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Applying Neuromarketing to Elevate the Digital Banking User Experience

UX Planet

After years of digital innovation, many financial apps still drown users in dataand miss what really matters: how people feel about their money. At UXDA, we see a radically different path: by applying neuroscience and neuromarketing, weve found that tapping into users emotional motivations can transform their entire financial journey.

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Unlocking Growth Through UX Research

UX Planet

Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. UX Research provides this additional layer of insight, transforming numbers into actionable insights.

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From iPhone to AI: How lessons from the mobile boom can help navigate the new era of software development

Modus Create

This bold prediction from Steve Jobs when he introduced the first iPhone in 2007 seems almost understated in hindsight. A new era of mobile computing The iPhone opened a vast app market, setting high design and user experience standards. Consider this: ChatGPT had a million users within five days of its late 2022 release.

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The Power of BoS Connections

Business of Software Conference

At Business of Software (BoS), we believe conferences are about building relationships that lead to significant change, not just for insightful conversations. Over time, the two teams joined forces to transform IDR Solutions online presence, focusing on their unique selling point: their intentionally small, customer-focused approach.

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Business of Software Europe 2025: A Recap of Two Days of Insights and Connections

Business of Software Conference

Last week, founders, product leaders, and software builders from across the globe gathered in the historic halls of Churchill College for two days of insight-packed talks, honest conversations, and the kind of community you dont find just anywhere. Also, Diego de Jdar made us rethink post-sale metrics and customer activation.

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The Conference That Will Change How You Think About Running a Business

Business of Software Conference

Next in-person conference: BoS Europe 2025 on 31 March-1 April in Cambridge, UK This year’s BoS Europe presents a group of thinkers, doers, and industry rebels wholl make you question everything from user activation to AI, hiring, and pricing strategies. Expect to leave with a new way to measure and improve user activation.

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No One Talks About the Messy Middle – We Do

Business of Software Conference

Robin Landy shares insights on Finding Features Customers Will Pay (More) For , a must-attend for those refining product strategy for impact. Tuesday, 1 April AM: The Realities of Building & Selling Bob Moesta explores JTBD & Hiring , helping businesses align their offerings with customer needs.