article thumbnail

Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Product positioning strategies are not only a marketing tactic but a survival strategy. So how do you ensure that your product not only lives but actually thrives? TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

article thumbnail

485: How product managers can navigate “Big-Bet” transformations – with John Rossman

Product Innovation Educators

Summary of some concepts discussed for product managers [2:41] What advice have you received that helped you think about how to have more successful influence in the organization? It took them from an irrelevant fourth-position carrier to a brand and innovator in a very commoditized business. 25:12] Accelerate risk and value.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Building Products for Positive Social Impact with Divya Dhar

PMLesson's Ace the PM Interview

We talk to Divya Dhar an Exponent alumni, on her diverse journey from being a doctor to founding non-profits and most recently a stint in product management. Q: Could you talk a little bit about your transition from a doctor to a n entrepreneur and a product manager? Hence, every action should lead to positive impact.

article thumbnail

Behind The 10 Most Common Product Management Interview Questions

The Product Coalition

The secret to acing a product management interview isn’t just knowing what questions to expect. The Most Common Product Management Interview Questions What do you see as a Product Manager’s main role within product development? Why do you want to be/what do you love about being a Product Manager?

article thumbnail

Emotional Intelligence for Product Managers

The Product Coalition

Every time I navigate the ocean of Product Management frameworks, we are not tackling one essential part of our role: People and Ourselves. There is a framework for almost every stage of our Product development lifecycle, but one of the only transversal things is that we need people to make things happen.

article thumbnail

Executive Director’s Perspective on how to become a product manager

Product Management Unpacked

I have worked in 14 startups, founded four, and have held executive positions for better than two-thirds of my career. I have served as a CEO several times and have been involved or responsible for the launch of more than 100 products. In all of these roles I was a product manager or led product management.

article thumbnail

ONE THING on Roadmap Speaking

Product Culture

Some tips: Subscribe to my weekly Nano-letter: Sign Up Subscribe to One Thing Weekly Name * First Name Last Name Email * Our Privacy Policy * You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at bruce@productculture.com. Any other tips?

Roadmap 52