should be used to supplement, not replace, traditional customer research methods.

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Tips on Internal Product Communication

The Product Guy

– and, although we wish it were true, one message or document doesn’t work for all groups. Product Managers must be able to communicate to a variety of people across different departments – stakeholders, developers, designers, marketing, leadership, etc.

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Customer satisfaction surveys: Everything you need to know 

Alchemer Mobile

This grouping provides valuable insights into overall customer satisfaction and sentiment trends over time. Pilot your survey: Before launching the survey widely, test it with a small group. Incorporate a closing thank-you message: Show appreciation for your customers’ time and insights with a thank-you message.

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521: Leadership Crossroads–What Every Product Manager Must Know Before Their Next Move – with Kimberly Bloomston, CPO

Product Innovation Educators

This led to the creation of “product success teams” – cross-functional groups that included leaders from various departments working together to ensure product success in the market. Prior to LiveRamp, Kimberly served in leadership positions at Ellucian, Digital Signal Corporation and The Zellman Group.

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Product Marketing Messaging Framework: Key Elements & Examples

Userpilot

The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. Let’s explore: What a product messaging framework is. The key elements of an effective messaging framework. Steps to create compelling product messages.

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