Roman Pichler

JULY 6, 2021

This includes the following ten capabilities: Formulating an inspiring vision for a product. Carrying out the relevant product discovery work and taking into account product ethics. Creating and validating a product strategy including market and user research.

User Testing 156

User Testing Product Research Weak Development Team Customer Experience 156

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

ProductPlan

OCTOBER 6, 2022

So if you are looking to launch a new product or feature, you are prepared with some tips to reduce that blank page anxiety. Start with your company and product mission and vision. It’s possible there isn’t a solution to these problems on the market today. Launching a new product is not a one-person endeavor.

Product Research 88

Product Research User Testing Research Software Feedback Software 88

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

The Product Coalition

JANUARY 11, 2024

With over five hundred writers contributing from many cities around the globe, we collaborate to produce informative and useful materials, which include case studies, applied practices, methodologies and processes, how-to articles, retrospectives, constructive perspectives and opinions. Emphasis on constructive perspectives and opinions.

Reporting Tools 111

Reporting Tools Education Research Software Construction 111

The Product Coalition

JANUARY 12, 2024

With over five hundred writers contributing from many cities around the globe, we collaborate to produce informative and useful materials, which include case studies, applied practices, methodologies and processes, how-to articles, retrospectives, constructive perspectives and opinions. Emphasis on constructive perspectives and opinions.

Reporting Tools 97

Reporting Tools Education Research Software Construction 97

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 40

Onboarding KPIs Analytic Tools Research Software Product Marketing 40

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Solution : Describe the ultimate purpose of your product, the positive change the product should bring about like “healthy eating”.

Vision 303

Vision User Testing Research Software Product Research 303

Pragmatic Marketing

FEBRUARY 27, 2017

Not only can market visits change your perspective, they can also change the focus of your product and your company. While many of us are accustomed to sharing information that our clients want, market visits require us to come in and do the opposite of that, which can create some discomfort.

Marketing 70

Marketing Customer Experience Positioning Blog 70

The Review by First Round

OCTOBER 7, 2021

(GC also previously spent 6 years at Atlassian, as a sales engineer and product marketing manager for developer tools.) He describes his career as more of a maze than a ladder, and this functional diversity combined with his deep experience at standout B2B companies gives him a unique perspective.

Marketing 52

Marketing B2B Customer Experience Vision 52

Product Management University

JANUARY 27, 2023

Voice of the Customer (VoC) data gives B2B organizations deeper insights into the business of their target customers so they can build, market, sell, and deliver higher-value products and services that lead to more consistent and predictable growth. In B2B though, voice of customer data is used for more than just products.

Data Visualization 130

Data Visualization B2B User Testing Customer Feedback 130

Product Management University

NOVEMBER 29, 2022

Product demos are one of the most critical components of strong product marketing and sales for SaaS organizations. A great product demo creates an urgency to buy, while a bad product demo sends prospects running. Product demos usually come before free trials in a sales sequence, if trials are offered at all.

Demo 130

Demo Research Software Product Research User Testing 130

Innovatemap

DECEMBER 20, 2023

From insights keeping us informed on product trends to friendly competition around the Village Table, here’s a list of a few favorites from our team. Lenny Rachitsky Jake Trowbridge, Principal Product Manager Lenny Rachitsky is a goldmine for product management, UX design, product marketing and general business resources.

Research Software 52

Research Software Customer Feedback Entertainment User Testing 52

The Product Coalition

FEBRUARY 27, 2022

So you found a new position as a product leader, congratulations! Here are my tips for getting your job off to a great start. I decided to write this article to help you, product leaders, with your new position. and in product leadership positions there is so much of it! save it for then!

Weak Development Team 136

Weak Development Team Leadership Data Visualization Positioning 136

bpma ProductHub

APRIL 30, 2017

Up Your Game,” she walks through real-life examples and tips to think more confidently. Such a trait is crucial to Product Management roles if you want sales, marketing and engineering to trust and follow your direction. Alyssa’s career has two sustaining threads – writing and being a motivation wonk.

Development 150

Development Product Management Product Manager Management 150

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119

freshtrax

MARCH 17, 2021

In btrax’s first virtual event of the 2021 series, Localizing for the Japanese Market, we invited leading industry experts to share their professional experience launching products in Japan. Eugene Oh provided an outstanding presentation sharing insights from his experience as the [International] Product Marketing Lead at Square.

Reporting Tools 105

Reporting Tools Product Research Research Software User Testing 105

Alchemer Mobile

JANUARY 10, 2019

The challenge of achieving product-market fit is what keeps most product managers up at night. And this time every year, product management professionals are putting yearly strategies together and seeking out resources to ensure their approach is on-trend. The Challenges of Competition, Fragmentation, and Market Fit.

Product Management 217

Product Management Product Manager User Testing Feedback Software 217

Userpilot

FEBRUARY 25, 2021

Like any playbook in sports, your marketing playbook is only as good as the coach who wrote it. That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. Instead of generic SEO tips, you will find actionable tactics that lead to a perfect google rating.

Research Software 62

Research Software User Testing Outbound Marketing 62

Lenny Rachitsky

MARCH 5, 2024

I ran this guide by Rajiv Ayyangar (CEO of Product Hunt), asking him what’s missing or wrong about this advice, and his response was, “This is honestly really great.” ” Rajiv went further and shared a few bonus pro tips that we’ve integrated throughout the post. B2B versus B2C). Delayed access?

Startups 116

Startups Feedback Software Onboarding KPIs Technical Review 116

The Product Coalition

AUGUST 14, 2022

For some reason, most of them want my product strategy and product-market fit lectures during May and June, every year. I gave my talk on “The Journey to Product-Market Fit” three times within a two week timeframe. Speed-Up the Journey to Product-Market Fit. They needed something else.

User Testing 124

User Testing Feedback Software Product Research Customer Feedback 124

Userpilot

JUNE 25, 2023

Which product management books do you have on your shelf (or Kindle)? Our guide introduces 23 must-reads, from timeless classics to hot-off-the-press publications that are creating waves in the market. Build delivers practical advice on creating valuable products , challenging conventional wisdom, and encouraging new perspectives.

Books 80

Books Analytic Tools Data Visualization Product Research 80

Userpilot

MAY 8, 2024

Tips and strategies that can help you satisfy customer needs include: Prioritize essential customer needs using techniques like Kano or MoSCoW. Localize product experiences for different markets to increase inclusivity and usability. Localize product experiences to satisfy all customer needs. Brand24 dashboard.

Data Visualization 88

Data Visualization User Testing Customer Feedback Analytic Tools 88

Product Innovation Educators

DECEMBER 12, 2022

How product managers can align stakeholders on product projects. Today we are talking about the need for product leaders to manage stakeholders and the associated challenges this creates. Aligning the perspectives of stakeholders on a product project is desirable as well as difficult. That’s a mistake.

Product Research 83

Product Research Workshop User Testing Management 83

bpma ProductHub

JANUARY 3, 2017

Up Your Game,” she walks through real-life examples and tips to think more confidently. Such a trait is crucial to Product Management roles if you want Sales, Marketing and Engineering to trust and follow your direction. PM Lesson #1: Successful communication is the bedrock of Product Management.

Product Management 105

Product Management Product Manager Management Management 105

bpma ProductHub

JUNE 12, 2017

How do we quantify and measure the value, and incorporate the findings into our product plans and roadmaps? Nearly 60 product professionals attended Boston Women in Product’s event on May 18th to hear speakers present real world examples and varied perspectives on the topic. Come up with the smallest possible test.

Analytic Tools 199

Analytic Tools User Testing Customer Experience Feedback Software 199

Userpilot

OCTOBER 8, 2021

By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets. Unlike traditional sales or marketing, product-led growth makes your app itself into the center of your marketing activities.

Analytic Tools 87

Analytic Tools Research Software Data Visualization Product Research 87

Userpilot

JANUARY 5, 2022

To read more about modal use cases at a level of detail which goes beyond the scope of design tips, this post is well worth a read. Here are some copywriting tips to think about: Keep your header as short as possible. Modal design tips. Feature announcements. Collecting sign-ups. What UI elements should a modal include?

Feedback Software 52

Feedback Software User Testing Software Review Onboarding KPIs 52

Pragmatic Marketing

NOVEMBER 14, 2018

While op-eds are often used to push political agendas, they can also be used by marketers to share perspectives on new products and innovations entering the marketplace. ” One thing we know for sure is that the primary ingredients of op-eds consist of the author’s own opinion and perspective. Influential.

Magazine 70

Magazine Article Advertising Blog 70

Userpilot

NOVEMBER 24, 2022

Here are some tips for creating step-by-step instructions: Create interactive walkthroughs where each new step is triggered by the user completing the previous step. A great tip is to use checklists to organize the steps in the right order and make them easier to follow. Tips for creating effective step-by-step guides.

Feedback Software 89

Feedback Software Research Software User Testing Customer Feedback 89

Good Product Manager

JUNE 9, 2020

Product Management During a Market Crisis. I recorded a webcast with John Hurley, Product Marketing Director at Amplitude: How to Make Smarter Product Bets with Customer Insights. Or has not much changed from a #product perspective? My last post on this blog was February 9, 2020. Adjusted pricing?

Presentation 74

Presentation Product Management Product Manager Product Research 74

People-First Product Leadership

FEBRUARY 12, 2024

We are constantly learning new skills (tip of the hat to ChatGPT), re-establishing product market fit due to a new competitor, or facing changing market dynamics (remote, hybrid, back to the office). If your a product leader, remember you are not manipulating the team to make a decision you favor.

Artificial Inteligence 52

Artificial Inteligence User Testing Product Management Product Manager 52

Andrew Chen

NOVEMBER 1, 2021

Aside from the historically tight labor market for these skills, it’s also tricky to have a simple answer to the question. My goal is to not simply to describe what happens as a network grows and evolves, but actually how to take action and propel a product from one stage to the other. Tipping Point. Tipping Point.

Customer Experience 82

Customer Experience User Testing Technical Review Onboarding KPIs 82

Userpilot

JULY 2, 2021

Upselling and cross-selling tips for customer expansion. Marketing your add-ons is essential as they aren’t capable of generating standalone revenue. In addition to being one of the most cost-effective marketing methods, it’s also mutually beneficial to both the user and your revenue. Table of Contents. Zoom add-ons.

Analytic Tools 98

Analytic Tools User Testing Customer Experience Strategy 98

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Good Product Manager

JUNE 9, 2020

Product Management During a Market Crisis. I recorded a webcast with John Hurley, Product Marketing Director at Amplitude: How to Make Smarter Product Bets with Customer Insights. Or has not much changed from a #product perspective? My last post on this blog was February 9, 2020. Adjusted pricing?

Presentation 60

Presentation Product Management Product Manager Product Research 60