Product Management University

APRIL 17, 2024

If you want to create a revenue plan with sales that gives you a more realistic chance of hitting your revenue targets, give some thought to a broader market strategy where each product plays a role versus a marketing plan for each product. If you’re in product marketing, you know all too well how this works.

Reporting Tools 147

Reporting Tools Artificial Inteligence Customer Experience Healthcare 147

Product Management University

APRIL 14, 2021

Business outcomes vs product features: how do your sales demos stack up? In many cases, the product silos that exist within product management become transparent to buyers during the sales cycle, creating the perception you’ve got a bunch of fragmented products instead of integrated solutions.

Demo 147

Demo Workshop Reference Naming 147

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? Product Marketing is Key to Portfolio Marketing. Here’s the difference.

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

Product Management University

NOVEMBER 3, 2020

Product managers, there’s never going to be a time where customer retention priorities and wallet share growth opportunities have more overlap, i.e., not at odds. One of our current clients offers a CRM add-on solution that helps high-tech companies grow revenue and wallet share in existing customer accounts. Think about it.

Customer Experience 246

Customer Experience Customer Satisfaction Workshop Vision 246

Product Management University

JANUARY 10, 2024

I learned a lot about product positioning long before I ever stepped into a product marketing role. For the first four years of my software career, I was a pre-sales solution consultant, a.k.a. I think of demos as verbal product positioning. That’s where I figured out the number one rule of product positioning.

Positioning 147

Positioning Research Software Healthcare Demo 147

Product Management University

MARCH 30, 2023

If you’re a dog or cat owner and your clothing and furniture are covered in pet hair, do you reach for the generic lint roller, or do you buy the “pet hair pick-up,” a product that’s basically a lint roller with your furry friends on the label? It’s the best of both worlds.

B2B 130

B2B Marketing Customer Experience Healthcare 130

Product Management University

OCTOBER 12, 2021

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way. Hardly product marketing!

Product Marketing 147

Product Marketing Marketing Differentiation Healthcare 147

Product Management University

MARCH 21, 2023

The end game is shorter sales cycles where your products and services are the clear choice. Not Your Typical Product Overview Product overviews are part of every sales playbook. The problem with most product overviews is they’re not simple because they were designed to be informational for buyers. That’s a no-brainer.

Product Research 130

Product Research Customer Experience Demo Customer Feedback 130

Product Innovation Educators

OCTOBER 30, 2023

Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Our guest is Dr. Lilac Muller, VP of Product Management at Kymeta Corporation. A use case is how customers use your product or service to derive value of some kind.

User Testing 123

User Testing Reporting Tools Customer Experience Research Software 123

Product Management University

JUNE 3, 2020

Market analysis is one of the first and most important steps in the success of any business, large or small, products and services. 3 Key Differences Between Product and Solutions Market Analysis. 3 Key Differences Between Product and Solutions Market Analysis. The Solutions Manager Role In Its Purest Form.

Marketing 147

Marketing Product Marketing Workshop B2B 147

Product Management University

NOVEMBER 17, 2020

B2B Product Manager November 2020 Issue. This month we take a closer look at sales effectiveness, customer retention and bundling vs. solutions. As the pandemic economy has forced all of us to completely rethink everything, we also give you a list of things to consider for product management, product marketing and sales in 2021.

Magazine 130

Magazine B2B Product Management Product Manager 130

The Product Coalition

MARCH 23, 2022

The conventional wisdom has been that startups, just like the Fortune 500 companies, need to think about vertical integration, identifying their core competencies quickly, thereby identify areas that the startup needs to focus on in-house versus partnering/outsourcing. The startup hacks a PoC to determine the viability of the solution.

Startups 126

Startups Fractional CTO Technical Review Software Review 126

Product Management University

FEBRUARY 25, 2021

Think of product management as the window to your organization’s soul. Everything about how your organization builds, markets, sells and onboards customers starts and ends with your products. As product management goes, so goes the rest of the organization. A team that leads far more than it reacts.

Product Management 208

Product Management Product Manager User Testing Management 208

Product Management University

JUNE 9, 2021

Simplify How Product Enhancements Are Collected, Managed and Prioritized. Greenville, SC – June 9, 2021 — Proficientz announced today the availability of a free product management course for managing product enhancements. It offers three key benefits to product managers. Quantifying Customer Value.

Product Management 130

Product Management Product Manager B2B Management 130

Product Management University

MAY 11, 2020

What job tasks or workflows are your customers better at doing because of your products and why do they matter? Treat Product Management as a Team Game Instead of an Individual Sport. Collaboration across product teams is the key to building, marketing and selling solutions with strategic value.

Certifications 130

Certifications Product Marketing Marketing Product Management 130

The Secret PM Handbook

OCTOBER 9, 2018

Co-opting product management into sales. My good friend Geoffrey Anderson ( @ganders2112 ) recently wrote about a situation we product managers sometimes find ourselves in. When sales are not going well, company leadership might ask product management come in to help hit the numbers. This can be a bad thing or a good thing.

Sales Training 170

Sales Training User Testing Differentiation Customer Experience 170

Intercom, Inc.

OCTOBER 24, 2022

On October 19th, the final day of the event, I appeared on the Growth stage for a fantastic conversation with Mark Organ, Categorynauts CEO, and Founder and CEO of Influitive and Eloqua, discussing how companies can build winning sales strategies as they continue to evolve. So how do you align your sales team to focus on customer success?

Feedback Software 91

Feedback Software Strategy User Testing Onboarding KPIs 91

The Secret PM Handbook

APRIL 11, 2017

You must balance value versus (multiple) costs to determine price. (By People sometimes ask me “how should I price my product?” How much does it cost to make your product? How much do you have to sell it for to make money? How much do you have to sell it for to make money?

Customer Experience 199

Customer Experience User Testing Customer Feedback Feedback Software 199

Intercom, Inc.

MARCH 16, 2018

Sometimes your customers really want to use your feature or product, but they also want something else that simply isn’t compatible with it. McDonalds and Weight Watchers are selling wildly different products, but they’re competing for the same customers. The attractiveness of the outcome of your product vs the other product.

Analytic Tools 219

Analytic Tools Customer Experience Data Visualization User Testing 219

Product Management University

NOVEMBER 2, 2021

They just want to see the product. They’re all about how good we are , not how good we’re going to make you, the buyer. They’re all about how good we are , not how good we’re going to make you, the buyer. “ Too much fluff. I would never say those words to a prospect or customer.

Positioning 130

Positioning Presentation Workshop Differentiation 130

Product Management University

JANUARY 18, 2019

Powerful product positioning usually boils down to the best story, which is not always the best product. Adhere to these three guidelines and marketing and selling value will be a lot easier. Your products have no relevance until you can tell buyers why they need them — in their language! Save the HOW for training!

Positioning 113

Positioning Differentiation Workshop Messaging 113

Intercom, Inc.

JULY 28, 2022

By inviting product teams to sales processes and vice-versa, you’re enriching them with insights that help drive a better experience and a more robust roadmap. Great salespeople aren’t just passionate about the solutions they sell – they care deeply about providing a good experience and finding the right outcome for their customers.

Feedback Software 210

Feedback Software Customer Feedback Customer Experience Weak Development Team 210

Product Management University

OCTOBER 25, 2017

The more you’re talking the less you’re selling. If you let buyers talk long enough, they’ll eventually talk themselves into buying whatever you’re selling. In the early part of the sales process, stay away from questions that are aimed at determining the product fit. Eventually, the conversation gets to products.

Certifications 113

Certifications User Testing B2B Framework 113

Product Management University

JANUARY 23, 2017

This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description. where products are used.

B2B 133

B2B Product Marketing Marketing Healthcare 133

Andrew Chen

FEBRUARY 12, 2024

When I asked them their biggest learning on the trip so far, they said- We have to learn how to pitch our startup in the “American” way More self promotional, emphasizing the future not the past, talking about what it could be not what it is, playing up even small bits of proof points, etc. Don’t hold back.

User Testing 108

User Testing Product Research Testing Startups 108

Product Management University

MARCH 23, 2017

There are two issues with the labels of strategic and tactical product management: The tactical label lacks the glamour of a strategist, not to mention all the hard work that goes with it. Conversely, tactical product management implies that the people best suited for the job are doers rather than thinkers.

Product Management 113

Product Management Product Manager B2B Management 113

Product Management University

JULY 23, 2019

Here are three product demo mechanics that will engage buyers into the conversation and produce more favorable outcomes. In sales situations, the goal of every product demo is to create an urgency to buy! Even in non-sales situations, you’re still trying to sell something like and idea, a plan, etc., Related Articles.

Demo 100

Demo Transportation Workshop Presentation 100

UX Studio

APRIL 19, 2024

In the following blog post, we’ll explore some of the issues and provide solutions for creating a better image-generation experience. While the text-to-video generator will be publicly available only later this year, Hollywood executives have already started a discourse around Sora’s place in a high-end video production workflow.

Generative AI 84

Generative AI Research Software Feedback Software Customer Experience 84

Gainsight

JANUARY 26, 2022

CS adds value to all parts of your business, whether Product, Sales, or Marketing. So how do you ensure the transferability of value across your company without giving up operational control of your team? 63 on upsells and cross-sells from existing customers. It can make your company a truly customer-centric organization.

Feedback Software 111

Feedback Software Analytic Tools Reporting Tools Data Visualization 111

Intercom, Inc.

SEPTEMBER 9, 2022

In today’s episode of Intercom on Product, Paul Adams , our Chief Product Officer, and I sat down with Fergal Reid to talk about the recent buzz surrounding neural networks, how machine learning is powering businesses, and what we can expect from the technology in the next few years. Paul, how are you?

Artificial Inteligence 249

Artificial Inteligence Research Software Analytic Tools Feedback Software 249

Product Management University

NOVEMBER 13, 2018

Very early in the process all buyers conduct research to learn about potential solutions. They scour the web, instantly return emails and phone calls, attend webinars and engage with sales people whose solutions are a possibility. Telling isn’t selling. Then something strange happens. It’s as if you never existed.

Positioning 100

Positioning Product Research Research Software Webinar 100

Innovatemap

OCTOBER 20, 2020

While it’s true a good sales professional can sell anything, it’s also true that the way to sell is different depending on what is being sold. When it comes to software sales versus hardware sales, the differences in selling tactics are many. Pivot with product marketing. Product marketing is key here.

Feedback Software 52

Feedback Software White Paper User Friction Customer Feedback 52

Product Management University

MARCH 18, 2019

This product manager job description is written specifically for B2B. What makes the product manager role unique in B2B? There are two key differences between a traditional text book product manager and a B2B product manager. In other words, the whole (portfolio) is more valuable than the sum of the parts (each product).

B2B 113

B2B Customer Experience Product Management Product Manager 113

Mixpanel

APRIL 29, 2021

Gokul Rajaram has spent the last few decades leading product teams at world-class companies like Google, Facebook, and Square. . We sat down with Gokul, now on the executive team at DoorDash, for a frank discussion on building remarkable products, including: . The traits that the most successful product teams share.

Analytic Tools 76

Analytic Tools Data Visualization Customer Experience User Testing 76

Amplitude

MARCH 11, 2020

Roadmapping is at the core of product strategy and product management. As a product person, and the VP of Product at Yesware , I’ve never come to fully embrace the discussion of what each team would deliver, in what sequence and within a long timeframe. Product management is moving towards outcome-based product-planning.

Data Visualization 100

Data Visualization User Testing Product Strategy Product Research 100

ProductPlan

MARCH 5, 2021

I’ve been talking with product managers lately about how the concepts of “essentialism” can help them focus their efforts on what matters. I distilled the advice a few months ago in my book The Essentialist Product Manager and have recently been giving talks and workshops on the topic. How to Roadmap like an Essentialist.

Roadmap 116

Roadmap Customer Experience Product Research Vision 116

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. A self-service SaaS sales process is best for companies with a simple and/or affordable product.

Feedback Software 97

Feedback Software Research Software Reporting Tools Onboarding KPIs 97