The Product Guy

JUNE 20, 2019

It takes a village to successfully manage a product and as a product manager, you will become the central hub within your company for a lot of critical information about your products, market, clients, competitors and prospects. Terri is the Product Manager at Wetu, a rapidly expanding software provider to the travel industry.

Product Research 379

Product Research Feedback Software User Testing Technical Review 379

Business of Software Conference

MAY 18, 2023

I had a conversation with April Dunford recently to discuss her brand new talk for BoS USA 2023 and the question of why positioning fails in sales came up a lot… April’s obviously awesome by the way. She had some super insightful things to share about why positioning fails in sales – and what to do about it.

Positioning 97

Positioning Differentiation Customer Feedback Customer Experience 97

The Product Guy

MAY 30, 2019

Or we may indeed observe that we are not explaining our proposition anywhere in stores or through any marketing. Adding that when we think about which problem to solve, it is beneficial to extend our thinking beyond outcomes and to think of the overall company’s strategy: Where does our company fit in today’s market?

User Testing 384

User Testing Product Research Customer Experience Data Visualization 384

Intercom, Inc.

APRIL 29, 2020

As marketers, our job is to understand our customers – their hopes, their wants, their needs – and then communicate the value of our product in the context of their lives. In all my time working in marketing and navigating situations where crises have emerged, the ability to take early and decisive action has been critically important.

Customer Experience 228

Customer Experience Customer Feedback User Friction Data Visualization 228

Roman Pichler

APRIL 13, 2021

To do so, I might measure market share, for instance, by tracking the product’s position in the appropriate app store. A small number of indicators are helpful for safely getting to your destination, including how fast you are travelling and how much battery/fuel is left. Step 3: Add Health Indicators. Think of driving a car.

Feedback Software 284

Feedback Software Data Visualization Analytic Tools Research Software 284

Userpilot

JULY 29, 2019

When I started my first business 6 years ago (which has miraculously survived until this day) I didn’t even have a clue what “market or product positioning or product positioning strategies” were. Not because of the product itself – but how it was positioned on the market. Seems so…obvious?

Feedback Software 104

Feedback Software Positioning Reporting Tools Strategy 104

The Product Bistro

DECEMBER 11, 2018

I should have known that would be a harbinger of the level of travel that I would need to do. (My Market survey work with the Nanobio team, working on the nanomaterials characterization. SP9900 – Market validation. A rugged 3 months of travel (ask Akimoto-san, AKA Sherpa-san) about travel in Japan in February.

Sales Training 195

Sales Training Travel Customer Experience Messaging 195

Intercom, Inc.

JUNE 13, 2018

To do that, it’s not enough to replicate textbook marketing strategies. Product positioning, knowledge and brand awareness are your first ports of call in the early days. Staging events might be a lot harder than some other tactics, but nobody said marketing was easy. When resources are low, impact is key.

Events 205

Events Branding Customer Experience User Testing 205

The Product Coalition

DECEMBER 21, 2021

It is quite common for a PM interview, but the type of answers expected from the panel varies with the role and position offered. It can be an Airbnb add-on to stay Homes and experiences (curated travel experience). Expected Response of A Candidate: The candidate should ask for historical market data e.g

Product Research 179

Product Research User Testing Research Software Travel 179

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. For example, “Through an AI-powered ride-sharing platform that optimizes routes for reduced travel time and environmental impact.”

Vision 148

Vision Product Research User Testing Roadmap 148

The Product Guy

APRIL 4, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

The Product Coalition

OCTOBER 26, 2021

How different company with different sizes used the Business Model Canvas to successfully compete in the market. Then, how three companies are using it to be competitive in the market. The value proposition is working also well, the qualitative feedback about the product is very positive ??. Four examples from the hospitality ??

Research Software 179

Research Software User Testing Feedback Software B2C 179

UX Planet

MARCH 29, 2025

Data-Informed Choices : Rely on user studies, market evaluations, and feedback to inform your strategy. Conversely, positive experiences encourage repeat visits and foster lasting relationships. Positive associations essentially become synonymous with your brand identity. Chances are, you uninstalled it shortly after.

Feedback Software 66

Feedback Software UX Weak Development Team Research Software 66

BrainMates

DECEMBER 2, 2019

Product positioning is an important part of a product marketing strategy. Why does product positioning matter? Product Positioning is a core marketing tool that can help to convince potential buyers to select your product from the sea of other possibilities. Product positioning should not be rushed.

Positioning 64

Positioning User Testing User Friction Data Visualization 64

The Product Coalition

JULY 10, 2023

Uncover the tools available for effective consumer-generated marketing and learn how to utilize them in your own initiatives. In today’s highly saturated marketing environment, exorbitant marketing costs and big budgets are often required for effective promotion. What is consumer-generated marketing?

User Testing 112

User Testing Feedback Software Analytic Tools Data Visualization 112

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Product Management University

NOVEMBER 25, 2019

Starting a product marketing function from scratch that reports into the current product management organization. Managing the volume of requests and one-offs (big things) after talking with a single customer/prospect and positioning it as a trend! There’s no cost to attend other than travel, if required. And is it ever!

Reporting Tools 147

Reporting Tools Product Management Product Manager Management 147

Mind the Product

MARCH 5, 2020

Nearly all brands that opt for an app-based approach build a website, if only to market their app. You can spend your marketing budget to drive app downloads. The best app opt-in rates belong to financial and travel applications, but the variation between domains is not much more than 10%. The Ground Between web and Native Apps.

Research Software 177

Research Software Reporting Tools Development Data Visualization 177

Roman Pichler

JUNE 6, 2023

Pete, the marketer, agreed to rework the marketing strategy to support the next major release. Consequently, you’ll have to deal with more unsolicited feature requests, poor development team performance , an ineffective marketing strategy, and meetings that are poorly attended—to stay with the examples from above.

Construction 190

Construction Customer Feedback Framework User Testing 190

ProductPlan

FEBRUARY 7, 2019

Problems yearn for solutions, needs long to be met, and markets are waiting to be addressed. Whether the products they offer (and the price they sell them for) match the demand is (part of) where product-market fit comes in. Knowing when you don’t have product-market fit is simple. How to Measure Product-Market Fit.

User Testing 95

User Testing Product Marketing Marketing Research Software 95

The Product Guy

MAY 15, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

Mind the Product

DECEMBER 13, 2018

There’s no better conference to attend if you’re working in product management, digital, or marketing in or near Manchester. It operates more than 160 websites that sell premium products across 140 markets. TransferWise is a new kind of financial company for people and businesses that travel, live and work internationally.

Analytic Tools 152

Analytic Tools Research Software Data Visualization Government 152

freshtrax

JULY 31, 2024

This might be strange considering how Japanese people tend to live in small homes and often travel via public transportation. How is Costco succeeding in a market with so many cultural hurdles to overcome? Let’s take a look at this market entry success story! Image Source.)

Transportation 111

Transportation Travel Branding Marketing 111

Mind the Product

DECEMBER 24, 2019

That’s right, MTP officially went on tour for the first time in 2019, with some of the team travelling to AsiaPac in the latter months of the year to learn more about product practice in the region. Share your product stories with us, we can’t wait to hear from you! Here’s to Next Year.

Travel 152

Travel Agile Download Framework 152

Intercom, Inc.

APRIL 9, 2020

If they’re able to at least come to work and have an environment and a tone of positivity, of purpose, of comfort – where they know that they’re cared about, where they know that they have folks in their corner – they’ll rally behind the mission. So that’s been really nice. We appreciate your patience.”

User Testing 245

User Testing Customer Experience Customer Feedback Feedback Software 245

Sachin Rekhi

DECEMBER 6, 2021

We experience these effects everyday when we use products like Uber, where the more drivers who join, the shorter your wait times; Slack, where the more team members that join, the quicker it is to communicate with more of your colleagues; and Airbnb, where the more travelers that join, the better the listing reviews. The Cold Start Problem.

Weak Development Team 171

Weak Development Team Customer Experience User Testing Customer Feedback 171

The Product Coalition

FEBRUARY 5, 2021

Negar studied marketing in university and later worked as a Marketing Executive at a professional association. Early Career in Marketing Negar studied Marketing at the undergraduate level at a university in Vancouver, B.C. Within two years, Negar was promoted to Marketing Manager.

Technical Advisors 153

Technical Advisors Reporting Tools Customer Experience Product Management 153

freshtrax

SEPTEMBER 24, 2019

As more and more consumers turn to their smartphones rather than their computers—be it for shopping, for gaming, or any other number of services—businesses need to understand the impact of their mobile marketing. With nearly 20 years of experience in marketing and management, he serves as Adjust’s Japan country manager.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

The Product Coalition

APRIL 2, 2018

Traditionally Product Managers come from a design or development background, find they are good with people, and evolve their role into a Product Manager position. I’ll be the first to admit, moving from a marketing role into a product role was a bit of an eye opener. It’s design, some development, and a sprinkle of marketing.

Travel 60

Travel Feedback Software Weak Development Team Product Management 60

The Accidental Product Manager

NOVEMBER 9, 2020

What this means for product managers is that there is a huge market for products that will allow us to avoid looking like we are getting older. What this toxin does is block signals that travel between nerves and muscles. Good news for product managers – nobody likes to get old! The Botox product managers have been very successful.

Marketing 89

Marketing Product Management Product Manager User Testing 89

The Product Coalition

FEBRUARY 14, 2023

What are the most important skills to learn for an entry-level position? So, you as a student have the opportunity to intern with different firms for different roles customer success marketing data analytics data science business strategy product management product design And the list goes on. if so, what would you build?

Customer Experience 158

Customer Experience Analytic Tools Feedback Software Product Management 158

Userpilot

SEPTEMBER 30, 2024

A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. This helps you stand out and connect more deeply with your target market. What is a messaging strategy? Why should you have a solid messaging strategy? USP intersection.

Messaging 111

Messaging Research Software User Testing Analytic Tools 111

Alchemer Mobile

AUGUST 6, 2020

The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market, and includes mobile benchmarks aggregated across Food and Drink, Shopping, Travel, Finance, Media, and Lifestyle app categories.

Feedback Software 179

Feedback Software User Testing Data Visualization Product Research 179

The Product Coalition

NOVEMBER 29, 2022

In comparison with millennials, they are more likely to experiment when choosing a job (for example, searching for positions in solution architects ). They are looking for positions that respect their private life and needs and give them the freedom to choose their schedule. They can thus save money on rent, travel, and clothes.

Research Software 146

Research Software Product Research Transportation Customer Experience 146

Userpilot

OCTOBER 28, 2024

Let’s explore nine market-proven user onboarding strategies that transform curious first-timers into loyal advocates who stick around long-term. For example, the travel and events management software, Groupize, created an interactive assistant – G.G. ” isn’t just about making a great first impression.

User Testing 105

User Testing Customer Feedback Customer Experience Onboarding KPIs 105

UX Planet

JUNE 1, 2025

Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. Each phase of the AARRR funnel presents unique challenges that require distinct research approaches to generate actionable insights.

User Testing 59

User Testing Product Research Research Software Data Visualization 59

Mind the Product

MARCH 29, 2020

” This has been helped by the boom in the tech industry in general, with market leaders such as Atlassian , Gojek , and Grab showing that it’s possible to build world-class products from AsiaPac – and along the way showing that everything doesn’t have to be done the Silicon Valley way. Market Differences.

Product Research 219

Product Research Research Software Feedback Software User Testing 219