Remove Messaging Remove Outbound Remove Startups
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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

Drawing from his 20+ years of technology experience and extensive research, Nishant shared insights about how these activities vary across different organizational contexts – from startups to enterprises, B2B to B2C, and Agile to Waterfall environments.

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Sales Hacker?s Max Altschuler on selling more with less

Intercom, Inc.

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. That means your focus should be on building the right customer profile and developing precise messaging to reach them.

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. “You will be better served in the long run if these are viewed more as product collaborators” It can also help shape marketing messaging. How do they describe the category? What features are most appealing?

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Marketing doesn’t stop when you’ve acquired a customer

Intercom, Inc.

Just like the old adage “If you build it, they will come” isn’t true for the large majority of startups (spoiler: they won’t), neither is “If they sign up, they will use it” Many of your new signups are just kicking the tires, and if you don’t show them how to succeed, don’t be surprised when they simply walk away.

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Brex’s Michael Tannenbaum on fintech growth strategies

Intercom, Inc.

. “Michael is the rare CFO who also leads up marketing, which makes him the perfect person to talk us through the company’s trajectory” As the head of Intercom’s Early Stage program for Startups, the fast-growing fintech startup is one company I’ve been keeping my eye on. From Wall Street to startup.

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How to achieve 2,500% revenue growth: 5 lessons from Paddle’s Ed Fry

Intercom, Inc.

This is Season Two of Scale , Intercom’s podcast series on moving from startup to scale-up. Last season, Stripe’s Jeanne DeWitt shared how the payment-processing company developed “the universe” – a giant database of companies they could target through outbound sales. Your messaging is off. It doesn’t quite hit the mark.

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Clearbit’s Matt Sornson on driving growth with data and content

Intercom, Inc.

As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them. From there, I got involved in startups. I started a few companies, one of which we sold.