Userpilot

MAY 19, 2021

Before we dive into some of our favorite channels out there in 2021, you should first take a look at choosing between inbound or outbound. SaaS Inbound Marketing. Inbound marketing means creating valuable content for your target audience to help them find you themselves. Social Media. Ebooks, whitepapers, etc. Paid digital ads.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userpilot

JULY 29, 2024

Asana focuses on inbound marketing and webinars. Refining UI/UX for ClickUp. HubSpot serves small to medium businesses, focusing on inbound marketing with free-to-enterprise-level pricing. HubSpot focuses on inbound marketing and community building. Marketing strategies vary: Monday uses content marketing and webinars.

Data Visualization 111

Data Visualization Research Software Reporting Tools Feedback Software 111

The Product Coalition

MAY 10, 2019

Via distinct arrows, where thickness indicates number of navigations, user flows show you the inbound and outbound journeys for every screen and popup within your app. How you identify, examine, and optimize around these differences can have a significant effect on your UX. Let’s rewind for a second though. What is a user flow?

Analytic Tools 107

Analytic Tools Customer Experience Customer Feedback Inbound 107

Mind the Product

NOVEMBER 10, 2017

For example, online gaming is one industry that is constantly analyzing user behavior to improve UX. Gaming is a great use case because gaming companies are trying to understand UX on one mobile platform versus another. It was able to pinpoint the exact problem, fix it, and drastically improve its UX by analyzing unique user behavior.

Analytic Tools 263

Analytic Tools Research Software Feedback Software User Testing 263

Userpilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers. Longer sales cycles.

Enterprise 98

Enterprise Marketing Strategy Outbound 98

Userzoom

AUGUST 5, 2017

Top KPIs in organizations might include sales revenue, customer value, conversion rates, inbound marketing ROI, and site traffic to name a few. When attempting to make these associations UX practitioners struggle to consistently associate research findings to concrete KPIs.

KPI 50

KPI Webinar UX Research Software 50

Userpilot

FEBRUARY 25, 2021

Outbound vs. Inbound. Inbound and Outbound Success Stories. Inbound VS. Outbound for SaaS Marketing. Today’s modern SaaS company needs a mix of inbound and outbound marketing. Inbound as the name implies means customers find you, while outbound is when you go out and find them. Inbound and Outbound Success Stories.

Research Software 91

Research Software User Testing Outbound Marketing 91

Userzoom

AUGUST 5, 2017

Make UX A Part of the KPI Conversation With Universal Measures. Make UX A Part of the KPI Conversation With Universal Measures Key Performance Indicators or KPIs are basic measures that are often front in center in most board rooms. She's led global user experience teams and helped grow UX capacity for dozens of organizations.

KPI 48

KPI UX Research Software User Testing 48

Intercom, Inc.

OCTOBER 13, 2022

For the past year, our product and engineering teams have been building game-changing features that will help you manage inbound support volume, make your work faster and easier, provide a high-quality customer experience, and help your customers get the most out of your product. Three, they are slow.

Feedback Software 118

Feedback Software Events Customer Communications Data Visualization 118

Userpilot

JUNE 26, 2024

HubSpot’s Inbound Marketing Strategies : HubSpot’s inbound marketing uses personalized content and support to attract and engage users, fostering loyalty. HubSpot’s inbound marketing strategies HubSpot is the godfather of inbound marketing. Source: UserOnboard.

Feedback Software 85

Feedback Software Analytic Tools Customer Experience Data Visualization 85

Intercom, Inc.

JANUARY 11, 2023

Successful companies nurture a variety of customer journeys and revenue streams, from inbound leads and self-serve users to sales-assisted campaigns and ABM. While it might look useful and easy to set up, it not only increases friction in the UX – it’s not as accurate as you might think.

Customer Experience 118

Customer Experience Inbound User Testing B2B 118

Userpilot

MARCH 8, 2022

Galina’s specialties include SaaS product management, product engineering, go-to-market strategy, pricing strategy, monetization, web/mobile UX, user research, analytics, pre-sales technical leadership. She specializes in product marketing, inbound – lead generation through content, videos, influencer marketing & brand marketing.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Userpilot

APRIL 8, 2022

Then we added inbound marketing which added the number of leads which, in turn, meant more conversions. First the features, then the inbound marketing. PMF survey built with Userpilot. After Product-Market fit comes growth. Once Prowly had a good grasp on a product-market fit, it could focus its attention on growth and scaling.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

B2B Product Management

DECEMBER 6, 2016

As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. If you are an inbound PM, you might want to take steps to get into an outbound PM role. This is not contradictory but rather complimentary.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Userpilot

DECEMBER 19, 2022

Start by defining the brand positioning for yourself so you can then communicate it to your website visitors through inbound marketing tactics, paid search, and other methods like referral programs (more on that later). Inbound marketing may be the most commonly covered approach but it won’t be a fit for every SaaS company.

B2B 105

B2B User Testing Research Software Analytic Tools 105

freshtrax

JUNE 16, 2021

Inbound links will also work for Japanese search engines, and since content marketing is not really a huge part of Japanese SEO, affiliate advertising will still appear. Of course, you’re going to want to be doing keyword research for the Japanese market, as part of your international SEO. Your hreflang should read: company.jp.

User Testing 111

User Testing Customer Experience Research Software Inbound 111

Userpilot

NOVEMBER 17, 2021

In the same year of its launch, Saravana closed on 5 inbound enterprise customers for BizTalk360. appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog. Anyone can sit down and build a product. But gaining acceptance from the market and acquiring customers is the bigger challenge.

Customer Experience 98

Customer Experience User Friction Enterprise Document 98

The Product Coalition

JUNE 1, 2020

There are several methods to improve user experience (UX) matter on the blog. Calls to Action (CTA) : CTA’ is another way to drive your audience to become your customer/client, also known as inbound or marketing leads (MQL). Website designing is just a small part of the user experience.

Customer Experience 84

Customer Experience Blog User Experience Inbound 84

Userpilot

MAY 5, 2022

Hubspot’s CEO has been credited with creating the inbound marketing term and strategy. The post Micromarketing: What Is It and How To Build a Micromarketing Strategy for Your SaaS Growth appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog.

Research Software 98

Research Software User Testing Customer Experience Data Visualization 98

Userpilot

AUGUST 30, 2024

While other CRMs rely on inbound marketing and content to acquire customers , Salesforce reaches its enterprise clientele directly through account-based marketing (ABM) along with large-scale industry events that cement the platform as a market leader.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Data Visualization 105

Userpilot

JULY 5, 2022

HubSpot Academy’s Inbound Marketing Course. If you’re looking to learn more about the business side of SaaS, you’ll want to check out HubSpot’s course on inbound marketing. This course focuses on creating and executing an inbound marketing strategy by researching, creating buyer personas, and modifying the acquired results.

Analytic Tools 52

Analytic Tools Research Software Inbound Data Visualization 52

Userpilot

MAY 3, 2023

Marketing analytics primarily focus on external data and metrics related to customer acquisition, inbound marketing channels, website attribution, and engagement with your community. UI and UX patterns. On the contrary, there are clear distinctions. Google Analytics is a massively popular tool in this space. Powerful analytics options.

Analytic Tools 93

Analytic Tools Data Visualization Feedback Software User Testing 93

Userpilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Kalungi blog is focused on educating users about how to implement inbound marketing in their SaaS businesses. The blog focuses on educating users about implementing inbound marketing in their SaaS businesses.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JULY 29, 2024

HubSpot offers certifications as part of its product marketing strategy HubSpot offers free educational courses for inbound marketing paired with an industry-recognizable certificate. What makes the program so effective is that both the referrer and the referee receive a reward, further motivating users to invite others.

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

Userpilot

NOVEMBER 8, 2022

Win rate OKRs measure sales performance by showing how many deals were closed compared to the number of inbound leads or conversations. The post Product Marketing OKRs: How to Properly Measure Product Marketing Success appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog.

Onboarding KPIs 105

Onboarding KPIs Product Marketing Marketing User Testing 105

Userpilot

JULY 2, 2022

Even if you’ve been in the market for long, you still want to invest in inbound marketing to educate potential customers and increase their chances of signing up with credit cards. New companies with insufficient social proof should exercise caution when using the opt-out method as they risk losing potential users.

Analytic Tools 111

Analytic Tools User Testing Customer Experience Data Visualization 111

Userpilot

MAY 30, 2023

The one from HubSpot is a comprehensive platform offering everything from inbound marketing, sales, support, and more – alongside dozens of useful integrations. The post How to Choose CDP Tools: A Guide + Alternatives appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog.

Analytic Tools 98

Analytic Tools Data Visualization User Testing Customer Experience 98

Userpilot

AUGUST 29, 2022

Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. The post What is Engineering as Marketing and How Can It Help You Drive Product Growth appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog. Let’s get started.

Research Software 98

Research Software Engineering User Testing Marketing 98

Userpilot

AUGUST 14, 2023

Clicks on outbound and inbound links. The post First-Party Analytics: How to Collect and Interpret Data for Actionable Insights appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog. Visitor’s interactions with Ads. App performance such as crashes and exception errors. Tracking events on GA4.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Feedback 98

Userpilot

DECEMBER 15, 2021

If having the integration has consistently been a gatekeeper in your sales cycle, promoting it as a part of your value proposition for inbound marketing can be very powerful in generating interest. Paid advertising.

Customer Experience 98

Customer Experience Data Visualization Customer Feedback Webinar 98

Mixpanel

AUGUST 21, 2019

Highly engaged users regularly set vacations in the app, which automatically rejected all inbound leads while they were on vacation. Fixing UX to turn disengaged users into product champions. That helped them provide a reliably fast response when they were working.

Analytic Tools 78

Analytic Tools Feedback Software User Testing Research Software 78

Userpilot

MARCH 5, 2025

Best for: Product managers and UX researchers who want to gain in-depth insights into customer behavior, track product usage, and gather feedback to inform product development and optimization. Orchestrating customer journeys in Pendo. Criterion Does It Deliver? Braze pricing Braze custom pricing based on customer needs. Braze pricing.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Reporting Tools 52

Userpilot

NOVEMBER 20, 2022

For instance, you might have a team focus on customer acquisition using inbound and outbound projects. The post Marketing Roadmap: The Product Marketing Manager Guide to Success appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog. Book a demo today to learn how!

Onboarding KPIs 98

Onboarding KPIs Roadmap Marketing Product Marketing 98

Userpilot

AUGUST 14, 2023

It encourages prospects to engage with your brand and boosts the content’s search engine ranking to draw more inbound traffic. The post Growth Marketing Strategy: What It Means and How to Do It in SaaS [+ Examples] appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog.

Onboarding KPIs 98

Onboarding KPIs Strategy Marketing Customer Experience 98

Userpilot

OCTOBER 25, 2022

This includes inbound activities like defining product vision and product strategy, setting product goals, developing the product roadmap , or planning the product launch. What is strategic product management? Strategic product management focuses on those aspects of product development that are key to long-term product success.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

SEPTEMBER 5, 2022

Hubspot Academy Inbound Service Fundamentals. The post 10 Best Customer Success Courses and Training Programs for Customer Success Managers appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog. Choosing & building the right product experiences for your onboarding. Who is this for?

User Testing 98

User Testing Customer Experience Customer Feedback Certifications 98

freshtrax

SEPTEMBER 24, 2019

A: New leads relied on the usual forms of networking, inbound marketing activities, and events. With offices in both San Francisco and Tokyo, our bi-lingual team at btrax is here to help you with research, UX localization, and growth marketing. Q: Japan is a gaming hub, so Adjust capitalized on that when entering the Japanese market.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97