Andrew Chen

JUNE 4, 2018

Many of the biggest implosions in recent history – especially ecommerce – have been due to startups getting addicted to paid marketing while fooling themselves on Customer Acqusition Costs. A familiar story: New product launches. The product is low freq – gotta spend to grow. Maybe subscription?

Startups 111

Startups Marketing Customer Experience Customer Feedback 111

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. In attendance were 200 eager students and entrepreneurs who wanted to learn how to build a startup in 54 hours. So, What is Market Validation? What is market validation?

User Testing 52

User Testing Startups Product Research Testing 52

Andrew Chen

SEPTEMBER 14, 2023

We target startups at the very earliest stages of development, often teams without products or metrics. These are universal, but for our sector of Games x Tech, we noted a few concrete problems: There’s not really a startup community within Games x Tech. And also, founders are founders. Or wait for traction.

Startups 72

Startups Education Events Demo 72

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Work cross-functionally with teammates across the company to launch new features on time and at a high quality bar.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? The EDC is an autonomous body that promotes the cultivation of startups and entrepreneurial ideas. During my time in the EDC, I participated in startup brainstorming sessions. What is a Go-to-Market Strategy?

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

Research Software 91

Research Software Analytic Tools Feedback Software Data Visualization 91

BrainMates

SEPTEMBER 18, 2019

It’s heart-breaking that, after all the effort that goes into developing and launching a new Product, from so many different people, 40% of product launches fail. Markham’s landmark study showed [1] and this is what we learned about at the latest Product Talks in Sydney. lack of effective product marketing.

Product launches 49

Product launches User Testing Weak Development Team Product Research 49

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. In this blog post, you’ll learn everything about go-to-market strategies. SaaS go-to-market plans can be used in several use cases.

Research Software 84

Research Software Strategy Customer Experience User Testing 84

Mind the Product

NOVEMBER 27, 2017

Observations of a B2C startup product manager working in enterprise. A startup, finding its feet and learning how to stand, should by certain logic be less wise, less capable and less developed than its older, wiser counterparts. Here are two of my most notable product take-aways and one piece of advice for survival.

Enterprise 91

Enterprise Startups Customer Experience Product Management 91

Mixpanel

OCTOBER 6, 2022

Over the course of my career, I’ve sat in dozens of conference rooms, Zoom meetings, retreat centers, and team outings all created with the sole purpose of getting Marketing and Product talking. There are product goals and marketing goals. Our customer doesn’t care what’s Product and what’s Marketing.

Data Visualization 59

Data Visualization Onboarding KPIs Marketing Analytic Tools 59

ProductPlan

SEPTEMBER 13, 2022

As markets mature, the competitive landscape gets crowded. Industry veterans and startups quickly try to stand out in an already clustered SaaS market. It takes more than just keeping up with the competition on product comparison checklists to stay relevant. Killer features for niche markets.

Feedback Software 52

Feedback Software Research Software Differentiation Product Research 52

Lenny Rachitsky

MARCH 21, 2024

. — Emilie Gerber is the founder and CEO of Six Eastern , a top PR agency that’s worked with over 100 tech companies, from stealth startups to publicly traded companies. Prior to that, she worked at Box on product communications, with a focus on product launches and partnership announcements. VentureBeat: AI.

Reporting Tools 90

Reporting Tools B2B Customer Experience Startups 90

Mind the Product

APRIL 19, 2017

Today, we’re about to launch Trim off the back of a successful beta, and we even have paying customers. Let me explain: Why a Product Startup? Indeed, I think you’d be hard pushed to find two more opposite business models than Agency and Startup. If I’ve learned one thing during this year, it’s that you need a plan.

Startups 74

Startups Technical Review Government Customer Experience 74

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 97

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 97

Sachin Rekhi

DECEMBER 5, 2015

The hunt for finding product/market fit in an early-stage startup is an elusive one, often fraught with chaos, and certainly never easy. I've led the hunt for product/market fit in 3 startups that I co-founded and also had the opportunity to do so for 3 new products launched at established tech giants LinkedIn and Microsoft.

Product Marketing 68

Product Marketing Marketing Startups Framework 68

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

NextBigWhat

JULY 29, 2020

3/10 Premise: “Getting insights on ground operations for city/ ops teams should be as simple as getting insights on websites for marketers.”. We demoed that to get some PoCs with top delivery startups in India. We always wanted to be a product-led company: Try Locale, get the feel, decide value. marketing events.

Data Visualization 52

Data Visualization Startups Customer Feedback Feedback Software 52

Alchemer Mobile

AUGUST 31, 2023

Many businesses find mobile apps an essential component of their marketing and retention strategy. Customers can virtually try on products, visualize how they fit in their surroundings, and make informed decisions. According to Statista’s Market Insights , mobile e-commerce sales reached $2.2

Feedback Software 113

Feedback Software Analytic Tools User Testing Customer Feedback 113

Mind the Product

FEBRUARY 27, 2018

The smarter your investment in testing, the better your chances of product success. Here’s what we’ve learned based on our experience of adopting a testing mindset and seeing your way through innovative product development. Product/Market fit Cannot be Planned. Chaos Report 2015. Reduce the Costs of Failure.

User Testing 98

User Testing Product Research Product Marketing Testing 98

Roy Madden

APRIL 4, 2022

Market Intelligence. Speed up your market intelligence by 70% with Leo Web Alerts. The core of Feedly for Market Intelligence is an AI engine, called Leo, that automatically gathers, analyzes, and prioritizes intelligence from millions of sources in real-time. Feedly includes AI models for key market intelligence concepts.

Technical Review 78

Technical Review Engineering User Testing Artificial Inteligence 78

The Product Coalition

FEBRUARY 5, 2021

This is a free sample story from my book The Making of Product Managers. Negar studied marketing in university and later worked as a Marketing Executive at a professional association. Then she decided to acquire technical skills in web development to get closer to the product development process.

Technical Advisors 112

Technical Advisors Reporting Tools Technical Review Customer Experience 112

Andrew Chen

FEBRUARY 26, 2024

I encourage you to be on a quest of your own, and even better a particularly interesting quest, so that your conversations with people can be as productive as possible. In my case, I was very interested in the state of the art on growing users, metrics, network effects, and marketing. Thank you!) There are endless varieties.

User Testing 123

User Testing Customer Experience Blog Events 123

CardBoard

AUGUST 24, 2023

Maybe you’re considering a career in this field, or perhaps you’re a business leader wondering if your organization could benefit from a dedicated Product Ops team. Product Ops is the behind-the-scenes function that streamlines the journey from a product idea to its delivery in the market.

Data Visualization 52

Data Visualization Product Research Customer Feedback Feedback Software 52

Intercom, Inc.

OCTOBER 2, 2018

Over the past few years Intercom’s customer base has grown considerably beyond the startup and product-focused readership we initially focused on with Inside Intercom. We still love that audience, but we now offer products for sales , marketing and support teams and have been going deep on those topics as well.

Blog 162

Blog User Testing Customer Experience Research Software 162

Mind the Product

JANUARY 16, 2020

Transitioning from a functional role such as marketing or engineering to product can seem daunting, especially if your education and experience aren’t specifically tailored to product, but it can be done. Why Is Product Management Growing in Popularity? Making the Transition to Product.

Data Visualization 114

Data Visualization Customer Experience Customer Feedback Transportation 114

Mind the Product

DECEMBER 11, 2018

There are lots of resources to help startups through their first product launch (if you haven’t found them yet, try looking here ). But what if you don’t work for a startup? Is the process different if you’re a product manager in an established organisation, where products have already been launched?

User Testing 128

User Testing Customer Feedback Customer Experience Product launches 128

Userpilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. Drives product success. Which roles exist in product management teams?

Data Visualization 95

Data Visualization Analytic Tools Feedback Software Research Software 95

Roy Madden

OCTOBER 27, 2020

An angel investor wants to keep up with startups they invest in. To learn as much as possible about the startups they invested in — without spending hours sifting through Reddit — this angel investor followed searches for the names of each startup and added them to a “Startup” feed. Lists we like.

User Testing 105

User Testing Research Software Finance Customer Feedback 105

Roy Madden

APRIL 4, 2022

Market Intelligence Speed up your market intelligence by 70% with (Feedly) AI Feeds The core of Feedly for Market Intelligence is an AI engine, that automatically gathers, analyzes, and prioritizes intelligence from millions of sources in real-time. Use AND, OR, NOT operators to combine multiple AI Models and refine your focus.

Technical Review 54

Technical Review User Testing Artificial Inteligence Research Software 54

Intercom, Inc.

JUNE 23, 2022

Software buying is undergoing a transformation, as is the case with many industries in the post-pandemic market. The process of purchasing software is increasingly complex – the choices for products and services are endless, and customers have a harder time parsing which companies to trust and which product will better cater to their needs.

Feedback Software 118

Feedback Software Research Software Reporting Tools Software Review 118

The Product Coalition

DECEMBER 19, 2019

Photo by Danielle MacInnes on Unsplash A minimum viable product is a method for cultivating a product in a basic form and managing it so that its release onto the market will gather information about the market’s response and the potential in whatever industry it may be.

Definition 79

Definition Product Research Customer Experience Travel 79

Roy Madden

FEBRUARY 11, 2021

How a VC firm uses Feedly to keep a finger on the pulse of the startup ecosystem. Since we track market sectors, news about the latest funding rounds, and product launches, we have been able to identify new companies worth looking at through our Feedly Feeds. The Client Leading investor startup studio Rev1 Ventures.

Research Software 75

Research Software Customer Experience Analytic Tools User Testing 75

Product Innovation Educators

OCTOBER 12, 2020

It covers a broad perspective helpful to less experienced product managers all the way to those who are leading other product managers. How to think like a product manager, . Several specific tactics that extend from idea through product launch, and . Summary of some concepts discussed for product managers. [8:07]

Product Research 126

Product Research User Testing Research Software Customer Experience 126

Userpilot

MARCH 8, 2022

Andrea, who calls herself a “Product Thinker” and “a professional asker of many questions”, has amassed 1600 followers on her Medium account. Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School.

Technical Advisors 112

Technical Advisors Product Research Analytic Tools User Testing 112

Userpilot

APRIL 6, 2023

Let’s look at some of the more serious consequences of excessive engineering that can plague your product far into the future. Longer development cycles Developing unwanted features delays the product launch or the update release. First, it delays the product launch. Finding the product-market fit.

Feedback Software 91

Feedback Software Analytic Tools Research Software User Testing 91

Mind the Product

AUGUST 3, 2017

In working at Seedcamp and helping over 100 startups understand product thinking, Taylor Wescoatt has learned some valuable lessons he’d like to share, together with some real-world examples to drive the point home! It takes a while to reach that fit to the point that you can optimize business and product strategy independently!

User Testing 159

User Testing Data Visualization Product Management Product Manager 159

The Product Coalition

FEBRUARY 1, 2022

The game “Glitch” was the first product launched in 2011. A product should be cut when a product’s purpose is met by a similar product of higher growth potential. Odeo was a small podcasting startup in 2005. A great example is Tiny Spec, a former gaming company.

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Weak Development Team Technical Review Workshop Customer Feedback 123