The Product Guy

MARCH 19, 2020

Learning from the best products on the market and sharing my experience with Upstack, MealPal and others to workshop a framework of how to decide what features to include in your product launch, ideas for a focused MVP and understanding the engineering implications of your product decisions.

Workshop 410

Workshop Enterprise Framework Product launches 410

The Product Coalition

JUNE 21, 2023

Better flexibility and adaptability: Innovation enables your teams to adapt to changes in the market, customer needs, and technological advancements. To uncover this information, I recommend a Problem-framing and Idea Generation Workshop. This flexibility can help your organization stay relevant and competitive over time.

Workshop 148

Workshop Feedback Software User Testing Customer Experience 148

Roman Pichler

NOVEMBER 3, 2020

In the latter case, a new strategy might be required to extend the product’s life cycle , for example, by addressing a new market or market segment. For example, the market segment you have chosen might be too big and heterogenous , the value proposition might not be compelling enough , or the business goals might not be feasible.

Product Strategy 426

Product Strategy Strategy Product Research Technical Review 426

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Consider sharing the input beforehand when you run a strategy workshop so that people can prepare for the meeting. Discuss product performance data (KPIs), competitive analysis, and market trends.

Product Management 314

Product Management Product Manager Weak Development Team User Testing 314

Intercom, Inc.

AUGUST 25, 2020

On this episode of Intercom on Product myself and Paul (Adams, our SVP of Product) delve into how product teams can and should partner with their marketing team peers. Collaborate early with your marketing team to allow for implicit understanding of where you’re both headed. Today’s episode is actually about marketing.

Marketing 238

Marketing Onboarding KPIs Feedback Software Reporting Tools 238

Product Management University

MARCH 5, 2025

No matter what role you playproduct management, marketing, sales, customer onboarding, or account managementif your starting point isnt quantifiable customer value, fuhgeddaboudit! Its easy to get caught up in your own goalscorporate goals, sales targets, marketing KPIs, retention quotas. Nothing else matters. End of story.

Customer Experience 130

Customer Experience Workshop Positioning Product Marketing 130

The Product Coalition

JULY 2, 2022

Last month I had the privilege of participating in SVPG’s ‘Coach the Coaches’ workshop in Europe. I soon found out that I was going to be the only one from Israel attending the workshop. The Importance of Discovery The first day of the workshop was dedicated almost solely to discovery.

Workshop 147

Workshop Customer Feedback Technical Review Product Research 147

Roman Pichler

FEBRUARY 7, 2025

A question I often get asked in my workshops is, How detailed should a portfolio roadmap be? Together, the portfolio team members create the portfolio roadmap, preferably in the form of a collaborative workshop. As a consequence, a product roadmap is no longer exclusively directed by the corresponding product strategy.

Roadmap 192

Roadmap Customer Experience Workshop Article 192

Product Talk

FEBRUARY 14, 2024

And finally, Tali was so convinced of the power of opportunity solution trees that she started leading workshops at product events to teach others how to use this tool. Tali directs Texthelp’s product management team in the Nordic region, which creates products tailor-made for the educational market in Sweden, Norway, and Denmark.

Analytic Tools 315

Analytic Tools Research Software Product Research User Testing 315

Roman Pichler

JUNE 1, 2020

For example, these stakeholders are likely to include representatives from marketing, sales, support, and finance for a commercial product. At the same time, you rely on their work and support to progress the product, for instance, to market and sell it. The answer is by building trust. Establish clear roles and responsibilities.

Weak Development Team 345

Weak Development Team Product Research Customer Experience Workshop 345

Product Management University

NOVEMBER 14, 2024

The AI fueled product manager also gives product management leaders and executives their long-awaited wish of having a team with stronger market savvy that consistently operates more strategically and does it with a high degree of consistency. It’s going to make you a better product manager than you ever imagined. Be sure to verify sources!

Product Management 147

Product Management Product Manager Product Research Management 147

Product Management University

JUNE 3, 2020

Market analysis is one of the first and most important steps in the success of any business, large or small, products and services. 3 Key Differences Between Product and Solutions Market Analysis. If you’re doing product market analysis you’re looking for opportunities to grow your product. Related Articles.

Marketing 147

Marketing Product Marketing Workshop B2B 147

Product Innovation Educators

FEBRUARY 17, 2025

Different products target overlapping market segments 2. Establishing Expectations Francesca recommended conducting expectation workshops, particularly during key organizational transitions. Customer Interaction Required frequency of customer contact Expected depth of market understanding Methods for gathering customer feedback 2.

Reporting Tools 179

Reporting Tools Feedback Software Customer Feedback Technical Review 179

Product Innovation Educators

JUNE 29, 2020

Hard skills like market research or roadmapping are important, but they’re not enough. A collaborative workshop with key stakeholders is a great way to kick off a new product development effort and create the initial vision. Hard skills like market research or roadmapping are important, but they’re not enough.

Agile 276

Agile Product Management Product Manager Workshop 276

Product Innovation Educators

FEBRUARY 28, 2022

Specifically, we will learn about a 7-part framework for marketing communications. 17:48] How do we apply these story elements to marketing? This communication framework works for marketing and internal communication, like motivating people around a new project. If you just list your features, you won’t win in the market.

Framework 236

Framework Marketing Transportation Product Management 236

Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

Artificial Inteligence 235

Artificial Inteligence Research Software Product Research User Testing 235

Johanna Rothman

MARCH 6, 2024

I offer a 6-week writing workshop to do just that. There's a reason I called the book and the workshop “Free Your Inner Nonfiction Writer.” If this sounds interesting to you, please see the Free Your Inner Writer Workshop page for all the details and enrollment. Do you want to improve your nonfiction writing skills?

Workshop 98

Workshop Entertainment Education Consulting 98

Product Management University

OCTOBER 12, 2021

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way. Hardly product marketing!

Product Marketing 147

Product Marketing Marketing Differentiation B2B 147

The Product Guy

FEBRUARY 13, 2020

For product leaders, that means taking a step back to build a team that can be customer-centric and deliver ongoing innovation to the market. Still some roles ongoing – e.g. Group Product Manager, Marketing Product Manager. This was important in the past but it will be becoming more and more crucial.

Product Research 471

Product Research Onboarding KPIs Reporting Tools Feedback Software 471

Roman Pichler

SEPTEMBER 13, 2022

Determining the market or market segment—the users and customers who should benefit from the product, for instance, “middle-aged men with unhealthy eating habits who are at risk of developing type-2 diabetes.” ” Choosing standout features that set the product apart from competing offerings.

Product Strategy 349

Product Strategy Strategy Vision Product Research 349

Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Stakeholders aren’t always on board with marketers’ ideas of what good content looks like.

Marketing 209

Marketing B2B Branding Data Visualization 209

Intercom, Inc.

DECEMBER 16, 2019

Over the last two decades, account-based marketing (ABM) has been both hailed as a surefire win for B2B businesses and written off as little more than an industry buzzword. Just two years ago, only 29% of marketers reported ABM to be an effective strategy. What is account-based marketing (ABM)?

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

Product Management University

SEPTEMBER 20, 2021

In a consumer product world, solutions marketing is exemplified by the endless variations of pain relievers. But marketers never rest in looking for new solutions to gain competitive advantage, hence, the myriad of pain relievers available today for every discomfort imaginable like cold, flu, sinus, arthritis and a slew of other ailments.

Marketing 130

Marketing Product Marketing User Testing B2B 130

Product Management University

FEBRUARY 12, 2024

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. Product marketing is not for prickly people with a “can’t-do” attitude!

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Product Talk

APRIL 17, 2024

And product marketing as well. A Workshop Kicks Off a New Commitment to Discovery Teresa: It sounds like recently, you had a workshop that had a big impact. My key learnings from the workshop were three things. The workshop was running for one and a half days. Teresa: Okay. Yes, great. Is that fair?

Product Research 311

Product Research User Testing Data Visualization Research Software 311

Roy Madden

JUNE 29, 2021

We’re looking for a hands-on Marketing Automation Manager with Hubspot expertise to help us level up our B2B marketing efforts. Own Hubspot execution across the Sales and Marketing Hub, with a particular focus in Workflow creation and analytics. You have experience in B2B marketing. apply for this positon.

Technical Advisors 133

Technical Advisors Analytic Tools Research Software Marketing 133

Product Management University

AUGUST 3, 2020

If you want to market and sell the strategic value of your solutions, your customer testimonials need one more layer that answers that question. The answer to that question usually relates to the market dynamics in the customer’s industry and how those dynamics are forcing their hand strategically. That’s your BIG WHY.

Customer Experience 246

Customer Experience Product Research Workshop Framework 246

Product Innovation Educators

OCTOBER 10, 2022

Garff Presidential Chair in Marketing at the David Eccles School of Business at the University of Utah. Also with us is Carmel Dibner, who is principal and co-owner at Applied Marketing Science, where she has helped dozens of companies uncover critical customer insights to improve products, services, and customer experiences.?Before

User Testing 267

User Testing Product Research Research Software Workshop 267

Product Management University

JULY 15, 2024

If you think about what product management teams are doing in an effort to get stakeholder alignment, it’s a version of “trying to be everything to everyone” except now we’re talking mostly about internal stakeholders versus markets and customers. Now marketing, sales, customer experience teams, engineering finance, etc.

Customer Experience 263

Customer Experience Finance Workshop Product Management 263

Product Innovation Educators

DECEMBER 12, 2022

As part of a workshop on roadmaps, I was briefly covering tips for gaining alignment, and someone told me, “I really enjoyed the workshop on roadmaps, but we need a workshop on alignment. I did a bunch of research, and I think there was an opportunity for product-market fit there. The goal is alignment of the team.

Product Research 223

Product Research User Testing Workshop Management 223

Roman Pichler

JULY 20, 2016

Whenever you are faced with an agile, dynamic environment—be it that your product is young and is experiencing significant change or that the market is dynamic with new competitors or technologies introducing change, you should work with a goal-oriented product roadmap, sometimes also referred to as theme-based. 1 Focus on Goals and Benefits.

Roadmap 368

Roadmap Agile Technical Review Weak Development Team 368

Roman Pichler

JULY 8, 2024

1] They might include senior management, marketing, sales, service, operations, finance, and HR. The individuals whose buy-in to strategy and roadmap decisions is crucial are the players: They are interested in your product, as they, for example, will have to market and sell it. I refer to this group as key stakeholders.

Roadmap 266

Roadmap Product Strategy Strategy Weak Development Team 266

Roman Pichler

FEBRUARY 19, 2024

You manage the stakeholders, for example, by inviting them to roadmapping workshops and sprint review meetings or by having regular one-on-ones with them. To strengthen your expert power, acquire the necessary product management skills and the relevant knowledge about your product and its market. Strategize , 2 nd ed.,

Product Research 289

Product Research Product Management Product Manager Customer Experience 289

Mind the Product

DECEMBER 13, 2018

We’re thrilled to announce the first of our amazing line-up of speakers and announce all our deep-dive workshops, connecting international and regional thought leaders with the vibrant product and UX community across AsiaPac. Workshop Presenters. Workshop tickets Conference tickets. More conference speakers coming soon!

Analytic Tools 190

Analytic Tools Workshop Data Visualization Government 190

Roman Pichler

SEPTEMBER 11, 2023

This includes a sound understanding of the market, the user and customer needs, and the competition as well as solid product management skills such as the ability to develop an effective product strategy and an actionable product roadmap (as I explain in more detail in the article The T-Shaped Product Professional ).

Reporting Tools 386

Reporting Tools User Testing Customer Experience Product Research 386

Product Management University

OCTOBER 2, 2023

Product managers and product marketing managers, if you’re into data driven decisions, forecasting revenue is one of the more difficult things you’re tasked with, especially for each product/module. If you’re thinking market data is pretty hard to come by at a product/module level, you’d be 100% correct. Here’s the funny thing.

Marketing 130

Marketing Data Visualization Workshop Management 130

Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals. The short answer is no.

Roadmap 130

Roadmap Product Marketing Marketing B2B 130