Alchemer Mobile

APRIL 21, 2020

This information is critical for most product managers and mobile marketers to optimize the mobile customer experience. Apptentive’s annual mobile app engagement benchmark reports serve as a baseline to help product managers and mobile marketers across categories understand their app’s engagement strengths and areas for improvement.

Travel 147

Travel Finance Research Software User Testing 147

The Product Coalition

JANUARY 12, 2021

Although 2020 has made marketing a more difficult challenge for the typical business?—?with Before you get started, read up on marketing strategies so you can be in the know and at the cutting edge of the marketing scene. There is a multitude of reasons to venture into marketing on TikTok.

Marketing 171

Marketing Strategy Advertising Customer Experience 171

UX Planet

JANUARY 29, 2024

TimeTrek: Crafting a Time-Travel Experience — UX Case Study Imagine if you could travel to any time and place on earth. Brief To build an experience for the users to discover a time & place and book a time travel trip on the mobile app. Justification: Sets the scene for the user, grounding them in the time travel experience.

Customer Experience 97

Customer Experience Travel UX Feedback Software 97

Alchemer Mobile

MARCH 23, 2022

Watch the recording of Christy Culp, Apptentive’s Chief Customer Officer and Director of Marketing, Ashley Sefferman, as they discuss 2022 mobile app trends and category-specific benchmarks to help quantify your app’s success. Our annual deep dive into mobile consumer engagement. Watch the full webinar here or continue below.

Data Visualization 246

Data Visualization Entertainment Healthcare Webinar 246

Alchemer Mobile

DECEMBER 8, 2022

Travel industry customer sentiment findings. Finding #1: Travel app customers report loving their app experience the most in the spring and the least in the winter. The winter months can be some of the most challenging, frustrating, and grueling months to travel, regardless of where you’re going. Media/Entertainment.

User Testing 246

User Testing Customer Feedback Data Visualization Customer Experience 246

The Product Guy

AUGUST 13, 2020

A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. Product management could start with market research and product development and end with operation. More About The Product Mentor.

Product Management 407

Product Management Product Manager Research Software Feedback Software 407

The Product Coalition

DECEMBER 8, 2021

Voice search in the travel and hospitality industry has switched the way people search for information. Voice search technology is disrupting markets, for example, people use a smart speaker to search for information on the internet. Meanwhile, the Digital Marketing Institute reports about 30% of all hospitality tech is screenless.

Reporting Tools 178

Reporting Tools Data Visualization Research Software Travel 178

Lenny Rachitsky

FEBRUARY 25, 2025

product marketing, user research, content design, etc.). Comparables are players that are tackling similar problems but perhaps in a different market/space. Other functions could be added depending on availability/resourcing (e.g. Both should be included in this analysis.

Strategy 121

Strategy Technical Review Product Strategy Product Research 121

The Product Guy

AUGUST 10, 2017

According to Jeff Gothelf , Lean Startup emphasizes making assumptions about your target market, testing them with rapid prototypes, and iterating based on customer feedback. That helps you make sure that potential respondents have used a product like yours and that they meet any other criteria for definitely being in your target market.

User Testing 296

User Testing Customer Experience Research Software Customer Feedback 296

Alchemer Mobile

APRIL 22, 2021

The Travel app category is especially prone to negative sentiment through reviews due to the nature of their business; it’s easy for consumers to leave frustrated feedback in the moment, and even easier for them to forget about positive experiences once they conclude.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software Research Software 246

The Product Guy

OCTOBER 9, 2018

We are rapidly approaching a company size where not all strategy can originate with the founder; we need to diversify markets, enter new markets, and have at least points-of-view on emerging markets and how we will address them. And if you are a sufficiently large company, portfolio strategy is the intermediary.

Weak Development Team 326

Weak Development Team Product Strategy Strategy Development 326

Alchemer Mobile

DECEMBER 31, 2020

Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. Retention is a top priority for mobile marketers. 6 Essential Mobile Marketing Metrics. Food & Drink.

Data Visualization 147

Data Visualization Marketing User Testing Product Management 147

Alchemer Mobile

APRIL 28, 2021

Travel apps ratings and reviews were around or slightly lower than macro app averages. While concerning, this is a solvable problem for mobile teams in 2021 as people slowly begin to travel again. Read on for data-supported benchmarks Utilities apps should focus on in 2021 and beyond based on what was learned from a year like no other.

Feedback Software 234

Feedback Software Systems Review User Testing Travel 234

The Product Guy

NOVEMBER 9, 2017

Also, shift the time period according to the context of your product or organization, as an example, an early product that’s still trying to find a market might have a shorter timeline compared to a more mature product. Alex is a product manager with years of experience in B2B Digital Marketing space. Milestones.

Framework 345

Framework Agile User Testing Research Software 345

Roman Pichler

JULY 20, 2016

Whenever you are faced with an agile, dynamic environment—be it that your product is young and is experiencing significant change or that the market is dynamic with new competitors or technologies introducing change, you should work with a goal-oriented product roadmap, sometimes also referred to as theme-based. 1 Focus on Goals and Benefits.

Roadmap 368

Roadmap Agile Technical Review Weak Development Team 368

Product Talk

FEBRUARY 28, 2024

At this stage, they did a “design spot check,” which involved pulling in customer success and marketing partners to get their feedback. We wanted to increase engagement of web content via guide consumption, opening up our travel deals, possibly hitting that booking icon. I have some rigidity.”

Product Research 320

Product Research Onboarding KPIs Feedback Software User Testing 320

Product Innovation Educators

JULY 27, 2020

In the discussion, we role-play using FAST to solve problems I have had as a frequent traveler — something most of us are doing far less of now but will return to eventually. We can add other market segments to the diagram, like how we would solve problems for travelers with kids. Her name is Jeannine Siviy.

Research Software 245

Research Software Healthcare User Friction Travel 245

Alchemer Mobile

MARCH 16, 2021

Consumer app usage has never been higher—and for many industries, the opportunity to win market share has never been greater. Prioritizing retention allows teams to lower marketing costs, improve loyalty, and save resources. Turn apps into listening channels. We’ve also added 20 subcategories to go even deeper into the data.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software User Testing 246

The Product Coalition

NOVEMBER 1, 2022

Digitalization has transformed the way people live, work, and travel. It also opens up new opportunities for the hospitality and tourism industry to compete in a dynamic market landscape. However, people find it hard to identify how tourists spend on travel and other leisure activities in a savvy-tech world.

Research Software 140

Research Software Feedback Software User Testing Travel 140

Alchemer Mobile

MARCH 14, 2022

This report contains data from the following app categories: Finance. Food and Drink. Healthcare. Personal Services. Media and Entertainment. Business Services. The mobile channel continued to be the most powerful and direct channel to consumers across all industries, with engagement outperforming desktop web and television.

Data Visualization 263

Data Visualization Reporting Tools User Testing Customer Feedback 263

Userpilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is marketing analytics?

Data Visualization 105

Data Visualization Analytic Tools Onboarding KPIs Feedback Software 105

Roman Pichler

NOVEMBER 12, 2019

What’s more, the product people would occasionally visit the development site, and development group members would travel to product management from time to time. Despite its focus on reducing travel expenses, most people involved the development effort were collocated at one site in the US. Unfortunately, things didn’t go to plan.

Weak Development Team 210

Weak Development Team Customer Experience Technical Review Product Research 210

Roman Pichler

NOVEMBER 12, 2019

What’s more, the product people would occasionally visit the development site, and development group members would travel to product management from time to time. Despite its focus on reducing travel expenses, most people involved the development effort were collocated at one site in the US. Unfortunately, things didn’t go to plan.

Weak Development Team 210

Weak Development Team Customer Experience Technical Review Product Research 210

Intercom, Inc.

APRIL 29, 2020

As marketers, our job is to understand our customers – their hopes, their wants, their needs – and then communicate the value of our product in the context of their lives. In all my time working in marketing and navigating situations where crises have emerged, the ability to take early and decisive action has been critically important.

Customer Experience 228

Customer Experience User Friction Customer Feedback Data Visualization 228

The Product Guy

MAY 30, 2019

Or we may indeed observe that we are not explaining our proposition anywhere in stores or through any marketing. Adding that when we think about which problem to solve, it is beneficial to extend our thinking beyond outcomes and to think of the overall company’s strategy: Where does our company fit in today’s market?

User Testing 384

User Testing Product Research Customer Experience Data Visualization 384

The Product Bistro

DECEMBER 11, 2018

I should have known that would be a harbinger of the level of travel that I would need to do. (My Market survey work with the Nanobio team, working on the nanomaterials characterization. SP9900 – Market validation. A rugged 3 months of travel (ask Akimoto-san, AKA Sherpa-san) about travel in Japan in February.

Sales Training 195

Sales Training Travel Customer Experience Messaging 195

Mind the Product

FEBRUARY 11, 2020

Showing videos of humans struggling with our marketing pages made them realise that their assumptions were misguided. They say travel is the best education. If you travel outside your office and speak to potential or existing customers, you may be surprised by what people have to say.

User Testing 216

User Testing Development Product Research Customer Feedback 216

The Product Guy

JUNE 20, 2019

It takes a village to successfully manage a product and as a product manager, you will become the central hub within your company for a lot of critical information about your products, market, clients, competitors and prospects. Terri is the Product Manager at Wetu, a rapidly expanding software provider to the travel industry.

Product Research 379

Product Research Feedback Software User Testing Technical Review 379

The Product Guy

DECEMBER 4, 2017

They may be the marketing and sales team, the technical supports team, or even your boss’s boss. The other is the marketing team that eventually interacts with the customer and also market product features. The team travels a great deal, and so I resorted to talking to my boss about this concern.

Roadmap 252

Roadmap Feedback Software Reporting Tools Seminar 252

The Product Coalition

DECEMBER 21, 2021

It can be an Airbnb add-on to stay Homes and experiences (curated travel experience). Expected Response of A Candidate: The candidate should ask for historical market data e.g Product manager of Airbnb, and leadership wants you to ponder on the idea to allow guests to book cars through the Airbnb Platform.

Product Research 179

Product Research User Testing Research Software Travel 179

The Product Coalition

DECEMBER 10, 2023

Three concepts to understand JTBD To fully grasp JTBD, we need to define three key concepts: Market = Tony Ulwick redefines a market not as a vertical, geography, or technology but as a group of people and the job they are trying to get done. 1 month or longer) and are traveling solo. 1 month or longer) and are traveling solo.

User Testing 148

User Testing Product Research Customer Experience Customer Feedback 148

Roman Pichler

APRIL 13, 2021

To do so, I might measure market share, for instance, by tracking the product’s position in the appropriate app store. A small number of indicators are helpful for safely getting to your destination, including how fast you are travelling and how much battery/fuel is left. Step 3: Add Health Indicators. Think of driving a car.

Feedback Software 280

Feedback Software Data Visualization Analytic Tools Research Software 280

Intercom, Inc.

JUNE 13, 2018

To do that, it’s not enough to replicate textbook marketing strategies. Staging events might be a lot harder than some other tactics, but nobody said marketing was easy. Get comfortable traveling to your audience rather than expecting them to come to you. When resources are low, impact is key. or “What could be different?”.

Events 205

Events Branding Customer Experience User Testing 205

The Product Coalition

OCTOBER 26, 2021

How different company with different sizes used the Business Model Canvas to successfully compete in the market. Then, how three companies are using it to be competitive in the market. The short lifetime of the product would have killed the B2C market. Four examples from the hospitality ?? I am often in one in Düsseldorf.

Research Software 179

Research Software User Testing Feedback Software B2C 179

Melissa Perri

DECEMBER 29, 2015

I had my second run in with HiFly in September when I was traveling back from England with my mother. They would need to buy a plane, hire staff, support it with marketing — and that’s just the beginning. But I was pleasantly surprised to find they served us food and drinks, unlike Norwegian.

Airlines 223

Airlines Entertainment Customer Experience User Testing 223

Lenny Rachitsky

MAY 22, 2025

Earlier in his career, he built and scaled products at Google (Gmail Mobile, Hangouts), Microsoft, and travel unicorn Agoda. Prior to N26, Mayur was Head of Product at Binance, growing the crypto exchange to a peak $400 billion valuation. so no decision waited more than 24 hours. Lenny may be an investor in the companies discussed.

Product Research 76

Product Research Data Visualization Research Software Feedback Software 76

Gainsight

SEPTEMBER 8, 2021

It helps that Sales and Marketing figured this out long ago. Who else can interpret strategy from Product, Marketing, and elsewhere into the CS team’s role? The maturity curve of CS Ops takes years to travel, but you’ll get substantial value at every step along the way. Do that math, and look at the dollar value on the page.

Reporting Tools 105

Reporting Tools Data Visualization Marketing Analytic Tools 105