B2B Product Management

DECEMBER 6, 2016

As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. At a smaller company or a startup, usually one person plays both roles. This is not contradictory but rather complimentary.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Bain Public

JANUARY 24, 2022

Second, to assist and work in collaboration with the rest of the Product Management team and third, to work in collaboration with our outbound communication team – which includes social media and a team of content creators. First, to apply what you’ve learned in school – but with cooler assignments. Company Description. XMachina-AI Inc.

UX 52

UX Research Software Artificial Inteligence Outbound 52

Bain Public

JANUARY 24, 2022

Second, to assist and work in collaboration with the rest of the Product Management team and third, to work in collaboration with our outbound communication team – which includes social media and a team of content creators. First, to apply what you’ve learned in school – but with cooler assignments. Company Description. XMachina-AI Inc.

UX 52

UX Research Software Artificial Inteligence Outbound 52

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. Marc Andreessen famously defines product-market fit as : “The moment when a startup finally finds a widespread set of customers that resonate with its product.”. Hint: it starts with user feedback.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Andrew Chen

JUNE 26, 2017

One of the best essays written last year was Elad Gil’s End of Cycle? – referencing our most recent 2007-2017 run on mobile and web software, and the implications for investing, startups, and entrepreneurs. Outbound used to be painstaking and manual. There’s not a ton of organic opportunities. Not anymore.

Analytic Tools 111

Analytic Tools Reporting Tools Data Visualization Outbound 111

UX Studio: Product Management

JULY 29, 2021

Of course, the amount of choices you have depends on the boundaries of your imagination, but let’s break them down into three big categories: working for a big company, working for a startup, and going freelance. Working for a startup. Working for a big company. Still, you will reach high levels of responsibility quickly.

Research Software 110

Research Software User Testing Product Research UX 110

Revulytics

FEBRUARY 12, 2019

In defense of decreased multi-tasking, the author says “many businesses are beginning to organize customer engagement, strategy, and product development responsibilities among different people within product teams.” But can you be just a technical product manager or just a strategic one?

Data Visualization 66

Data Visualization Product Management Product Manager Outbound 66

Userpilot

SEPTEMBER 7, 2023

Unless you’re selling to startups, focus on developing two different personas for buyers and users. Iterate on your customer experience management strategy It’s not enough to collect qualitative and quantitative data; implement the insights to improve the customer experience. What is a customer journey map?

Analytic Tools 104

Analytic Tools Feedback Software Research Software User Testing 104

Sachin Rekhi

AUGUST 6, 2015

The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. Acquisition Strategy. Target Audience.

User Testing 118

User Testing Document Product Marketing Marketing 118

Intercom, Inc.

FEBRUARY 5, 2019

Developing a sales strategy is one of the core activities every business will have to undertake. A well defined sales strategy is your path to meaningful, sustainable growth. When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Bain Public

JANUARY 11, 2022

This includes the BHAG (the big hairy ambitious goals), your value proposition, the product mission as well as its strategy to expand into new markets, innovate or create efficiencies — doing more with less. A pivot shouldn’t impact the company BHAG or product mission, but will directly affect strategies and tactics.

Onboarding KPIs 52

Onboarding KPIs Weak Development Team User Friction Customer Experience 52

Intercom, Inc.

AUGUST 1, 2019

. “Michael is the rare CFO who also leads up marketing, which makes him the perfect person to talk us through the company’s trajectory” As the head of Intercom’s Early Stage program for Startups, the fast-growing fintech startup is one company I’ve been keeping my eye on. From Wall Street to startup. billion dollars.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

The Product Coalition

DECEMBER 9, 2019

You might use goals in your yearly and quarterly company strategy, your positioning, mission statement, company culture guide, financial projections, and other crucial business documents and initiatives. Setting goals is vital for every company because goals determine the broad, long-term outcomes you want to achieve.

Onboarding KPIs 78

Onboarding KPIs Outbound KPI Software Review 78

Brian Balfour

JULY 18, 2017

The reason is because most startups need to keep their payback period to less than one year. Finally on the far right hand end of the spectrum you have very high ARPU businesses (6 to 7 figures) and therefore take advantage of very high CAC channels such as enterprise and outbound sales. This is the ARPU-CAC Danger Zone.

User Testing 65

User Testing Outbound B2B Inbound 65

Product Bookshelf

FEBRUARY 21, 2017

Although some growth tactics are specific to outbound marketing, many are directly tied to the product. Startup Growth Engines by Seth Ellis , Morgan Brown , and TheGrowthHackers.com team. Startup Growth Engines is a collection of blog posts from growthhackers.com. Most can be found at https://growthhackers.com/growth-studies.

Data Visualization 48

Data Visualization User Testing Onboarding KPIs Product Research 48

Intercom, Inc.

NOVEMBER 7, 2019

Spendesk thinks about building its company in three stages: startup, growth, and scale. At Spendesk I am currently head of sales, so my main missions are about hiring and building the sales department on one side, and I also work around like all of the go-to-market strategy. That’s quite a large market.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Brian Balfour

AUGUST 3, 2017

Because of that, they use Outbound Sales to sell (Product Channel Fit). Because they use Outbound Sales they must have High ACV's to support the channel (Channel Model Fit). Plenty of startups try to attack all three tiers of the market with the same product/channel/model. The reverse also happens. But it doesn't work.

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

The Product Coalition

MARCH 16, 2019

Mailchimp, for example, has leveraged this strategy aggressively, and arguably was ahead of its competitors in pushing integration. A strategy that worked well for us was to audit the data semi-regularly to ensure it was as clean and consistent as possible. And APIs disappear, for minutes, for hours, forever.

Reporting Tools 65

Reporting Tools Data Visualization Customer Experience User Testing 65

Gainsight

OCTOBER 23, 2019

Inbound marketing was the concept upon which we founded HubSpot: that outbound, interruption-based marketing was going extinct, and instead of interrupting people to get their attention, you needed to start attracting an engaged audience to grow bigger and better. When you’re a startup, marketing is your voice.

Inbound 55

Inbound User Testing Customer Experience Customer Feedback 55

ProductBoard

NOVEMBER 15, 2017

As a PM from a renowned Valley startup quipped: “Today’s feature voting forums might as well be called ‘disappointment forums’.” With the Portal, productboard overcomes limitations of all previous roadmapping and feature voting solutions. productboard Portal engages your product community in a whole new way.

Customer Feedback 45

Customer Feedback User Testing Weak Development Team Feedback Software 45

Intercom, Inc.

APRIL 4, 2019

It’s become apparent that for hypergrowth SaaS startups today, there are two distinct phases. Stripe hit the market with such force that they could rely on a high-velocity, bottom-up distribution engine to give them the kind of traction other startups could only dream of. How to bring formal sales into a growing startup.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

PMLesson's Ace the PM Interview

OCTOBER 30, 2019

I reached out to the founders of Timber.io, a logging startup in Brooklyn, NY. I landed product roles at Tesla, where I worked on their outbound logistics technology, and at Microsoft, where I worked on privacy features for Edge. I wanted to learn what it was like working at a small, but rapidly growing startup.

Engineering 45

Engineering Feedback Software Product Management Product Manager 45

Intercom, Inc.

JANUARY 16, 2019

This is not to say that bottom-up adoption is bad strategy; quite the opposite. If you can raise a ton of capital, it’s one strategy for winning and crushing the competition. Excerpt from “ What is the optimal structure of a startup SaaS B2B sales team? ”. Is your model primarily inbound or outbound?

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Intercom, Inc.

JULY 29, 2021

We recently sat down with Mark to chat about onboarding in a hypergrowth environment, how that strategy played as the pandemic unfolded, and why taking care of your team is actually the best way to take great care of your customers. We have business development doing inbound and outbound. Iterate, iterate, iterate.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Userpilot

AUGUST 23, 2023

Value chain analysis matters most to startups who don’t have much initial data to work with. For instance, the value chain of Amazon’s inbound and outbound logistics would look very different from the value chain of Prime Video. Customer pain points. Decision-making.

User Testing 98

User Testing Customer Feedback Feedback Software User Friction 98

Intercom, Inc.

NOVEMBER 27, 2019

This is Season Two of Scale , Intercom’s podcast series on moving from startup to scale-up. A genius inbound marketing strategy. Companies like Slack, HubSpot, and Shopify have all operated on this deeper level, leveraging these five strategies to go public. And really there are five most common market-moving strategies.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Userpilot

APRIL 7, 2024

Conversion reports show the effectiveness of marketing strategies, and screen reports indicate the landing pages that users interact with the most. For startups founded less than five years ago, Mixpanel offers the first year of their Growth plan for free. Engagement reports. Cohort and user exploration. Website ranking.

Data Visualization 100

Data Visualization Analytic Tools Feedback Software Reporting Tools 100

Intercom, Inc.

MAY 31, 2018

Steli is the CEO of Close.io , an inside sales CRM that helps startups and SMBs generate high-quality leads and close more deals. blog , books on everything from product demos to outbound sales, and the Startup Chat podcast that he co-hosts with Hiten Shah. When you’re a small team, your time is everything.

Reporting Tools 223

Reporting Tools User Testing Customer Experience Data Visualization 223

Intercom, Inc.

DECEMBER 20, 2018

As the co-founder of WebProfits , he’s led marketing strategy for the likes of Intuit, LinkedIn and Salesforce. You may remember him from his previous appearance on Inside Intercom, where he spoke about growth marketing for startups. Sujan: Mailshake is an outbound sales tool. Short on time? Sujan: Absolutely.

Outbound 151

Outbound Customer Experience User Testing Data Visualization 151

Intercom, Inc.

JULY 9, 2020

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. I’m also mentoring startups in terms of marketing SEO go-to market at the German Accelerator, which is the official startup program in the Silicon Valley of Germany. They usually have a freemium strategy.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Intercom, Inc.

SEPTEMBER 8, 2021

When it comes to launching sales teams in hyper-growth startups, few people have walked the walk as much as Maggie Hott. “Give away your legos” and other commandments for scaling startups. I’m now Director of Sales, leading sales globally for Webflow, which is a really, really fast-growing startup.

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

Andrew Chen

MARCH 18, 2019

What distribution channels should a new consumer internet startup consider in 2019? What is your advice for startup CEOs? First, it’s interesting when a startup using a new platform or a new technology in a clever way. So when a new startup purports to create new consumer behavior, I’m sometimes skeptical.

User Testing 94

User Testing Data Visualization Customer Experience Customer Feedback 94

Userpilot

MAY 24, 2019

Product-Led Growth is very self-explanatory, in that it describes a strategy in which the growth of a company is led by the product they provide. It also means that your salespeople are caught up in demos when they could be doing some outbound work. That can create a bottleneck as you scale up and more leads come in. About the Author.

Analytic Tools 66

Analytic Tools Demo Customer Experience Data Visualization 66

Business of Software Conference

MAY 21, 2020

The best candidates they have their pick of where to work and it’s really hard for small startup to compete. So, against this calibre of competition how does a small startup managed to remain competitive? High-level Strategy. There’s inbound hiring and there’s outbound hiring.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

NextBigWhat

OCTOBER 30, 2020

Kernel of a Strategy: A process to create a strategy. Operating Plan (OP1) is an annual planning document that covers the strategy for the next 12 months, ways of executing the strategy, and the budget required. For a startup to move very fast, it must take on far more risk than a company going through the normal.

User Testing 52

User Testing Reporting Tools Product Management Product Manager 52

Andrew Chen

MARCH 18, 2019

What distribution channels should a new consumer internet startup consider in 2019? What is your advice for startup CEOs? First, it’s interesting when a startup using a new platform or a new technology in a clever way. So when a new startup purports to create new consumer behavior, I’m sometimes skeptical.

User Testing 40

User Testing Data Visualization Customer Experience Customer Feedback 40

Intercom, Inc.

NOVEMBER 5, 2019

You’ll hear from: Dialpad’s Chief Strategy Officer, Dan O’Connell, and Sherlock’s CEO, Derek Skaletsky, on speeding up and slowing down deals to deliver value to your buyers and your business. That’s why it’s crucial to have an automation strategy to eliminate low-value work. Halid, how about yourself?

Research Software 139

Research Software User Testing Analytic Tools Reporting Tools 139