Product Management University

SEPTEMBER 4, 2023

Consider the fact that portfolio marketing just might be your ticket to strategic product marketing in its purest form, making everything a lot easier with better results. What is Portfolio Marketing? Building your positioning around buyer and user personas (traditional product marketing) is fundamentally flawed.

Product Marketing 130

Product Marketing Marketing Customer Experience Product Research 130

Product Management University

AUGUST 29, 2023

If you want to be well connected and stay on top of your game, here are five free product management events in September 2023. August 30, 2023 | Virtual Greater Strategic Impact, Product CEO or Portfolio Executive? You may even hear, “Your product needs to be so valuable that it sells itself!” Here they are. REGISTER

Events 130

Events Product Research Product Management Product Manager 130

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing?

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

Product Management University

DECEMBER 12, 2019

Employ these three best practices for your customer advisory boards and you’ll be able to accelerate the maturation of product management and product marketing with greater focus on delivering strategic value to the customer. The Jaw-Dropping Moments!

Reporting Tools 162

Reporting Tools Banking Data Visualization Roadmap 162

Userpilot

FEBRUARY 28, 2023

Any product manager should know how to quickly put together a comprehensive customer feedback form: they’re a secret weapon for unlocking deep user insights and gathering quality feedback. They give you the best possible chance of understanding the overall customer experience and improving your product.

User Testing 94

User Testing Customer Feedback Feedback Software Customer Experience 94

Product Management University

JUNE 22, 2020

For product managers and product marketing managers, a host of real-world situations come to mind where just-in-time learning has tremendous value. The training, framework, best practices, examples and artifacts are all there. Best Practices for Adopting Just In Time Learning.

Customer Experience 130

Customer Experience Product Marketing Marketing User Testing 130

Userpilot

MAY 12, 2022

What are the best practices for new product announcements? What tools and channels can a product manager use to effectively announce new products or features? Let’s dive into how, when, and where to announce your new products or features to increase their adoption and your customer base.

Feedback Software 93

Feedback Software Research Software Product launches User Testing 93

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 82

Product Marketing Onboarding KPIs User Testing Marketing 82

Product Management University

OCTOBER 28, 2019

That brings us to the subject of influence among product management and product marketing teams. And that market knowledge is the key to leading from a position of strength. What if product management and product marketing were more knowledgeable on the market collectively than all other disciplines combined?

Positioning 100

Positioning Product Marketing Marketing Product Management 100

Mind the Product

APRIL 7, 2020

What is the best, lightest solution I can build for them? However, by continually circling back to them throughout the development cycle, teams can create top-notch products and minimize time-to-customer value. Your core team should include a product manager, design, engineering, data science, and user research.

User Testing 102

User Testing Product Research Customer Experience Research Software 102

Product Management University

APRIL 17, 2024

If you’re in product marketing, you know all too well how this works. Not exactly the best use of resources, and it doesn’t scale! If you’re growing less, you’re giving up market share. If you’re growing more, you’re gaining market share. Don’t do it for each product. Products come later!

Reporting Tools 147

Reporting Tools Artificial Inteligence Customer Experience Healthcare 147

Product Management University

JULY 10, 2020

Here’s how to create business requirements that help product marketing and sales do a better job of positioning and selling value. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. The Ultimate Guide to Portfolio Product Management & Marketing.

Product Marketing 130

Product Marketing Marketing Customer Feedback Workshop 130

Userpilot

MARCH 26, 2024

However, a product launch focuses on establishing product-market fit and driving more revenue by attracting new users. Unlike a product launch, the goal of feature launches is to retain existing customers, re-engage inactive customers, and ultimately increase their loyalty.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

However, a product launch focuses on establishing product-market fit and driving more revenue by attracting new users. Unlike a product launch, the goal of feature launches is to retain existing customers, re-engage inactive customers, and ultimately increase their loyalty.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

However, a product launch focuses on establishing product-market fit and driving more revenue by attracting new users. Unlike a product launch, the goal of feature launches is to retain existing customers, re-engage inactive customers, and ultimately increase their loyalty.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

However, a product launch focuses on establishing product-market fit and driving more revenue by attracting new users. Unlike a product launch, the goal of feature launches is to retain existing customers, re-engage inactive customers, and ultimately increase their loyalty.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

However, a product launch focuses on establishing product-market fit and driving more revenue by attracting new users. Unlike a product launch, the goal of feature launches is to retain existing customers, re-engage inactive customers, and ultimately increase their loyalty.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

DECEMBER 1, 2021

We’ll draw on our experience working with hundreds of SaaS companies to share some tooltip best practices with you. It’s in the interests of all SaaS businesses to maximize Lifetime Customer Value , and upselling bonus features is one of the best ways to do that. Yes, tooltips are a product marketer’s dream !).

Customer Experience 90

Customer Experience Messaging Education Reference 90

Product Management Unpacked

JULY 16, 2020

Just a few months ago, CMU MS in Product Management Program celebrated a very special day – 05/13/31. McElroy wrote a memorandum that gave birth to the field of Product Management. Jeff Lash VP and Group Director, Product Management Research @ Forrester. Steve Johnson Founder & CEO @ Under10 Consulting.

Product Research 182

Product Research User Testing Research Software Product Management 182

Product Management University

JUNE 21, 2021

If you’re waiting for someone to crown your product management team the kings and queens of strategic direction, you better get a nice comfy chair with all the reclining, heating and massaging accoutrements because you’re in for a long wait! Here’s the thing about product management though.

Product Management 147

Product Management Product Manager Healthcare Leadership 147

ProductCraft

SEPTEMBER 22, 2020

Contrary to that, the intention behind this framing is to highlight the need for product marketing and product management to always be in lock-step with each other. Read more » The post The Perfect Tango Between Product Marketing and Product Management appeared first on ProductCraft by Pendo.

Product Marketing 104

Product Marketing Marketing Product Management Product Manager 104

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. We’ve compiled a list of the best resources to get you started – from tools and blogs to courses.

Research Software 86

Research Software Analytic Tools Feedback Software Data Visualization 86

Product Management Unpacked

AUGUST 15, 2019

Greg Coticchia, the executive director of Carnegie Mellon University’s new Master of Science in Product Management program, was recently a guest on The Pitchwerks Podcast , a weekly audio show hosted by Scot MacTaggart that talks about sales, marketing and startups. Those who sell the product – marketing and sales.

Product Management 157

Product Management Product Manager Product Research Management 157

Userpilot

JUNE 27, 2022

In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. In this article, we’ll explore everything you need to know about developer marketing, as well as best practices and examples to learn from. Hacker News for developer marketing.

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52

Alchemer Mobile

JANUARY 10, 2019

The challenge of achieving product-market fit is what keeps most product managers up at night. And this time every year, product management professionals are putting yearly strategies together and seeking out resources to ensure their approach is on-trend. Marketing Land. Mind the Product.

Product Management 217

Product Management Product Manager User Testing Feedback Software 217

Sachin Rekhi

AUGUST 4, 2021

For years now loyal readers have been asking me to package up my learnings on product management into a cohesive course on the subject. So in 2020, I took a survey of all the available product management courses out there. There were plenty of courses introducing product management to those new to the role.

Technical Review 166

Technical Review Onboarding KPIs User Testing Feedback Software 166

The Product HQ

APRIL 20, 2024

Looking to become a SaaS product manager? The need for SaaS product managers is skyrocketing with each passing year. More and more businesses develop Software as a Service (SaaS) products to remain relevant in their respective markets and grow their income streams. How to Become SaaS Product Manager?

Research Software 52

Research Software Feedback Software Analytic Tools Customer Experience 52

Userpilot

SEPTEMBER 12, 2019

This time, I wanted to share some UX writing best practices. Now, there are quite a lot of UX writing best practices that I could share with you, but I know you probably don’t have the time to read a whole book on the subject. Instead, Hotjar used conversational copy and likely drove product adoption as a result.

UX 66

UX Customer Experience User Friction Messaging 66

Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. TL;DR Product management describes the continual process of overseeing the development of a product across its entire lifecycle. Product teams are staffed with various skilled professionals.

Data Visualization 90

Data Visualization Analytic Tools Feedback Software Research Software 90

Product Management University

DECEMBER 7, 2022

‘Tis the season for giving, and that’s why we’re kicking off this holiday season with a free training seminar on the Customer Outcome Model and how product management, product marketing and sales can use it to meet the flattening economy head on. Product Portfolio Management Explained for B2B.

Seminar 130

Seminar B2B Demo Product Marketing 130

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

Research Software 98

Research Software Onboarding KPIs Definition Product Marketing 98

The Product Coalition

JUNE 24, 2022

Do you find being a product manager particularly challenging? Take a look at these nine indicators to determine if product management is the right career for you, or not. digital product management positions have never been more pervasive or idolized than they are right now. Let’s be real for a second?—?digital

User Testing 144

User Testing Analytic Tools Research Software Feedback Software 144

Product Management University

JANUARY 10, 2024

I learned a lot about product positioning long before I ever stepped into a product marketing role. I think of demos as verbal product positioning. But the dialog we would wrap around our products would be completely different than problems-features-benefits. My pre-sales experience would prove to be invaluable.

Positioning 147

Positioning Research Software Healthcare Demo 147

Mind the Product

AUGUST 24, 2018

The term Product/Market Fit was coined by Marc Andreesen back in 2007 and it’s been a key goal for any new product or startup ever since. In this talk from Mind the Product San Francisco, Dan Olsen, the author of The Lean Product Playbook , tackles the key components of product/market fit and how to achieve it.

User Testing 148

User Testing Product Marketing Marketing Customer Experience 148

The Product Coalition

SEPTEMBER 9, 2022

Product managers come in different shapes and sizes (i.e., However, if there’s one skill that is common to all product managers, it’s continuous market monitoring and research. That’s where a market requirements document comes into play. That’s where a market requirements document comes into play.

Document 121

Document Research Software Analytic Tools Marketing 121

The Product Coalition

JULY 6, 2022

Most of our readers would have heard of Agile product management. In fact, the biggest advantage that you can leverage from a startup perspective is Lean product management (‘Lean’ or ‘LPM’). This is why it is important to follow a set of principles that can help you manage your product’s lifecycle better.

Startups 124

Startups Feedback Software User Testing Product Research 124

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52