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3 Tiers of Customer Value in the Product Management Maturity Model

Product Management University

Your product management maturity model isn’t so much about what your team can do. From either perspective, it’s the skill level and proficiency of your team as it matures. The Product Management Maturity Model: 3 Tiers of Customer Value. Tier 1: User Value.

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PODCAST on Product Led Growth

Product Management University

Join John Mansour and Paul Heller for an insightful 30-minute podcast on product led growth and making the transition from a direct sales model. Had a lot of fun discussing the differences between a new business starting with a product led growth model and mature businesses making the transition from a traditional direct sales model.

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Evolving to Product Led Growth in 5 Steps

Product Management University

Starting a new company and building it around a product led growth model is much different than transforming a mature company that was built for direct sales and evolving it to a product led growth model. First of all, you don’t have the baggage of a product portfolio that was built for direct sales.

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Digital Transformation Strategies for Enterprises: Key Elements

The Product Coalition

In simple words, a digital transformation strategy is a thorough plan for utilizing digital technologies to enhance the physical components of your company, including engineering, production, and service. Perhaps a retailer leveraged AI to personalize product recommendations, leading to increased sales and customer satisfaction.

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A Clear Path to Growth and Maturity: Why Does Product Lifecycle Management Matter?

The Product Coalition

.” - Paul Young Why did every product we launched seem to feel different? We had a product lifecycle, although… it wasn’t documented in a playbook. I thought we were in good shape, given that this was the next release of an existing software product. And if you don’t hold to the management processes, no one will care.

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B2B Product Manager June 2021

Product Management University

B2B Product Manager June 2021 Issue. When you look at the maturity curve for your product management team, don’t focus so much on the skills they have. Pay more attention to the business outcomes customers get from products your team is delivering. Enjoy our B2B Product Manager June issue.

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Product Led Growth and Product Marketing’s Growing Influence on Product Design in B2B

Product Management University

B2B product marketing changes significantly in a product led growth (PLG) model because the manner in which you’re positioning, marketing and selling your products is completely different than a direct sales model. What is a Product Led Growth Model In B2B? Everything Changes for Product Marketing.

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