Centercode

JUNE 27, 2025

The Difference Between Beta Testers and QA If your stakeholders still expect beta testers to behave like QA, this reference table can help reset that expectation: The value is not in comparing who is “better” at testing. Schedule a demo to talk with an expert. This creates accountability and prevents feedback from falling into a void.

User Testing

UX Planet

JUNE 13, 2025

But over time, especially in engineering-heavy organizations, you start to miss the designer’s mindset: the creative workshops where ideas bounce freely, the casual but inspiring community meetups, the abstract discussions, and the shared references to the broader artistic and cultural world. There are also examples of temporary core roles.

User Testing

eG Innovations

MAY 22, 2025

The proper microservices definition refers to a modern architectural approach where an application is built as a collection of loosely coupled services. A microservices architecture diagram can also serve as a reference to ensure all services are adequately monitored for optimal performance. But what are microservices exactly?

Reporting Tools

UX Planet

AUGUST 12, 2025

It’s a reference guide of styles that helps me write better prompts, create faster, and communicate more clearly. Suitable for wellness apps, tech product launches, or spiritual themes. Not because I lacked ideas, but because AI didn’t seem to understand what I meant. Not just with AI, but with clients, and other designers.

Branding

Product Management University

OCTOBER 19, 2023

The best product launches are like the cream cheese frosting on a decadent chocolate cake! enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space. All good, right?

Product launches

Intercom, Inc.

FEBRUARY 6, 2019

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years.

Product launches

Intercom, Inc.

JULY 9, 2018

But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches.

Product launches

Userpilot

JANUARY 31, 2023

Do you want to track product launch success with relevant KPIs and metrics but don’t know where to start? Product launch metrics provide valuable insights that you can use to improve your product and increase product growth. What is a product launch? What are the phases of a product launch?

Onboarding KPIs

The Product Coalition

JANUARY 11, 2023

Those reference points can be anything from your experience in high school athletics, to your browsing experience on Netflix. When they finally are able to stir their “gajillion-megaton” aircraft carrier of a product — you’ll be way out in the distance. or anything of that sort, you know what I mean.

Research Software

Userpilot

SEPTEMBER 11, 2023

What do you need to successfully navigate the different product launch phases? What will it take to turn your product into a bonafide growth engine ? TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market.

Product launches

Intercom, Inc.

JULY 9, 2018

But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches.

Product launches

ProductPlan

MARCH 31, 2022

Lessons from a Product Launch: Rivian. Ask any product manager, and they will tell you that product launches are equal parts daunting and exciting. “Go, Go, go, go” is the mantra, as all team members kick into high gear to get the first minimum viable product (MVP) out into the world. And so much more!

Product launches

Userpilot

APRIL 27, 2022

Product launch metrics can be easily overlooked while you become busy with product development, marketing efforts, and launch timeline. A Harvard Business School study found that a staggering 95 % of around 30,000 newly launched products fail. What is a product launch in SaaS? Pre-launch phase.

Onboarding KPIs

Userpilot

NOVEMBER 21, 2022

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. What is a product launch manager?

Product launches

Userpilot

NOVEMBER 13, 2023

How can you craft a product launch email to build anticipation, supercharge your sales, and establish a strong connection with your target audience? Indeed, a successful product launch email campaign is essential to the success of your product growth strategy. What is a product launch email?

Product launches

Userpilot

AUGUST 15, 2023

There’s a vast gap between a great idea and bringing that idea into reality: and there’s no better example than a product launch plan. If you get your product launch plan wrong, all the hard work and effort of building your product might be for nothing. What is a product launch plan?

Feedback Software

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Product launches

Alchemer Mobile

JULY 22, 2021

Understanding how, when, and why (or why not) customers become power users or high-value customers can drive ROI, inform future product roadmap decisions, and lower customer acquisition costs (CAC). So, what is product adoption? Product adoption refers to the way in which customers embrace and use a product.

Onboarding KPIs

Mind the Product

FEBRUARY 15, 2022

As product people, we find features, processes, and products that aren't functioning well. This article is an overview of a trigger list, that a team can refer to identify and kill such non-functioning product zombies. [.]

Reference

Intercom, Inc.

OCTOBER 13, 2022

We’ve just wrapped up another edition of New at Intercom to share our fall 2022 product launch with everyone. Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. The last year hasn’t been easy. Let’s do a quick search.

Feedback Software

Roman Pichler

JUNE 28, 2016

As long as a product is young and hasn’t reached product-market fit—or is close to achieving it—I recommend having a single person in charge of the product. Having a single product owner in place supports this: if no consensus can be achieved about what to do next, the product owner decides. The product manager.

User Testing

ProductPlan

APRIL 5, 2022

So, the main attraction must be on which pain points the product solves and the specific ways customers will benefit. Instead, focus your product launch training for marketing on the meaningful benefits and advantages of the product. Sometimes, common issues can even make it into the next product release or roadmap.

Product launches

Product Innovation Educators

MARCH 25, 2019

There’s always a product marketing person or a director of marketing involved. 10:31] What is a product launch that stands out in your mind? Rinnai just launched its tankless water heaters in the U.S. Not everyone knew the reference, but enough people know it to make it relatable and break the ice. [27:18]

Presentation

ProductPlan

OCTOBER 20, 2022

After all that hard work building a product, no one wants to stumble at the finish line. But the big reveal is too often accompanied by chaos and frustration behind the scenes, especially with a complex product launch. But with an intentional, comprehensive approach, you can tame even the trickiest product launches.

Product launches

The Product Coalition

APRIL 3, 2019

The easiest way to make most of these decisions is by choosing a style guide to references, such as the Associated Press Style Book or the Chicago Manual of Style. Using one of those, your writers can quickly reference any grammar point they might be questioning and know what to do. link] What makes an effective product launch pitch?

Product launches

Mind the Product

DECEMBER 11, 2018

There are lots of resources to help startups through their first product launch (if you haven’t found them yet, try looking here ). Is the process different if you’re a product manager in an established organisation, where products have already been launched? But what if you don’t work for a startup?

User Testing

ProductPlan

APRIL 5, 2022

So, the main attraction must be on which pain points the product solves and the specific ways customers will benefit. Instead, focus your product launch training for marketing on the meaningful benefits and advantages of the product. Sometimes, common issues can even make it into the next product release or roadmap.

Product launches

ProductPlan

JULY 14, 2022

Thankfully, few product launches fail in such spectacular fashion as those examples. More often than not, product launches simply fall flat with the market, and often lack true product-market fit. If it’s not a lack of words, what makes communication and organization ineffective during a product launch?

Product launches

Intercom, Inc.

NOVEMBER 14, 2018

Average revenue per account (also referred to as Average Transaction Size (ATS) or Average Sales Price (ASP)). This KPI is also referred to as Marketing Qualified Leads (MQLs). This KPI is also referred to Sales Qualified Leads (SQLs). Example #2: Turn product launches into revenue. First response time.

Data Visualization

Intercom, Inc.

MARCH 2, 2018

When we’re creating other materials like webinars and help videos, we refer back to our docs time and time again to check how we defined things in the first place. Onboarding screencasts are the perfect way to show off your product, and set your new users up for success. It really is our “knowledge base” Look beyond FAQs.

Customer Experience

Product Management University

FEBRUARY 14, 2017

A product rollout is mostly tactical in nature and is focused primarily on internal readiness that prepares a company to market, sell, implement and support a new product, whereas a product launch is the execution of a marketing communications plan designed to call the markets attention to your value proposition.

Technical Review

Intercom, Inc.

FEBRUARY 4, 2020

It would have looked like: query=updated_at:1579273187 state:open , where the number refers to the epoch date. Another option that seemed quite promising was a query string-based approach, such as that used by Zendesk’s API until recently. 3: JSON-based query language.

Data Visualization

Usersnap

FEBRUARY 14, 2023

Instead, you can follow this hands-on guide for go-to-market strategy and product launch plans. Creating a Product Launch Plan that Compliments Your Overall Go-To-Market Strategy The fun of strategizing your Go-To-Market is that it evolves as your product offering expands.

Research Software

ProductPlan

MARCH 13, 2024

Roadmapping will help your team centralize your information and manage product development. In ProductPlan, users can: List launches and tasks Organize tasks by sections and update status Create, update, or delete launches, sections, and tasks ProductPlan can support you as you prepare to launch your product.

Product Manager

Alchemer Mobile

JANUARY 12, 2021

Increase the number of referrals: Killing two birds with one stone, companies can reward customers for referring friends. Watch the Webinar: Your Product Launched. Essentially, proactively seeking feedback from customers post-launch is incredibly important. What comes next is equally as important.

Feedback Software

Usersnap

JUNE 10, 2021

During the beta test stage, the most common feedback you can expect are bug reports and feature requests.This helps the development team and management team to understand if the product is bug-proof and feature complete. Beta testing feedback goes beyond standard bug reports and feature requests.

Feedback Software

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions.

User Testing