Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

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Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Product Management University

FEBRUARY 16, 2017

There’s a universal product management framework that takes product management, product marketing and sales enablement down to the lowest common denominator. If you’re in product marketing , the answers to these questions are the foundation of your market materials, sales tools, campaign messages, sales training, etc.

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Framework Product Management Product Manager Sales Training 100

Product Management University

AUGUST 5, 2019

Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Market Segmentation. Let’s say all 20 products have three market segments in common. Number two is BIG!

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B2B Product Management Product Manager Sales Training 100

Alchemer Mobile

OCTOBER 31, 2023

By Justin Falk, Alchemer Product Manager, and Vanessa Bagnato, Alchemer Director of Product Marketing Every month, we release updates to the library of Alchemer Workflow Initiators, so that you can create always-on surveys and feedback in the context of your customer’s or employee’s experience.

Feedback Software 130

Feedback Software Systems Review Customer Satisfaction User Testing 130

Intercom, Inc.

APRIL 4, 2019

The second stage is treating growth as top of funnel marketing and layering on sales to open up profitable yet harder to reach segments. Stripe hit the market with such force that they could rely on a high-velocity, bottom-up distribution engine to give them the kind of traction other startups could only dream of.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Intercom, Inc.

JULY 5, 2018

I think of it as go-to-market consulting. Building a company is about pattern recognition: Do you have the right market? Do you have the right go-to-market strategy? I realized I get way more value out of helping other sales people figure out how to tap into their full potential. My approach is super tactical.

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Pragmatic Marketing

AUGUST 20, 2019

“Adversaries’ offensive tactics evolve more rapidly than the majority of security technologies on the market today,” said Stephen Moore, chief security strategist at Exabeam. What’s odd, though, is that only 23% of companies consider their current sales training programs to be effective.

User Testing 70

User Testing Data Visualization Product Research Reporting Tools 70

Pragmatic Marketing

AUGUST 20, 2019

“Adversaries’ offensive tactics evolve more rapidly than the majority of security technologies on the market today,” said Stephen Moore, chief security strategist at Exabeam. What’s odd, though, is that only 23% of companies consider their current sales training programs to be effective.

User Testing 14

User Testing Data Visualization Product Research Reporting Tools 14

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  (See the chocolate cake problem.)

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Intercom, Inc.

JULY 5, 2018

I think of it as go-to-market consulting. Building a company is about pattern recognition: Do you have the right market? Do you have the right go-to-market strategy? I realized I get way more value out of helping other sales people figure out how to tap into their full potential. My approach is super tactical.

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163

Johanna Rothman

MARCH 22, 2023

Now that we are close, Sales, Training, Marketing all need much more detail and information about how to use Nova and when they can expect it. I will also work with all the people in Sales, Marketing, Training, and anyone else who wants to see the demos and data to make sure they understand what they see.

Data Visualization 105

Data Visualization Workshop Demo Sales Training 105

The Product Coalition

FEBRUARY 26, 2022

They rarely focus on testing ideas through experimentation, finding market opportunities or learning what customers want, but instead, drown in bureaucratic meetings, arguing with stakeholders (instead of actually engaging in meaningful dialogue with them) and justifying backlog decisions (instead of reporting on outcomes from those choices).

User Testing 201

User Testing Weak Development Team Customer Experience Customer Feedback 201

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. But if you know what to expect, you can prepare beforehand.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Product Marketing Research Software 52

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. But if you know what to expect, you can prepare beforehand.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Product Marketing Research Software 52

Mind the Product

AUGUST 20, 2018

Increased sales training, promotion, and product improvements are some of the actions to be considered. If your business plan is for sales of new product A to replace legacy product B, the S&OP forecast will give you early indication if that is indeed happening. Cannibalization effects, intended or unintended.

Customer Experience 105

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Amplitude

MARCH 11, 2020

Product managers and their teams almost always inform their roadmaps based on various data, market and user insights. You can create sales training and prepare go-to-market plans for upcoming feature launches months in advance. We have a similar tool on our marketing site. Planned work shows disappointing results.

Data Visualization 100

Data Visualization User Testing Product Strategy Product Research 100

The Accidental Product Manager

MARCH 11, 2019

Although this was a new market for me, it sounded interesting and I felt that I could provide value as a product manager. However, one of those weeks was filled with sales training for a batch of new sales people that had just been brought on. I actually worked for this company for a total of three weeks.

Product Management 99

Product Management Product Manager Weak Development Team Management 99

Pragmatic Marketing

NOVEMBER 8, 2009

I can't count how many times in my career I've had to write a market requirements document (MRD) for a product that had already gone to market. Maybe what they object to is the common (and unfortunate) habit of combining the market perspectives found in the MRD with the feature/function perspectives described in other documents.

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Document Customer Experience Sales Training User Testing 70

Intercom, Inc.

SEPTEMBER 10, 2018

Help your team develop these skills and you’ll be on your way to capture more ROI for your marketing spend and build a stronger pipeline. Want to hear more lessons I’ve learned implementing and managing a live chat sales funnel? Check out my talk at this year’s Revenue Summit.

Customer Experience 132

Customer Experience Research Software Product Research Data Visualization 132

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. But if you know what to expect, you can prepare beforehand.

Onboarding KPIs 40

Onboarding KPIs Analytic Tools Product Marketing Research Software 40

Pragmatic Marketing

AUGUST 3, 2018

One stunning statistic drives this point home: there are 6,829 marketing technology solutions tracked on Scott Brinker’s Marketing Technology Landscape Supergraphic. Small, confident companies learn the hard way that much of the market looks to big, established, stable leaders to buy products from. Big and Rich Matters.

Customer Experience 70

Customer Experience Startups Document Sales Training 70

Pragmatic Marketing

AUGUST 3, 2018

One stunning statistic drives this point home: there are 6,829 marketing technology solutions tracked on Scott Brinker’s Marketing Technology Landscape Supergraphic. Small, confident companies learn the hard way that much of the market looks to big, established, stable leaders to buy products from. Big and Rich Matters.

Customer Experience 70

Customer Experience Startups Document Sales Training 70

Pragmatic Marketing

AUGUST 1, 2018

One stunning statistic drives this point home: there are 6,829 marketing technology solutions tracked on Scott Brinker’s Marketing Technology Landscape Supergraphic. Small, confident companies learn the hard way that much of the market looks to big, established, stable leaders to buy products from. Big and Rich Matters.

Customer Experience 70

Customer Experience Startups Document Sales Training 70

Userpilot

JUNE 19, 2024

However, the role of a sales enablement manager isn’t just restricted to the sales function. They must also act as a liaison between sales and marketing , ensuring smooth collaboration between the two. This collaboration is necessary to guarantee that all marketing efforts are optimized for generating more leads.

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Research Software 52

Userpilot

SEPTEMBER 2, 2022

The top ten instructional design tools on the market. TLDR; Instructional design software helps you create custom eLearning courses and training material. It stands out from other authoring tools on the market because of its multimedia functionality, like its ability to add video, VR, and software simulations. Let’s go!

Analytic Tools 98

Analytic Tools Feedback Software Reporting Tools Software Review 98

Userpilot

APRIL 14, 2023

The product, sales, marketing, and CS teams all play a role in the onboarding concerto. Your fresh sales hires should be given enough sales training to gather insights from users who have had enough time to experience the product. Ask for feedback User feedback is another valuable source of data.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Onboarding KPIs 98

ProductPlan

FEBRUARY 15, 2022

What do the sales or marketing teams need to know about a product? Create and maintain centralized repositories of competitive intelligence, customer feedback, and market segment use cases. Monitor and assess internal product analytics to help the team prioritize work and make well-informed decisions.

Data Visualization 98

Data Visualization Reporting Tools Analytic Tools Research Software 98

ProductPlan

NOVEMBER 19, 2021

Researching the market and your user persona’s needs for potential product ideas. Building your product’s strategic schedule, including timelines for development milestones, marketing campaigns, sales training, etc. Here we mean the tools you’ll use throughout the process of bringing your product to market and beyond.

Research Software 59

Research Software Analytic Tools Systems Review Development Team Review 59

B2B Product Management

DECEMBER 6, 2016

The Outbound PM role : As an outbound PM, you do the market research. You identify the target market, the market size, you build out the initial vision of the product. You work with Marketing to define the customer profile, you work with business development to do sales training and enablement.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Userpilot

JUNE 17, 2024

At this point, you look after broader responsibilities, like designing the sales strategy, managing the sales enablement team, and driving alignment between sales, marketing, and product teams. Looking into tools for sales enablement managers? What does a sales enablement manager do?

Reporting Tools 52

Reporting Tools Data Visualization Analytic Tools Feedback Software 52

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yes, my name is Marcus.

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Product launches User Testing Research Software Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yes, my name is Marcus.

Product launches 70

Product launches User Testing Research Software Product Research 70

Userpilot

JUNE 17, 2024

Deepen your knowledge with “The Qualified Sales Leader” (SaaS sales tactics) or “Selling to the C-Suite” (enterprise-level SaaS). However, the role of a sales enablement manager isn’t just restricted to the sales function. What does a sales enablement manager do?

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Gainsight

AUGUST 31, 2022

Because it’s a part of your go-to-market organization, every CX employee will benefit from learning the fundamental skill sets and techniques in which your salespeople are trained. You may have more revenue in your install base than your bookings target for the year, and a big piece of that revenue consists of expansion dollars.

Data Visualization 52

Data Visualization Sales Training Customer Experience Construction 52

Userpilot

JUNE 30, 2024

Sales Enablement Specialist. Sales Enablement Manager. Director of Sales Enablement. To become a sales enablement manager, you need a relevant Bachelor’s degree in Business, Marketing, Sales, or a similar field. However, the role of a sales enablement manager isn’t just restricted to the sales function.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software Research Software 52

Userpilot

JUNE 12, 2024

However, the role of a sales enablement manager isn’t just restricted to the sales function. They must also act as a liaison between sales and marketing , ensuring smooth collaboration between the two. This collaboration is necessary to guarantee that all marketing efforts are optimized for generating more leads.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52