The Accidental Product Manager

JANUARY 29, 2024

Auto product managers believe that software will control the future Image Credit: JC As product managers, we are generally fairly focused on what we need to do to make our product become a success. However, some auto product managers are starting to realize this. These product managers have big dreams.

Download 73

Download Product Management Product Manager Automotive 73

The Product Coalition

JANUARY 12, 2021

With the right strategies in place, effective SEO improves the visibility of your company and boosts brand awareness. A brand that uses strong SEO techniques will rank well on Google’s first page for its most relevant keywords?—?connecting connecting interested searchers with your content and commodities.

Marketing 133

Marketing Strategy Advertising Customer Experience 133

Gainsight

APRIL 13, 2022

You’ve probably noticed how fast product-led growth models are skyrocketing in popularity. One of the biggest reasons is this: Product-led approaches can plummet your customer acquisition costs. Wondering how exactly product-led growth slims down customer outreach spending? Product-led plans target more qualified leads.

Customer Experience 52

Customer Experience Software Review Branding Reporting Tools 52

Intercom, Inc.

JANUARY 3, 2020

Some time ago, when chatbots were new and we were still forming our opinion on them, our SVP of Product Paul Adams wrote a blog post discussing their limitations. The experience was empathetic because all of my needs were anticipated and addressed while I barely had to lift a finger. The same holds true for chatbot interactions.

Customer Experience 222

Customer Experience Messaging Naming Branding 222

Sachin Rekhi

OCTOBER 29, 2018

Probably the most frequent question I get from product managers is around how to successfully prioritize a product roadmap. But the reality is crafting a successful product roadmap is far more art than science. But the reality is crafting a successful product roadmap is far more art than science. Customer obsession.

Roadmap 120

Roadmap Feedback Software Customer Experience User Testing 120

Gainsight

AUGUST 16, 2021

When it comes time to execute your product engagement strategy, you may feel like you’re caught under a pile of responsibilities. Enter the hero: your in-product tool. Your in-product tool can lift work off of you and your team, freeing you up to drive stellar in-app engagements. Product managers and leaders are busy.

Customer Experience 52

Customer Experience Government Data Visualization Analytic Tools 52

UX Planet

JANUARY 18, 2024

Serendipitously, I’ve found the laziest, easiest AI product out there. One thing I will point out: make sure you select the correct product from the landing page, and not just InVideo studio. Product Demos: Perfect for businesses looking to showcase product features and benefits in an engaging way on YouTube and Instagram.

ChatGPT 85

ChatGPT Feedback Software Customer Experience Customer Feedback 85

Userpilot

OCTOBER 21, 2022

Boost product growth. Customer confidence is the level of trust a B2B prospect has over your brand before feeling “confident” that they have enough information to move forward through their journey. Customer confidence is the level of trust a B2B prospect has over your brand before making a decision.

Feedback Software 98

Feedback Software User Testing Customer Experience Customer Feedback 98

Mixpanel

OCTOBER 15, 2021

Healthcare brands that practice A/B testing and personalization are 5x more likely to report faster growth than those that do not, according to a study by the A/B testing and personalization platform Kameleoon and Forrester Research. At Winona, we create “cohorts” of customers in Mixpanel, our product analytics platform of choice.

Data Visualization 59

Data Visualization Analytic Tools Reporting Tools Healthcare 59

Userpilot

AUGUST 18, 2022

There is nothing more important to a brand than making its customers happy. While customer satisfaction is essential to brand success, taking proactive measures toward turning these satisfied customers into advocates is key to business growth. For the same reason, personalize your product for the most relevant and enjoyable experience.

User Testing 98

User Testing Customer Experience Customer Feedback Feedback Software 98

Userpilot

AUGUST 31, 2022

Brands that know how to create raving fans will always take the lion’s share of customers. Fans will become their biggest marketing assets, freely sharing about the product and creating a network effect that pulls others in and drives product growth. They actively promote your brand and never miss anything you say.

Feedback Software 95

Feedback Software User Testing Customer Experience Onboarding KPIs 95

Mind the Product

JUNE 11, 2019

When we started building our web product, our plan was pretty simple: “Just build the same features as our mobile app but make it work on bigger screens.” . At the same time, other people felt optimistic that they could get the medication brand that suited them best. Straightforward, right? Enter real users, and their real concerns.

User Testing 127

User Testing Customer Experience Product Research Banking 127

Intercom, Inc.

MARCH 27, 2018

Substantially improving our existing products, especially for bigger businesses. The most important thing we’re going to do is improve our existing products. Yet our success there is becoming clear – in the last Y Combinator batch, 84% of all companies with a messenger or live chat product on their site used Intercom.

User Testing 224

User Testing Research Software Feedback Software Artificial Inteligence 224

Innovatemap

JULY 8, 2021

Jeff’s business model produced a unique opportunity for success during the pandemic; however, with foggy branding and “stitched-together” code, his product was not in the position to achieve its full potential. When we first partnered with CEO Jeff Wraley, he had a product in market that he was passionate about and actively selling.

Naming 52

Naming Branding B2C User Testing 52

bpma ProductHub

JULY 18, 2016

What does this mean to our employees, our customers, our brand? Develop your referent power by demonstrating confident behaviors such as assuming positive intent, sidestepping personal attacks and bullying behaviors, and lifting others up as you climb. This helps to scope the impact of the actions you might be considering.

Reference 150

Reference Leadership Customer Experience Agile 150

DISQO

MARCH 27, 2020

Every great idea starts somewhere, and Her Product Lab starts at a dinner party. The guests are Naimeesha Murthy, Monica Rozenfeld, and Lina Bedi –– three women who connected because they are all in product management and share the same question: What would it look like to bring women together in this space?”. Implementing Feedback.

User Testing 71

User Testing Product Research Customer Feedback Customer Experience 71

Userpilot

NOVEMBER 14, 2022

The terms you use to define your product lines, service lines, and business can set you on a path to success or inescapable failure. Branding is a time-consuming, expensive process. They offer great products or services, but it gets buried because they didn’t research the name. Language matters. And your impact will be minimal.

User Testing 95

User Testing Data Visualization Research Software Customer Experience 95

ProductPlan

APRIL 29, 2022

Launching a product is the pinnacle of days, weeks, months, or even years of work. It’s also the beginning of an equally pivotal point in a product’s trajectory. The period marks all that time and effort spent developing the product. There’s already an existing market being served with relatively similar products.

Product launches 52

Product launches Research Software User Testing Differentiation 52

Innovatemap

AUGUST 16, 2021

Names that regularly lead the list include international brands like Microsoft, Patagonia, and more. Our team lifted the agency’s reputation as a place where digital product problems are solved to a national audience. 5000 list is published annually by Inc.,

Magazine 52

Magazine Naming Education Agile 52

Intercom, Inc.

DECEMBER 31, 2019

And that changes a lot: how we think about marketing, how we think about what our product is and how we think about what customer success actually is…This shift moves us from brand promiscuity to brand loyalty.”. What was perhaps less predictable was the ensuing prevalence of the subscription-based business model.

Artificial Inteligence 259

Artificial Inteligence Entertainment Messaging Customer Experience 259

BrainStation Product Management

JANUARY 26, 2021

You can watch the full panel discussion here: 2020 was a year that transformed retail, forcing brands to reconsider and re-invest in the way they market and sell their products among increased online competition. Focus on Your Brand Story. billion in social commerce sales expected by the end of 2020. Invest in Ideas Early.

Customer Experience 52

Customer Experience User Testing Data Visualization Branding 52

Userpilot

FEBRUARY 3, 2023

The customer onboarding lifecycle is the ongoing process of educating users on your product and helping them achieve success with it. TL;DR The customer onboarding lifecycle is an ongoing process focused on training users and helping them realize the value of your product. You can use modals for this.

Onboarding KPIs 98

Onboarding KPIs Customer Experience User Testing Customer Feedback 98

Gainsight

SEPTEMBER 26, 2023

According to the 2023 Gartner® Market Guide for Customer Success Management Platforms , “To scale CSM practices across different customer segments and product types, the platform must be able to support tech-touch or low-touch models driven through data-driven automation. They just stop using the product altogether.

Education 52

Education Customer Experience Customer Feedback Reporting Tools 52

DISQO

MARCH 27, 2020

Every great idea starts somewhere, and Her Product Lab starts at a dinner party. The guests are Naimeesha Murthy, Monica Rozenfeld, and Lina Bedi –– three women who connected because they are all in product management and share the same question: What would it look like to bring women together in this space?”. Implementing Feedback.

Product Research 52

Product Research User Testing Customer Feedback Customer Experience 52

DISQO

MARCH 27, 2020

Every great idea starts somewhere, and Her Product Lab starts at a dinner party. The guests are Naimeesha Murthy, Monica Rozenfeld, and Lina Bedi –– three women who connected because they are all in product management and share the same question: What would it look like to bring women together in this space?”. Implementing Feedback.

Product Research 52

Product Research User Testing Customer Feedback Customer Experience 52

Mixpanel

OCTOBER 27, 2021

Yariv Azatchi is the chief technology officer at Promo and is the man connecting between the products and data in the company. We make it very easy to generate marketing and social media videos,, so businesses can promote their brand and expand their online presence as much as they want or need to. Its ease of use and simplicity.

Customer Experience 98

Customer Experience Data Visualization Reporting Tools Research Software 98

UX Studio: Product Management

NOVEMBER 20, 2019

There is a master trick, which can help to build a digital product which works more effectively. Studies covering color psychology and more specifically, psychological effects of color on human behavior show that it takes 90 seconds for a customer to form an opinion about a product and 90% of the time, this opinion is influenced by colors.

UX 95

UX Research Software User Testing Product Research 95

Gainsight

JUNE 13, 2019

If your marketing team provides product collateral or sales techniques in your partner portal you can easily see which partners are most engaged. You can also see which partners take advantage of co-branding. Content Engagement: A simple way to measure partner engagement is through content. How to identify upsell opportunities.

Data Visualization 68

Data Visualization Certifications Strategy Onboarding KPIs 68

Crafty CTO

FEBRUARY 7, 2023

Since Midjourney or ChatGPT do most of the heavy lifting, my cognitive load is lightened and I retain the mental reserves needed to do the difficult – start something new, finish something, or work outside my comfort zone. Firefly fans: definitely a reaver ship, right?)

CTO Coach 40

CTO Coach Fractional CTO Artificial Inteligence ChatGPT 40

ProductPlan

OCTOBER 20, 2022

You will find several product management techniques useful during this transformation, such as roadmapping. Once considered the domain of product managers, roadmaps are useful in various contexts. Fortunately, our friend, the roadmap can provide a big lift here. Build brand awareness for the association.

Reporting Tools 93

Reporting Tools Roadmap Data Visualization Product Management 93

Userpilot

JUNE 7, 2022

Product-centric vs customer-centric: which approach do you use for your SaaS business? By understanding the difference between a product-centric and a customer-centric approach, you can create a strategy that’s aligned with your SaaS growth goals. Have a pricing strategy that encourages users to engage with your product.

User Testing 52

User Testing Customer Experience Feedback Software Customer Feedback 52

Innovatemap

APRIL 20, 2022

We lift each other up. I never had to ask again who to interview, because I now understood the differences between the Product Brand team and the Product Management team. Interestingly though, the circle changes, and your role in the circle also changes.

Leadership 52

Leadership Naming Branding UX 52

Userpilot

OCTOBER 26, 2021

It's in the interest of every SaaS team to ensure that any customer using their product experiences as much value as possible. Whether good, bad, or something in between, the sum total of the interactions a customer has with a product can be described as their "product experience." What is product experience?

Customer Experience 97

Customer Experience Analytic Tools Feedback Software Onboarding KPIs 97

Gainsight

OCTOBER 28, 2021

Product growth requires a push from your whole team. Unfortunately, if you’re not reaching product-market fit, the whole team might as well be banging their heads against the wall. Your product growth strategy hinges on a rock-solid product-market fit. What is product-market fit? Define your north star metric.

User Testing 52

User Testing Product Marketing Analytic Tools Feedback Software 52

Innovatemap

OCTOBER 15, 2020

As digital products continue to take a front seat in both the B2C and B2B markets, some shifts have occurred that are worth looking into by existing revenue leaders and product leaders — such as product-led growth. How can product impact these three areas? Why product-led growth is here to stay. Why should it?

Customer Experience 52

Customer Experience Software Review B2C Download 52

Innovatemap

APRIL 20, 2022

We lift each other up. I never had to ask again who to interview, because I now understood the differences between the Product Brand team and the Product Management team. Interestingly though, the circle changes, and your role in the circle also changes.

Leadership 52

Leadership Naming Branding UX 52

Centercode

MARCH 4, 2020

And by the “right testers,” we mean testers who are both in your target market and are enthusiastic about helping you improve your product. Simply put, when your testers aren’t members of your target audience, they’re less likely to use your product and provide feedback. How Recruiting Affects Engagement.

Workshop 72

Workshop User Testing Customer Feedback Product Research 72