The Product Coalition

NOVEMBER 19, 2020

Strategies for switching into a product management role when you don’t fit the cookie cutter qualifications. Getting into product when you’ve already started your career Product management requires, above anything else, good judgment. It shouldn’t be a prerequisite for product management jobs either.

Technical Review 157

Technical Review Product Management Product Manager Research Software 157

Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Actuation Consulting

FEBRUARY 25, 2019

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product.

Positioning 58

Positioning Differentiation Consulting Document 58

The Product Coalition

JULY 25, 2021

Product management requires you to master so many different skills, that there always seems to be a gap between what you do well and what you need to do well to succeed. As a manager of product people, it is your job to help them with this continuous growth, but it’s not always easy. The answer is, of course, yes?—?most

Weak Development Team 156

Weak Development Team Product Management Product Manager Outbound 156

Product Management University

MARCH 30, 2023

The lint roller makers have figured out that they can generate more revenue by marketing the same product to a whole new market segment — pet owners — under a clever new name. In B2B market segmentation in its purest form consists of 3 dimensions – vertical industry (e.g., USA, Canada, Mexico).

B2B 130

B2B Marketing Customer Experience Healthcare 130

Product Management University

SEPTEMBER 20, 2017

Here’s what makes solutions-driven product management such a challenge. The vast majority of product companies are a mishmash of products brought together through mergers and/or acquisitions. Each one throws another silo into the fire that further fragments strategies, product plans, R&D, marketing and sales.

Data Visualization 100

Data Visualization Product Management Product Manager Certifications 100

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. What skills do I need as a product marketing manager?

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? What should be the KPIs of a Product Marketer?

Analytic Tools 99

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

The Product HQ

FEBRUARY 6, 2023

Curious to find out the average salary of a senior technical product manager? In today’s market, the necessity for senior technical product managers is high. The role of senior technical product manager requires extensive knowledge and understanding of products that, in the end, produce high-value deliverables.

Technical Review 52

Technical Review Data Visualization Product Management Product Manager 52

The Product Coalition

APRIL 2, 2023

If You Don’t Know What a Product Manager Is — Don’t Hire Me. If you really want me to be your product manager, then this is explicitly the kind of product manager I will be in our company. Let’s work together on your amazing product! I’m not speaking for all Product Managers but here is my list.

User Testing 78

User Testing Technical Advisors Product Management Product Manager 78

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

JULY 13, 2022

Do you follow any product manager blogs? Would you like to discover new ones that will give you valuable insights into product management ? In our article, we introduce 20 of our favorite product manager blogs that every product pro should follow, regardless of their experience.

Blog 98

Blog Analytic Tools Research Software Feedback Software 98

Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. What does product management include?

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Product Management Unpacked

AUGUST 8, 2018

Recently a CEO asked me if the marketing department should include product management and marketing communications. His concern was that internet/digital marketing had become so complex and such a huge task that having the responsibility of both marketing communications and product management would be difficult.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

Product Management University

OCTOBER 6, 2020

In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. For product marketing, it pretty much changes everything. What is Product Led Growth? The Impact of Product Led Growth on Product Management.

B2B 147

B2B Customer Experience Definition Demo 147

PMLesson's Ace the PM Interview

MAY 12, 2020

In preparation for applying to Product Marketing Manager roles, the standard application suite applies: a resume, cover letter, and maybe some additional materials like references or transcripts. The header should have the date, title and name of the recipient, and address to the extent available.

Product Marketing 52

Product Marketing User Testing Marketing Research Software 52

Product Innovation Educators

MARCH 15, 2021

The skills product managers need in a changing environment. This podcast will soon be changing its name to Product Mastery Now. You don’t need to do anything to keep listening, but it will show in your podcast player not as The Everyday Innovator but as Product Mastery Now. Product managers are generalists.

Data Visualization 70

Data Visualization Product Management Product Manager Reporting Tools 70

The Product Coalition

JANUARY 5, 2019

Great product managers know where tech debt comes from, understand its costs, and know how to tie tech debt reduction efforts to measurable customer outcomes. If you’re still trying to find product-market fit, chances are you don’t need to support millions, or maybe even thousands, of users on your platform at once.

Reporting Tools 140

Reporting Tools Customer Experience User Testing Product Management 140

Product Management University

DECEMBER 2, 2022

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. Understanding Personas Makes Better Products. So let’s dive in.

B2B 130

B2B Customer Experience User Testing Customer Feedback 130

The Product Coalition

DECEMBER 4, 2023

A product strategy is often the missing link that would convert your efforts into actual revenue. An economic downturn, a war — you name it. While I understand this distinction, I believe that a company cannot reach real product-market fit without nailing down its GTM, and vice versa.

Product Strategy 107

Product Strategy Strategy User Testing Weak Development Team 107

The Product Coalition

MAY 15, 2019

One signal I’ve been giving much thought too of late is the collision of two roles, Product Management and Product Ownership. A topic of hot debate in the agile and product circles but with very few answers. Credit: DataKitchen Since its inception, Scrum and the Product Owner role has become widely adopted.

Product Management 92

Product Management Product Manager User Testing Product Research 92

The Product Coalition

FEBRUARY 7, 2022

Snapchat, Burbn( former name of Instagram), Paypal, Dropbox, Airbnb, Facebook are a few names that initially grow massively through growth hacking. A growth hacker is a balanced combination of a product manager and a marketer. Tip: Growth hacking works well when the product-market fit is qualified.

Customer Experience 157

Customer Experience User Testing Customer Feedback Data Visualization 157

The Product Coalition

MAY 24, 2018

This post was originally published on Product Management Festival ’s website. We have compiled a list of experienced product management professionals with a track record for success?—?and With backgrounds in engineering, marketing and business, some of them are also founders of their own companies.

Product Management 60

Product Management Product Manager Banking Software Engineering 60

The Product Coalition

DECEMBER 11, 2020

While there’s no joy in watching a well-intentioned product fail, it’s important to examine why a seemingly sure-fire recipe for success still managed to be dead on arrival. Here, we’re going to take a close look at what went wrong with Quibi , and what the moral of the story is for Product Managers. What Was Quibi?

Reporting Tools 146

Reporting Tools Download Certifications User Testing 146

Userpilot

AUGUST 14, 2023

Ask users to rate from 1 to 5 how easy it is to use your product. Product evaluation surveys. Which gauges how users feel about product performance and what they value the most. What is a product satisfaction survey? Product evaluation survey example. How was your experience with our recent product launch?

Product Research 97

Product Research Data Visualization Analytic Tools Feedback Software 97

The Product Coalition

NOVEMBER 30, 2022

At times, it felt like what was needed was a true back to basics positioning, where we are educated in not only the definition of demand generation, but what the point of demand generation even IS. a reciprocal relationship in which there is giving on both sides; the product manager or engineering organization as listener and seeker.

User Testing 120

User Testing Customer Feedback Feedback Software Reference 120

Mixpanel

SEPTEMBER 21, 2023

Kevin Xu is an engineer-turned-product manager with experience at big tech companies like Google and Stripe. Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like.

Analytic Tools 116

Analytic Tools Research Software Data Visualization Technical Review 116

Product Innovation Educators

SEPTEMBER 1, 2017

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Why product management is essential to business success. They are product driven but not in the sense of developing products and then finding customers for the products.

Data Visualization 48

Data Visualization Customer Feedback Product Management Product Manager 48

The Product Coalition

DECEMBER 11, 2023

As you can understand from the name, most workshops are about novels and focus on how to build the plot and the characters that drive it. They named it after the feedback I constantly gave them on their presentations. If you follow the product-market fit example from above, it is clear that you need to focus on retention.

Roadmap 78

Roadmap User Testing Workshop Presentation 78

The Product Coalition

FEBRUARY 12, 2024

I want to help you if you are new to product leadership -or- if you work for a product leader who doesn’t always communicate expectations, leaving you wondering what went wrong. The product leader and product manager showdown As a product manager, I aimed to get through the product review meeting quickly with no questions asked.

Technical Review 114

Technical Review User Testing Product Research Customer Feedback 114

Product Management University

MAY 21, 2020

The simplest way to quantify the value of your product portfolio, your solutions and your products is to do it from the customer’s viewpoint. Here’s a great exercise for product management, product marketing and sales. Do It For the Portfolio Instead of Every Product. Give it a try.

Certifications 130

Certifications Workshop Reference Naming 130

Userpilot

FEBRUARY 17, 2021

Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product World. Product Marketing Rendezvous. Source: Product Marketing Alliance. Product Con. Source: Productworld.co.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Innovatemap

JUNE 27, 2023

There are so many educators who played a meaningful role in my journey to becoming a product marketer,” said Maria Otteson , Senior Product Marketer. Each group worked directly with our product managers to: Research — what are the productivity problems teachers face today?

Product Strategy 52

Product Strategy Research Software Feedback Software Strategy 52

Roman Pichler

AUGUST 11, 2020

Cause : A confusion about what an effective product vision is. Solution : Describe the ultimate purpose of your product, the positive change the product should bring about like “healthy eating”. More Information : Market Segmentation Tips and Strategize , pp. 94, How to Lead in Product Management , pp.

Vision 303

Vision User Testing Research Software Product Research 303

Userpilot

APRIL 25, 2024

Effective market research combines both qualitative methods, which explore consumer motivations, and quantitative methods, which provide measurable statistics, to create comprehensive insights that guide business strategy and decision-making. For SaaS product managers, market research, including competitive analysis, is crucial.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

The Product Coalition

FEBRUARY 27, 2022

So you found a new position as a product leader, congratulations! Only among my consulting customers , two companies recently hired a new VP of Product. I decided to write this article to help you, product leaders, with your new position. and in product leadership positions there is so much of it!

Weak Development Team 137

Weak Development Team Leadership Data Visualization Positioning 137

Department of Product

FEBRUARY 18, 2022

SaaS Pricing Models for Product Managers 6 ways to price your SaaS product using leading SaaS businesses as inspiration Pricing a product is a critical part of product management; it’s rarely something product teams will or should do themselves and will typically involve a blend of product, marketing and sales.

Research Software 52

Research Software User Testing Product Management Product Manager 52